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Education

The Leading Marketing Automation Solution for Microsoft DynamicsAs The Marketing Cloud for Microsoft Dynamics™, ClickDimensions is the only unified marketing technology, analytics and services platform made exclusively for organizations that use Dynamics.

Natively built inside Dynamics, our multichannel marketing automation platform includes essential marketing tools like email marketing, campaign automation, web intelligence, web forms and landing pages, social posting, surveys and more so you can more effectively and efficiently find, nurture, convert and engage your ideal audiences.

Educating on the Benefits of AttendanceExample Scenario: Streamlining Student Recruitment with ClickDimensions

Walker College signed on with ClickDimensions because, as a solution that is natively built inside Dynamics CRM, it allowed their student recruitment team to easily and accurately target prospective students while seeing all of the information about an individual prospect in one place.

Using the ClickDimensions campaign automation builder, Walker College created an automated recruitment campaign aimed at students who had expressed interest in the school at a recent series of college fairs.

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The campaign automation includes several recruitment messages, all built with the ClickDimensions drag and drop email editor. This easy-to-use tool also allows for personalization, which the Walker College team used to add each prospective student’s name and the college fair event they attended for a customized email experience.

Within the automation, email recipients are invited to download the college’s catalog. Using ClickDimensions, Walker College was able to create the landing page and form used for this download – no coding required!

Personalized emails improve click-through rates by 14% and conversion rates by 10% Source: Aberdeen Group

60% of high school seniors are more likely to consider higher education institutions that use digital communications Source: Ruffalo Noel Levitz

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As part of the recruitment campaign, students are invited to visit the campus for a group tour. Following the tour, Walker College wanted to gauge the attendees’ opinions on the event, so they used ClickDimensions to easily create and send a survey. When a respondent completes the survey, all of their responses are linked to their CRM record.

With ClickDimensions’ web intelligence, the team at Walker College is able to see – right within a CRM record – every page a prospective student within the campaign has viewed on the college’s website, helping them to more effectively target these individuals and better understand the journey from recruitment to enrollment.

In addition to campaign automation, email marketing, landing pages, forms, surveys and web intelligence, ClickDimensions gives you a wide variety of tools that can be incorporated into student recruitment campaigns – or any other marketing efforts! – including social marketing, SMS messaging, event management and reporting.

See ClickDimensions in ActionInterested in seeing firsthand what ClickDimensions can do for your educational institution? We are happy to show you examples like the one above and more during a personalized demo. Contact sales@clickdimensions.com or call us at +1.888.214.4228 today.

Nearly 80% of high school juniors and seniors say that a college or university’s website affects their perception of the institution Source: Ruffalo Noel Levitz