Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic...
Transcript of Auditing Social Media - Chapters Site County/IIA OC... · 2017-05-27 · Social Media Demographic...
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AuditingSocialMedia
JenniferTerry,MarketDevelopmentConsultant
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Objectives
Gainabetterunderstandingofthesocialmediaandthebusinessrisksassociatedwithit
Understandtheimpactofsocialmediaandtheassociatedriskstoyourorganization
Discoveranddiscussoptionsforaddressingandminimizingsocialmediariskwithinyourorganization
AuditingSocialMedia
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Agenda
SocialMediaDefined
BenefitsofSocialMedia
RisksofSocialMedia
StrategiesforRiskManagement
FinalThoughts
AuditingSocialMedia
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DefinitionofSocialMedia
Theformsofelectroniccommunicationthroughwhichuserscreateonlinecommunitiestoshareinformation,ideas,personalmessages,andothercontentsuchasvideos.
AuditingSocialMedia
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SocialMediaNetworks
AuditingSocialMedia
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AuditingSocialMedia
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Howmanytimeshaveyouaccessedasocialmediasitetoday?
A)0B)1-3C)4-5D)6+
AuditingSocialMedia
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SocialMediaDemographicStatistics§ 22%oftheworld’stotalpopulation usesFacebookand62.1%ofNorthAmerica
§ LinkedInhasmorethan 450millionuserprofiles
§ YouTubereachesmore18-45year-oldsthananycablenetworkintheU.S.
§ Over2.5billionpeoplehavesocialmediaaccounts
§ Nearly1.8billionpeoplehaveactivesocialmediaaccounts
AuditingSocialMedia
https://www.tracx.com/resources/blog/social-media-demographics-2017-marketers/
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Howcanyourcompanybenefit?
BrandRecognition
CustomerInsights
ProductandCustomerFeedback
SocialResponsibilityEfforts
ContentPositioning
TalentSearch
OnlineTraining
AuditingSocialMedia
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BrandRecognition
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CustomerInsights
AuditingSocialMedia
500million
4.5billiononFacebook
95millionuploadedto
https://blog.hootsuite.com/social-media-for-business/
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ProductandCustomerFeedback
AuditingSocialMedia
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SocialResponsibilityEfforts
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ContentPositioning
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TalentSearch92%
ofrecruitersusesocialmediaaspartoftheirprocess.
79%ofjobseekersusesocialmediaintheirsearch.
1 in5haveappliedforajobtheylearnedaboutonsocialmedia.
Adweek.com,careerarc.com
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OnlineTraining
AuditingSocialMedia
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TheDownside…
ITSecurity
Reputation
Productivity
RegulatoryCompliance
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VirusesandMalware
AuditingSocialMedia
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BurgerKingTwittergetsMcHacked
AuditingSocialMedia
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Regulatory&ComplianceRisks
§ DataProtectionandPrivacy§ EmployeeRights§ DisclosureandThird-partyEndorsement§ GovernanceandOversight
AuditingSocialMedia
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PrivacyConcerns
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EmployeeRights
AuditingSocialMedia
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DisclosureandThird-partyEndorsement
AuditingSocialMedia
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GovernanceandOversight
AuditingSocialMedia
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Productivity
AuditingSocialMedia
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ReputationalRisk
AuditingSocialMedia
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SocialMediaGoneWrong
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Product/CustomerIssues
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PublicRelationsNightmares
AuditingSocialMedia
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AuditingSocialMedia
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GreatCrisisManagementonSocialMedia
AuditingSocialMedia
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Isyourcompanyplanningasocialmediaauditthisyear?
A. YesB. NoC. I’mnotsure.
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SocialMediaReadinessProgram
§ AssessSocialMediaRisk
§ Establishanddistributeasocialmediapolicy
§ Incorporatesocialmediaexpectedbehaviorsandrepercussionsinemployeehandbook
§ Trainallemployeesatalllevelsoftheorganizationontheimpactofsocialmedia
§ Monitorandaudityoursocialmediafootprint
§ Auditcompliancewithpolicyandweightfindings
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SocialMediaPolicy§ Theorganizationmaynothaveaclearsocialmediastrategy
§ Establishanddistributeasocialmediapolicy
§ Hassocialmediabeenalignedtosupporttheorganization'soverallstrategy?
§ Doesthepolicycoverofficialandunofficialuseofsocialmedia,repercussionsfordamaginginternalpostings,andproceduresforrespondingtonegativepostings?
AuditingSocialMedia
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Doesyourcompanyhaveasocialmediapolicy
A. YesB. NoC. I’mnotsure.
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SetExpectationsforEmployees
§ Employeesmaynotbeawareofsocialmediaexpectations
§ Incorporatesocialmediaexpectedbehaviorsandrepercussionsinemployeehandbook
§ Doestheorganizationalculturesupporttheproperuseofsocialmedia?
§ Aremanagerstakingappropriateactionwhenemployeesengageinunsanctionedpostingthatcandamagethebrand?
AuditingSocialMedia
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TrainEmployees
§ Employeesmaynotbeawareoftheimpactofpostingtosocialmedia
§ Trainallemployeesatalllevelsoftheorganizationontheimpactofsocialmedia
§ Hastheorganizationprovidedclear,ongoingeducationonthesocialmediastrategy,theimpactofdamagingposts,andthepotentialrepercussions?
AuditingSocialMedia
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MonitorSocialMedia
§ Damagingpostscanbeinitiatedbyanyoneonanysocialmediaoutlet
§ Monitorandaudityoursocialmediafootprint
§ Areallfeasibleactionstakentomonitorsocialmediaoutletsandtorespondtopotentiallydamagingposts?
AuditingSocialMedia
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WhatDoesThisLookLike?
Risks Controls TestsTheorganizationmaynothaveaclearsocialmediastrategy
Establishanddistributeasocialmediapolicy
Hasthesocialmediabeenalignedtosupporttheorganization'soverallstrategy?
Doesthepolicycoverofficialandunofficialuseofsocialmedia,repercussionsfordamaginginternalpostings,andproceduresforrespondingtonegativepostings?
Employeesmaynotbeawareofsocialmediaexpectations
Incorporatesocialmediaexpectedbehaviorsandrepercussionsinemployeehandbook
Doestheorganizationalculturesupporttheproperuseofsocialmedia?
Aremanagerstakingappropriateactionwhenemployeesengageinunsanctionedpostingthatcandamagethebrand?
Employeesmaynotbeawareoftheimpactofpostingtosocialmedia
Trainallemployeesatalllevelsoftheorganizationontheimpactofsocialmedia
Hastheorganizationprovidedclear,ongoingeducationonthesocialmediastrategy,theimpactofdamagingposts,andthepotentialrepercussions?
Damagingpostscanbeinitiatedbyanyoneonanysocialmediaoutlet
Monitorandaudityoursocialmediafootprint
Areallfeasibleactionstakentomonitorsocialmediaoutletsandtorespondtopotentiallydamagingposts?
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FinalThoughts?
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