Autonomous driving mobility, knowing the - Amazon Web Services... · mobility service providers...
Transcript of Autonomous driving mobility, knowing the - Amazon Web Services... · mobility service providers...
Autonomous driving mobility, knowing the destination
Armin Fendrich, General Manager - Ridecell EMEA
Mobility services are the
automotive growth engine
Market capitalization will move to mobility service providers
1,020 1,2001,900
1,400
109
4,200
6,900
9,000
0
1,000
2,000
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9,000
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Today 2021 2025 2030
($ Billions) Market cap mobility as a service vs. automotive manufacturers
Automotive Manufacturer Market Capitalization Autonomous Mobility as a Service Market Capitalization
Source: ARK Investment Management LLC | ark-invest.com
New vehicles will increasingly be sold tonew mobility fleets
0%
10%
20%
30%
40%
50%
60%
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100%
2015 2020 2025 2030 2035
Forecast of new vehicle sales distribution in urban areas in the United States
Personal ownership On-demand service
Source: Deloitte University Press, The future of mobility: What’s next?, 2017 Issue 20
Projected revenue for MaaS$1.5T by 2030
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2017 2025 2030
Source: Expert Interviews; PwC Autofacts; Strategy & Analytics—The 2017 PwC’s Strategy & Digital Auto Report.
US
EU
China
$1.5T
$603B
$87B
Trillio
ns
(US)
Capitalizing on the
mobility opportunity
Mobility as a service evolution
Service EconomyShared EconomyTraditional Ownership RidesharingCarsharingVehicle Ownership
Self Driving
Driven
Autonomous Mobility as a Service
The new mobility road to autonomous
CarsharingResidential, Station
based, free floating
Pay per minute
CarsharingStation-based, for ride
sharing drivers
Pay per shift
RidesharingOn-demand, scheduled,
Pooled
~$1.50/mile
All services use the same fleet of vehicles
Autonomous
RidehailingMarket trials
Service launch
~25¢/mile
Affiliations with other service fleets
Carsharing
Ridesharing
Car rental
Residential car rental
A single platform for
multiple mobility services
Autonomous
Driving
+
Active Fleet
Management
Carsharing / Fleet
Optimization
Fleet management
Rider identity
verification + Risk
Vehicle access
Ridesharing
Dispatch Intelligence
Pooling and routing
Demand Prediction
Autonomous mobility as a service requires tools in multiple areas.
Leading mobility operators prefer to buy (not build) in at least one area.Confidential, Ridecell for IVP
Customized Apps / API
Fleet Management
CRM, Marketing, Pricing
Operations & Supply Management
Vehicle Integration, Safety, Access,
In-vehicle Experience
Supplier and Task Management
Compliance, Taxes, Accounting
Ridesharing Carsharing
Operations
Engine
Ridecell’s Mobility as a service platform
includes operational and developer
tools to automate and optimize key
aspects of a mobility business.
Confidential, Ridecell 2018
Autonomous today Low speed campus, resort,community shuttles
AutonomousOperations Platform
Self-manage operational tasks
• Direct vehicles to operations depots
• Send support vehicles
• Grant vehicle access
• Compliance reporting
[email protected] @ridecell