How do we attract/address our audience?

Evaluation Question 5

Our Target AudienceOur media product falls under a hybrid genre so it is extremely broad. The fantasy elements will appeal to a larger audience where as the art-house theme will appeal to a niche specific audience

Our film genre arthouse/fantasy will attract men and woman, but a more mature audience of around of around 16-60. This however is not for certain. This film will be opened up for all ages as there a little or no explicit content, weapons or drugs.

Furthermore due to our hybrid genre being very unique, this will make people more curious to come and see the film. Additionally, the art world will be interested in this film as art is a strong motif within the film.

How to Engage with our audience?We engage with our audience in a number of ways. Fist of all, we choose a distributer logo that is conventional of an art-house or fantasy. Film Four is a distributer for some art house films including Submarine. I also made my own logo of Masion D’artistique. This would hopefully attract an art house sort of audience.

We engage with our audience by starting with Pereguine talking to the Picture. This would captivate the audience and get them curious.Here is a screen shot of this scene.

We also take care in how shots look. Here is a screen grab fromOur 360 pan.

We use famous shots of London so people associated with London will be engaged by seeing places they have visited or heard about. In this case we used the National Gallery and Trafalgar Square.

The use of low keyLighting add a sense of mystery.

Constructing a CharacterWe wanted a character who is slightly quirky and not your conventional teenager. He wears a smart jacket and a white shirt. This would address to the audience that he is not a conventional teenager. We also wanted address to the audience that is of high class all though he does not have many friends.

The fact that he holds a frame to communicate to pictures shows his absurd nature which would also attract curioristy with this character.

SoundtrackOur soundtrack is in some ways contrapuntal. It is energized forth going however the non diegetic voice over shows with no one believes in his talent of talking to paintings. This I believe creates an commonly used in films like Submarine. Soundtracks also enhance the viewing and add the mood of the film. This creates an upbeat mood however the sad reality of not being believed.

I used free music archive and used the genre of electric and independent. This communicates to the audience that this is a contemporary film set in contemporary surroundings. It is not conventional of an art house or a fantasy film but it captivates the viewers with it’s disorientated qualities.