FEU IABF Advertising Plan
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Transcript of FEU IABF Advertising Plan
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THE ADVERTISING CAMPAIGN PLAN FOR
INSTITUTE OF ACCOUNTS, BUSINESS & FINANCEFAR EASTERN UNIVERSITY
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MARKETROUPE ADVERTISING COMPANY
PRESENTED BY:
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UniversityEastern
Far
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Business & Finance
Institute of Accounts
The
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AnalysisCompetitors
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WEAKNESSESSTRENGTHS
THREATSOPPORTUNITIES
SWOTANALYSIS
Pioneer Business School in the Philippines
Poor enrollment processes in FEU-IABF.
Sending of student leaders in countries abroad for academic purposes. It is also a way for the student leaders to promote the university.
Other colleges/universities offering better quality of education for students resulting to heavy competition
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MARKETTARGET
Graduating High School Student
Parents of the High School Student
Primary Target
Secondary Target
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Service Positioning Statement
FEU-IABF is positioned as one of the leading
and pioneering business school in the Philippines
for most of the middle classes.
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USP
“DISOVER SOMETHING BIG”•Quality degree programs to choose on.•Professors know what they are teaching.•Actual business simulation of projects.•Superior on-the-job training program for graduating students.•Masteral and Doctorate Professors•Renovated buildings and classrooms•Improved gadgets and facilities•AFFORDABLE TUITION FEES
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Target Person
• Trisha Mae R. De Leon, 15
• A graduating high school student at Colegio San Jose de
Alaminos
• An active tennis player
• Loves to draw and a member of sketch club but definitely
has a sharp mind for business.
• The eldest in the family
• She have a 2 siblings
• Has a mini-business in school where she sells handmade
accessories for her classmates.
• Willing to become a successful entrepreneur someday
• Aside from having a small business of her own she is also
one of the consistent honor students at their school
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BRAVE
BIG
COMPETENT
SMART
Brand PERSONALITY
PRACTICAL
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Presentation
of
Creative Materials
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RECCOMENDED
SLOGAN
“DISCOVER SOMETHING BIG”
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RADIO AD
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TVC
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AVP
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PRINT ADS
Broadsheet & Magazine
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PRINT ADS
POSTERS
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COLLATERALS
LEAFLETS, FLYERS
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BROCHURE
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BUDGET SUMMARY
PRINT AD: POSTERS, BROADSHEET & MAGAZINE P 4, 588, 740.00TV AD: TV PARTOL & 24 ORAS P 5, 307, 000.00RADIO AD: LOVE RADIO & MAGIC 89.9 P 3, 000, 000.00COLLATERALS: BROCHURES & LEAFLETS P 300, 000.00SCHOOL CARAVAN P 800, 000.00AVP P 200, 000.00TOTAL: P 14, 375, 740.00OTHER EXPENSESAD STANDING COUNCIL FEES P 60, 500.00
Radio Ad Making 500.00Maintenance of Social Networking sites, Email, and websites 5, 000
monthly 60, 000.TRANSPORTATION P 150, 000.00TOTAL: P 210, 500.00GRAND TOTAL: P 14, 586, 240.00
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THANK YOU FOR LISTENING!