Auctelia - Partner Value Proposition for Matexpo
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Transcript of Auctelia - Partner Value Proposition for Matexpo
1
Making Quality Machinery Deals
Partnership @ Matexpo
2
1. Intro
2.Partner Value Proposition
3.Matexpo Marketing Collaboration
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1. Intro
Auctelia is an auction platform to buy/sell
used equipment for professionals.
Our team helps thousands of buyers &
sellers making quality deals every day from
everywhere in Europe.
400k+ pageviews a month
30 targeted countries
12.000+ buyers and bidders
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50.000 online unique visitors
WE SELL ALL KINDS OF USED
EQUIPMENT AT BEST PRICE IN
SHORT TIME PERIOD
1. Intro
5
500.000,00 EUR
173 items
50.000 online unique visitors
1. Intro
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GET FOUND
Increase RELEVANCY Increase TRAFFIC Increase LEAD Increase EFFICIENCY
PREPARE CONVERT ANALYZE
SELLER’S SIDE
BUYER’S SIDE
Grey Zone Sale
Valuation Equipment
Specs
Websites Auction /
Negotiated
Payment /
Removal
Metrics Recommendations Direct contacts
Auctelia’s
Database
Word of Mouth
/ Social Medias
1. Intro
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Collaboration Drivers – Our Partner
• Larger Buyer exposure, quicker turnaround of used equipment at a better price.
• ‘Outsource’ resell of used equipment (‘destockage’) - non-core business.
• Incremental revenue for Services and Logistics
• Teaming with partner with industrial experience and best online technology and
ecommerce marketeer best results (and best for the buyer and seller)
Collaboration Drivers – Auctelia
• Customer Access - Enables Auctelia to quickly reach more sellers and buyers in the
target market
• Drive incremental sales via our Partner network.
• Market Credibility by publically aligning with a industrial leader.
• Increased delivery capacity - Access to an experienced Service team for machineries.
2. Partner Value Proposition
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Proposition
• Partner equipment for sale on Auctelia. First test case of collaboration.
• Ecomm marketing campaigns via Auctelia (promote Partner goods on Auctelia via
Auctelia network) – drive more people to our Partner stand.
• Partner team at Matexpo promotes their machines being sold on Auctelia
platform
• Auctelia team to support our Partner at Matexpo
3. Matexpo Marketing Collaboration
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Commission on Sale
- Full Service Engagement - 10% commission Partner
- Partner responsible for the pictures, technical description and visit to sit and pickup
- Auctelia responsible for marketing and advertising cost to promote Partner goods for
sale
Marketing costs at Matexpo
- Marketing of Partner machines – no additional cost to Partner (part of the Auctelia
service)
- Joint Flyers
- Shared space on Partner stand – no cost to Auctelia
- Auctelia staff distribution of flyer – no cost to Partner
Partner Strategy Commission & Cost Structure