Automating your Adwords Insights
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Transcript of Automating your Adwords Insights
![Page 1: Automating your Adwords Insights](https://reader035.fdocuments.us/reader035/viewer/2022070320/5589b47cd8b42a08598b4621/html5/thumbnails/1.jpg)
Presented by:Steve Hammer
President, RankHammer
Automating your AdWords Insights
![Page 2: Automating your Adwords Insights](https://reader035.fdocuments.us/reader035/viewer/2022070320/5589b47cd8b42a08598b4621/html5/thumbnails/2.jpg)
Full Service Search Agency
Adwords and SEO obsessed
Dallas, TX
Foodie
Hockey Fan
Who am IRankHammer
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It all starts here
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Management is looking for things out of place
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Which one wins?
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What about at enterprise scale?
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Automate!
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Three Steps
• A/F performers• Test Winners• Customer
insights
Generate Insight
• Think “if this then that”
• Decide on interface or script
State the rule • Estimate
average movement
• Check dashboards for “excessive” effectsMonitor
Execution
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Automation Options
Rules Scripting
Add Keywords
Ad Parameters
External Sources
Campaign Wide
Hourly Execution
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Examples
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#1 - Insight
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#1 – Email when high clicks
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#2 - Insight
![Page 14: Automating your Adwords Insights](https://reader035.fdocuments.us/reader035/viewer/2022070320/5589b47cd8b42a08598b4621/html5/thumbnails/14.jpg)
#2 – Position Targeting
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#3 - Insight
[energy drink cases]
[energy drink case]
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#3 – Label Bid Management
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# 3 – External DataUse UrlFetchApp to gather data
Select Keywords via AdWordsApp.kewords.withconditon
Apply rules as needed
Change bids via keyword.setMaxCpc or
Pause keywords via keyword.pause
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#4 - Insight
Big drop in resultsaround deadline
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#4 – “Easy” copy switch
At 3AMunpause
{day}At 3AM pause
{night}
Rule 2
At 5PM unpause {night}At 5PM
pause {day}
Rule 1
Relevant for time
Label {day}
{night}
Ad Copy
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#4 – Hourly copy updatesOnly {param1: a few} hours left for delivery tomorrow
Var END_TIME = 17
function main() { var timeLeft = calculateTimeLeftUntil(END_TIME);keyword.setAdParam(1, timeLeft[‘hours']);}
function calculateTimeLeftUntil(end) {var hour = now.getHours();var timeLeft = {};timeLeft['hours'] = end – hour;Return timeLeft;
https://developers.google.com/adwords/scripts/docs/tutorials/countdown-sale