July 2010

© 2010 Awareness CONFIDENTIAL

Agenda

1AwarenessOverview

2Social Media Challenges

3Solution & Demo

4Pricing

5Questions

Who is Awareness ?

• Laser focused on the needs of marketers• The pioneer and leader in social marketing software• Deployed 200+ communities for some of the world’s biggest

brands• Partnered with leading digital and interactive agencies

CUSTOMERS PARTNERS

1

Corporate Adoption of Consumer SM has Exploded

Facebook Page

Twitter Corp Blog You Tube Community Measure Mine Act

Social Marketing Maturity Pop

ulat

ion

Ado

ptio

n

© 2010 Awareness CONFIDENTIAL

2

ControlCompanies looking to optimize social marketing channels face significant control issues Control brand image & message across

multiple channels Understand who published what, where and

when? Even the best laid plans change – personnel,

content, messaging

Enterprise Social Media Concerns

Measuring SuccessGeneral acceptance of Social Media but ROI is a black hole & want it measured for better decision making You do it because it's the right thing to do

~David Meerman Scott Metrics are project specific at best – not

strategic The Multiplier Effect

Centralized & strategicSocial media tends to be tactical & organizations are struggling to centralize and develop strategic programs Volume of conversations is overwhelming Multiple departments & people with different

agendas Manual updates leave room for error

Net, Net…

1. Companies overwhelmed with social media marketing

2. Losing control of brand, brand message and corporate voice

3. Efforts are an ROI “black hole” with no empirical data to make informed business decisions

© 2010 Awareness CONFIDENTIAL

Social Marketing Today

Product

Marketing

Manager

Product

Marketing

Manager

Corporate

Marketing? ?

Consumer

Communities

? ?

Corporate Owned

CommunitiesIndividuals

© 2010 Awareness CONFIDENTIAL

Introducing… 3

Social Marketing with Awareness

© 2010 Awareness CONFIDENTIAL

Publish : Centralized social network distribution

Manage : Bidirectional information and content exchange

Measure : Quantitative data for reporting and metrics

Gain Control of your Social Media Programs

Centralize your programs Evolve from tactical

programs to strategic social media

Measure Success for multiple channels and assets

© 2010 Awareness CONFIDENTIAL

Awareness in Action

DEMO

© 2010 Awareness CONFIDENTIAL

Fast Track Implementation Program

• You are assigned a Client Success Manager

• 5 step program to go from zero to live:1. Account and strategy review session2. Account set up session3. Social Marketing Hub Branding4. User training session5. Reporting/metrics review

• Quarterly assessment/reviews

© 2010 Awareness CONFIDENTIAL

Awareness Pricing Effective July 1, 2010

Standard Edition Professional Edition

Channels 5 5

Users 5 unlimited

Publishing- Multiple Channel Publishing- Content & Asset Management

XX

XX

Social Engagement - Comment Aggregation - Comment Sentiment - Comment Reaction - Comment Moderation

XX

XXXX

Social Listening - Social Monitoring (available in Q3 ‘10) X

Social Analytics - Standard Reporting X X

Annual Subscription Price $12,000 $40,000

Additional Channel Packs sold Separately 5 Pack = $15k10 Pack = $25k

5 Pack = $15k10 Pack = $25k25 Pack = $50k50 Pack = $80k

75 Pack = $100k Unlimited = $200k

Services - Install & Training - BPC Config & Branding

$3,000$4,500

$4,500$4,500

Questions… Next Steps

Phil BarryRegional Sales ManagerAwareness, Inc.www.awarenessnetworks.com

Email: pbarry@awarenessnetworks.comTwitter: @philbskilPhone: 781.270.2421Mobile: 603.670.4135

5