Axel Johnson workshop 17 april 2012
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OLA MATTISSON@OLA_7BILLION
VÅR FRAMTID ÄR SOCIAL
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AGENDA
1. GLOBALA KOMMUNIKATIONSTRENDER
2. DISRUPTIVA FÖRETAG
3. SOCIAL BY DESIGN
4. DIALOG
5. ENGAGERA
6. DIALOGUE CONCEPT & GUIDELINESTM
7. 5 KEY TAKEWAYS
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DET ÄR INTE LÄNGRE EN MARKNAD
AV SÄLJARE OCH KÖPARE.
TILLSAMMANS
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INSPIRERA ANDRA!
LED! VISA VÄGEN!
VAR BRA!
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3 GLOBALA
KOMMUNIKATIONS-
TRENDER
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1.KONSUMTION AV
MEDIA ÄNDRAS
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Källa: InMobi
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Source: InMobi
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Diskussionsfråga:
Hur förhåller vi oss till våra
anställdas medievanor på
jobbtid?
Ok, att svara i telefon?
Ok, att svara på FB?
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2. FACEBOOK ÄR
INFRASTRUKTUR
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3. ÄGA
PUBLICERINGSKANAL
”Coca Cola invest 20% of
marketing budget in social
media” // CEO Kent Muhtar
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LOJALA
KUNDER
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DISRUPTIVE COMPANIES
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Senaste riskkapital
investeringarna.
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WORKSHOP
VILKA FLER DISRUPTIVA FÖRETAG
SER VI RUNT OMKRING OSS?
NÅGOT SOM VI HADE KUNNAT GÖRA?
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Zazzle – Vi gör personliga kvalitetsprodukter som du har designat
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SOCIAL BY DESIGN
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DIALOG
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What do people say about you in social media?
– Google– Facebook sök -
facebook.com/search– Social mention –
socialmention.com– Iserocket – iserocket.com– Twingly blogsearch -
twingly.com/search– Google Alerts - google.se/alerts– Twingly Insight –
twingly.com/insight– ConnyCom - connycom.com– Lissly – lissly.com
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“Seekers” listen for clues (leads) that someone is in a buying mode:
“I’m about to issue a RFP. Does anyone have a sample RFP that I can use?
“I’m looking to replace my old server”
“Does anyone have any recommendations on what kind of storage device will work in this type of situation?”
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DIALOG B2B
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DIALOG B2C
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ENGAGE
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1. Value proposition
2. Organisation
3. Storygroups
4. Kommunikationsplan
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5 KEY TAKEWAYS
1. Öppna era sinnen
2. Se vilka företag som utmanar er
3. Affärsutveckla er produkt för att
tillfredsställa sociala behov och uppnå viral
spridning
4. Var med i dialogen
5. Marknadsföring på ett nytt sätt
”engage”.
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