QUESTION 3:

WHAT HAVE YOU

LEARNED FROM YOUR

AUDIENCE FEEDBACK?

Creation of our Audience Feedback:

• To gather our audience feedback for our music video, we

decided the best method to gather this would be first hand.

We done this by gathereing a small group of students of different age groups and genders to make the feedback equal.

We had them watch our music video in a private room to

prevent any distractions and have them fill out our music video

feedback questionnaire after watching it.

We used a variety of questions and question types such as open

ended, closed questions, check boxes and rating scales to give

us a variety of different feedback for easy analyzing and being

able to receive more detail in the sections we wanted in-depth

answers to.

Some questions we included are shown on the next slide…

Questionnaire Questions

(Rating scale) On a scale of 1 to 10 (1 being poor 10 being

excellent) where would you rate our music video?

1 2 3 4 5 6 7 8 9 10

(Open ended)What do you think we done well in our music

video?

(Open ended) Where do you think we could improve our music video?

(Closed/check box) Do you think our video related to the

narrative of the song?

Yes No Somewhat

Questionnaire Results

Personal Opinions on our FeedbackWhen looking at the pieces of feedback we received we related to their answers

and comments fairly well. We were pleased with the areas the participants said

we done well in such as being creative, inspiring and having good lip sync

action as these aspects were what we put our must dedication and effort in to

making right. We are pleased with the comment about the lip syncing as it took

patience and time getting our singing going with the beat and the lyrics, luckily

the feedback shows our hard work had really paid off in that aspect.

When looking at the ways of improvements we also understood where they were

coming from as we knew there were some areas that could be improved

ourselves such as where some scenes were set and our appearance when

looking back on the footage. As one of the remarks speaks about the singer

looking depressed we understood where this was coming from and in our own

opinion we think it was based on the song we had chosen; Because it is such an

upbeat song you have to have constant smiling facial expressions, however after

having to replay the song several times each day it started to become bland

and boring. We noticed this as when we started the first days of filming you could

see we were enjoying ourselves however as the recording continued it became

quite bland.

Peer Feedback

• Due to other groups also creating music videos, they

had knowledge of what should be included in the

music video for it to be successful, which is why we

wanted the opportunity for them to give us their

opinion

Peer Feedback

Group 1 Group 2 Group 3

Peer Feedback Comments and OpinionsGroup 1:This group mainly pointed out our strengths with linking the music video relating to the narration and scenes going well with the genre we have chosen. They also praised us for the

pulse of energy displayed on the digipak which relates to our song and also noted that in our advert we promoted star image well. Unlike our feedback from other students they said our lip-sync was out of tune a bit in certain areas. I think this has been noticed more by our peer group as we have all went through the stages of editing with the lip-sync and so it looks way more obvious to us. They also said to improve our digipak and advert we should make sure the background reflects well with the digipak.Group 2:

This group gave us more strengths than weaknesses and also circled where they thought we were level wise which we were very pleased with. They were pleased with the thought beats in our video and the scenes changing with the pace of the rhythm. They liked the use of colours and text font being the same throughout and praised our advert for having the essential criteria such as reviews, release dates and small text. They also agreed that the li-syncing could be improved. Again we still believe this is because of the process the group has been through. They thought our digipak didn’t link to the video in terms of image and

suggested we used fireworks. They also thought we should use brighter colours in our advert and make the release date more clear.Group 3:Alternatively, this group thought we had done well with our lip-sync which were were pleased with because it took a lot of editing time to get it in tact with the music. Although we were pleased with their positive feedback that’s all they had for us, the rest were areas of improvement such as more movements in shots and stronger links with the video. We weren’t

very pleased with this however it is an individuals opinion which has all helped us figure out what we can do to improve.

Video of Audience Feedback

http://youtu.be/_hbSMXOZItM

Overall Learning from our Audience

Feedback.• Overall, after looking through our various methods of audience

feedback we have learned as a group new ways in which we can help each other out to improve various aspects of the video, advert, digipak and overall relationship with our group members. The main points we have learned to improve is lip-syncing, making the advert and digipak look more appealing, eye catching and link to the music video and its narration. From our audience feedback we have managed to understand opinions from a wide range of groups, being media students, ourselves and students from college from which we can find ways to improve our video, digipak and advert to try to meet all the students’ needs. I am pleased we managed to get feedback from people of different groups as it helps our findings to be more valid for if it was published as a real music video, advert and didgipak in the real music and advertisement industry.