Automobile company product portfolio (two wheeler segment)

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BAJAJ HERO

description

Information about two wheeler automobile companies.. with its product portfolio

Transcript of Automobile company product portfolio (two wheeler segment)

Page 1: Automobile company product portfolio (two wheeler segment)

BAJAJ HERO

Page 2: Automobile company product portfolio (two wheeler segment)

GROUP MEMBERS

Amit Nabriya(P-03)

Aashish Mathew(P-07)

Faisal Indikar(P-17)

Rahul Zambre(P-29)

Sameer Waje(P-36)

Sandeep Sharma(P-38)

Suhas Tompe(EX-02)

Vijay Tayade(EX-01)

Page 3: Automobile company product portfolio (two wheeler segment)

BAJAJ Auto Ltd. Founded by Jamnalal Bajaj in 1926.

Initially known as Bachraj Trading Corporation Ltd.

In 1959, secured a License to manufacture 2- & 3-wheelers.

In 1960 it was renamed as Bajaj Auto Limited.

In 1960, started manufacturing of scooters, motorcycles.

Distribution network covers about 50 countries.

Has tie up with many international players .

Page 4: Automobile company product portfolio (two wheeler segment)

Product Portfolio (2-wheeler)

Two Wheelers

Entry Level

Platina 100cc & 125 cc DTSi

Kristal DTSi

Mid Level

XCD 135 cc DTSi

Discover 100cc & 135 cc DTSi

Peformance

Pulsar 150, 180, 200 &

220 cc DTSi

Avenger 200 DTSi

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Why BAJAJ?? Legacy of Brand Name.

Highly Experienced Management.

Innovative Product Design & Development capabilities.

Widespread Distribution & Service network.

Strong Ad Campaigns.

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C:\Users\Dell\Downloads\Video\Bajaj.FLV

Page 7: Automobile company product portfolio (two wheeler segment)

HERO Motocorp Ltd. Founded by brijmohanlal munjal.

Started in 1984, As Hero Honda Motors Ltd. a joint venture between Hero cycles of India & Honda of Japan.

Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest manufacturer of two - wheelers, based in India.

In 2010 Honda moved out of joint venture, Subsequently in 2011 the company was renamed to Hero MotoCorp Ltd.

HeroMotoCorp has aim to make $10 billion up to 2016-17.

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Product Portfolio

Two Wheelers

Entry Level

CD Dawn CD 100 SS

Mid Level

Splendor Passion Glamor Ignitor

Peformance

CBZ, HUNKKarizma, Karizma

ZMRAvenger 200 DTSi

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Why HERO Motocorp?? Brand Loyalty.

HeroMotoCorp holds the 40% of the market of 2 wheeler vehicles.

Consistent Performance.

Hero MotoCorp's key strategies are to build a robust product portfolio across categories

Excellence in quality is the core value of Hero MotoCorp

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C:\Users\Dell\Downloads\Video\Hero Motocorp.FLV

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