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CHAPTER
NO
CONTENTS PAGE NO
PART -A
1 Industry profile2 Company profile
a. Background &Inception of the company
b. Nature of Business Carried
c. Vision, Mission & Quality Policy
d. Product/Service profile
e. Ownership Pattern
Competitors Information Achievements &Awards
Infrastructural Facilities
Area of operation
Work flow model
Future Growth & Prospects
Mackensys 7s frame work
SWOT analysis Learning experience
PART - B
General introduction
Statement of the problem
Objective of the study
Scope of the study
Methodology Limitations of the study
Analysis and interpretation
Findings and Suggestions
Recommendations and Conclusion
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Distribution channels
Introduction
Product distribution is one of the four elements of the marketing mix. Distribution is the
process of making a product or service available for use or consumption by a consumer or
business user, using direct means, or using indirect means with intermediaries. Distribution of
products takes place by means of channels. Channels are sets of interdependent organizations in
making the product available for consumption. Merchants are intermediaries that buy and resell
products. Agents and brokers are intermediaries that act on behalf of the producer but do not take
title to the products. Several companies are unsatisfied with the distribution of their products and services.
Among the marketing 4 Ps: (product; place/distribution channels; price; and
promotions/communications) marketing channels or distribution channels are still an important
source of competitive advantage, since in the other Ps, for instance products, the rate of
technology transfer between companies all over the world and global competition make new
products and attributes available for competitors to imitate. With respect to prices, companies
can operate in several parts of the world, creating competitive offers. In communications, themassive exposure of consumers to advertisements builds a barrier to improve product
differentiation through this way. Distribution builds stable competitive advantages, since
marketing channels have a long -run character and to build them it is necessary to have a
consistent structure; and due also to the fact that they are focused on people and relationships.
Objectives
The main objectives of the study are as follows
Analyze the current marketing channels of the company To study the effectiveness of the distribution channel on company performance.
METHODOLOGY
http://en.wikipedia.org/wiki/Marketing_mixhttp://en.wikipedia.org/wiki/Intermediarieshttp://en.wikipedia.org/wiki/Intermediarieshttp://en.wikipedia.org/wiki/Intermediarieshttp://en.wikipedia.org/wiki/Intermediarieshttp://en.wikipedia.org/wiki/Intermediarieshttp://en.wikipedia.org/wiki/Intermediarieshttp://en.wikipedia.org/wiki/Marketing_mix -
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Marketing research is the backbone of marketing. The main objective of my study is to
get information from the dealer regarding the sales of the unity crop care and to look at the other
feasible channel for the sales of those products.
Meaning of Research
Research in common parlance refers to a search of knowledge. One can also define
research as a scientific research for pertinent knowledge or information on a specific topic. This
is a systematic and objective identification, collection of data, analysis, dissemination and use
of information for the purpose of assisting management in decision making related
identification and solution of problem in the market.
Research methodology
This research is based on primary and secondary data. Primary data s collects through
questionnaires and discussion with respective authorities, for collecting secondary data
researcher articles, journals, books and websites are used. Sampling is used it is the process of
obtaining information about an entire problem by examining only a part of it. Hypothesis used,
to prove the objectives. To analyze the hypothesis several statistical methods are used.
Research Hypothesis
A hypothesis is a tentative proposition relating to certain phenomenon, which the researcher wants to verify when required.
If the researcher wants to infer something about the total population from which the sample wastaken, statistical methods are used to make inference. We may say that while a hypothesis isuseful, it is not always necessary. Many a time, the researcher is interested in collecting andanalyzing the data indicating the main characteristics without a hypothesis. Also, a hypothesismay be rejected but can never be accepted tentatively. Further evidence may prove it wrong. It iswrong to conclude that since hypothesis was not rejected it can be accepted as valid.
Limitation of the study
The study is restricting to Hassan and chikkamagaluru area. Lack of sufficient information for the detail study.
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Industry profile
The pesticides industry has grown by 7.6 per cent during the last 20 years. It has also undergone
a structural change from low value products to high value products. The major constituents of
this industry are technical grade material manufacturers, formulators, and dealers. In this article,
U K Srivastava and N T Patel analyse the growth of the pesticides industry, the changes in the
product mix, the problems of the constituents, and the marketing scenario. According to them,
there is vast scope for accelerating pesticides consumption by diversifying to hitherto untapped
regions and crops. This, however, calls for a major market development effort on the part of the
industry.
U K Srivastava is Professor and N T Patel is Research Associate in the Centre for Management
in Agriculture at the Indian Institute of Management, Ahmedabad. Pesticides are broadly
classified into five major groups: insecticides, fungicides, herbicides, rodenticides, and
fumigants. The constituents of this industry include technical grade material manufacturers,
formulators, dealers (sale points), and consumers.
This article attempts to highlight the growth of the pesticides industry, changes in the product
mix, market concentration, flow of materials, problems of various constituents, and the emerging
market scenario.
Growth of Pesticides Industry
Since 1952, considerable emphasis has been given to self -reliance in the production of
technical grade pesticides. The installed capacity increased from 19,280 tonnes in 1966 to 1,
02,328 tonnes in 1985 -86 - 8.3 per cent annual rate of growth. Production of technical grade
pesticides has increased from 13,948 tonnes in 1966 to 54,918 tonnes in 1985 -86. Actual
production as a proportion of installed capacity has declined from 72.34 per cent in 1966 to
53.67 per cent in 1985 -86.
The growth rate in value terms is about 1.66 times of the growth rate in quantity terms. A
more important feature is that the weightage of two low value products BHC and DDT has come
down from 82.3 per cent, April -June 1990. 231966 to 56.2 per cent in 1985 -86 in quantity terms
and from 52.7 per cent in 1966 to 11.5 per cent in 1985 -86 in value terms. The weightage of high
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value products has increased from 7.7 per cent in 1966 to 43.8 per cent in 1985 -86 in quantity
terms and from 47.3 per cent to 88.5 per cent in value terms. This indicates a structural shift from
low value products to high value products over the years. Because of this, growth of the industry
in value terms has been 66 per cent higher than that in quantity terms. Imports amounted to only
Rs 79 million in 1984 -85 in the industry's turnover of Rs 6,000 million. Exports have been of a
low order. Among the five groups of pesticides, insecticides dominate in quantity and value
terms. In 1981 -82, the share of insecticides was 89.9 per cent but it declined to 84.7 per cent in
1986 -87. In value terms, the share was 69.7 per cent in 1981 -82 and rose to 74.8 per cent in
1986 -87. The share of herbicides and fungicides in terms of quantity has increased from 2.2 per
cent and 6.1 per cent in 1981 -82 to 3.8 per cent and 8.1 per cent in 1985 - 86 respectively. But the
share of herbicides and fungicides in value terms has declined from 18.3 per cent and 8.5 per
cent in 1981 -82 to 13.3 per cent and 5.6 per cent in 1985 -86 respectively. This indicates a shift
from high value products to low value products in the case of herbicides and fungicides. In all
the six years, among the five groups of pesticides, the rank of fungicides in the production of
technical grade pesticides in quantity terms stood second and that of herbicides remained third
but in value terms it was the reverse.
Pesticides Use in Agriculture
Till 1971, the major production of pesticides was used for non -agricultural purposes. Insubsequent years, more than 58 per cent of the production was consumed by the agricultural
sector. The value of pesticides consumed in the agricultural sector was about Rs 5556.37 million
in 1984 -85. Cotton and paddy accounted for 67.3 per cent of this value. The shares of jowar,
fruits and vegetables, wheat, arhar, and groundnut were 8.9 per cent, 7 per cent, 6.4 per cent, 2.8
per cent, and 2.5 per cent respectively.
Spatial Distribution of Pesticides Use in Agriculture
Consumption is very high in Andhra Pradesh which accounts for 33.6 per cent of the
pesticides consumption in the country. Karnataka, Gujarat, Punjab, and Maharashtra account for
about 16.2 per cent, 15.2 percent, 11.4 per cent and 5.1 per cent respectively. These five states
together account for about 81.5 per cent of the consumption in the country.
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Structure of Pesticides Industry
The number of pesticides in the schedule to the1 Insecticides Act, 1968, was 385 till July
1987. Out of them, 123 had been approved by the registration committee. During the last five
years, only 42 products are in actual production.
Pesticides produced by technical grade materials manufacturers are used as raw materials by
formulators and the formulated products are sold through whole sellers and retailers to the
farmers.
The profile of each of the constituents of pesticides industry is presented next. 'Vol.15,
No.2, April -June 1990 25 Technical Grade Material Manufacturers about 79 technical grade
materials manufacturers are registered in India. Of them only 51 have been active in recent
years.10 companies account for 80 per cent of the production of technical grade materials in
quantity terms and 52.5 per cent in value terms.
In quantity terms, Kanoria Chemicals has the largest share (27.3 per cent) and Rallis
India the lowest (2.3 per cent). But in value terms, Kanoria Chemicals ranks seventh (3.34 per
cent) and Rallis India fifth (5.68 per cent). In value terms, Ciba -Geigy has the largest share (9.82
per cent) and Mico Farm has the lowest (1.43 per cent). But in quantity terms, Ciba -Geigy ranks
sixth (4.2 per cent) and Mico Farm eighth (2.6 per cent). This indicates that Kanoria Chemicals,
Mico Farm, and Tata Chemicals are producing low value products while Ciba -Geigy, Excel, and
Bayer India are producing high value products.26 VikalpaSource: Monitoring and Evaluation
(Chemicals) Cell, Department of Chemicals and Petrochemicals, New Delhi. Information
indicates that, except BHC, Malathion, ethion, fenvalerate, cypermethrin and aluminium
phosphide, most other products have a marked market concentration in the sense that a company
has a predominant share. About 94.3 per cent of the total production is concentrated in 16
companies. Of these 16 companies, 13 have the bulk of the market share of the products group
dealt by them. Bayer India accounts for the entire production of parathion methyl, matasystox,
and fenthion, while HIL, Ciba -Geigy, Traven -Chochin, Indofil, and Indian Expo. Ltd (ACC)
account for the entire production of DDT, DDVP, copper oxychloride, dithion, and paraquat
respectively.
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To ensure proper distribution of pesticides at reasonable cost to the farmers, a scheme has
been introduced by the government under which 50 per cent of the total production of technical
grade pesticides is supplied by manufacturers to non -associated formulators. But this scheme is
not effective.
To provide pesticides at lower prices to farmers, the Government of India allowed imports of 15
pesticides in 1988. Import duty on these pesticides was reduced from 105 per cent to 70 per cent.
But only a few organizations could import them and that too from specified Kanoria Chemicals
58.0Hindustan Insecticides 100.0Ficom Organics
Monitoring and Evaluation (Chemicals) Cell, Department of Chemicals and Petri -chemicals,
New Delhi. Sources. According to the experience of one of these organizations, suppliers have
hiked their prices after the announcement of the new policy. For example, the price of technicalmonocrotophos available from Ciba -Geigy, Switzerland, ranged from US$ 4.60 to $4.80 with
180 days credit before the announcement. After the announcement of the new policy, the price
has been hiked to US$ 5.60 and no credit is available to Indian buyers. In March 1989, the
Government of India raised the import duty on three widely used pesticides, namely,
monocrotophos, butachlor, and methyl parathion technical from 70 per cent to 105 per cent. This
has again raised the prices of these three pesticides.
Emerging Marketing Scenario
The pesticides industry has grown rapidly during the last two decades. It has also undergone a
structural change from producing low value products to one producing high value specialty
products. Despite this, the use of pesticides is concentrated in selected districts of a few states.
The bulk of pesticides are consumed by crops like paddy and cotton. Crops which account for
less than one per cent of the use are sugarcane, barley, rape and mustard, tobacco, and gram.
Plantation crops like rubber, tapioca, coconut, and spices more or less have remained outside the
ambit of pesticide use.
The pesticides use pattern is very similar to that of fertilizers which also display geographical
and crop concentrations. This is understandable because marketers usually tap first those markets
with more potential and easier access. This pattern, however, has to undergo a change during the
next decade of agricultural development.
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During the Eighth Plan, emphasis will be on acceleration of agricultural growth in rain
fed areas, eastern regions, and crops like oilseeds and pulses. This process has already begun
with the identification of 66 districts for intensive development. Efforts have also32 Vikalpabeen
made to delineate 15 agro -climatic regions for promotion of optimal cropping mix. This scenario
opens up new opportunities and challenges for the pesticides industry.
To promote sales of pesticides, the industry will have to generate guidelines for
economical use of pesticides for crops grown in disadvantaged regions. This has to be
supplemented with development of crop specific products and pricing and promotion of these
products in relation to crop profit abilities.
Market development efforts are time consuming and costly. As the industry is presently
dependent on distributors and dealers to push their products, the challenge may not beautomatically taken up because the turnover per outlet in disadvantaged regions is going to be
much smaller than what is obtained now. Similarly, the promotional cost is also going to be high.
Perhaps the pesticides industry is in need of governmental support for market development.
The above analysis indicates the magnitude of problems faced by various constituents of the
industry. These have to be resolved by various constituents of the industry itself so that the
challenge can be met by the industry.
LIST OF PESTICIDES INDUSTRIAL ASSOCIATION
1). Agrochemicals Manufacturers Association of
India (AMA)
20, Embassy Market (1 st Floor)
Nr. Dinesh Hall,
Ashram Road
AHMEDABAD 380008
2). Gujarat Pesticides Formulators Association
(GFFA)
20, Embassy Market (1 st Floor)
Nr. Dinesh Hall,
AHEMDABAD 380009
3). Northern India Pesticides Manufacturers 4). Federation of Pesticides Manufacturers Asson.
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Association (NIPMA)
401-402, Lusa Tower,
Azadpur Commercial Complex,
NEW DELHI 110033
(SSI)
Aishwarya Complex, 3 rd Floor,
4, Duraiswamy Road, T. Nagar,
CHENNAI
5). Andhra Pradesh Pesticides Formulators
Association (APcc PFA)
M/S Venkateshwar Pesticides &
Allied Chemicals (P) Ltd.
Ashok Nagar,
HYDERABAD 534220
6). Pesticides Manufacturers & Formulators
Association of India (PMFAI)
B-4, Anand Co. Op. Hsg. Society,
Sitaladevi Temple Road, Mahim,
MUMBAI
7). Agro Chemicals Formulators
Welfare Association of
Eastern India
53, K. M. Ghosh Road
KOLKATA 700083
8). Karnataka Small Scale Pesticides
Formulators Association
# 47 / 1, 6 th Cross,
Malleswaram,
BANGLORE 56000
9). Rajasthan Pesticides Manufacturers &
Formulators Asson. (RPMFA)
Shri Kalyan Pesticides Pvt. Ltd.
116, Shri Gopal Tower,
Krishna Marg, Nr. Ahinsha Circle C. Scheme,
Jaipur 302001
10. MGR Industries Association (MGRIA)
A-27, Lane No. 2,
Madhu Vihar,
Delhi -110092
011-22234111
COMPANY PROFILE
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INTRODUCTION:
INSECTICIDES ACT, 1968. The Insecticides Act, 1968 regulates import, manufacture, sale,
transport and distribution and use of pesticide, with a view to prevent risk to human beings or
animals and the matters connected therewith. This Act was passed by the Parliament in the
Nineteenth year of Republic of India and came into force on 01.03.1971. Recently the most of
the formers are willing to use organic products. In this scenario, UNITY CROP CARE is
developed outstanding quality Organic products and made available for formers.
Business Type : Importer / Manufacturer / Trading Company
No of staff : 152
Year of establishment : 12 th august 2012
Monthly production capacity : as per requirement
Address : #1240, 12TH "B" CROSS, 10TH MAIN
MAHALAKSHMIPURAM, Bangalore -
560086, Karnataka, India
BACKGROUNDAND INCEPTION OF THE COMPANY:
Mr. Vijay Kumar is the owner of the company and also the promoter and he is the chairmen
and managing director of UNITY CROP CARE. Mr. Vijay Kumar started the business with 6
years experience in Agro Pesticide Company. He got whole knowledge about crabs, desies and
chemical composition and technical knowledge. Then He with his own capital of rs 10, 00,000
he started the UNITY CROP CARE in 12 august 2012 and is successfully managing it todaywith a wide network of people management. And know he covering the Karnataka and
Maharashtra Distributers and dealer level supply the products.
Vision and Mission Quality policy
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Vision
Unity crop care, our vision is to be a leading partner in providing innovative products and
combined solutions for the production of quality agro chemicals and bio chemicals andtechnical trading. ....
We strive to build long term, consistent, predictable and mutually beneficial partnerships
with our customers, and farmer aim to generate value through innovation.
Unity crop care, it is a key priority to conduct our business responsibly, fulfill our
commitment to Sustainable Development and achieve long-term growth with superior
financial returns. Our values express what organizational, cultural and ethical references
we wish to promote in managing our employees and business. They are a company
commitment, as well as an individual commitment for each of our employees.
MISSION:
The company`s mission is to provide value for money to the customers through
producing quality products.
To provide a quality products and good service than what others offering.
To provide the technical inputs necessary to produce good quality pesticides.
QUALITY POLICY:
To provide the best quality products which are former friendly and ecco friendly.
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We are committed to quality and we shell strive continuously to provide products, which
consistently meet the needs of our customers and establish a value added relationship, ensuring
total customer and farmer satisfaction.
Product profile
Product 1 - Bio war:
Technical - Botanical derivative,
Cops - - all crops
Function - Control of heliothis, Bollworms, stem borer
Dosage 1 to 1.5 ml per liter of water
Product 2 - Q mite
Technical - Botanical derivative,
Cops - - Vegetables
Function - Control of red mits,
Dosage 1 to 1.5 ml per ltr of water
Product 3 - - Actin
Technical - Botanical derivative,
Cops - - Vegetables, grapes, tomato and potato
Function - leaf spot, leaf blight
Dosage 1 to 2 ml per ltr of water
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Product 4 Growth plus
Technical - Bio stimulant,
Cops - - all crops
Function - growth promoter, yield booster,
Dosage 0.5 to 1 ml per ltr of water
Product 5 - Target
Technical - Botanical derivative,
Cops - - all crops
Function - control of spodoptra,
Dosage 1 to 1.5 ml per ltr of water
Product 6 - Crunch
Technical - Botanical derivative,
Cops - all vegetables
Function - control of heliothis, DBM, stem borer.
Dosage 0.5 to 1ml per ltr of water
Product 7 - Sudden
Technical - Botanical derivative,
Cops - - Paddy, chilly, grapes and tomatos and vegetables
Function - control of powdery mildew, leaf spot, fruit rot.
Dosage 2 ml per ltr of water
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Product 8 - Option
Technical - Botanical derivative,
Cops - - Vegetables, field crops
Function - bacterial diseases, powdery mildew, leaf spot, blast, damping off
Dosage 1 to 2 gram per ltr of water
Area of operation
Companies are always looking to carry business, where the required resources are easily
available. Area of operation plays a vital role while fixing price, there by development of the
company. Because if the area has suitable environment, raw material, skilled labors for less
wages, then it will reduce the cost of production
The UNITY CROP CARE has covered the Karnataka and Maharashtra.
Karnataka: - Hassan, Chikkamagaluru, Shivamogga, Chikka Ballarpur, Kolara, Ram Nagara,
Davanagere, Dharvad, Bijapura, Belgaum, Bagalkot, Bangalore, Gulbarga.
Maharashtra :- Solhapur, Nasik, Pune, Miras, and other grapes areas
Ownership pattern
Name %of shares
Vijay Kumar 40%
Subhash Bhosle 50%
Madhu vanthi 10%
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Competitors information;
There are many competitors are there .they are producing similar product in same area
Twin Tech India Pvt ltd :-
(Manufacturer, supplier and exporter of insecticides, mosquito killer, fly insect killer and
insectic)
Kisan Group Private Limited
(dealing as a manufacturer, supplier & exporter of protozyme -ii, sulpha gold, agri input, fertilizer
)
Royal Crop Science (India)
:-(leading supplier of car tap hydrochloride, cheminova, cypermethrin , excel crop care, AL grip,
phorate,)
Greenchem Biotech
:-(we are dealing in insecticides )
Neem India Products Pvt. Ltd.
:- (we are manufacturer, exporter and supplier of insecticides such as botanical insecticide and
neem in)
(we are manufacturer and supplier of natural insecticides, organic insecticide, herbal
insecticides,)
Aryan Crop Protection Pvt. Ltd.
:- (bio larvicide, bio pesticides)
Ambience Fertchem Pvt. Ltd.
;-( Ambisil, silicate, silica, silicon. Fungicide, insecticide)
http://www.tradeindia.com/Seller-2359494-KISAN-GROUP-PRIVATE-LIMITED/http://www.tradeindia.com/Seller-2359494-KISAN-GROUP-PRIVATE-LIMITED/http://www.tradeindia.com/Seller-3372173-ROYAL-CROP-SCIENCE-INDIA-/http://www.tradeindia.com/Seller-3372173-ROYAL-CROP-SCIENCE-INDIA-/http://www.tradeindia.com/Seller-2699325-GREENCHEM-BIOTECH/http://www.tradeindia.com/Seller-2699325-GREENCHEM-BIOTECH/http://www.tradeindia.com/Seller-323600-NEEM-INDIA-PRODUCTS-PVT-LTD-/http://www.tradeindia.com/Seller-323600-NEEM-INDIA-PRODUCTS-PVT-LTD-/http://www.tradeindia.com/Seller-5239225-ARYAN-CROP-PROTECTION-PVT-LTD-/http://www.tradeindia.com/Seller-5239225-ARYAN-CROP-PROTECTION-PVT-LTD-/http://www.tradeindia.com/Seller-2916735-AMBIENCE-FERTCHEM-PVT-LTD-/http://www.tradeindia.com/Seller-2916735-AMBIENCE-FERTCHEM-PVT-LTD-/http://www.tradeindia.com/Seller-2916735-AMBIENCE-FERTCHEM-PVT-LTD-/http://www.tradeindia.com/Seller-5239225-ARYAN-CROP-PROTECTION-PVT-LTD-/http://www.tradeindia.com/Seller-323600-NEEM-INDIA-PRODUCTS-PVT-LTD-/http://www.tradeindia.com/Seller-2699325-GREENCHEM-BIOTECH/http://www.tradeindia.com/Seller-3372173-ROYAL-CROP-SCIENCE-INDIA-/http://www.tradeindia.com/Seller-2359494-KISAN-GROUP-PRIVATE-LIMITED/ -
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Eagle Plant Protect Private Limited
:-agro chemical, biolarvicide, bio plant protector, bio fungicides, bio insecticides, bio pesticide,
bio)(we are manufacturer, exporter and supplier of insecticides such as botanical insecticide and
neem in)
Skymax Crop science Limited
:-(we are engaged in offering qualitative range of neem based insecticides, agricultural
insecticides, )
INFRASTRUCTURAL FACILITIES:
:-The UNITY CROP CARE is situated in the 1 st main road 2 nd cross Maheshwari nagar T.D Halli
Bangalore.
Canteen facilities:
As a selection of the factories act, 1948 imposes a statutory obligation to employees to provide
canteen in premises employing more than 152 workers; a big canteen is situated besides the main
building. Foods are supplied at economical prices for the employees i.e. Rs 8 for the meals and 2
rupee for coffee.
Other facilities:
Emergency facility First aid facility
Mobile veterinary facility Providing feeds and fodder Training and development facility to EMPLOYEES
http://www.tradeindia.com/Seller-2146999-EAGLE-PLANT-PROTECT-PRIVATE-LIMITED/http://www.tradeindia.com/Seller-2146999-EAGLE-PLANT-PROTECT-PRIVATE-LIMITED/http://www.tradeindia.com/Seller-3776018-SKYMAX-CROPSCIENCE-LIMITED/http://www.tradeindia.com/Seller-3776018-SKYMAX-CROPSCIENCE-LIMITED/http://www.tradeindia.com/Seller-3776018-SKYMAX-CROPSCIENCE-LIMITED/http://www.tradeindia.com/Seller-2146999-EAGLE-PLANT-PROTECT-PRIVATE-LIMITED/ -
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Work flow model
Marketing Department
Chairmen
Marke ng manager
Area Manager(Karnataka& Maharashtra)
Sales O cer
Field assistant O cer Field DevelopmentO cer
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1Production department
Chairmen
Produc on
Product in charge
Chemist
Quality contrler
Produc on Stop
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Accounting Department
FUTURE GROWTH AND PROSPECTUS
Profit maximization. To be the No 1 agro chemical product producer in India.
To be the large agro chemical product exporter in India.
Chairmen
Accoun ng manager
Accounts staf
Banking staf
Dispatching
O ce boy
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THEORY OF MCKINSEYS 7S MODEL
The seven -Ss is a frame work for analyzing organizations and their effectiveness. It
looks at the seven key elements that make the organizations successful, or not: strategy;
structure; style; skills; and shared values.
Consultants at Mckinsey & company developed the 7S model in the late 1970s to help
managers address the difficulties of organizational change. The model shows that organizational
immune systems and the many interconnected variables involved make change complex, and that
an effective change effort must address many of these issues simultaneously.
The 7 -s model is a tool for managerial analysis and action that provides a structure with
which to consider a company as a whole, so that the organization s problems may be diagnosed
and a strategy may be developed and implemented.
The 7 -s diagram illustrates the multiplicity interconnectedness of elements that define an
organization s ability to change. The theory helped to change manager s thinking about how
companies could be improved. It says that it is not just a matter of devising a new strategy and
following it through. Nor is it a matter of setting up new systems and letting them generate
improvements.
To be effective, your organization must have a high degree of fit, or internal alignment
among all the seven Ss. Each S must be consistent with and reinforce the other Ss. All Ss are
interrelated, so a change in one has a ripple effect on all the others. It is impossible to make
progress on one without making progress on all. Thus, to improve your organization, you have to
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master systems thinking and pay attention to all of the seven elements at the same time. There is
no starting point or implied hierarchy different factors may drive the business in any one
organization.
1. Structure
The frame work in which the activities of the organizations members are
coordinated. The four basic structural forms are the functional form, divisional structure,
matrix structure, and network structure.
2. Skills
What the company does best; the distinctive capabilities and competencies that
reside in the organization.
3. Style
The leadership approach of top management and the organizations overall
operating approach; also the way in which the organizations employees presentthemselves to the outside world, to suppliers and customers.
4. Strategy
Strategy defines key actions and capabilities along the major dimensions of
marketing, product and services development, sales and channel distribution, business
systems and processes, and management of alliances and partnerships. States how an
Structure
Strategy Systems
Sharedvalues
Style Skills
Staf
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organization will attain its vision and respond to the threats and opportunities of the new
mediums.
The route that the organization has chosen for its future growth; a plan an organization
formulates to gain a sustainable competitive advantage.
5. Systems
The formal and informal procedures, including innovation systems, compensation
systems, management information system, and capital allocation systems, that govern
everyday activity.
6. Staff
The organizations human resources; refers to how people are developed, trained,
socialized, integrated, motivated, and how their carriers are managed. Staffs need the
skills and aptitude for developing channels relationships, sales and distribution of Unity
crop care .
7. Shared values
Originally called super ordinate goals; the guiding concepts and principles of the
organization values and aspirations, often un written that go beyond the conventional
statement of corporate objectives; the fundamental ideas around which a business is built;
the things that influence a group to work together for a common aim.
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SWOT ANALYSIS OF UNITY CROP CARE
STRENGTHS WEAKNESS
Huge demand for agro chemical products
Availability of Raw metiral
Brand quality
Man Power
Location
Inadequate Transportation
Focus only on Rural Segment
OPPORTUNITIES THREATS
To export its products to other states
New product innovation
Market expansion
Competition With local sellers
Many private firms have entering
1. STRENGTHS:
HUGE DEMAND :
There is a huge demand for ACTIN (organic plant protector) and Botanical derivatives
in the market. Agro chemical products are plays a vital role and much needed in the field of
agriculture. There is increased population in India; hence there is increased demand for products.
AVAILIBILITY OF PRODUCT:
Union can easily get required product with less cost from the rural area according to
the need Most of the farmers in Hassan district are having at least 1 or 2 Acers of land in their
home. Hence there is a good availability of agro .chemical products for the sake of growing their
seeds..
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BRAND:
Unity crop care`s products are well branded in the market because of their quality.
MAN POWER:
There is well experienced, professionally trained technical employees are working in the
company with minimum experience of 6 years. It helps organization to maintain the quality of
the product.
2. WEAKNESS:
Inadequate Transportation Bad condition of roads and inadequate transportation facilities makes product
procurement problematic
UNITY CROP CARE has no building in its own; it becomes one of the major weakness
of the company.
It focused more only on rural segment and very less concentration on urban area. New employee has less social security e.g.: accommodation is not provided to new
employees where in it restricts their stay for a long period.
Limited advertisement
3. OPPORTUNITIES
EXPORTS
There is demand for UNITY CROP CARE Products in other states via maharastra, and pune.
So it can export its product to those states.
NEW PRODUCT INNOVATION
It can innovate new products to the existing product line.
4. THREATS
Competition
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Competitors are coming with similar product, this is the main threat posed by the external
environment.
Many private firms have entering Many private firms entering like Rishi crop science pvt ltd. ,
LEARNING AND EXPERIEANCE:
It is a very good opportunity to correct or evaluate our self how capable am I to adopt
new changes or interested to learn the things in real or actual working conditions. When I enter
the organization the atmosphere itself teaches what I have to do and what are all the duties and
responsibilities.
In UNITY CROP CARE the co -ordination between the employees will create a unity
among employers which is very helpful in decision making and building a good future to the
organization and carry out the business in a right way. Uniformity which is very essential
elements that management should maintain among their employees and outlook of an employee
will also create an impression on the minds of other about their, preference, values and
principles. Time keeping is another important thing that one learnt in the organization. Doing
duty in time punctual, honesty, attractive, and innovative. If it does it in a right way with right
choice it will vie you success. Within that short span of gap over all progress is carried out, if are
miss the opportunity they will not get it back.
Another important feature is about motivation if the encouragement is there to come
up their weakness and support them to come out their ideologies it will be more effective. The
work culture and the environment condition which is provided to the employee are very good
which motive the employees work comfortably.
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PART - B
SCOPE OF THE FURTHER STUDY
* The scope of the study is confirmed to distribution channel with special reference to the
UNITY CROPE CARE.in Hassan and Chikkamagaluru.
* The study can help to the management to know the factors why their sales volumes are low.
* The study will help to improve the sales volumes of their products.
* The recommendation and suggestion of the study can also be applied to the similar project
or similar situation
LIMITATION OF THE STUDY
I had difficulty with most of the respondents who was not willing to cooperate with the
study, as they were very busy with their work.
The research had also difficulty in getting some information, which the respondents were
not interested to give.
The researcher had difficulty with the respondents because they did not fill up the
questionnaire in proper time.
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DATA ANALYSIS AND INTERPRETATION
Questionnaire for dealers.
3) Qualification of Dealers.
Sl No Particular No of respondents Percentage
1 Post graduate above 01 05%
2 Graduate 05 25%
3 Under Graduate 13 65%
4 Proffessional Course 01 05%
5 Other 00 -
Total 20 100%
5%
25%
65%
5%0%
0%
10%
20%
30%
40%
50%
60%
70%
Post graduate above Graduate Under Graduate Proffessional Cours other
Respondents
Respondents
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Sources: Primary Data
Analysis:
The above table and graph shows that 5% of the respondents are post graduates, 25% of
the respondents are Graduated, 65% of the respondents are Under graduates 5%respondents arehad their studies in Proffessional courses and the others nil.
Interpretation:
From the above information the majority of the dealers are under graduates
04) Agro chemical dealership taken by dealers.
Sl no Particular No of respondents Particular
A Unity crop Care 20 100%
B Karnataka agro ltd 13
C Green .crop
international pvt ltd
04
D S.V.Rangaswamy&
company pvt ltd
20 100%
E Bobbili agro trading
company
02
Total 20 100%
Analysis: -
05) Do your distributer offer special prices or discounts?
Sl No Particular No of respondents Percentage
1 Yes 18 90%
2 No 02 10%
Total 20 100%
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Analysis
From the above table and graph, it is shows that 90% of the respondents are highly
satisfied with price, and remaining 10% of the respondents are not satisfied with price of Unity
crop care products
Interpretation:
The above table and analysis, it shows that the majority of the dealers are given their
response towards the satisfaction with the price of the products that is 90%.becouse the products
are purchased by the dealers is in high quantity. Remaining 10% of the dealers order less in
quantity.
06) Which factor enable you to be the dealer of Unity crop care?
Sl No Particular No of respondents Percentage
90
10
0
10
20
30
40
50
60
70
80
90
100
Yes No
Series 1
Series 1
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A Promotional Scheme 02 10%
B Quality 16 80%
C Company policy 0 -
D Margin 01 05%
E Demand 01 05%
Total 20 100%
Analysis:
About 10% of the dealers are dealing with UCC for its Promotional scheme , 80% for quality,
0% for company policy, 05% of dealers are dealing for Demand and remaining 05% are dealing
by seeing Margin
Interpretation:
From the above data it shows the majority of the dealers are dealing the Unity Crop
Care s products for its quality only. Because the maintaining standard quality in their products
which in term it is a greater advantage to the dealers to earn more profit.
10%
80%
05% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Promotional Sheme Quality Company policy Margine Demand
Respondents
Series 1
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From the above information I come to know that the more number of dealers are
responds towards the quality. Because they maintain the good quality in their products.
08) Expected quantity of pesticides are supplied by company in time.
Sl No Particular No of respondents Percentage
A Yes 20 100%
B No - -
Total 100%
Analysis:
About 20 dealers, 100% of dealers are satisfied with the supply of Unity Crop Care
products with in time and no one are dissatisfied.
Interpretation:
From above graph and table it shows that the dealers are highly satisfied with the
distribution of the company. Because the company will deliver the product as possible as early.
100%
0%0%
20%
40%
60%
80%
100%
120%
Yes No
Response
Series 1
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09) Suggestion related to the price of UCC products.
Sl No Particular No of respondents Percentage
A Highly satisfied 02 10%
B Satisfied 09 45%
C Average 08 40%
D Dissatisfied 01 05%
E Highly dissatisfied - -
Total 20 100%
Analysis
Out of 20 respondents 10% of the dealers are highly satisfied,45%of the dealers are
satisfied,40% of the dealers are average and remaining 05%of the dealers are dissatisfied.
Interpreta on:
10%
45%
40%
5%
0%0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
highly satisfied satisfied average dissatisfied highly dissatisfied
Series 1
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From the above table and graph it shows that the majority of the dealers are satisfied with
the price of the Unity Crop Care s products. Because price is low compare to the other company
products
10) Order and replacement of UNITY CROP CAR.
Sl No Particular No of respondents
A Highly satisfied 02 10%
B Satisfied 14 70%
C Average 04 20%
D Dissatisfied - -
E Highly dissatisfied - -
Total 20 100%
Analysis: -
From the above table, it is shows that 10% of the respondents are highly satisfied with
order and replacement of the Unity Crop Care, 70% of the respondents are satisfied with order
and replacement of the Unity Crop Care, 20% of the respondents feel that Average with order
and replacement of the Unity Crop Care.
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Interpretation:
From the above table it can be analyzed that the majority of dealers are satisfied with the
order and replacement of the company. The distributers are distribute the products within 3 days.
And if there is any damages in the products they replace the products soon.
11) Availability of Unity Crop Care.
Sl No Particular No of respondents Percentage
A Highly satisfied 08 40%
B Satisfied 10 50%
C Average 02 10%
D Dissatisfied - 0%
E Highly dissatisfied - 0%
Total 20 100%
Analysis:
From the above table and graph, it is shows that 40% of the respondents are highly satisfied with
availability of the product of UCC, 50% of the respondents are satisfied with availability of the
product, 10% of the respondents feel that average with availability of the product.
10%
70%
20%
0% 0%0%
10%
20%
30%
40%
50%
60%
70%
80%
Highly satisfied Satisfied Average Dissatisfied Highly dissatisfied
respondents
respondents
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Interpretation:
From the above analysis the more number of dealers are satisfied with the availability of
the Unity Crop Care s products. The company sales executes will cover their divisions once in 2
days.
12) Margins offered by the Unity Crop Care.
Sl No Particular No of respondents Percentage
A Highly satisfied - 0%
B Satisfied 10 50%
C Average 08 40%
D Dissatisfied 01 05%
E Highly dissatisfied 01 05% Total 20 100%
Analysis:
40%
50%
10%
0% 0%0%
10%
20%
30%
40%
50%
60%
highly satisfied satisfied average dissatisfied highly dissatisfied
respondents
respondents
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From the above table, it is shows that no respondents are Highly satisfied with margins
offered by the UCC, 50% of the respondents are Satisfied with margins offered by the UCC, 40%
of the respondents feel that Average with margins offered by the UCC, 05% of the respondents
are Dissatisfied with availability margins offered by the UCC and 5% of the respondents are
Highly dissatisfied with margins offered by the UCC.
Interpretation:
From the above table and analysis it shows that the majority of the dealers are satisfied
with the margins offered by the company and less number of dealers are dissatisfied. Because
Unity Crop Care offered the best margins compare to the other company. The 10% of the
respondents are buy the low quantity products. So they can t reach the expected margins.
13) Do you satisfied to take the Unity Crop Care dealership?
Sl No Particular No of respondents Percentage
A Yes 20 100%
B No - 0%
0%
50%
40%
5% 5%
0%
10%
20%
30%
40%
50%
60%
Highly satisfied Satisfied Average Dissatisfied Highly dissatisfied
Respondents
Respondents
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Total 20 100%
Analysis:
From the above table and graph, it is shows that 100% of the respondents satisfied with
the Unity Crop Care dealership.
Interpretation:
From the analysis the all dealers are satisfied by taking the dealership of Unity Crop Care
because of the quality of the products, delivery period of the products.
14) Sales promotional efforts of Unity Crop Care.
Sl no Particular No of respondents Percentage
A Excellent 0 -
B Very good 03 15%
C Good 03 15%
100%
0%0%
20%
40%
60%
80%
100%
120%
Yes No
Respondents
Respondents
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D Average 09 45%
E Poor 05 25%
Total 20 100%
Analysis:
From the above table and graph, it is inferred that no respondents feel that sales
promotional effort is Excellent, 15% of the respondents feel that sales promotional effort is Very
good, 15% of the respondents feel that sales promotional effort is Good, 45% of the respondents
feel that sales promotional effort is Average and 25% of the respondents feel that sales
promotional effort is Poor.
Interpretation:
From the above analysis the Unity Crop Care is not doing the proper sales promotional
activities relates to other companies. Because the company products are cover the market by
their quality. So the sales promotional activities are less.
15) Which company pesticide product affects more from others?
0%
15% 15%
45%
25%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Excellent Very good Good Average Poor
Respondents
Respondents
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Sl No Particular No of respondents Percentage
A Unity crop Care 03 15%
B Karnataka agro ltd 03 15%
C Green .crop
international pvt ltd
- -
D S.V.Rangaswamy&
company pvt ltd
14 70%
E Bobbili agro trading
company
- -
Total 20 100%
Analysis:
From the above table it shows that 15% of the respondents are agree that the Unity Crop
Care product is affect more from other related products, 15% of the dealers responds Karnataka
agro ltd is more affected from other pesticides, 70% of the respondents are says that
S.V.Rangaswamy and company pvt ltd s products are more affected from other pesticide
products.
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Interpretation:
From the analysis it is shows that the Unity Crop Care s products are affect less compare
to the S.V.Rangaswamy and company s products. Because the S.V.R and company is well known
in the market.
16) Reliability of the Unity Crop Care products.
Sl no Particular No of respondents Percentage
A Excellent - 0%
B Very good 04 20%
C Good 12 60%
D Average 04 20% E Poor 0 0%
Total 20 100%
Analysis:
15% 15%0%
70%
0%0%
10%
20%
30%
40%
50%
60%
70%
80%
Unity crop Care Karnataka agro ltd Green cropinternational pvt ltd
S.V.R.& company pvtltd
Bobbili agro tradingcompany
Respondents
Respondents
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From the above table, it shows that no dealers are feel that reliability of the product is
Excellent, 20% of the respondents feel that reliability of the product is Very good, 60% of the
respondents feel that reliability of the product is Good, 20% of the respondents feel that
reliability of the product is Average.
Interpretation: From the analysis and table it shows that the majority of the respondents are sed that the
reliability of the product is good. Because the customers are depends upon the Unity Crop Care
products.
17) Financial scheme of Unity crop care.
Sl no Particular No of respondents PercentageA Yes 17 85%
B No 03 15%
Total 20 100%
Analysis:
0%
20%
60%
20%
0%0%
10%
20%
30%
40%
50%
60%
70%
Excellent Very good good average poor
Respondents
Respondents
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From the above table, it shows that 85% of the respondents satisfied with financial
schemes of the Unity Crop Care, and other 15% of the respondents not satisfied with financial
schemes of the Unity Crop Care.
Interpretation:
From the above analysis and table the financial schemes of the Unity Crop Care is
satisfied to the dealers. The company exceeds the credit period it gives a duration period for
dealers so in term the product moment will be existing.
18) Which company gives more importance to marketing research?
Sl no Particular No of respondents Percentage
A Unity Crop Care 03 15%
B Karnataka Agro ltd 04 20%
C Green crop - 0%
85%
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Yes No
Respondents
Respondents
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international pvt ltd
D S.V.R company pvt ltd 13 65%
E Bobbili Agro trading
company
- 0%
Total 20 100%
Analysis:
From the above table, it shows that 15% of the respondents feel that Unity crop care is
doing market research, 20% of the respondents feel that Karnataka Agro ltd is doing market
research, 65% of the respondents feel that S.V.rangaswamy &company pvt ltd is doing market
research.
Interpretation:
From the above analysis and table I come to know that the marketing research by Unity
Crop Care is not giving more importance to the marketing research compare to the other
companies
15%20%
0%
65%
0%
10%
20%
30%
40%
50%
60%
70%
Unity Crop Care Karnataka Agro ltd Green cropinternational pvt ltd
S.V.R company pvtltd
Bobbili Agro tradingcompany
Series 1
Series 1
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19) Delivery period of unity crop care.
Sl no Particular No of respondents Percentage
A 1-3 days 15 75%
B 3-5days 04 20%
C 5-10days 01 05%
D 10-13 days - 0%
E 13-15 days - 0%
Total 20 100%
Analysis:
From the above table, it shows that 75% of the respondents answered that with in1 -3 days
they are getting their product, 20% of the respondents answered that within 3 -5 days, 05% of the
respondents answered that within 5 -10 days.
Interpretation:
75%
20%
5%0% 0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
1-3 Days 3-5 Days 5-10 Days 10-13 Days 13-15 Days
Respondents
Respondents
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The above table and analysis it shows that the delivery period of the Unity Cope Care is
satisfied by the dealers because the products are delivered by the company within the 1 -3
days.
Customer
03) Qualification of Customers.
Sl No Particular No of respondents PERCENTAGE
1 Post graduate above - 0%
2 Graduate 04 16%
3 Under Graduate 06 24%
4 Proffessional Cours 03 12%
5 Other 12 48%
total 25 100%
Analysis:
The above table indicates the different qualification of the respondents. Which are
mentioned above. Out of 25 respondents there is no customers are post graduated,16%of the
respondents are Graduated,24% of the respondents are Under graduated,12% of the respondents
are had Proffessional course, and 48% of the respondents are had other qualification.
0%
16%
24%
12%
48%
0%
10%
20%
30%
40%
50%
60%
Post graduate above Graduate Under graduate professional course Other
Respondents
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Interpretation:
From the above analysis the majority of the customers are having other qualification such
as SSLC, PUC, sum customers are also not have any qualification.
04) Age group of respondents
Sl no Particular No of respondents Percentage
A Up to 20 years 02 08%
B 21-40 years 12 48%
C 41-60 years 11 44%
D Above 61 years - 0% Total 25 100%
Analysis:
The above table and graph indicates the different age groups of the respondents. Which
are mentioned above. Out of 25 respondents an age category of up to 21 years were 8%, 21to40
were 48%, 41 to 60 were 44%and above 61years were fully nil.
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Interpretation:
From the above table it can be inferred that majority of the customers are in the age group of 21 -
40.and 44% of the customers are 41 -61 years.
05) Gender of the respondents.
Sl no Particular No of respondents Percentage
A Male 24 96%
B Female 01 04%
Total 25 100%
Analysis:
The above table and graph indicates that the 96% of the respondents are Male and
remaining 04% are Female.
8%
48%44%
0%
0%
10%
20%
30%
40%
50%
60%
Up to20 years 21-40 years 41-61 years Above 61 years
Respondents
Respondents
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Interpretation:
From the above graph and analysis it shows that the majority of the customers are male
rather than female. There are 96% of the respondents and 06% of the female respondents
06) Mar ritual status of the respondents.
Sl no Particular No of respondents Percentage
A Married 23 92%
B Unmarried 02 08%
Total 25 100%
Analysis:
96%
4%
0%
20%
40%
60%
80%
100%
120%
Male Female
Respondents
Respondents
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The above table and graph shows that the 92% of the respondents are married and the
remaining 8% of the respondents are Unmarried.
Interpretation:
From the above table it shows that the majority of the customers are married.
07) Monthly income of the customer.
Sl no Particular No of respondents Percentage
1 5000 -7000 5 20%
2 7000 -10000 15 60%
3 10000 -12000 03 12%
4 12000 -15000 02 08%
Total 25 100%
Analysis:
The table and graph shows that 20% of the customers are get 5000 -7000 monthly
income,60% of the customers are getting monthly income of 7000 -10000,12%of the customers
92%
8%
0%
10%20%
30%
40%
50%
60%
70%
80%
90%
100%
Married Unmarried
Respondents
Respondents
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are getting 10000 -12,000,and remaining 8% of the customers are getting monthly income of
Rs12000 -15000.
Interpretation:
From the above analysis it shows that the majority of the customers are getting salary
7000 -10000 and 5000 -7000. Because the customers are mainly depends upon agriculture.
08) Kind of information is collected for inquiries
Sl no Particular No of respondents Percentage
A Existing product 08 32%
B Potential new product 07 28%
C Quality 04 16%
D Pricing 04 16%
E Validity dates 02 08%
F Delivery schedules - 0%
20%
60%
12%8%
0%
10%
20%
30%
40%
50%
60%
70%
5000-7000 7000-10000 10000-12000 12000-15000
Respondents
Respondents
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Total 25 100%
Analysis:
From the above table and graph it is shows that 32%of the customers are collects the
information for inquiries of existing products, 60% of respondents collects the information from
potential new product, 16%of the respondents are buy the product by seeing quality, 16% of the
respondents are from validity dates.
Interpretation:
The customers are getting the information from the existing products or potential new
product which performs good compare to other existing products and other information such as
quality, pricing.
09) Decisions to purchase Unity Crop Care products depends upon the quality of pesticides.
32%
28%
16% 16%
8%
0%0%
5%
10%
15%
20%
25%
30%
35%
Existingproduct
Potential newproduct
Quality Pricing Validity dates Deliveryschedules
Respondents
Respondents
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Sl no Particular No of respondents Percentage
A Strongly agree 04 16%
B Agree 15 60%
C Neutral 06 24%
D Disagree - 0%
E Strongly disagree - 0%
Total 25 100%
Analysis:
From above table it shows that the 16% of the customers are strongly agree to purchase
the Unity Crop Care products depends upon the quality of pesticides, 60% of the customers areAgree to purchasing the product depends upon the quality, 24%of the respondents are Neutral to
purchasing the products depending upon the quality of pesticides.
16%
60%
24%
0% 0%0%
10%
20%
30%
40%
50%
60%
70%
Strongly agree Agree Neutral Disagree Strongly disagree
respondents
respondents
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Interpretation:
From the above analysis I come to know that the customers are make the decisions
depend upon the quality of products. Because the company maintain their products well quality
in the market
10) Price is not an important decision making factor when it comes to purchase of pesticides.
Sl no Particular No of respondents Percentage
A Strongly agree 01 04%
B Agree 17 68%
C Neutral 06 24% D Disagree 01 04%
E Strongly disagree - 0%
Total 25 100%
Analysis:
From the above table and graph it shows that the 04% of the customers are Strongly agree
that the price is not an important decision making factor when it comes to purchase of agro products,68% of the customers are agree,24% of customers are neutral and remaining 4%of the
customers are disagree that the price is not an important decision making factor when it comes to
purchase of agro products.
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Interpretation:
From the above analysis it shows that the majority of the customers are agree that price is
not an important factor when it comes purchase of agro products. Those who disagree they are
the customers who earn the low income.
11) Do you want product substitution to occur when the original ordered product is not
available?
Sl no Particular No of respondents Percentage
A Yes 15 60%
B No 10 40%
Total 25 100%
Analysis:
From the above table and graph it shows that 60%of the customers are agree to the
substitution when the ordered product is not available, remaining 40% of the customers are not
agree to substitute the product when original ordered product is not available
4%
68%
24%
4%0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
strongly agree Agree Neutral Disagree Strongly disagree
Respondents
Respondents
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Interpretation:
From the above analysis and table I come to know that the majority of the customers are
agree to substitute the product when expected product is no available. Remaining 40% of the
customer don t want the product substitution. Because the product quality is good
12) What standards you are look at in Unity Crop Care while buying.
Sl no Particular No of respondents Percentage
A Quantity - 0%
B Price 04 16%
C Packaging - 0%
D Availability 10 40%
E Reliability 11 44%
Total 25 100%
60%
40%
0%
10%
20%
30%
40%
50%
60%
70%
Yes No
Respondents
Respondents
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Analysis:
From the above table and graph it shows that 16% of the customers are look price in to
Unity Crop Cares products while buying,40% of the customers are look availability in to Unity
Crop Cares products while buying,44%% of the customers are look Reliability in to Unity CropCares products while buying .
Interpretation:
From the above chart and analysis it shows that the majority of the respondents are look availability of the product and costumers are majorly depends upon the Unity Crop Care s
products. Because the products are have best quality.
13) Purchase of agro chemicals is determined by the availability of pesticides when required.
Sl no Particular No of respondents Percentage
A Strongly agree - 0%
B Agree 21 84%
0%
16%
0%
40%
44%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Quantity Price Packaging Availability Reliability
Respondents
Respondents
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C Neutral 04 16%
D Disagree - 0%
E Strongly disagree - 0%
Total 25 100%
Analysis:
From the above table and graph it shows that 84% of the customers are Agree that
purchase of agro chemicals is determined by the availability of pesticides when required,16% of
the customers are Neutral that purchase of agro chemicals is determined by the availability of
pesticides when required.
0%
84%
16%
0% 0%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Strongly agree Agree Neutral Disagree Strongly disagree
Respondents
Respondents
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Interpretation:
From the above analysis it shows that the majority of the customers are agree that
purchase of agro chemical is determined by the availability of pesticide when required. Because
the products are made depends upon growing crops in time duration.
14) Is there any discounts by the dealers?
Sl no Particular No of respondents Percentage
A Yes 18 72%
B No 07 28%
Total 25 100%
Analysis:
Above table and graph shows that 72% of the respondents are getting discounts, and 28%
of the respondents are not getting the discounts from the company.
72%
28%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No
Respondents
Respondents
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Interpretation:
From the above analysis it shows that the majority of the respondents are getting the discounts
from the dealers because they are regular customers to the particular dealers (78%). remaining 28% of the
dealers are not visiting the shops regularly.
FINDINGS OF THE STUDY
(90%) of the respondents feel that quality of the product is excellent. And (10%)
of the respondents feel that quality is poor.
(55%) of the respondents satisfied with price of the products. And (45%) of the
respondents not satisfied with price of the products
(80%) of the respondents feel that order and replacement is highly satisfied. And
(20%) of the respondents feel that average.
(40%) of the respondents highly satisfied with availability of the product. And
(10%) of the respondents not satisfied.
(50%) of the respondents satisfied with margins offered by the product. And (40%)
of the respondents feel that margins of the product is average.
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(100%) of the respondents satisfied with Unity Crop Care dealership. And there is
no respondents are not satisfied.
(15%) of the respondents feel that sales promotional efforts of the Unity Crop Care
is Very good. (25%) of the respondents feel that poor.
(70%) S.V.Rangaswamy & company, (15%) Unity Crop Care the products affect
more from other. And (15%) Karnataka agro ltd. s products affect from others.
(80%) of the respondents satisfied with reliability of the Unity Crop Care. And(20%) of the respondents are average.
(85%) of the respondents satisfied with the financial schemes of the Unity Crop
Care. And (15%) of the respondents are not satisfied.
(95%) of the respondents satisfied with delivery period of the product within 5days. And (05%) of the respondents not satisfied.
SUGGESTION
Unity Crop Care should concentrate in credit facility of the dealers.
Unity Crop Care should concentrate on sales man visit for wide marketing.
Unity Crop Care should concentrate to attract the dealers.
Unity Crop Care should improve their sales promotional efforts.
Unity Crop Care does a market research and gets feedback.
Unity Crop Care should concentrate to fulfill the service for dealers required.
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CONCLUSION
After analysis the data I have concluded that S.V.Rangaswamy company pvt ltd,
Karnataka agro ltd, they are captured first two place and Unity Crop Care is in third place.
Because the sales volume of the Unity Crop Care is very low compare than others and the aware
of the Unity Crop Care is very less in Hassan and Chikkamagaluru. Moreover Unity Crop Care
has limited dealership with dealers.
So automatically there is lack of availability creates. Therefore Unity Crop Care has to
improve its sales promotional efforts as well as follow some strategies through effective market
research and get feedback from their consumers and customers (dealers).And give more
advertisement so that move powerful than others .
At the same time quality delivery time of the Unity Crop Care is good.