Awesome tips for app store optimization

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TAPPING THE SUCCESS VIA APP STORE MARKETING Awesome Tips for App Store optimization

Transcript of Awesome tips for app store optimization

Page 1: Awesome tips for app store optimization

T A P P I N G T H E S U C C E S S V I A A P P S T O R E M A R K E T I N G

Awesome Tips for App Store optimization

Page 2: Awesome tips for app store optimization

Icon is the way

Avoid using any text as it only drives the user’s attention away!

For strong impression, stick to using single element. It should be the center of attraction for the icon or logo.

No matter whether you change platform or media, use the same icon for branding yourself as it retains identity and reflects stability.

Be creative, use correct format, size of icon, resolution and file extensions for best results and outputs.

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Naming Convention Matters

Do not underestimate the power of naming while planning App store Optimization.

The first 25 characters are important as the users get to see them at first and they have most impact.

Do not sound just like any other app in store. Be unique and out of the box no matter how hard is that using keywords and enhance the SEO.

URL friendly characters are always welcome and avoid using trademarks or copyright symbols.

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Screenshots Offer a Glimpse

Use every screenshot that depicts the functionality of the app.

Try to use the highest resolution images as there is no excuse that can justify the low quality image use.

Try to put the best screenshots at first slot. The screenshot must be appealing and attractive

Choose the right category for your app.

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Description should be prioritized

An average user reads the first three sentences and that’s why it must be focused.

Add your social proof be it blogs, attention, blogs, reviews etc. It must be readable and enjoyable.

Include the benefits, features and all the important descriptive material within.

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Remember Reviews and Ratings

A positive testimonial helps to convince users about the app performance, stability, and popularity. You can ask your relatives, family or friends to add their reviews, positive reviews to the app page.

The reviews must sound authentic and is much more powerful than any other media.

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Testing and Analysis

The real app store optimization starts here and it also improvise the ASO tips working to one more step.

You must keep your eyes things, elements, test the keywords working, screenshot effects, and analyze the results for further improvements.

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Conclusion

All the time, our ultimate goal is to improve our app store ranking and earning from the app we are developing. App store marketing service providers also gives the service of app store optimization for improving the app store visibility by using the truly ethical techniques. It is highly advised to follow the above tips to get the top position over other apps and to achieve the victory.

Reference Article: http://tinyurl.com/ASO-Tips