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Hindustan unilever limited

INTRODUCTION AND HISTORY

Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL's products include foods, beverages, cleaning agents and personal care products

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HUL was established in 1933 as Lever Brothers India Limited and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in MUMBAI, India and employs over 16,500 workers, whilst also indirectly helping to facilitate the employment of over 65,000 people. The company was renamed in June 2007 as Hindustan Unilever Limited.

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Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians.HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.

INTRODUCTION TO HUL

With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Ponds, Vaseline, Lakm, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe and many more.

The Company has over 16,000 employees and has an annual turnover of around Rs.21,736 crores . HUL is a subsidiary of Unilever, one of the worlds leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about 46.5 billion in 2011-2012. Unilever has about 52% shareholding in HUL.

VISION AND MISSION

OUR MISSIONWe work to create a better future everyday

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Unilever products touch the lives of over 2 billion people every day whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

OUR VISION

The Management Committee is headed by Mr. Nitin Paranjpe and has functional heads as its members representing various functions of the CompanyMr. Nitin Paranjpe joined the Company as a Management Trainee in 1987.

ORGANISATIONAL STRUCTURE

MR NITIN PARANIPE

MANAGEMENT TEAM

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Mr. R. Sridhar - Chief Financial Officer

Mr Hemant bakshi executive director

Ms. Geetu Verma, Executive Director, Foods

Mr. Harish Manwani - Chairman

Mr. Manish Tiwary - Executive Director, Sales and Customer Development

Mr Pradeep Banerjee - Executive Director, Supply Chain

Ms. Leena Nair - Executive Director, HR

Mr Dev Bajpai Executive Director, Legal and Company Secretary

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Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands

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Axe is a cool, iconic brand launched in India in 1999 with Axe Deodorants. It is the largest selling male deodorant in India & has a variety of male grooming products such as Axe Aftershave Lotions & Axe Body Wash.

AXE LAUNCHED IN INDIA

AXEAxe offers guys a range of body sprays, shower gels and male grooming products all designed to help them look, smell, and feel their best.

PRODUCT LINE

AXE BODY SPRAY

AXE SHAMPOO

AXE AFTER SHAVE

AXE SHAVING CREAM

AXE DEODRANT

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PRODUCT DEPTH

AXE DEODRANT 150 RS TO 1800 RS IN INDIAAXE AFTER SHAVE 100 RS TO 350 RS IN INDIAAXE SHAVING CREAM 45 RS TO 240 RS IN INDIA

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SWOT ANALYSIS

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KEY FINANCIAL INDICATORS

Net RevenueRs.22,116 crores

Profit for the yearRs.2,691 crores

EPS (basic)Rs.12.46

EVARs.2,250 crores

Total Expenses (%)

Materials 61Advertising Costs 14Employee Benefits Expenses 6Carriage & Freight 6Utilities, Rent, Repairs, etc 5Depreciation 1Other Expenditure 7

WINNING IN THE MARKET PLACEConsumers are at the heart of our business. We have a large base of consumers served through millions of stores. We are now reaching out with more stores, better stores and better standards of service. At the same time, we are making special efforts to reach out to the remotest corners of India, delivering products and services to people and places that were never served before.More stores: Faster spread, larger reach

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THANK YOU

BY DEEPAK VERMA PAVAN KUMAR AJAY THAKUR& VIJAY KUMAR

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