AWS Customer Case Study - Tellybug
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Transcript of AWS Customer Case Study - Tellybug
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AWS ADVERTISING§
Tuesday, 25 September 12
![Page 2: AWS Customer Case Study - Tellybug](https://reader030.fdocuments.us/reader030/viewer/2022020123/55c9ae6bbb61eb85328b4638/html5/thumbnails/2.jpg)
Tuesday, 25 September 12
![Page 3: AWS Customer Case Study - Tellybug](https://reader030.fdocuments.us/reader030/viewer/2022020123/55c9ae6bbb61eb85328b4638/html5/thumbnails/3.jpg)
Tuesday, 25 September 12
![Page 4: AWS Customer Case Study - Tellybug](https://reader030.fdocuments.us/reader030/viewer/2022020123/55c9ae6bbb61eb85328b4638/html5/thumbnails/4.jpg)
Tuesday, 25 September 12
![Page 5: AWS Customer Case Study - Tellybug](https://reader030.fdocuments.us/reader030/viewer/2022020123/55c9ae6bbb61eb85328b4638/html5/thumbnails/5.jpg)
IMAGINE IF....
Your target audience was involved and engaged
They reacted to what they saw
You could measure that
You could fulfill all your campaign goals in 60 minutes on a Saturday night
Tuesday, 25 September 12
![Page 6: AWS Customer Case Study - Tellybug](https://reader030.fdocuments.us/reader030/viewer/2022020123/55c9ae6bbb61eb85328b4638/html5/thumbnails/6.jpg)
TYPICAL TV TX
100,000 simultaneous users
30m points of interaction (> 8,000/s)
Interaction pre-show (push etc)
During
After (video catchup)
External sources
Tuesday, 25 September 12
![Page 7: AWS Customer Case Study - Tellybug](https://reader030.fdocuments.us/reader030/viewer/2022020123/55c9ae6bbb61eb85328b4638/html5/thumbnails/7.jpg)
BUT WHAT’S THIS GOT TO DO WITH AWS?
Tuesday, 25 September 12
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TURNS OUT IT’S HARD
Tuesday, 25 September 12
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NEEDS LOTS AND LOTS OF SCALE
Tuesday, 25 September 12
![Page 10: AWS Customer Case Study - Tellybug](https://reader030.fdocuments.us/reader030/viewer/2022020123/55c9ae6bbb61eb85328b4638/html5/thumbnails/10.jpg)
SO HOW COULD I GET SOME?
Tuesday, 25 September 12
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Tuesday, 25 September 12
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Tuesday, 25 September 12
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HOW TO THINK ABOUT THINGS
Tuesday, 25 September 12
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CHANGE AND MEASURE
Tuesday, 25 September 12
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WHERE NEXT
Tuesday, 25 September 12
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REALLY IT’S MORE LIKE THIS
Tuesday, 25 September 12