Special Presentation Prepared for Suss Buick GMC

AUTOCOMPLETEThe New SEO

WE HAVE WORKED WITH

INTERNET BEHAVIORS

Source: RL Polk—2011 study

Internet

Other

The Internet is the most influential and

used source of information

GOOGLE DOMINATES

3.2 Billion Global Google Searches Per Day

Yahoo

Bing

Other

INTERNET BEHAVIORS

88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. That’s real business!

INTERNET BEHAVIORS

Google has said 71% of those who use their search engine use the auto-complete feature. This makes the search box and suggested searches the most used part of the search engines

SEARCH BEHAVIOR

auto insurance

#1 Listin

g33% CTR

PPC7.9% CTR

SEARCH BEHAVIOR

Autocomplete is used by shoppersAutocomplete is used by lazy peopleAutocomplete is used by people who feel lucky

Autocomplete is used by 71% of Google users

Autocomplete influences search from the start

Results

HOW WELL DOES THIS RUN?

RetargetingIt’s Really Pretty Easy….

Retargeting is…

The Practice of Serving Ads based on prior engagement to Get Visitors To Return!

Site Retargeting

• Serving Ads to People Who Visit Your Website After They Leave

Site Retargeting

• Serving Ads to People Who Visit Your Website After They Leave

Search Retargeting

• Serving ads to people who demonstrate interest in your specific keywords (they did not visit your website!)

Facebook Retargeting

• Serving ads to people who visit your website – on their Facebook Newsfeed / Right Column

Results Matter

• You will get traffic, from the exact people you want to reach

• Unlike SEO, Social Media, Reputation, etc … RTB has a very quantifiable ROI.

• Typically, you will find that as you get more “conversions” – remember traffic is a given, you will increase your spend.

Targeting – Site / Search

• What you need most….

Qualified traffic who has already “RAISED THEIR HAND” saying they are interested in your product or service!

Website Visitors / Highlights

• Total Website Visitors– Jan-May‘13: 34,126– Jun-Oct’13: 42,487– Increase of 25%

• Inventory Searches– Sep-Nov 2012 vs 2013:– Total Inventory Searches

up 121%– New Inventory Searches up

206%– Preowned Inventory

Searches up 108%

Retargeting…Have You Ever Wondered?

• When you search for something, you always seem to see more ads about it?

• For example…– I’ve been known to search Toyota terms

– so when I go to the Miami Herald website what do I see…

Our Competitors

Find People “In the Market” Now…

Building for the Future• Over 16,000 website visitors added to “database”

Bottom Line To Get Those Customers….

Inventory Syndication

Inventory SyndicationMore Syndication at a Fraction of the price

Inventory SyndicationMore Syndication at a Fraction of the price

Inventory Syndication“The Elephant on the Web”

Inventory Syndication“The Up & Coming”

Inventory Syndication“In the Game”

Inventory Syndication“New Kid on the

Block”

Inventory SyndicationOnly on Level 3 for Now

Inventory Syndication

What’s a “Carline

Evaluator?”Glad you asked

Inventory Syndication

Inventory Syndication

Inventory Syndication

• The Market Research Report sets us apart.

• The Carline Evaluator scores your vehicles based on our craigslist market data and our private sellers top vehicle picks based on your dealership's craigslist market.

Inventory Syndication

• With craigslist charging $5 per vehicle, would you rather post the best of your inventory that is currently being requested by private sellers or blindly post your entire inventory?

• Craigslist charging per vehicle was the best thing that could have happened to your dealership because you have the Carline Evaluator.

Inventory Syndication

Inventory Syndication

Inventory Syndication• Once we have Graded your

Carline…Let’s you make an educated decision on what to post to CraigsList.org

• Your Entire Inventory can be posted to 100’s of websites and 10’s of 1,000’s of webpages

Inventory Syndication

Inventory Syndication

Inventory Syndication• Woody Butts Chevy

o Small Chevy store in South GA.o 28 Vehicles in Inventoryo Only 17 Graded out to “Top Tier”o Posted $500 budget over 30 dayso Received 141 Phone Calls over 30

days….BOOM

Inventory Syndication• Coming in a Few Weeks to

Level 3o Youtube Videoso Facebooko Landing Page for Each Car in Inventory!

• Search Box Optimization• Based on Keywords chosen

• Retargeting Program

• Automotive Inventory Syndication• See attached

• Automotive Call Tracker ROI• $1,497 Setup• Standard $1,297/mo• Premium $1,797/mo