Audience Extension

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1201 E JEFFERSON ST • PHOENIX, AZ 85034 • 602.258.1073 • www.PhoenixNewTimes.com N Audience Extension Reach your Exact Target Market on the web through your customer’s favorite way to consume content. TARGETING OVERVIEW 1ST PARTY DATA DEMOGRAPHIC TARGETING Target users based on their age, gender, HHI, Career, and Ethnicity. BEHAVIORAL TARGETING Target consumers based on their search, click and web browsing history. CONTENT TARGETING Target consumers based on the kinds of sites and content they’re visiting. GEO TARGETING Target users based on radius, zip, city, county, DMA, state and more. FREQUENCY CAPS Limit the number of times a user can see your ad. DAY PARTING Target your key consumers at a time when they’re most likely to buy. PERFORMANCE GUARANTEE • Our team of Programmatic Buying experts can tailor a plan for any budget and we will guarantee a minimum equivalent of a .1% CTR based on number of purchased impressions • We will over-deliver impressions to hit the guarantee number of clicks THE NETWORK Increased Freq. Improved Results Brand Lift A D A D A D

Transcript of Audience Extension

Page 1: Audience Extension

1201 E JEFFERSON ST • PHOENIX, AZ 85034 • 602.258.1073 • www.PhoenixNewTimes.com

N Audience ExtensionReach your Exact Target Market on the web through your

customer’s favorite way to consume content.TARGETING OVERVIEW

1ST PARTY DATA

DEMOGRAPHICTARGETING

Target users based on their age, gender, HHI, Career, and Ethnicity.

BEHAVIORALTARGETING

Target consumers based on their search, click and

web browsing history.

CONTENTTARGETING

Target consumers based on the kinds of sites and content they’re visiting.

GEOTARGETINGTarget users based on radius, zip, city, county, DMA, state and more.

FREQUENCYCAPS

Limit the number of times a user can see your ad.

DAYPARTINGTarget your key

consumers at a time when they’re most likely to buy.

PERFORMANCE GUARANTEE• Our team of Programmatic Buying experts can tailor a plan for any budget and we will guarantee a minimum equivalent of a .1% CTR based on number of purchased impressions

• We will over-deliver impressions to hit the guarantee number of clicks

THE NETWORK

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A U D I E N C E E X T E N S I O N O V E R V I E W

Targeting Overview Demographic Targeting: Target

users based on their age, gender, HHI, Career, and Ethnicity.

Behavioral Targeting: Target consumers based on their search, click and web browsing history.

Content Targeting: Target consumers based on the kinds of sites and content they’re visiting.

Geo Targeting: Target users based on radius, zip, city, county, DMA, state or more.

Frequency Capping: Limit the number of times a user can see your ad.

Day Parting: Target your key consumers when they’re most likely to buy.

The Network

1st Party Data

AD

AD

AD

Increased Freq.Improved Results

Brand Lift

Performance Guarantee Minimum equivalent of a .1% CTR

based on ordered impressions. We will over deliver impressions to hit the guaranteed number of clicks

AD

AD

AD

KnowledgeProduct11 DECISIONTOOL: ClimateSmartWater ... · KP11 KnowledgeProduct11 APPSA, 2013 Rice Decision Practice Point Gender Audience: Local Level Extension Staff (Government,

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GEN1004-Part-2 LectureNotes-4€¦ · Comparison & Contrast. Classification. Cause& Effect. Process. Exemplification. Etymology The extension will depend on the audience knowledge

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audience distribution - KPCNewskpcnews.com/app/Advertising_Rate_Cards/Smart_Shopper.pdf · Contract PCI Rates 2018 RATES audience extension The News Sun • 102 N. Main Street, Kendallville,

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Implementing Program Evaluation with an Ornery Audience by Dan Goerlich Virginia Cooperative Extension.

Implementing Program Evaluation with an Ornery Audience by Dan Goerlich Virginia Cooperative Extension.

TOTAL AUDIENCE TOTAL AUDIENCE PROFILE PROFILE REPORTcreative.acbusinessmedia.com.s3.amazonaws.com › Marketing › 201… · TOTAL AUDIENCE PROFILE TOTAL AUDIENCE PROFILE REPORT

TOTAL AUDIENCE TOTAL AUDIENCE PROFILE PROFILE REPORTcreative.acbusinessmedia.com.s3.amazonaws.com › Marketing › 201… · TOTAL AUDIENCE PROFILE TOTAL AUDIENCE PROFILE REPORT

AUDIENCE EXTENSION - cv.endeavorb2b.com · Audience Extension. Display Across the Web. Video Pre-Roll Across the Web. In-Feed Native Across the Web. Social Media on LinkedIn. Social

AUDIENCE EXTENSION - cv.endeavorb2b.com · Audience Extension. Display Across the Web. Video Pre-Roll Across the Web. In-Feed Native Across the Web. Social Media on LinkedIn. Social

AUDIENCE RESEARCH 1: TARGET AUDIENCE

AUDIENCE RESEARCH 1: TARGET AUDIENCE

Audience research quantitative audience survey results

Audience research quantitative audience survey results

Audience/Environment Audience:

Audience/Environment Audience:

audience analysis · an audience analysis: audience analysis by direct observation, audience analysis by inference, and audience analysis through data collection. Once you get to

audience analysis · an audience analysis: audience analysis by direct observation, audience analysis by inference, and audience analysis through data collection. Once you get to

Digital display advertising through Audience Extension platform

Digital display advertising through Audience Extension platform

Little-Known Social Media Marketing Secrets Revealed · • Audience size (1.4b on FB –300M on Twitter) • They’re an extension of business’s websites • People now expect

Little-Known Social Media Marketing Secrets Revealed · • Audience size (1.4b on FB –300M on Twitter) • They’re an extension of business’s websites • People now expect

AUTOTRADER NATIONAL AD SOLUTIONS · 2019-01-15 · AUTOTRADER NATIONAL AD SOLUTIONS. 2 2019 AUTOTRADER PORTFOLIO Audience Extension ... Homepage Sponsorship –Premium Onsite: Endemic

AUTOTRADER NATIONAL AD SOLUTIONS · 2019-01-15 · AUTOTRADER NATIONAL AD SOLUTIONS. 2 2019 AUTOTRADER PORTFOLIO Audience Extension ... Homepage Sponsorship –Premium Onsite: Endemic

Target Audience & Audience Profiling

Target Audience & Audience Profiling

the evolution of marketing effectiveness - nielsen.com · drivers of marketing effectiveness audience consumers brand portfoliosize of media core vs. extension format & screen instore

the evolution of marketing effectiveness - nielsen.com · drivers of marketing effectiveness audience consumers brand portfoliosize of media core vs. extension format & screen instore

vlk/kj - prasarbharati.gov.in · (Audience Research), Joint Director (Audience Research), Deputy Director (Audience Research), Audience Research Officer, Assistant Research Officer

vlk/kj - prasarbharati.gov.in · (Audience Research), Joint Director (Audience Research), Deputy Director (Audience Research), Audience Research Officer, Assistant Research Officer

SOC 504: Writing a replication/extension paper · soc 504: writing a replication/extension paper 5 Writing •Write for a broad audience and general interest. Limit jargon and write

SOC 504: Writing a replication/extension paper · soc 504: writing a replication/extension paper 5 Writing •Write for a broad audience and general interest. Limit jargon and write

Audience Survey Results & Audience Profile

Audience Survey Results & Audience Profile