Axel Maier
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Transcript of Axel Maier
Austria to end up on the streets
Zagreb, 2007-10-16
Experience with WOM in political campaigns
Initial Situation
Government was planning new funding for local public transport
Bus and rail services were to be cut
25% of jobs to be lost
The campaign
First WOM campaign in the area of labor unions
60,000 supporters
200+ town council resolutions Media coverage Legislation averted
Strategy
Campaign Team
EXTERNALMayors
Other Organisations
EXTERNALActions
Reporting
EXTERNALAustrians
Strategy
Campaign Team
EXTERNALMayors
Other Organisations
EXTERNALActions
Reporting
EXTERNALAustrians
Flow of complaints and convincing
Flow of complaints and convincing
Austrians
Mayors/Town CouncilsChambers of Commerce
City AssociationsLocal Associations
Provincial Governmment
Federal Government
Flow of complaints and convincing
Austrians
Mayors/Town CouncilsChambers of Commerce
City AssociationsLocal Associations
Provincial Governmment
Federal Government
The Team
About 70 persons
2 days workshop Two manuals (short/extended version) „Tell stories, create stories, share stories!“
The Campaigners Site
Internet
Online Voting
E-Cards
Indoor Posters
Indoor Posters
Indoor Posters
Indoor Posters
Indoor Posters
Folder
Calling Cards
Internal Posters
Signs
Action!
Conclusions
Think big, start small
Research the area beforehand
Remain flexible - online and offlline
WOM works best with a mix of measures
WOM is also the future of professional communications in Austria
Spread the word and
spread a smile!
www.maiersbuero.athttp://emergence-lounge.typepad.com