HINDUSTAN UNILEVER LIMITED,GODREJLIMITED,HINDUSTANUNILEVERLIMITED,ODREJLIMITED,HINDUSTAN UNILEVER LIMITED,GODREJLIMITED,HINDUSTANUNILEVER LIMITED,GODREJLIMITED,HINDUSTANUNILEVER

LIMITED,GODREJLIMITED,HINDUSTANUNILEVER LIMITED,GODREJLIMITED

ANNAMALAI UNIVERSITY

NAME : S.KRITHIKA. M.NARMADHA DEVI. V.KALAISELVAN. P.KAYALVIZHI. S.MANIVANNAN.

BATCH :5

CLASS & SEC : MBA & C.

YEAR : I

SUBJECT : PRODUCTION AND MATERIAL MANAGEMENT.

TITLE : HINDUSTAN UNILEVER LIMITED.

DATE : 19-01-2015.

SUBMITTED TO : Mr. A. JHON VICTOR.

HINDUSTAN UNILEVER LIMITED

INTRODUCTION:

Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL.HUL's products include foods, beverages, cleaning agents and personal care products.

HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and employs over 16,500 workers, whilst also indirectly helping to facilitate the employment of over 65,000 people. The company was renamed in June 2007 as "Hindustan Unilever Limited".

Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.

HISTORY:Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and

Vim. Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937.

In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form HUL in November 1956; HUL offered 10% of its equity to the Indian public, being the first among the foreign subsidiaries to do so. Unilever now holds 67.25% equity in the company. The rest of the shareholding is distributed among about three lakh individual shareholders and financial institutions.

By 1903, the company had launched Red Label tea in the country. In 1912, Brooke Bond & Co. India Limited was formed. Brooke Bond joined the Unilever fold in 1984 through an international acquisition. The erstwhile Lipton's links with India were forged in 1898. Unilever acquired Lipton in 1972, and in 1977 Lipton Tea (India) Limited was incorporated.

Pond's (India) Limited had been present in India since 1947. It joined the Unilever fold through an international acquisition of Chese brough Pond's USA in 1986.

In  January 2010, the HUL head office shifted from the landmark Lever House, at Backbay Reclamation, Mumbai to the new campus in Andheri (E), Mumbai.

On 15th November, 2010, the Unilever Sustainable Living Plan was officially launched in India at New Delhi.

In March, 2012 HUL’s state of the art Learning Centre was inaugurated at the Hindustan Unilever campus at Andheri, Mumbai.

In April, 2012, the Customer Insight & Innovation Centre (CiiC) was inaugurated at the Hindustan Unilever campus at Andheri, Mumbai. 

HUL completes 80 years of corporate existence in India on October 17th, 2013.

It is a partnership of Indian and Foreign company.

BRANDS:Its brands include:

Food brands: Annapurna salt and atta. Bru coffee. Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea. Kissan squashes, ketchups, juices and jams. Lipton tea. Knorr soups & meal makers and soupy noodles. Kwality Wall's frozen dessert. Modern Bread, ready to eat chapattis and other bakery items. Magnum (ice cream).

Homecare Brands: Active Wheel detergent. Cif Cream Cleaner. Comfort fabric softeners. Domestos disinfectant/toilet cleaner. Rin detergents and bleach. Sunlight detergent and colour care.

Surf Excel detergent and gentle wash. Vim dishwash. Magic – Water Saver.

Personal Care Brands: Aviance Beauty Solutions. Axe deodorant and after shaving lotion and soap. LEVER Ayush Therapy ayurvedic health care and personal care products. Breeze beauty soap. Clear anti-dandruff hair products. Clinic Plus shampoo and oil. Close Up toothpaste. Dove skin cleansing & hair care range: bar, lotions, creams and anti-perspirant

deodorants. Denim shaving products. Fair & Lovely skin-lightening products. Hamam. Lakmé beauty products and salons. Lifebuoy soaps and handwash range. Liril 2000 soap. Lux soap, body wash and deodorant. Pears soap. Pepsodent toothpaste. Pond's talcs and creams. Rexona soap. Sunsilk shampoo. Sure anti-perspirant. Vaseline petroleum jelly, skin care lotions. TRESemmé. TIGI.

Water Purifier Brand: Pureit Water Purifier.

LOGO:

SLOGAN:

COMPARISON OF HUL WITH ITC:SWOT ANALYSIS: (Hindustan Unilever Limited)

Strength

1. HUL is a part of the Unilever group, hence strong brand equity2. It has over 15000 employees3. Reach 6.4 million retail outlets which includes direct reach to over 1.5 million retail outlets4. Two R&D centres in India in Mumbai and Bangalore5. Products with presence in over 20 consumer categories with over 700 million Indian consumers using its products6. As a part of CSR, HUL has initiatives like project Shakti, plastic recycling, women empowerment etc

Weakness

1. Market share is limited due to presence of other strong FMCG brands2. HUL products has stiff competition from big domestic players and international brands

Opportunity

1. Tap rural markets and increase penetration in urban areas2.Mergers and acquisitions to strengthen the brand3.Increasing purchasing power of people thereby increasing demand

Threats

1. Intense and increasing competition amongst other FMCG companies2.FDI in retail thereby allowing international brands3. Competition from unbranded and local products

COMPETITORS: (Hindustan Unilever Limited)1. Marico.2. L'Oréal.3. Nirma Ltd.4. ITC.5. Colgate-Palmolive.6. Procter and Gamble.7. Dabur.

Small Actions, Big Difference

SWOT ANALYSIS: (ITC Limited)

SWOT Analysis

Strength

1. ITC has a strong and experienced management2. Strong brand presence, excellent products advertising3. Diversified product and services portfolio which includes FMCG, Hotel chains, paper & packaging and agri-business4. Over 6500 E-Choupal CSR activities and sustainability initiatives enhance ITC’s brand image reaching over 4 million farmers5. ITC limited employees over 25,000 people6. Excellent research and development facilities

Weakness

1. ITC is still dependant on its tobacco revenues and people have cheaper substitutes and other brands2.Hotel industry has not been able to create a huge market share

Opportunity

1. Tap rural markets and increase penetration in urban areas2.Mergers and acquisitions to strengthen the brand3.Increasing purchasing power of people thereby increasing demand4. More publicity of hotel chains to increase market share

Threats

1. Strict govt regulations and policies regarding cigarettes2.Intense and increasing competition amongst other FMCG companies and hotel chains3.FDI in retail thereby allowing international brands

COMPETITORS: (ITC Limited)1. Marico2. L'Oréal3. Nirma Ltd4. HUL5. Colgate-Palmolive6. Procter and Gamble7. Dabur

COMPARISON OF HUL WITH P&G:

INFORMATION ABOUT HUL P&G

Industry Fast Moving Consumer Goods (FMCG)

Fast Moving Consumer Goods (FMCG)

founded 1933 1837

Head quarters Mumbai: India US

Key people Harish Manwani (Chairman), Nitin Paranji (CEO and Managing Director)

Bob Mc Donald (president and CEO)

Products Home and personal care, food, water purifier, nutrition.

Home and personal Care, Food.

Financial position Netsales: Rs.19401Crores(2010-2011).Netprofit:Rs.2306Crores(2010-2011).

Netsales:$82559Million(2010-2011).Netprofit:$15818million(2010-2011).

employees Over 65000 direct and indirect employees

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Parent Unilever plc -

COMPARITIVE ANALYSIS OF P&G, HUL, ITC:

COMPARISON WITH MORE COMPETITORS:

COMPARISON OF SINGLE PRODUCT :FAIR & LOVELY:

VASELINE:

LEAD MARKET DEVELOPMENT: SKINCARE

More usage More users more benefits

LEAD MARKET DEVELOPMENT: HAIR

More usage More users More benefits

PERFORMANCE MEASUREMENT :

FUTURE PLAN:HUL plans to expand its portfolio in the area of healthcare and contraceptives,

chemical business, as well as several certain non-FMCG export business. It is trying to pep up its rural distribution systems and has launched low unit price variants of its popular brands to draw in new users in the rural areas.

CONCLUSION:With its long and luminous history, HUL is India’s pride. It is a company which the

customer in rural as well as urban area relate to. This explains the deep penetration of HUL in Indian market.

Past few trends may be disturbing but there have been multi facet to the decrease in profits. The future of HUL is demanding new and high level innovations so as to cope with increasing competition. However, HUL is well equipped with all that is needed to do this Indian giant.

GODREJ

INTRODUCTION:

The Godrej Group is an Indian conglomerate headquartered in Mumbai, Maharashtra, India, managed and largely owned by the Godrej family. It was founded by Ardeshir Godrej and Pirojsha Godrej in 1897, and operates in sectors as diverse as real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products.Subsidiaries and affiliated companies include Godrej Industries and its subsidiaries Godrej Consumer Products, Godrej Agrovet, and Godrej Properties, as well as the private holding company Godrej & Boyce.

HISTORY:

1897 - Godrej is established in 1897 1902 - Godrej makes its first Indian Safe 1918 - Godrej Soaps Limited incorporated 1961- Godrej Started Manufacturing Forklift Trucks in India 1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps 1974 - Veg oils division in Wadala, Mumbai acquired 1990 - Godrej Properties Limited, another subsidiary, established 1991 - Foods business started 1994 - Transelektra Domestic Products acquired 1995 - Transelektra forged a strategic alliance with Sara Lee USA 1999 - Transelektra renamed Godrej Sara Lee Limited and incorporated Godrej

Infotech Ltd. 2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej

Soaps Limited. Godrej Soaps renamed Godrej Industries Limited 2002 - Godrej Tea Limited set up 2003 - Entered the BPO solutions and services space with Godrej Global Solutions

Limited 2004 - Godrej HiCare Limited set up to provide a Safe Healthy Environment to

customers by providing professional pest management services 2006 - Foods business was merged with Godrej Tea and Godrej Tea renamed Godrej

Beverages & Foods Limited 2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company

of North America and the company was renamed Godrej Hershey Foods & Beverages Limited

2008 - Godrej relaunched itself with new colourful logo and a fresh identity music 2010 - Godrej launched GoJiyo a free, browser based 3D virtual world 2011 - Godrej & Boyce shuts down its typewriter manufacturing plant, the last in the

world.

LOGO:

SLOGAN:

PRODUCTS:

Real estate. FMGC. Industrial engineering. Home appliances. Furniture. Security. Agri care.

BRIGHTER LIVING

CONCLUSION:

At last we would like to conclude that Godrej has successfully completed its 113 years, it is reaffirmed from the fact that it is one of the most famous and reliable brand in the country. With the motto “ we care the quality of your life”.