Auto Project of Cp

Strategic Management Project Report

2013

1.1: INTRODUCTION AND COMPANY PROFILE1.1.1: About India Yamaha Motor Pvt. Ltd

Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint-venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".

IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles for both domestic and export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), YZF-R1 (998cc), FZ1 (998cc), YZF-R15 version 2.0 (150cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), SZ-R (153cc), SZ & SZ-X (153cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc), Crux (106cc) and Ray (113cc)1.1.2: VISIONWe will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".1.1.3: MISSIONWe are committed to:Be the Exclusive & Trusted Brand renowned for marketing and manufacturing of YAMAHA products, focusing on serving our customer where we can build long term relationships by raising their lifestyle through performance excellence, proactive design & innovative technology. Our innovative solutions will always exceed the changing needs of our customers and provide value added vehicles.

Build the Winning Team with capabilities for success, thriving in a climate for action and delivering results. Our employees are the most valuable assets and we intend to develop them to achieve international level of professionalism with progressive career development. As a

Good corporate citizen, we will conduct our business ethically and socially in a responsible manner with concerns for the environment.Grow through continuously innovating our business processes for creating value and knowledge across our customers thereby earning the loyalty of our partners & increasing our stakeholder value.1.1.4: CORE COMPITATION

Customer #1

We put customers first in everything we do. We take decisions keeping the customer in mind.

Challenging Spirit

We strive for excellence in everything we do and in the quality of goods & services we provide. We work hard to achieve what we commit & achieve results faster than our competitors and we never give up.

Team-work

We work cohesively with our colleagues as a multi-cultural team built on trust, respect, understanding & mutual co-operation. Everyone's contribution is equally important for our success.

Frank & Fair OrganizationWe are honest, sincere, open minded, fair & transparent in our dealings. We actively listen to others and participate in healthy & frank discussions to achieve the organization's goals.

India Yamaha Motor inaugurated New Plant at Surajpur (Greater Noida)The new Surajpur plant has been inaugurated by Mr. T.Kazikawa C.E.O & MD Yamaha Global on 6th July 2009, which have capacity to produce 6 lakh motorcycles annually including Fazer followed by FZ-16, FZ-S, YZF-R15 and other models. The plant capacity can be augmented up to 1 million units.

This fully integrated assembly plant is built on the lines of Yamahas globally tried, tested and successfully implemented standards and meets the global quality benchmarks. At the core are the 5-S and TPM activities that fuel its Manufacturing Processes. The plant has 3 vehicle assembly lines and 4 engine assembly lines including one dedicated for export engines. The engine and vehicle assembly lines are synchronized and incorporate concepts of Unit Assurance i.e. Complete Product Assurance, Parts Assurance through 100% kit supply on lines and synchronization of parts storage, supply and production. The innovative production processes along with high tech final assurance processes are aimed to achieve Zero Claims at our dealers and thus, a highly satisfied customer base.

1.1.5 COMPANY PROFILE

Founding history Paving the Road to Yamaha Motor Corporation

"I want to carry out trial manufacture of motorcycle engines." It was from these words spoken by Genichi Kawakami (Yamaha Motor's first president) in 1953, that today's Yamaha Motor Company was born.

"If you're going to do something, be the best."

Genichi Kawakami

Genichi Kawakami was the first son of Kaichi Kawakami, the third-generation president of Nippon Gakki (musical instruments and electronics; presently Yamaha Corporation). Genichi studied and graduated from Takachiho Higher Commercial School in March of 1934. In July of 1937, he was the second Kawakami to join the Nippon Gakki Company.He quickly rose to positions of manager of the company's Tenryu Factory Company (musical instruments) and then Senior General Manager, before assuming the position of fourth-generation President in 1950 at the young age of 38.

In 1953, Genichi was looking for a way to make use of idle machining equipment that had previously been used to make aircraft propellers. Looking back on the founding of Yamaha Motor Company, Genichi had this to say "While the company was performing well and had some financial leeway, I felt the need to look for our next area of business. So, I did some research." He explored producing many products, including sewing machines, auto parts, scooters, three-wheeled utility vehicles, and motorcycles. Market and competitive factors led him to focus on the motorcycle market. Genichi actually visited the United States many times during this period.

When asked about this decision, he said, "I had my research division chief and other managers visit leading motorcycle factories around the country. They came back and told me there was still plenty of opportunity, even if we were entering the market late. I didn't want to be completely unprepared in this unfamiliar business so we toured to German factories before setting out to build our first 125cc bike. I joined in this tour around Europe during which my chief engineers learned how to build motorbikes. We did as much research as possible to insure that we could build a bike as good as any out there. Once we had that confidence, we started going."

"If you are going to make it, make it the very best there is." With these words as their motto, the development team poured all their energies into building the first prototype, and ten months later in August of 1954 the first model was complete. It was the Yamaha YA-1. The bike was powered by an air-cooled, 2-stroke, single cylinder 125cc engine. Once finished, it was put through an unprecedented 10,000 km endurance test to ensure that its quality was top-class. This was destined to be the first crystallization of what has now become a long tradition of Yamaha creativity and an inexhaustible spirit of challenge.

The first Yamaha motorcycle... the YA-1.

Then, in January of 1955 the Hamakita Factory of Nippon Gakki was built and production began on the YA-1. With confidence in the new direction that Genichi was taking, Yamaha Motor Co. Ltd. was founded on July 1, 1955. Staffed by 274 enthusiastic employees, the new motorcycle manufacturer built about 200 units per month.

That same year, Yamaha entered its new YA-1 in the two biggest race events in Japan. They were the 3rd Mt. Fuji Ascent Race and the 1st Asama Highlands Race. In these debut races Yamaha won the 125cc class and the following year the YA-1 won again in both the Light and Ultra-light classes of the Asama Highlands Race.

By 1956, a second model was ready for production. This was the YC1, a 175cc single cylinder two-stroke. In 1957 Yamaha began production of its first 250cc, two-stroke twin, the YD1.

Based on Genichi's firm belief that a product isn't a product until it can hold it's own around the world, in 1958 Yamaha became the first Japanese maker to venture into the international race arena. The result was an impressive 6th place in the Catalina Grand Prix race in the USA. News of this achievement won immediate recognition for the high level of Yamaha technology not only in Japan but among American race fans, as well. This was only the start, however.

The first Yamaha to compete in Americ(1957).

Yamaha took quick action using the momentum gained in the USA and began marketing their motorcycles through an independent distributor in California. In 1958, Cooper Motors began selling the YD-1 250 and the MF-1 (50cc, two-stroke, single cylinder, step through street bike). Then in 1960, Yamaha International Corporation began selling motorcycles in the USA through dealers.

With the overseas experiences under his belt, in 1960, Genichi then turned his attention to the Marine industry and the production of the first Yamaha boats and outboard motors. This was the beginning of an aggressive expansion into new fields utilizing the new engines and FRP (fiberglass reinforced plastic) technologies. The first watercraft model was the CAT-21, followed by the RUN-13 and the P-7 123cc outboard motor.

In 1963, Yamaha demonstrated its focus on cutting-edge, technological innovations by developing the Auto lube System. This landmark solution was a separate oil injection system for two-stroke models, eliminating the inconvenience of pre-mixing fuel and oil.

Yamaha was building a strong reputation as a superior manufacturer which was reflected in its first project carried out in the new Iwata, Japan Plant, built in 1966. (The YMC headquarters was moved to Iwata in 1972.) Toyota and Yamaha teamed up to produce the highly regarded Toyota 2000 GT sports car. This very limited edition vehicle, still admired for its performance and craftsmanship, created a sensation among enthusiast in Japan and abroad.

Genichi said, "I believe that the most important thing when building a product is to always keep in mind the standpoint of the people who will use it." An example of the commitment to "walking in the customers' shoes" was the move in 1966 by Yamaha to continue its expansion. Overseas motorcycle manufacturing was established in Thailand and Mexico. In 1968, the globalization continued with Brazil and the Netherlands. With manufacturing bases, distributors and R&D operations in a market, Yamaha could be involved in grassroots efforts to build products that truly met the needs of each market by respecting and valuing the distinct national sensibilities and customs of each country. Yamaha continues that tradition, today.

By the late 1960s, Yamaha had quality products that had proven themselves in the global marketplace based on superior performance and innovation. Distribution and product diversity were on the right track. But Genichi knew that beyond quality, success would demand more. He had this view on the power of original ideas. "In the future, a company's future will hinge on ideas over and above quality. Products that have no character, nothing unique about them, will not sell no matter how well made or affordable and that would spell doom for any company."

He also knew that forward vision, walking hand in hand with original ideas, would create an opportunity for the company and its customers that could mean years of happiness and memorable experiences. Genichi said, "In the business world today, so many people are obsessed with figures. They become fixated on the numbers of the minute and without them are too afraid to do any real work. But in fact, every situation is in flux from moment to moment, developing with a natural flow. Unless one reads that flow, it is impossible to start out in a new field of business."A real-world illustration of this belief is the Yamaha DT-1. The world's first true off-road motorcycle debuted in 1968 to create an entirely new genre we know today as trail bikes. The DT-1 made a huge impact on motorcycling in the USA because it was truly dirt worthy. Yamaha definitely "read the flow" when it produced the 250cc, single cylinder, 2-stroke, Endure that put Yamaha On/Off-Road motorcycles on the map in the USA. The DT-1 exemplified the power of original ideas, forward vision, and quick action coupled with keeping in mind the customers' desires.

In years to come Yamaha continued to grow (and continues to this day). Diversity increased with the addition of products including snowmobiles, race kart engines, generators, scooters, ATV's, personal watercraft and more.Genichi Kawakami set the stage for Yamaha Motor Company's success with his vision and philosophies. Total honesty towards the customer and making products that hold their own enables the company that serves people in thirty-three countries, to provide an improved lifestyle through exceptional quality, high performance products.

Genichi Kawakami's history with Yamaha was long and rich. He saw the new corporate headquarters in Cypress, California and the 25th Anniversary of Yamaha become a reality in 1980. He also watched bike #20 million roll off the assembly line in 1982. Genichi passed away on May 25, 2002 yet his vision lives on through the people and products of Yamaha, throughout the world.

ABOUT INDIAN YAMAHA MOTOR

Company NameYamaha Motor Co., Ltd.

FoundedJuly 1, 1955

Capital85,666 million yen (as of December 31, 2012)

PresidentHiroyuki Yanagi

Employees(Consolidated)53,958 (as of December 31, 2012)Parent :10,180 (as of December 31, 2012)

Sales(Consolidated)1,207,675 million yen(from January 1, 2012 to December 31, 2012)

Parent: 474,589 million yen(from January 1, 2012 to December 31, 2012)

Sales Profile

Sales (%) by product category (consolidated)

Sales (%) by region (consolidated)

Lines of Businesses

Manufacture and sales of motorcycles, scooters, electrically power assisted bicycles, boats, sail boats, personal watercrafts, pools, utility boats, fishing boats, outboard motors, 4-wheel ATVs, side-by-side vehicles, racing kart engines, golf cars, multi-purpose engines, generators, water pumps, snowmobiles, small-sized snow throwers, automobile engines, surface mounters, intelligent machinery, industrial-use unmanned helicopters, electrical power units for wheelchairs, helmets. Import and sales of various types of products, development of tourist businesses and management of leisure, recreational facilities and related services.

Headquarters2500 Shingai, Iwata-shi, Shizuoka-ken, Japan

Group CompaniesConsolidated subsidiaries: 109

Non-consolidated subsidiaries: 3 (by the equity method)

Affiliates: 25 (by the equity method)

(as of December 31, 2012)

1.1.6: HISTORY 1955 Yamaha Motor Co., Ltd. was founded with Genichi Kawakami as the first President

Nippon Gakki Hamana Factory established in Hamakita-cho (present Hamamatsu city), Hamana-gun, Shizuoka Pref., and production of our first product, the 125cc Yamaha motorcycle "YA-1" begins

YA-1 wins 125cc class of the 3rd Mount Fuji Ascent Race

YA-1 captures first three places at the 1st All Japan Autobike Endurance Road Race (Asama Highlands Race) in the Ultralight (125cc) class

1956

YA-1 wins 1st to 8th places (125cc class) and YC-1 wins 1st to 5th places (250cc class) at 4th Mount Fuji Ascent Race

Yamaha Motor Hamamatsu Research Institute founded and operations shifted from the Nippon Gakki Hamamatsu Research Institute

1957

YA Racer wins 1st, 2nd and 5th places (125cc class) and YD Racer wins 1st to 3rd places (Light class) at 2nd All Japan Autobike Endurance Road Race (Asama Highlands Race)

1958

Took 6th place in first attempt at 8th Catalina Grand Prix in the U.S. (Yamaha's international racing debut)

Yamaha De Mexico S.A. de C.V. established with investment by Nippon Gakki and local Mexican investors

Yamaha "YA-2" becomes first motorcycle to win Japan's "Good Design Award"

1959

The first full-fledged sports motorcycle by a Japanese maker, "YDS1" released, actor Yujiro Ishihara used as commercial endorser

Kitagawa Motor Co., Ltd. joins Yamaha Motor group

Yamaha Technological Research Institute established at Hamakita-cho (present Hamamatsu city), Hamana-gun, Shizuoka Pref., for overall R&D for Yamaha Motor group

Completion of Tenryu test course in Hamakita-cho (present Hamamatsu city), Hamana-gun, Shizuoka Pref.

1960

Yamaha International Corporation (YIC) founded in U.S. as subsidiary of Nippon Gakki

Showa Works Ltd. joins Yamaha Motor group

First Yamaha outboard motor "P-7" released

First Yamaha FRP boat "CAT-21" and "RUN-13" released and press introduction held at Lake Ashino1961

New listing on First Section of Tokyo Stock Exchange (Capitalized at 800 million yen, 1.6 million shares)

First appearance in road race World GP at Round 3, the France GP

Took 6th place in World GP 250cc class at round 4, the Isle of Man TT Race in Britain

CAT-21 wins 1st Pacific 1,000 km Motorboat Marathon

1962

Won Novice 250 and 350cc classes of 1st All Japan Road Race Championship

Motorcycle development operations transferred from Yamaha Technological Research Institute to YMC headquarters

1963

Nationwide Yamaha Kai (authorized dealership organization) launched

First meeting of overseas dealers held

Pearl Yamaha founded in India as tie-up with local funding and starts production and sales of mopeds

Won first 250cc class race in road race World GP (Belgium GP)

Won first 250cc class victory at the Daytona Grand Prix (U.S.)

1964

Captures first manufacturer and rider titles in 250cc class of the road race World GP

Siam Yamaha Co., Ltd founded in Thailand

Won 1st Japan Motocross GP in 251cc and above class

Recognize by Japan's Ministry of Trade and Industry (MITI) for contribution to exports (recognized again in '66 and'67)

1965

Tie-up with Toyota Motor Co. to develop and manufacture Toyota 2000GT, model displayed at the Tokyo Motor Show in Oct.

First Yamaha FRP fishing boat "3rd Fuji Maru" built

1966

Full export operations transferred from Nippon Gakki to YMC

Yamaha-built Toyota 2000GT sets world records in 3 speed trials categories and international records in 13 categories

Technical assistance agreement signed with Kong Hsue Sheh to produce motorcycles in Taiwan

1967

Liaison office opened in Thailand

1968

Yamaha Motor Europe N.V. (YMENV) founded in the Netherlands

First Yamaha snowmobile "SL350" exhibited at Chicago Trade Show

First trail model "DT-1" released

First Yamaha FRP utility boat models "W-16" and "W-18" released

1969

Sanshin Industries joins Yamaha Motor group

Product improvement activities program "IPC" start celebrated

First Yamaha multipurpose engine model "MT100" released

Yamaha Test Course opens in Fukuroi, Shizuoka Pref.

1970

First Yamaha motorcycle mounting a 4-stroke engine "XS1" released

Yamaha Motor do Brasil Ltda. (YMDB) founded in Brazil

1971

Won snowmobile manufacturer title at Eagle River World Championship competition (U.S.)

Haraban Motor Co. founded in Indonesia in tie-up with Haraban Co. and local production of motorcycles begun in Indonesia

1972

Headquarters moved to present location in Iwata City

First win in Motocross World GP at Round 10, Swedish GP (250cc class)

First win in Motocross WGP Round 11, Luxembourg GP (500cc class)

1973

Yamaha Motor Canada Limited (YMCA) founded in Canada

Signed joint venture agreement with Brunswick Co. (U.S.) and Brunswick invests in Sanshin Industries

Won first manufacturer and rider titles in 250cc class of the Motocross World GP

Yamaha wins 1st All Japan Trial Championship

First Yamaha portable generator model "ET1250" released

First Yamaha racing kart model "RC100" released

1974

Hisao Koike appointed second YMC president

Won manufacturer titles in all classes of road race World GP, 125cc, 250cc, 350cc, and 500cc

PT. Yamaha Indonesia Motor Manufacturing (YIMM) founded in Indonesia as motorcycle parts maker

Manufacture and sales of FRP pools begun

Membership type comprehensive recreation facility "Tsumagoi" opened in Kakegawa City, Shizuoka Pref.1975

"C7 Campaign" launched with aim of reducing cost by 7%

Sportsland SUGO opened in Shibata-gun, Miyagi Pref.

OMDO (Overseas Market Development Operations) liaison office opened in Nigeria

First Yamaha golf car model "YG292" released

Wing of Yamaha wins 1st Single-handed Transpacific Yacht Race

1976

First Yamaha industrial robot model, an "arc welding robot" released

First Yamaha marine diesel "MD35" released

1977

YMC-related divisions of Yamaha International Corporation separated to found Yamaha Motor Corporation, U.S.A.

Yamaha "DT100E" and "XS650E" are top models in the industry to clear the U.S. 1978 emissions regulation

The "soft bike" model "Passol" released

Captures manufacturer and rider titles for the first time in 500cc class of the Motocross World GP

1978

R&D Minnesota opened in U.S. as Yamaha Motor's first overseas R&D center

First Yamaha land car model "G1-AD" released

First Yamaha snow-thrower model "YT665" released

1979

Industrial robot "CAME" developed an introduced on YMC production lines

Yamaha's first All Terrain Vehicle (ATV) model "YT125" released in the USA

XT500 wins 1st Paris-Dakar Rally

Energy saving 4-stroke engine system Yamaha Induction Control System (YICS) developed

Sino-Japanese friendship "Guangzhou Yamaha Exhibition" held (China)

1980

Computerized production management system Pan Yamaha Production Management Control (PYMAC) implemented

New YMUS headquarters completed in Cypress, Calif. (USA)

1981

Sociedad Espanola de Motocicletas.S.A. (SEMSA) founded in Barcelona, Spain

Yamaha Guangzhou Service Center and Beijing Service Center opened in China

1982

Technical Center opened at YMC headquarters

Motorcycle production and marketing tie-up with Motobecane (France)

Business tie-up with Sweden's Ohlins in the racing and technical know-how fields

1983

Hideto Eguchi appointed third YMC president

Start of companywide "New Yamaha" Program

Yamaha Motor da Amazonia Ltda. (YMDA) founded in Brazil

Technical assistance agreement made for 80cc motorcycle production with China North Industries Group

Yamaha Motor Australia Pty. Ltd. (YMA) founded

Technical assistance agreement made for motorcycle production with Escorts Ltd. in India

1984

TPM Activities launched to improve product quality and production efficiency

Signed contract to develop, produce and supply automobile engines to Ford Motor (U.S.)

Technical assistance contract signed with Italy's Motori Minarelli

1985

Local production of 125cc motorcycles begins in China with technological assistance to Zhongguo Hangkong Jishu Jinchuguo Gongsi

Signed an integration of technology and trade contract with China National Automotive Industry Import & Export Corporation for the sales of CBU vehicles

"Y.E.S.S." club started for Yamaha motorcycle fans in Japan

1986

Yamaha Motor Manufacturing Corporation of America (YMMC) founded in U.S.

Yamaha Motor Taiwan Co., Ltd (YMT) founded in Taiwan

France's MBK becomes part of the Yamaha Motor group

Technical assistance contract for motorcycle technology signed with Italy's Belgarda S.p.A and Motori Minarelli S.p.A. founded

Opening ceremony held for YMC liaison office in Beijing

First Yamaha personal watercraft (PWC) "MJ-500T" released

Yamaha automobile racing engine "OX66" wins first race in Round 2, the All Japan Suzuka Big 2+4 Race of the All Japan F2 Championship Series

1987

First Yamaha-made surface mounter "21 Series" released

First Yamaha gas heat pump (GHP) model "YGC401W" released

Cosworth Yamaha OX77 wins first All Japan F3000 Championship race

Limited production of 20 units of Yamaha's first commercial-use unmanned helicopter "R-50" released

1988

Companywide "Tomorrow Yamaha" program started

Hamaoka test course opened in Omaezaki City, Shizuoka Pref.

Cosworth Yamaha OX77 wins series title in All Japan F3000 Championship

1989

YMC wins "PM Excellent Company Award"

Machine mounting the Yamaha "OX88" racing engine competes in F1 for the first time

"YESS NICE RIDE" donation campaign for training guide dogs for the blind launched

1990

Corporate Mission; We Create Kando - Touching People's Hearts and long term management vision announced

Yamaha Motor Portugal S.A. (YMP) founded

Yamaha constructed 1992 America's Cup challenge boat "Nippon"

Yamaha snowmobile wins Harricana International Snowmobile Rally in Canada

1991

Established Environment Affairs Division

Yamaha Motor France S.A. (YMF) founded

Yamaha Motor de Mexico, S.A. de C.V. (YMMEX) founded

1992

Chongqing-Jianshe Yamaha Motorcycle Co., Ltd. (CJYM) founded in China

Yamaha Motor Austria GmbH (YMAG) founded

Yamaha Motor Hungaria Kft. (YMH) founded

Established CCS (Customer Community Satisfaction) Committee to begin "Yamaha CCS Movement"

Japan Marine Sports Promotion Foundation established

1993

European distribution center begins operation in Holland

Announcement of the Action Plan for Environmental Conservation

Liaison office opened in Guangzhou, China

Zhuzhou Nanfan Yamaha Motor Co., Ltd. (NYM) founded in China

Sichuan Huachuan Yamaha Motor Parts Manufacturing Co., Ltd. (SHY) founded in China

Regionally limited release of the electrically power assisted bicycle "PAS"

1994

Takehiko Hasegawa appointed as fourth YMC president

"Yamaha" victorious in W60 class of the 6th Whitbread Round the World Yacht Race

Technical tie-up for technology, manufacture and selling of surface mounters with Philips EMT of the Netherlands

Yamaha Motor Taiwan Trading Co., Ltd. (YMTT) founded in Taiwan

Chongqing Pingshan TK Carburetor Co., Ltd. (PTK) founded in China

Jiangsu Linhai Yamaha Motor Co., Ltd. (LYM) founded in China

1995

YMC received 1995 TPM Special Award

"ACE Plant" waste incineration and recycling facility constructed and operation started at YMC headquarters.

Wheelchair electric power unit "JW-I" released, bringing Yamaha into the health and welfare industry

Urban commuter motorcycle "Majesty YP250" released

Relief materials and relief brigade sent to help in the disaster relief and recovery efforts following the Hanshin Awaji Earthquake

Yamaha Motor Thailand founded

Escorts Yamaha Motor Ltd. (EYML) established in India at conclusion of first joint venture agreement between Escorts and YMC

Yamaha Motor Components (Europe) s.r.l. (YMCE) founded in Italy

1996

"Environment 2000 Plan" announced

Yamaha is first domestic manufacturer to be awarded international ISO9002 certification for motorcycles, snowmobiles, ATVs

PT. Yamaha Motor Parts Manufacturing Indonesia (YPMI) founded

Yamaha Motor Argentina S.A. (YMARG) founded

1997

Y's Gear Co., Ltd. founded

PT. Yamaha Motor Nuansa Indonesia (YMNI) founded

Liaison office opened in Shanghai, China

1998

Domestic sales companies united to form Yamaha Motor Marketing Japan

Yamaha Communication Plaza established at YMC headquarters

Yamaha Motor Vietnam Co., Ltd. (YMVN) founded

Yamaha Motor Asia Pte. Ltd. (YMAP) founded in Singapore

Yamaha Motor del Peru S.A. (YMDP) founded

1999

Nine Yamaha Motor factory and office sites win ISO14001 certification

2010 Environmental Action Plan "Eco Cite YAMAHA" announced

2000

IM Division reorganized as in-house company "IM Company"

Corporate ties with Toyota Motor Co. strengthened

Yamaha Motor Asian Center Co., Ltd. (YMAC) founded in Thailand

2001

Toru Hasegawa appointed as fifth YMC president

Yamaha builds temporary pool "Suimu 21" for the main competition pool of the 9th World Swimming Championships in Fukuoka, Japan

Yamaha succeeds in the high-concentration mass culturing of the diatom (microalgae) Chaetoceros

2002

Announcement of new three-year plan "NEXT 50"

New 4-region headquarters system initiated with newly established headquarters for Asia and Japan added to the existing European and N. American headquarters

Limited regional release of the electric commuter motorcycle "Passol"

Manufacture of 50cc scooters for the Japanese market shifted to YMT in Taiwan

2003

Marine Engine Division reorganized as in-house company "ME Company"

Yamaha Motor Distribution Singapore Pte. Ltd. (YDS) founded

Yamaha Motor Co., Ltd., Moscow Representative Office opened in Russia

2004

Start of "YAMAHA CCS 21 Campaign"

Won MotoGP rider championship title

2005 Takashi Kajikawa appointed as sixth YMC president

New medium-term management plan "NEXT 50 - Phase II" announced

Yamaha captures MotoGP triple crown by winning the rider, team and manufacturer titles

Sales company Yamaha Motor CIS (YMCIS) founded in Russia

Life Science Laboratory opened in Fukuroi, Shizuoka, as research and development center for YMC's bio-technology business2006 Motorcycle manufacturing factory Yamaha Motor Manufacturing West Java (YMMWJ) founded in Indonesia

Mass production of microalgae as a source for the high-potential health additive Astaxanthin begun at factory in Fukuroi, Shizuoka

Global Parts Center established in Fukuroi city, Japan and full operations begun

Compliance Promotion Committee established

2007

Following the recommendation by the Compliance Promotion Committee, governance structure is strengthened

"CF Magnesium Diecasting Technology" introduced, and used for the first time in commercial production of a motorcycle rear frame

ASTIVO released as Yamaha's first health food product

Commencement of manufacturing and sales of motorcycles at Yamaha Motor Philippines, Inc (YMPH) in the Philippines

Number of motorcycles produced in Indonesia plants reaches a cumulative total of 10 million units

2008

Long-term vision "Frontier 2020" established along with new medium-term management plan as its Phase One

Motorcycle manufacturing and marketing joint venture Yamaha Motor Cambodia Co., Ltd. (YMKH) established in Cambodia

Motorcycle manufacturing joint venture India Yamaha Motor Private Limited (IYM) established in India with Mitsui & Co., Ltd.

Global Training Center established in Indonesia

Yamaha wins MotoGP triple crown of manufacturer, team and rider championships

2009

Tsuneji Togami appointed as seventh Yamaha Motor Company president

Along with revisions in business result projections, policies of returning to profitability on a consolidated income basis in fiscal 2010 and achieving a consolidated operating income margin of 5% in fiscal 2012 were announced

Yamaha Marine Co., Ltd. merged into YMC

Use of the new Y.C.A.T. automatic transmission on production mopeds announced

2010

Hiroyuki Yanagi appointed as eighth Yamaha Motor Company president

Medium-term management plan with central pillars of structural reform and growth strategies announced

Electric commuter model "EC-03" released

Withdrew from the Life Science business

Yamaha won the MotoGP "triple crown" of manufacturer, team and rider championship titles for third consecutive year

Celebrated the 50th anniversary of Yamaha marine operations

2011

Iwata South Factory engine assembly line integrated into Iwata Main Factory's MC assembly line

New Intelligent Machinery group company established to expand surface mounter sales in Europe and the USA

New land acquired near YMC headquaters for expansion of Intelligent Machinery and Smart Power Vehicle bussiness operations

Start of increased manufactuaring of Japanese boats to assist Great East Japan Earthquake recovery efforts

Collaboration with Toyota Motor Corp. for development of Communications-Linked Next-generation Vehicles to create new mobility society of the future

1.2: GROWTH OF YAMAHA MOTOR INDIA PTV LTDIndia Yamaha Motor begins the year with a bang, Registers 40 % sales growthNew Delhi, 1st February, 2012:India Yamaha Motor rang in the New Year with high sales growth backed by its dynamic product portfolio, registering an overall sales growth of 40%. In the domestic market Yamaha sold 26,300 units in January 2012 vs. 21,974 units sold in the same period last year thereby registering a 20% sales growth. The export figures stood at 13,640 units in January 2012 while 6,623 motorcycles were exported in January 2011. The overall sales stood at 39,940 units in January 2012 vs. 28,597 units in January 2011.

Speaking on the results,Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd., said, Continuing with 2011 Sales trend, we are very happy with the growth registered in January and plan to keep the momentum high for the rest of 2012. We attribute this growth to the success of our flagship models both in the deluxe & premium segments R15, FZ series & SZ series. We are planning to enhance our Best 3S (Sales, Service & Spares) set-up in tier-2 & tier-3 cities and increase our customer touch points in the rural areas to further boost our sales.

Yamaha continues to reinforce its relationship with the customers and has launched theYES!YAMAHAcampaign that endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word YES. The company is making steadfast efforts by conducting consumer-centric marketing initiatives such as Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids, Yamaha Service Camps to name a few.

2: PRODUCT PROFILE1: RAY - LIFE IS AN ADVENTURE

Concept

The new RAY offers best in class acceleration, easy handling & maneuverability and good fuel efficiency. It is equipped with an air-cooled 4-stroke 113cc engine with CVT (Continuous variable transmission) that boasts excellent reliability.The engine achieves good fuel economy in the practical-use speed range, a power output characterized by smooth start-up acceleration and quick passing acceleration and more.The body has fresh, innovative styling based on a design concept of being Sophisticated & Dynamic, and is full of fine touches that women will appreciate, like a seat designed with easy leg reach to the ground and ease of mounting in mind, ample storage space and easy to operate center and side stands.Engine typeAir-cooled, 4-stroke, SOHC, 2-valve

Displacement113 cc

Maximum horse power7.1PS / 7,500 rpm

Maximum torque8.1N.m / 5000 rpm

Overall length x width x height1,835mm x 675mm 1,075mm

Kerb Weight104 kg

Starting systemElectric and Kick

PriceRs. 47,038

2: VMAX THE LEGEND CONTINUES

Concept

During the late 90s Yamahas VMAX project team started to work on the rebirth of a legend. The team understand just how special the original VMAX is to its owners as well as those fans who admired the bike without ever riding one. The project team identified a set of four goals that would enable them to create a worthy successor to the legendary original model.

Awesome acceleration feeling to getherwit strong performance Distinctive, preciseandsharp handling A sophisticated chassis with unique bodywork With these main aims in mind, the development team has created an all-new powerful state-of-the-art 1,679cc V4 engine providing 200 PS and 166.8 Nm of torque combined with Yamahas finest and latest electronic engine control technology such as YCC-I and YCC-T. Weve also created an all-new low-profile diamond-type frame, which uses the engine as a stressed member in order to deliver the right balance of rigidity, which makes for excellent straight line stability together with precise and sharp levels of cornering. All packed in a head-turning and forceful appearance.Engine typeLiquid cooled, 4-stroke, DOHC, 4-valve,

V-type 4-cylinder

Displacement1,679cc


Maximum torque166.8Nm / 6,500 rpm

Overall length x width x height2,395 x 820 x 1,190 mm

Kerb Weight310 kg

Starting systemElectric

Price Rs. 20,00,000

3: YZF-R1 - STATE-OF-THE ART RACE TECHNOLOGY

Concept

Yamaha R1 represents a paradigm shift in technology, performance and controllability among liter class sport bikes. The R1 has been designed to be the Ultimate Cornering Master 1000 of the open super sport class. Inspired by Yamahas M1 Moto GP race bike, this latest generation 998cc R1 features a crossplane crankshaft design with an uneven firing order to provide outstanding yet easy to control torque and an exceptionally linear throttle feel never experienced before. But there is far more to R1 than just a revolutionary engine.

Cross plane crankshaft technology proven in victory after victory on Moto GP machines provides a high-tech uneven firing interval. Unlike typical inline-four engine design, where the two outer and two inner pistons move together in pairs with 180 intervals, the cross plane crankshaft has each connecting rod 90 with a unique firing order of 270 180 90 180. This overcomes the inherent fluctuations in inertial torque during each engine revolution, and the accompanying peaky torque characteristics. Instead, combustion torque continues to build, giving the rider more linear throttle response with awesome power and traction out of the corners.

Engine typeLiquid cooled 4-stroke DOHC, 4-valve

Displacement998 cc


Maximum torque115.5NM / 10,000 rpm

Overall length x width x height2,070mm x 715mm x 1,130mm

Kerb Weight206 kg


PriceRs 10,50,000

4: Fz1-THE BRUTAL BEAUTY

Concept

The FZ1 was born for life on the street, and its muscular frame is ready for anything. Its 998cc Supersport-based engine packs a mighty midrange punch. And for 2010, the ECU mapping has been revised to achieve improved throttle response in the low to mid-rpm range.

The die-cast aluminium frame cuts its way through the curves like a supersport bike, to ensure that youre always in charge.

The FZ1 has got heart-pumping performance, with serious attitude on top and a lean and mean look that's all about raw power. The FZ1 is equipped with an under cowling as standard.

Engine typeLiquid Cooled, 4-stroke, DOHC, 5-valve

Displacement998cc

Maximum horse power150 PS/11,000 rpm

Maximum torque106 Nm/ 8,000 rpm

Overall length x width x height2,140 mm 770 mm 1,060 mm

Kerb Weight214 kg


Price9,90,000

5: YZF-R15-Racing Instinct. - Passing on the R series DNA

- Humachine Technologies & Sensual Racing Form -

The YZF-R1 and YZF-R6 are equipped with under cowls that are based on the image of a diffuser, to give them the best form for aero-management. These are not cowls for simply enclosing the engine, but forms composed of blade surfaces that actively control airflow. This spirit has been directly inherited by the YZF-R15 version 2.0.

Harmony between rider and machine. YAMAHA's Human Technology involves studying the form of the motorcycle actually in motion with the rider on it. The R series is the embodiment of 1) a wide frontal space that protects the rider, 2) an easy to ride seating area that gives riders the freedom of movement and allows them to steer effectively, 3) the glamorous tail treatment that takes into account the management of airflow behind the rider, and 4) a sensual racing form that brings all 3 of these elements together in a harmonious package. These characteristics have been splendidly reproduced in the YZF-R15 version 2.0.Engine typeLiquid-cooled, 4-stroke, SOHC, 4-valve

Displacement149.8cc

Maximum horse power17PS/ 8,500rpm

Maximum torque15N.m / 7,500rpmm


Kerb Weight136kg


Price1,07,000

6: FAZER - OPEN YOUR HEART TO THE TOURING SPIRIT

Concept

The FAZER, gets its DNA from the global Fazer series known for their sports touring & awesome looks. It has a "Look-at-me" appeal with the triple macho design concept giving it a concentrated form with excellent ergonomics. Fazer is beautifully contoured & has aerodynamic cowling to keep the wind blast at bay. With its comfortable riding position and seat, rider can enjoy a week end getaway or head off on a touring holiday.

Fazer has the Monocross suspension to ensure agile running performance and handling. The placement of its 'MidShip Muffler' is towards the center of the machine which gives it a good concentration of mass, exhaust efficiency and handling. Fazer has the "140/60-17" size rear radial tyre with a 60% aspect ratio which contributes to better grip and stability.

Fazer is available in four new colors - Streak Red, Getaway Blue, Milestone Black & Rising Red.Engine typeAir-cooled, 4-stroke, SOHC, 2-valve

Displacement153.0 cc

Maximum horse power14PS @ 7500 rpm

Maximum torque13.6 Nm @ 6000 rpm

Overall length x width x height2,075mm 761mm 1,119mm

Kerb Weight141 kg

Starting systemElectric & Kick start

Price76,500

7: FZS- "Stylish Macho"

Concept

FZ-S highlights the style quotient and has more flesh to flaunt with purely European international design like new colours & graphics, aerodynamic chiseled windshield, stylish & sporty carbon pattern meter console, and more aggressive looking headlight. The new FZ-S is for stylish and attention seeking Macho man.

FZ-S scores high in looks not only in its segment but beyond and is designed to satiate the need for style and fashion by riders. Etched with style and geared to todays fashion conscious customers, FZ-S is a fusion of machismo and fashion.FZ-S overflows with dynamism and originality. The running performance brims with thrust that overpowers all others with its unprecedented torque. Dubbed as Lord of the Streets, FZ-S is designed and engineered with the potential for active and even aggressive enjoyment of around-town street riding and styling that brings pride of ownership and makes any rider look like they own the road.

Engine typeAir-cooled, 4-stroke, SOHC

Displacement153.0cc

Maximum horse power14PS @ 7500 rpm

Maximum torque13.6 N.m @ 6000 rpm

Overall length x width x height1,973 mm 770 mm 1,090 mm

Kerb Weight135 kg

Starting systemElectric and Kick

PriceRs 67,000

8: SZR

Concept

The 153cc SZ-R is a modern & sporty version of SZ-X which is a powerful, comfortable and stylish commuter. The muscular SZ-R is targeted at commuter customers with their sports-oriented interests and is designed to create the sensation of High Speed. The bike comes with front disc brake, tachometer and has tank protector added to the fuel tank to make it appear even larger. Furthermore, the shroud of the standard SZ-X model is replaced by an aerodynamic spoiler that extends out boldly and is given the same silver coloring as the side covers. The bike also has clear lens flasher, colored handle grip end bar, painted muffler end caps along with special graphics.Engine typeAir cooled, 4 stroke, SOHC, 2-Valve

Displacement153 cc

Maximum horse power12.1PS/7500rpm

Maximum torque12.8Nm/4500rpm

Overall length x width x height2050 x 730 x 1100 mm

Kerb Weight134 kg

Starting systemElectric Start/Kick Start

PriceRs55,500

9: FZ16- Street Macho

Concept

A new chapter was added with a masterpiece born in 2008 while inheriting the quality of the famous brand, the FZ16 was also born to revolutionize the era and carry out a mission. Its appearance more than any other, overflows with dynamism and originality. The running performance is brimming with thrust that overpowers all others. This quality solely belongs to YAMAHA's advanced technologies. The FZ16 takes attention away from others on the road as it makes its personality felt.The rider's will is spread to the handle, the body and then the engine giving birth to unprecedented torque. This force is truly dynamic. Due to minute calculations and overcoming major challenges, an ultimate body balance has been produced. The agile running performance is extremely exciting. The superior performance brings riding feel, which when you ride provides you an emotional high. Thus this is unique not only for the rider but also a source of great fascination to the onlooker. With the FZ16 you have the sensation of ruling the streets to your heart's content.Engine typeAir-cooled, 4-stroke, SOHC

Displacement153.0cc

Maximum horse power14PS / 7500 rpm

Maximum torque13.6 N.m / 6000 rpm

Overall length x width x height1973mm x 770mm x 1045mm

Kerb Weight135 kg

Starting systemElectric & Kick

PriceRs 65,000

10: SZX- Stay Ahead

Concept

Powering the new SZ-X is an all-new 4-Stroke air-cooled, SOHC single cylinder with 153cc engine that has been tuned for optimum performance i.e. Extra Power in the low to mid-speed range thereby ensuring a stress-free ride on Indian roads. The bikes are equipped with AI System and a large-capacity muffler with catalyze for cleaner exhaust.

The bikes flaunt some cutting edge design structures like the headlight cowl with 3-dimensional slanting line which along with a sporty fender with split look enhances the look of bikes. There is a large capacity 14L fuel tank which gives the ability to go Extra Mile. The long cushioned seat ensures comfortable riding position enabling a straighter back and Extra Comfort while commuting long distances. SZ-X is also equipped with some of the finest technologies like electric starter and a windscreen to cut inward air swirl, thus making a hassle free riding experience for the rider.Engine typeAir-cooled, 4-stroke, SOHC

Displacement135 cc


Maximum torque12.8N.m / 4500 rpm


Kerb Weight135kg

Starting systemElectric Start/Kick Start

PriceRs52,000

11: SS125- Sport it outConcept

Riding the wave of sports biking and adding more zing to its portfolio, India Yamaha Motor Pvt. Ltd has introduced SS 125 Packed with the advantages of 4-stroke, 125 cc, 11 PS, 5-speed bike; the Stylish and Sporty SS125 is a unique combination of sports biking and style.

Yamahas race-bred technology enhances the convenience in riding, agile cornering and precise braking like no other bike can. Added to this, the SS125 has been designed for substantial and overall improvement in running performance, overall sporty design and product reliability with added features and advantages of practical functionality of commuting bikes, such as fuel economy and cost effectiveness.SS125 showcases benchmark of 125cc styling, refinement and a free-revving 11 bhp engine with Yamaha Throttle Position Sensor (YTPS) that delivers stupendous standing acceleration. 5 speed gearbox allows the rider to make the most of a wide power band to experience excellent performance in both around-town and high-speed riding. With the Aerodynamic racy under-cowl, SS125 is ergonomically designed. Sporty Tachometer, Lowered front cowl, Lightweight Aluminum wheels and powered front Disc Brakes gives it a dynamic yet sophisticated demeanor

Engine typeAir cooled, 4-stroke, SOHC

Displacement123 cc

Maximum horse power11 PS/7500 rpm (8 KW@7500rpm)

Maximum torque10.4 Nm/6,500 rpm

Overall length x width x height1995 x 730 x 1110 mm

Kerb Weight123 kg

Starting systemElectric starter and kickstarter

PriceRs 50,000

12: YBR 125- Mazbooti aisi ki chalti jaaye

Concept

The new YBR 125, on the other hand, has chiseled looks and enthralls the commuter with a comfortable riding experience. The bike is targeted towards executive segment customers who want a commuter bike that has a universally accepted design, gives a feeling of solidity & robustness and satisfactory mileage at an affordable price. The bike is equipped with 123cc engine and 4-Speed gear box. YBR 125 will be available in three colors - Red, Black and Black-Red colors. Booking of the bikes will start immediately.Engine typeAir-cooled, 4-stroke, SOHC

Displacement124 cc

Maximum horse power10.88PS@7,500 rpm

Maximum torque10.40N.m / 6,500 rpm


Kerb Weight124 kg

Starting systemElectric Start

PriceRs 47500

13: YBR 110- Mazbooti aisi ki chalti jaaye

Concept

YBR 110 has electric start, air cooled 4-stroke SOHC engine which provides excellent low end torque for everyday riding. The bike has 4 speed slick gearbox with perfectly spaced gear ratios that provides optimum torque throughout the rpm range and ensures stress-free riding in congested conditions without requiring frequent gear changes. The bike has a stylish & brighter multi-reflector headlight for better visibility in night and its wind tunnel aerodynamic silhouette designed cowl has character lines that convey a sense of sharpness. YBR 110 has modern fit & finish with easy reading instrument console including a fuel meter. Sharp graphics & grab rail add to the overall sporty style and character of the bike.Engine typeAir-cooled, 4-stroke, SOHC

Displacement106 cc

Maximum horse power7.6 PS / 7,500 rpm

Maximum torque7.9 N.m / 6,000 rpm


Kerb Weight126 kg

Starting systemElectric starter and Kickstarter

PriceRs 41700

14: CRUX- Chuno saath mazbuti ka

Concept

Engine typeAir-cooled, 4-stroke, SOHC, 2-valve

Displacement106 cc

Maximum horse power7.6 PS / 7,500rpm

Maximum torque7.5N.m / 6,000rpm


Kerb Weight113kg

Starting systemKick start

CRUX delivers exceptional durability that a frequent user like you would appreciate. It moves smoothly even when carrying heavy loads or passengers. The CRUX will meet all your requirements. Price: Rs 32,990

1: COMPANY INFORMATION

2: PRODUCT PROFILE

Auto Project of Cp

Documents

Transcript of Auto Project of Cp