Auto Trends

40 is the New 30…MPG that is. Hyundairaised the bar so high every othermanufacturer will need to reach higher…and

quickly.American Made. More cars are

madein the U.S. in recent years than

in 2010or 2009.

Leasing, Not Buying. Sales will increase over the next 5 years on the back of leasing, not buying.

Source: ezinearticles.com, “New Car Trends for 2012,” Matthew Keegan

The volume of Phoenix adults who plan to buy a new vehicle has increased in 2013 from 2012, with the most popular vehicles being mid-size cars and

pickup trucks.

Source: 2012-2013 Phoenix CBSA Scarborough Release 1 (Feb. 11 – Jan. 13)

New Vehicle6%

8%

10%

7%8%

Plan to Buy Vehicle in Next 12 Months2012 2013

0%

10%

20%

30%

40%

11% 12%

20%

8%

21%24%

8%

18%

7% 7%

31%

24%

16%

1%

Type of New Vehicle Plan to Buy in Next 12 Months2012 2013

Interest in buying compact cars, mid-size cars and pick-up trucks has increased in Phoenix in 2013 from 2012; while interest in buying new full-size or luxury cars, SUVs and Vans/Mini-vans has waned year-over-year.

66% of Phoenix adults plan to spend between $15,000 and $30,000 on a new vehicle in 2013, compared with

only 28% in 2012.

Under $10,000

$10,000 - $14,999

$15,000 - $19,999

$20,000 - $24,999

$25,000 - $29,999

$30,000 - $34,999

$35,000 - $44,999

$45,000+0%

5%

10%

15%

20%

25%

30%

18%

3% 3%

12% 13%

21% 22%

9%9%7%

25%

19%22%

10%8%

1%

Amount Plan to Spend on New Vehicle Purchase

2012 2013

Source: 2012-2013 Phoenix CBSA Scarborough Release 1 (Feb. 11 – Jan. 13)

The volume of Phoenix adults who plan to buy a used vehicle has decreased in 2013 from 2012, with the most popular vehicles being compact cars, mid-

size cars and pickup trucks.

Used Vehicle0%

5%

10%

15%15%

11%

Plan to Buy Vehicle in Next 12 Months2012 2013

0%

10%

20%

30%

40%

16%12% 10%

24%29%

18%13%

32%

5%

15%

22%19% 18%

11%

Type of Used Vehicle Plan to Buy in Next 12 Months2012 2013

Interest in buying compact and luxury cars has increased in Phoenix in 2013 from 2012; while interest in buying used full-size and mid-size cars, pickup trucks and Vans/Mini-vans has waned year-over-year.

Source: 2012-2013 Phoenix CBSA Scarborough Release 1 (Feb. 11 – Jan. 13)

40% of Phoenix adults plan to spend between $10,000 and $25,000 on a used vehicle in 2013, compared with

only 36% in 2012.

Under $10,000 $10,000 - $14,999

$15,000 - $19,999

$20,000 - $24,999

$25,000 - $29,999

$30,000+0%

10%

20%

30%

40%

50%

60% 55%

16%

9% 11%

3%6%

54%

18% 16%

6%3% 4%

Amount Plan to Spend on Used Vehicle Purchase

2012 2013

Source: 2012-2013 Phoenix CBSA Scarborough Release 1 (Feb. 11 – Jan. 13)

Compared to the total Phoenix adult market, those who plan to buy a new or used vehicle in the next

12 months are more digitally dependent.

Source: 2013 Phoenix CBSA Scarborough Release 1 (Feb. 12 – Jan. 13)

Own Smartphone 53% 53% 100 75% 141Own Tablet 26% 41% 156 27% 105Mobile Device to Read Newspaper 18% 20% 107 29% 156Ways Used Internet Past MonthRead Consumer Reviews 22% 31% 144 26% 121Automobile Information 12% 26% 226 28% 240Locate a Business 38% 47% 123 39% 104Read Local News 31% 35% 112 39% 124Read National News 32% 44% 140 31% 96Sports Scores/Updates 20% 19% 94 22% 113Search (Google, etc.) 56% 58% 103 64% 113Social Networking 59% 58% 99 75% 127

Market IndexOnline Behavior

Total Market

Plan to Buy New Vehicle

Market Index

Plan to Buy Used Vehicle

How to Read: Phoenix adults who plan to buy a new vehicle in the next 12 months are 56% more likely to own a tablet than the

average Phoenix adult.

Republic Media’s print, online and broadcast products are a great way to reach potential vehicle buyers in

Phoenix.

Plan To Buy Vehicle in Next 12 months

27%

48%

29%

38%

62%

75%

13%

31% 29%37%

56%

71%

0%

10%

20%

30%

40%

50%

60%

70%

80%

1 Daily AZ Republic 1 Sunday AZRepublic

azcentral.comWeek

12 News PastWeek

6 Daily + 1 Sunday+ azcentral.com

Week

6 Daily + 1 Sunday+ azcentral.com +12 News Week

New Vehicle Used Vehicle

Source: 2013 Phoenix CBSA Scarborough Release 1 (Feb. 12 – Jan. 13)