Authenticity as selection tool
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AUTHENTICITY AS A SELECTION TOOL Generation Y or Generation why? De Bruyckere Pedro Leroy Hannes Claeys Johannes
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This presentation for the Eyouth conference in Antwerp 27 May 2010 discusses how 3 evolutions (in youth culture, technology and economy) have augmented the importance of authenticity for young people described as ‘generation why' Authors of the paper are: Pedro De Bruyckere Arteveldehogschool (CompAHS PWO-project 'Is dat echt?') Hannes Leroy KuLeuven Johannes Claeys VSKO
Transcript of Authenticity as selection tool
AUTHENTICITY AS A SELECTION TOOLGeneration Y or Generation why?
De Bruyckere PedroLeroy Hannes
Claeys Johannes
What is authenticity?
‘autos’ = self & ‘hentes’ = doer
Being your own master
Why is authenticity important?
Closely related to the ‘self’
An authentic existence is an existence in which the subject understands
his or her own choices and connects oneself
with meaningful life projects.
A process of remaining true to a ‘self in context’
Why has the importance of authenticity augmented?
3 Evolutions
• Evolutions in youth culture and views on youth culture
• The Evolution towards an experience-economy• The evolution towards and breakthrough of a 24/7
information society.
Closely related to post-modernism &more choices one has to make.
SUBCULTURES
From
To a supermarket of styles to make a personal choice
3 Evolutions
• Evolutions in youth culture and views on youth culture
• The Evolution towards an experience-economy• The evolution towards and breakthrough of a 24/7
information society.
An experience economy
Direct examples
Glocalisation
Defriending
E-holidayE-congé
Gevonden via @netlashPeer Review
Transparancy
Authenticity as a form of new social regrouping
But how do you get the label
‘authentic’?
