iPhone App Store

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iPhone & the App Store Mobile Portland Users Group Raven Zachary 28 July 2008
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Presentation by Razen Zachary at the July 2008 Mobile Portland meeting. I apologize for the poor audio quality. We'll work on the audio for the next meeting.

Transcript of iPhone App Store

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iPhone & the App StoreMobile Portland Users Group

Raven Zachary 28 July 2008

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Agenda

• iPhone History

• Developing with the iPhone SDK

• App Store Overview

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Disclaimers

Bias: While I am a technology industry analyst, my passion for the iPhone clouds my rational judgement. I am an iPhone advocate.

Legal: I am under NDA with Apple and therefore only covering publicly disclosed information.

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iPhone History

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January 2007

Macworld Expo 2007

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June 2007

WWDC + iPhone Launch

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"We have been trying to come up with a solution to let developers write applications, yet keep the iPhone secure and safe. We've come up with a sweet solution." - Steve Jobs

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Web Developers

Mac Developers

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"That is a bold idea. Very forward thinking...This is the

coming out party for web apps. We are very excited

about this. These are exciting times." - Jason Fried, 37signals

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"Web Apps Are Not Applications...If you don't want 3rd party developers, or aren't ready for them yet, be honest and say so. We'll respect you far more for it. " - Quentin Carnicelli, Rogue Amoeba

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July 2007

iPhoneDevCamp 2007

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Photo by Adam Towhttp://www.flickr.com/photos/atow/750701139/in/set-72157600701332240/

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August 2007

Jailbreak

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October 2007

iPhone SDK Announcement

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"Let me just say it: We want native third party applications on the iPhone, and we plan to have an SDK in developers’ hands in February." - Steve Jobs

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March 2008

iPhone SDK Unveiled

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iFund

www.kpcb.com/ifund

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June 2008

WWDC 2008

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July 2008

iPhone 3GiPhone OS 2.0

App Store

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Only 17 days ago!

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Developing with the iPhone SDK(mostly content-free)

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Highlights

• iPhone OS is based on Mac OS X

• Apps are written in Cocoa + Cocoa Touch

• Works on iPhone and iPod touch

• All apps sold through App Store

• Developers get 70% of revenues

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How to write an iPhone App

• Download the iPhone SDK (free)

• You must own an Intel Mac

• Learn Cocoa (Objective-C) & Cocoa Touch

• Join the iPhone Developers Program ($99)

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Development Resources

• www.apple.com/quicktime/qtv/iphoneroadmap/

• developer.apple.com/iphone/

• pragmaticstudio.com/iphone/

• Cocoa Programming for Mac OS X by Aaron Hillegass

• Stay tuned for mailing lists, public forums, etc. (NDA still in place)

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App Store Overview

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Books (117) Business (22) Education (22)Entertainment

(81)

Finance (33) Games (255)Healthcare & Fitness (33)

Lifestyle (36)

Music (30) Navigation (22) News (15) Photography (18)

Productivity (59) Reference (40)Social Networking

(33)Sports (16)

Travel (48) Utilities (88) Weather (8)TOTAL(976)

App Store Inventory (07/28/08)

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Gifter

“How We Built an iPhone App for $4873.92”

http://tinyurl.com/gifter

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Loopt

The Loopt Debacle - SMS Spam

http://tinyurl.com/looptdebacle

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Aurora Feint

Removed from App Store - Community opt-in - Uploaded contacts

http://tinyurl.com/aurorafeint

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Trism

Steve Demeter - Wrote at night over the past several months - Top 20 App - $4.99

http://tinyurl.com/trismapp

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Where are the download numbers?!

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Application Price (USD) Downloads Sales (USD)

Super Monkey Ball $9.99 6,261 $62,547.39

MLB at Bat $4.99 2,144 $10.698.56

Cro-Mag Rally $9.99 1,317 $13,156.83

Omnifocus $19.99 1,106 $22,108.94

Enigmo $9.99 1,023 $10.219.77

Texas Hold’em $4.99 856 $4,271.44

MPG $0.99 808 $799.92

Band $9.99 653 $6,523.47

Bejeweled 2 $9.99 582 $5,814.18

Yellow Pages $0.99 543 $537.57

Source: Tech Crunchhttp://tinyurl.com/5sxnfb

Day 0 App Store Sales Numbers

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Application Price (USD) Revenue Estimate

Super Monkey Ball $9.99 $4,915,019

ForeFlight Mobile $69.99 $3,443,465

OmniFocus $19.99 $1,899,164

Nester’s Anatomy Flash Cards $39.99 $1,696,107

LionClock Plus $79.99 $1,628,466

Enigmo $9.99 $1,271,126

Band $9.99 $1,101,642

Ultalingua Spanish Dictionary $29.99 $661,426

Bejeweled 2 $9.99 $627,089

Sketches $5.99 $589.409

App Store Revenue Estimates (07/13/08)

Source: Medialetshttp://tinyurl.com/medialetsappstorerev

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$?

We just don’t know for sure.

Stay tuned for developer reports in August.

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Summary

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Raven’s Take

• Birth of a new mobile platform

• Living in the shadow of the iPhone

• Tremendous commercial opportunity

• Mac developers have a head start

• Very early stages, time to learn and create

• Go out and write some cool apps, make $ !

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Raven [email protected]

www.rinzai.com

503.334.1810

IM (AOL): ravenzachary

Twitter: ravenzachary