ATTACHMENTS: I

67
Date of Meeting: November 15, 2010 #3 BOARD OF SUPERVISORS GENERAL BUSINESS MEETING INFORMATION ITEM SUBJECT: Economic Development Department Quarterly Update ELECTION DISTRICT: Countywide STAFF CONTACTS: Robert Chirles, Interim Director Tricia Simons, Project Manager Philip Denino, Community Development Manager BACKGROUND: In June 2010, the Department of Economic Development provided a report on its activities and initiatives along with the annual cluster metrics update. The next annual cluster metrics update will be provided in the first quarter of 2011. This item provides an update of earlier report on department activities and initiatives (Attachment 1), as well as a report on the role of Loudoun’s towns in economic development (Attachment 2). The Department has made significant progress in clarifying its mission in relation to the Comprehensive Plan and the Board’s Strategic Plan. A work plan that is consistent with, and in alignment with, the direction of the Board, the Economic Development Commission and the Rural Economic Development Council is being developed. National, regional and local economic conditions notwithstanding, economic development relies, in great part, on the time and effort invested in developing sound business intelligence, building relationships with business prospects and land owners, and marketing the many advantages of Loudoun as a preferred business destination. Over time, the results of those emphases can be seen in the decisions of businesses to locate or expand in Loudoun County. The fact is, those results take a great deal of time and effort to be realized. Through the diligence and perseverance of DED Staff, with the support of other County agencies and members of the business community, there have been several successful prospect outcomes: Some examples: Amazon signed a lease for a data center; Neustar signed a lease for a headquarters; Rockwell Collins broke ground for its operations; Verisign purchased property for

Transcript of ATTACHMENTS: I

Date of Meeting: November 15, 2010

#3 BOARD OF SUPERVISORS

GENERAL BUSINESS MEETING

INFORMATION ITEM

SUBJECT: Economic Development Department – Quarterly Update

ELECTION DISTRICT: Countywide

STAFF CONTACTS: Robert Chirles, Interim Director

Tricia Simons, Project Manager

Philip Denino, Community Development Manager

BACKGROUND:

In June 2010, the Department of Economic Development provided a report on its activities and

initiatives along with the annual cluster metrics update. The next annual cluster metrics update

will be provided in the first quarter of 2011. This item provides an update of earlier report on

department activities and initiatives (Attachment 1), as well as a report on the role of Loudoun’s

towns in economic development (Attachment 2). The Department has made significant progress

in clarifying its mission in relation to the Comprehensive Plan and the Board’s Strategic Plan. A

work plan that is consistent with, and in alignment with, the direction of the Board, the

Economic Development Commission and the Rural Economic Development Council is being

developed.

National, regional and local economic conditions notwithstanding, economic development relies,

in great part, on the time and effort invested in developing sound business intelligence, building

relationships with business prospects and land owners, and marketing the many advantages of

Loudoun as a preferred business destination. Over time, the results of those emphases can be

seen in the decisions of businesses to locate or expand in Loudoun County. The fact is, those

results take a great deal of time and effort to be realized.

Through the diligence and perseverance of DED Staff, with the support of other County agencies

and members of the business community, there have been several successful prospect outcomes:

Some examples: Amazon signed a lease for a data center; Neustar signed a lease for a

headquarters; Rockwell Collins broke ground for its operations; Verisign purchased property for

Economic Development Department – Quarterly Update November 15, 2010 Meeting

Page 2

a data center; Discovery Communications expanded services; and three new data centers have

signed letters of intent, purchase agreements or leases, all in Loudoun County.

There are occasions when Loudoun is not the destination for businesses. Those decisions are

often driven by the absence of the type of commercial product needed by prospects in order to

locate their businesses in Loudoun County. With a new Director in place, support from the

Board and the business community, and a commitment to continue the efforts to create a stable

and predictable regulatory environment, Loudoun will continue to demonstrate positive return on

its investment and will continue to be a preferred location for businesses. It is important to note

that the reality of rail to Loudoun will have a significant positive influence on our market

positioning within the region.

Staff will attend the November 15, 2010 meeting to present a short briefing of the material.

ATTACHMENTS: I. Economic Development Department Report – Quarterly Update

II. State of the Towns

ATTACHMENT 1

A-1

Department of Economic Development Cluster and Program Initiatives

The mission of the Department of Economic Development (DED) is to promote economic growth and

opportunity by attracting targeted new businesses, supporting existing business, and cultivating the

rural economy. DED established key strategies to accomplish this mission. The following outlines the

initiatives the Department is currently implementing, accomplishments from the past six months, and

planned activities for the coming six months.

General Departmental Accomplishments

In September, Kellie Boles joined the Department as Agricultural Development Officer

and will focus on rural business development.

In November, Tom Flynn will join the Department as the newly appointed Director.

The department continues to reorganize to better align with the newly refined mission

statement and improve service delivery.

Attracting New Business The strategy for attracting new businesses to the county is to establish Loudoun as a premier location –

particularly for our targeted sectors of federal government contracting and aerospace (FGC/Aero), and

information and communications technology (ICT) - by capitalizing on the county’s strengths and

advantages. This is commonly referred to as the County’s cluster industry strategy. The initiatives that

are intended to lay the ground work for effective new business development include:

Recruitment

Broker Outreach - This initiative is designed to strengthen DED’s relationship with the commercial

real estate brokers that do business in the DC Metropolitan Area. They are a critical source of

information concerning the FGC/Aero and ICT markets, and many businesses use brokers for site

selection.

Accomplishments

Department staff have provided presentations on the data center industry to broker

groups interested in expanding their reach into the sector, including CBRE, Grubb & Ellis,

and Cassidy & Turley.

DED conducted outreach to top brokers, including Jones Lang LaSalle, CBRE, Grubb&

Ellis, Cassidy & Turley.

ATTACHMENT 1

A-2

Planned

The Department will embark upon its first national business recruitment campaign

pursuing companies that will fit well within our existing clusters. This campaign has been

in the planning and intelligence gathering phase since July. Taking advantage of our

ongoing broker and developer outreach initiatives, the initial trip, scheduled for January

2011, will be to visit and brief major brokers and relocation consultants in the target

region of southern California. Briefings will comprise a comprehensive presentation of

Loudoun’s major development projects and the advantages of doing business in Virginia

and, specifically, Loudoun County.

Developer Outreach - This group includes representatives from each of the six largest developers of

commercial real estate in Loudoun. The purpose of this group is to share market-related

information, keep these developers abreast of DED’s strategies, and solicit their support in business

development efforts and ensure product development.

Accomplishments

Assisted several local developers and land-holders by establishing a data center strategy

for their property. This led directly to a recent sale of a 40 acre site that will be

developed by a data center operator new to Loudoun.

Continue outreach to key Loudoun developers including: Miller & Smith, The Alter

Group, Merritt Properties, Bavar Properites, Lerner, MIE, Dupont Fabros, Northwoods

and Prologis.

GSA Outreach - DED has been in contact with senior officials at the U. S. General Services

Administration (GSA) to glean information concerning future federal agency relocations and to

influence stakeholders to consider Loudoun for future major projects.

Accomplishments

Attended a NAIOP event to meet GSA real estate leads.

Industry/Business Associations - DED is actively involved in several associations to increase

Loudoun’s exposure to key decision makers who attend association events.

Accomplishments

Staff continued to be active in the Northern Virginia Technology Council, serving on

committees, as well as representing Loudoun’s data center market as an invited panel

member.

ATTACHMENT 1

A-3

International Business Development – Acknowledging Washington Dulles International Airport as

one of Loudoun’s greatest assets, this initiative aims to increase the foreign-owned business base.

Some of the specific projects DED is pursuing include:

o European Marketing – DED has hired a contractor to build a network of relationships

that lead to European businesses locating in Loudoun County. The focus is on aerospace,

information communications technology and life sciences businesses in the United

Kingdom, Germany, France and other European countries.

Accomplishments

In July of 2010, the department staff and Chairman York conducted an outreach trip to London, England and Pori and Helsinki, Finland. During the trip, private meetings were held with 27 businesses: 13 in the Aviation/Aerospace sector, and 14 in IT and Energy. In both England and Finland, Loudoun also had productive meetings with national, regional and local political leaders, university representatives, a coalition of renewable energy companies and key economic development players. In addition, we established a pipeline of an additional 20 companies that are interested in meeting with representatives from Loudoun in the future.

In October 2010, Loudoun met with 14 European prospects who attended the Association of United States Army (AUSA) conference in Washington DC. Many of these meetings were the result of direct relationships established during the European trip.

Staff has identified common “barriers to entry” into the US market that have been articulated to us from the companies we’ve met on the European trip. We’ve been meeting with business leaders to discuss strategy for addressing these concerns.

Planned

In the first quarter of 2011, staff will be hosting two separate Finnish delegations of qualified prospects. These trips are a result of relationships established with Tekkes (Finland’s technology center) and the Finnish American Chamber of Commerce.

o Sister County Relationship – Loudoun continues building its relationship with sister

county, Main Taunus Kreis, Germany, via coordinated visits with government

counterparts and business leaders.

o Foreign delegations – The Chairman of the Board of Supervisors, along with staff,

continue to explore other opportunities by meeting with foreign delegations visiting the

Washington, D.C. metro area.

Accomplishments

A delegation from Finland continues their interest in building stronger ties with Loudoun County and its ICT business community. Chairman York and DED staff met with principals in Finland during the European trip this summer to establish connections that will facilitate follow-up by the department.

ATTACHMENT 1

A-4

A delegation of French airport and government officials visited Loudoun County and Dulles Airport. They also met with the Chairman of the Board of Supervisors and DED staff to discuss and evaluate the impact of airport services, transportation corridors and industrial development surrounding the airport for application to Orly Airport in Paris.

Prospect Assistance – DED serves as the single point of contact for prospects in targeted industries

and other industries, including inquiries received directly from businesses and site selectors, as well

as request for proposals that come through our partners, the Virginia Economic Development

Partnership and the Greater Washington Initiative. The assistance ranges from providing market

information to coordinating complicated processes that ultimately result in a business locating in

Loudoun.

Accomplishments

DED worked directly with the following companies, or their representatives, resulting in

the following expansions or new locates:

Neustar signed a long-term lease for a new headquarters

Rockwell Collins has recently broken ground on a new regional headquarters location

Amazon.com has leased a stand-alone building for their new data center

Discovery Communications broke ground on an expansion of their services in Loudoun

Three new data center operators signed letters of intent, purchase agreements or leases to begin operations in the county

Verisign purchased property for their data center operations in Loudoun County. While the company has signed a lease in Reston for their headquarters, the company will maintain a long-term presence in Loudoun with their data center operations.

The Associated Builders and Contractors - Virginia Chapter (ABC) hosted its Grand Opening celebration of their new headquarter and training facility

Niitek held a grand opening for their headquarters and research center

Staff traveled to Richmond to meet with Virginia Economic Development Partnership

staff to continue to nurture the collaborative relationship.

Staff attended the Greater Washington Initiative (GWI) annual meeting.

Ongoing

A department of the federal government is in the final decision process for a major

facility to be built in Loudoun. Currently, this client is evaluating several sites within the

county with the intent to complete their build-to-suit facility in the next two to three

years. In addition to direct benefits to Loudoun, such as real estate taxes, the presence

of this new facility will act as an anchor, attracting significant corporate presence.

ATTACHMENT 1

A-5

DED is working with a private venture that is looking to locate its new alternative energy

technology simulation lab in Loudoun County. In addition to being the largest

simulation lab of its kind in the United States, this company also has plans to establish a

significant private incubator environment for start-ups specializing in alternative energy

technologies. These start-ups will be recruited from all over the country.

The North American headquarters of a major U.K. defense company is looking to

Loudoun for its new corporate home. This company has already relocated business

development resources to Loudoun and has one of its subsidiaries operating here.

Retail Lead Generation – While Loudoun is an attractive market to retailers, the recession impacted

many local businesses, leaving vacant space throughout the county. DED has a number of projects in

place with the goal of attracting the desired mix of retail:

o Trade Show Attendance – The appearance at trade shows creates visibility for Loudoun,

as well as generates leads.

Planned

In February, DED will attend the annual International Council of Shopping Centers (ICSC) convention. In addition to working a booth at the convention, Loudoun has been confirmed to participate in the Developers Runway, which includes making a presentation about the county and highlighting a particular development project to the audience of a few hundred convention attendees.

o Outreach via Direct Contact – The DED also pursues leads by directly approaching

retailers to stimulate interest in Loudoun.

Accomplishments

DED continues to contact to stimulate leads and potential prospects by contacting retailers and restaurants directly.

o Outreach to retail brokers and owners – To better understand the goals, needs and

challenges in filling vacant space, DED has developed relationships with brokers and

shopping center owners to learn what space is vacant, what types of business are being

recruited, and strategies that are being used to retain and attract tenants.

Suburban Ombudsman – For businesses, time is money. DED has an ombudsman to facilitate real

estate projects through the county’s development review process, including the Board-adopted

Modified Site Plan Process for administrative site plan applicants. The ombudsman also coordinates

between the new business’ project team and key external agencies including Virginia Department of

Transportation.

ATTACHMENT 1

A-6

Planned

Continue to work with clients to assist with an expedited process and other issues

including: road naming, traffic lights, signage, bond issues, MP processing and other

tenant issues.

Marketing

Market Information and Competitive Intelligence – DED tracks pertinent economic indicators and

demographics, collects industry-specific data and information, and prepares summaries, brochures

and other documents for marketing use.

o Prospect Support – DED responds to requests for proposals from prospects interested in

locating in Loudoun

o Market Analysis – DED surveys the local and regional market to monitor industry trends.

This information is published as flyers, brochures, and on the department’s website.

o Competitive Intelligence – As the department becomes increasingly proactive in

marketing endeavors, DED conducts competitive intelligence on both peer regions and

potential prospects. These results are predominantly internal documents, directing

business development efforts, as well as benchmarking the County, as well as the

department’s efforts.

Accomplishments

Specific business intelligence was developed to guide the approach of the national marketing campaign and identify highest pay-off regions to focus marketing efforts.

Planned

Staff will develop recruitment presentations and supporting documents specifically tailored for the initial trip of the national marketing campaign, planned for January 2011.

Media Relations - In order to increase recognition outside the immediate Washington, D. C. Metro

area, DED has launched an effort to highlight success stories of Loudoun businesses directly to local,

regional and national media outlets.

Accomplishments

DED worked directly with media for a series of stories highlighting our recruitment

efforts. Feature stories were printed in the Washington Business Journal, The Loudoun

Times Mirror, Leesburg Today and Loudoun Business, as well as numerous on-line

business reports.

ATTACHMENT 1

A-7

Regional Collaboration – DED is a member of the Northern Virginia Life Science Communities

(NVLSC), a unique collaboration between Loudoun, George Mason University, and the counties of

Fairfax, Prince William and Arlington. The NVLSC is focused on marketing the strengths of Northern

Virginia to attract life science companies to the region.

Accomplishments

DED Staff attended the BIO Convention in Chicago as part of the Northern Virginia Life

Sciences committee. Senator Mark Herring received an award for his sponsorship of

legislation that provides incentives for bio tech firms.

NVLSC and DED are coordinating efforts with VEDP in order to establish a strong

Virginia presence at the BIO Convention.

Planned

Attend BIO 2010 as part of the NVLSC in Washington, D. C. in June 2011.

Science and Technology Cabinet - The Loudoun County Science and Technology Cabinet serves as

the community’s key forum to encourage science and technology development of Loudoun County.

The Cabinet, who meets semi-annually, supports special projects that contribute significantly to this

goal, and provides advice to the Loudoun County Department of Economic Development.

Accomplishments

The Science and Technology Cabinet held their first meeting in over a year at the

Loudoun Campus of George Washington University in June.

Social Media Initiative - DED launched its social media initiative in April 2010 with the initial focus

being on three channels: Facebook; Twitter; and LinkedIn Groups. The department is refining its

primary messaging, and has been successful in establishing a channel presence. As the initiative

matures, DED will consider the right elements for increasing audience engagement.

Accomplishments

Since the Initiatives launch in April 2010, the following ‘audience’ size are as follows:

Facebook - 455 "friends"

Twitter - 323"followers"

LinkedIn Loudoun Economic Development Group - 96 members

DED has also posted presentations on SlideShare and uploaded videos to YouTube,

furthering our social media outreach.

ATTACHMENT 1

A-8

Planned

DED is considering options for the production of business focused videos. They would be

distributed via social media channels and highlighted on the Department’s website.

Possible content categories include: business wins, existing business leader spotlights,

Loudoun County government business support services spotlights (e.g. zoning, modified

process). The Department is partnering with the County’s Public Information Office on

this initiative.

Website – The website is the Department’s primary tool for providing information to our targeted

audiences – brokers and site selectors, the local business community, and economic development

partners and advisory groups – drastically reducing the amount of printed collateral.

Accomplishments

An improved navigation plan was implemented, including revising the site architecture

and menus as well as increasing the number of hyperlinks among the site’s pages to

assist in guiding users to relevant information.

The content of the pages was optimized to improve search engine ranking, as well as

improve user experience. Pages identified as key landing pages, or entries into our site,

were redesigned and enhanced, including the Information and Communications

Technology sector, Aerospace sector, and Federal Government Contractors pages.

An extensive analysis of the site log statistics for biz.loudoun.gov. This information was

used to guide the implementation of the navigation plan improvements, as well as the

identification and optimization of landing pages. Important site performance statistics

were identified, and a monthly dashboard report was developed. Additionally, site

statistics are used on a regular basis to monitor website visitation and activity of current

and potential prospects.

Planned

Continued enhancements will be completed to optimize individual pages for search

engines.

Additional studies of the site log statistics will be conducted to guide improvements to

the site as a plan is established for the site redevelopment.

DED is redeveloping its website for improved messaging and better integration of social

media and other technologies. The DED website is included in the County’s plan to work

with a vendor to redesign the overall County website. DED is included as part of the

development team to insure that the DED website focuses on business development.

ATTACHMENT 1

A-9

DED, DIT and OMAGI are collaborating on the development of a GIS-based site selection

tool.

Supporting Existing Business The strategy used to retain and assist existing businesses is based on maintaining regular, consistent

contact and communication. There are several means through which DED assists existing businesses,

helping them either directly with issues in which county government plays a role, or indirectly by

facilitating potential partnerships. When existing businesses consider expansion, DED uses many of the

business attraction initiatives listed above in an effort to encourage the expansion to occur in Loudoun,

and to provide assistance throughout the expansion process.

Accomplishments

Center of Excellence for Cyber Security (CECS) - In September, the Leadership of VEDP

requested DED to take a leadership role in facilitating the establishment of a Cyber

Security Center of Excellence in Northern Virginia. DED’s role in this newest initiative has

also been endorsed by the office of the Secretary of Technology. Our role in facilitating

the development of the Center for Cyber Security is consistent with the business

purpose and long term strategies of our two major clusters - federal government

contractors and ICT. The purpose of the Center is to bring together resources from

federal and state government agencies, private industry, Virginia based universities, and

applicable professional associations in order to focus resources to address technology

issues related to national security and commercial industry priorities. The Center will

also serve to work on issues common to all stakeholders, for example, workforce

training and education.

Business and Industry Events – Local industry and business events are ideal for building relationships

with local businesses. For example, DED is a co-sponsor of a number of Loudoun Chamber of

Commerce events. With over 1,100 members, the Chamber is an excellent source for connecting

with smaller businesses, as well as providing them with assistance.

Accomplishments

Loudoun County was a featured speaker at the SMPS conference on Data

Centers.

DED staff participated on panels for the Committee for Dulles and the Water

Reclamation Symposium in September.

Staff Participated in various Loudoun Chamber of Commerce events, hosting prospects

and business representatives.

ATTACHMENT 1

A-10

Coordinate Industry Groups – DED is instrumental in bringing common businesses together to

discuss issues and share best practices. For example, DED worked with Loudoun's data center

community to form the "Loudoun Security Group.” Representatives from all co-located data centers

and most of the private data centers are participating.

Accomplishments

Staff provided updates to the Loudoun chapter of NAIOP on the potential revisions of

the sign ordnance and the Route 28 CPAM.

DED staff worked with the Washington Airports Task Force and the Loudoun County

Board of Supervisors to ensure Loudoun was included in an application to streamline

the process for activating a Foreign Trade Zone.

Cooperate with Towns - DED works cooperatively with the seven incorporated towns to support

their economic development objectives. Loudoun Places, which serves as a networking body for

town staff, meets regularly in an effort to “grow business and community together.”

Accomplishments

Co-sponsored the Leesburg Air Show at Leesburg Airport in October.

Loudoun Places continues to meet monthly in different parts of the county on topics

related to towns, small businesses and nonprofits including taking advantage of

Loudoun’s foreign trade zone.

DED coordinated the first Town Council Summit. The event was hosted by Loudoun

Places. The keynote speaker was Donovan Rypkema, a principal with PlaceEconomics, a

firm specializing in working with public and non-profit sector clients who are dealing

with downtown and neighborhood commercial district revitalization and the reuse of

historic structures. Mr. Rypkema also participated throughout the day in working-

meetings with staff and officials from the seven towns.

Contributed to sponsorship of a Virginia Downtown Development Association meeting

in Purcellville in July. The keynote speaker was Kennedy Smith, one of the nation’s

foremost experts on commercial district revitalization and development, independent

main street businesses, and economically and environmentally sound community

development.

An updated Guide for Doing Business has been completed and is posted on the website.

Staff continues as a board member of the Small Business Development Center. Efforts

have focused on planning the two major events they hold each year: Building Business

Together and the Business Plan Competition.

ATTACHMENT 1

A-11

Participated on the working group to help establish a new Leesburg Downtown

Development Group.

The second annual State of the Towns has been completed and is provided as

Attachment 2 to this report.

Staff, from the Department and led by County Administration, created a video for the

International City/County Management Association (ICMA) featuring the county’s

partnership with the seven incorporated towns. This partnership includes a close

relationship between the Department of Economic Development and town officials in

developing business associations and facilitating the attraction of small businesses to

locate within the towns. The video, which also featured the EDC’s Teachers in Industry

program, was presented at the ICMA annual conference and will be featured on the

ICMA-TV website for one year.

Encourage High Quality Design – DED’s Design Cabinet, a volunteer group of architects and urban

designers, provides a forum for discussion and advice on design related issues. At the request of

either the public or private sector, the Design Cabinet conducts charrettes, complimentary

brainstorming and problem solving sessions. The Design Cabinet also holds an annual Signatures of

Loudoun design awards program, recognizing examples of outstanding design throughout the

county.

Accomplishments

Staff supported the Cabinet’s Journey Through Hallowed Ground Charrette. The Design

Cabinet created a template design for the Civil War Sesquicentennial tree memorial

project to run from Charlottesville, Virginia to Gettysburg, Pennsylvania.

Staff supported the Cabinet’s Unison Charrette. The Design Cabinet was requested by

the Unison community to develop a customized plan for the historic village’s traffic

patterns using existing landmarks, landscape architecture, and signage.

Staff served as project manager for the Design Cabinet’s 2010 Signatures of Loudoun

Design Awards. Management support included advertising to solicit entries, organizing

and presenting entrants to the Cabinet, contacting the selected winners, coordinate

printing of posters, and providing logistics for awards ceremony.

The Design Cabinet earned the 2010 PLANVirginia Citizen Award, which is given to a

selected group for “making a notable and constructive contribution to the development

of the community, region, the state or the nation.” The Design Cabinet’s efforts were

recognized for providing a “long-range objective worthy of state-wide interest, provide a

sensible answer to a real need, and create benefits beyond purely economic ones.”

ATTACHMENT 1

A-12

Outreach to Business and Community Associations – DED presents to local business and community

associations, e.g. Ruritans, National Association of Industrial and Office Parks (NAIOP), to create

awareness of Loudoun’s economic development initiatives and useful resources for the business

community.

Accomplishments

The Department was a sponsor of the NAIOP Outside-the-Beltway Bus Tour in May 2010.

The sponsorship included an advertisement as well as an opportunity to publish an

article, written by DED, in the tour book. The bus tour had over 500 participants.

Staff presented to Dulles Area Association of Realtors to discuss how to better connect

prospects with property owners.

Outreach to Business Services and Support Organizations - The purpose of this initiative is to

become familiar with financial organizations, the county’s educational institutions, legal firms and

other related organizations to gain access to companies who might not otherwise be reached.

Conversely, awareness of these firms and their capabilities allows DED to act as a repository of

options for businesses looking for various services and products offered in Loudoun.

Participation on Boards and Committees –DED gains better understanding of the needs of small

business and program development through participation on the following Boards and Committees:

o Board of Directors of the Loudoun Small Business Development Center,

o Board of Directors of the Chamber of Commerce, and the Small Business and Policy

Committees

o Committee for Dulles

o Foreign Trade Zone

o National Association of Industrial and Office Parks

o Workforce Investment Board

o Urban land Institute

o Visit Loudoun

Provide Staff Support to Board Advisory Group – DED provides staff support to the Economic

Development Commission (EDC). The EDC is a Board-appointed group comprised of members of

Loudoun’s business community that provide advice and policy recommendations to the Board. This

public-private partnership offers opportunities for the business community’s involvement in

creating long-term, sustainable economic development.

Accomplishments

Staff provided planning and logistics support to the EDC’s annual VIP Reception.

ATTACHMENT 1

A-13

The EDC’s Marketing and Business Retention Committee developed a Loudoun is for

Business Badge sharing program. This program allows for local businesses to show their

support for Loudoun County Economic Development by displaying a badge on their

website. When the badge is clicked, the visitor will be brought to the Department’s

website so they may learn how to start their business in Loudoun. DED, along with DIT,

implemented the components of the program. The program is currently in beta testing.

DED continued work with the Policy and Implementation Committee to align the EDC

and the Department work plans with the ED Strategic Plan and the Department’s

mission.

Staff, from the Department and led by County Administration, created a video for the

International City/County Management Association (ICMA) featuring the EDC’s

successful Teachers in Industry program. The program invites Loudoun County Public

School teachers to work in a summer intern program at local businesses so the teachers

gain a better understanding of the workforce needs. The video, which also featured the

county’s partnership with the seven incorporated towns, was presented at the ICMA

annual conference and will be featured on the ICMA-TV website for one year.

Planned

The EDC’s Marketing and Business Retention Committee will launch the Loudoun is for

Business Badge sharing program (see description above) via a press release. Staff will

monitor the effectiveness of the campaign.

Cultivating the Rural Economy The strategy for cultivating the rural economy is twofold: to derive greater profitability for farmers, and to expand the rural economy.

Profitability of Farming

By working with farmers to increase their profits, DED enables Loudoun’s rural residents the opportunity to pursue farming as a viable business or land use choice. Initiatives with this goal in mind include:

Encourage Agricultural and Forestal Use of Rural Land – DED manages the county’s Agricultural and

Forestal District (AFD) Program and provides staff support to the Agricultural District Advisory

Committee (ADAC). A voluntary partnership between landowners and the county, the purpose of

the AFD program is “to protect and enhance agricultural and forestal land as a viable segment of the

economy and as an economic and environmental resource of major importance.”

Accomplishments

ATTACHMENT 1

A-14

Completed the review of the Oak Hill Ag District; the Board of Supervisors renewed the

district.

Completed the review of an agricultural district member request to withdrawal; the

Board of Supervisors approved the withdrawal request.

Provided staff support to the ADAC, who drafted new criteria and process for qualifying

land to be included in an agricultural district. Staff and committee members tested the

new criteria and process on the Featherbed district to evaluate the results and potential

staffing requirements. The results were reported to the Board’s FGSO Committee.

Planned

The review of 2010 Interim Addition applications will be completed.

Complete the review of the Featherbed Ag District.

The review of three districts that will expire in 2011 will begin: Hughesville, Mount

Gilead, and Rockland.

Marketing Rural Enterprises – DED markets Loudoun’s rural enterprises to the public via the rural

economy website, www.loudounfarms.org; events, like the Spring Farm Tour and Farm Color Tour;

and brochures, including the Buy Fresh Buy Local guide and the Christmas in the Loudoun Valleys

brochure. These marketing efforts also allow participant farms to direct-market to the public,

showcasing their products and services for sale, thus increasing their profit margins over wholesale

marketing channels.

Accomplishments

The Spring Farm Tour 2010 was held May 15 & 16. The event featured 47 farms,

nurseries and greenhouse, wineries, and country stores, as well as the Purcellville

Heritage Days, Leesburg Animal Park, and the Loudoun Heritage Farm Museum. Tour

feedback, both verbal and from a written survey administered by the Department,

suggests the majority of rural businesses on the tour experienced both good exposure

and financial benefit from the event.

The Farm Color Tour 2010 was held October 16 & 17 and formally showcased nineteen

rural businesses with eleven additional rural operations participating on an informal

basis. The Department was responsible for brochure development, production and

distribution, as well as for all traditional advertising and social media for the event. Final

survey results are being compiled for a summary report. Initial feedback from rural

business and participants has been positive.

Planned

ATTACHMENT 1

A-15

The Christmas in the Loudoun Valleys 2010 Brochure will be completed in late

November. Loudoun County Extension and DED are working together to develop survey

questions and a survey tool to look at the effectiveness of existing advertising and

marketing for the 2010 season.

The Spring Farm Tour 2011 May 21 & 22. The Spring Farm Tour has been largely

promoted in the past, along with a Buy Fresh, Buy Local product guide in cooperation

with the Piedmont Environmental Council, which is distributed to over 100,000

households in Loudoun County.

The first of a series of events to showcase rural products and Loudoun’s towns will occur

on February 19, 2011 and will showcase rural producers, Bush Tabernacle and the Town

of Purcellville. This event series is being planned in conjunction with the Town of

Purcellville, Loudoun Winery Association, Visit Loudoun.

Staff is planning Farm-to-Fork, an annual, week-long event, modeled after Farm-to-Fork

Philadelphia. The event is being developed in conjunction with local restaurants,

TalkLoudoun, and local rural business owners. During the week-long event, local

restaurants will feature all-Loudoun products in a prix fixe menu.

Organizing Producer Groups – DED has created producer associations to enable synergies within

certain sectors. Examples of associations that DED has been instrumental in creating include the

Loudoun Wineries Association, the Blue Ridge Cattlemen’s Association, the Loudoun Valley

HomeGrown Markets Association, and the Loudoun Valley Sheep Producers Association.

Accomplishments

The Blue Ridge Cattlemen’s Association held their Fall meeting on October 19, 2010 that

included an educational component on body condition scoring feeding options in

drought conditions, followed by a short business meeting.

The Loudoun Wineries Association continues to meet monthly, covering topics such as

event planning, liability insurance and harvest results.

The Loudoun Valley Christmas Tree Growers Association meets quarterly. The last

meeting of the Association was October 4, 2010.

Several meetings of the Aggregation/Distribution of Product Group have taken place

with the goal of determining producer interest in organizing a group to work toward

wholesale distribution of local product to schools, institutions, hospitals, restaurants

and conference facilities. DED has spoken to Loudoun County Parks and Recreation and

will be speaking to Loudoun County Public Schools to determine the needs of the

facilities and the purchasing structure in place. The National Conference Center is also

been proactive in gathering information in an attempt to purchase local products.

ATTACHMENT 1

A-16

The Aggregation/Distribution of Product Group, discussed above, also discussed the

Loudoun County Local Food System Expansion project, which is a key component in

filling the voids in Loudoun County’s local food system. DED met with Congressman

Wolf to discuss the possibilities of two additional components: year round, daily retail

space for local product and value added processing for local products. Dialogue is

ongoing to identify individuals to fulfill crucial roles within each component of a

potential project.

Planned

The Aggregation/Distribution of Product Group has planned a roundtable discussion for

December 3, 2010 in conjunction with the Rural Regional Group. DED is a key

participant, along with the National Conference Center, Loudoun County Extension and

VA Farm Bureau. The Loudoun group plans to show examples of

aggregation/distribution systems that are currently functioning and to hear the needs

and/or wants of committed end-users.

The Loudoun Valley Christmas Tree Growers Association, Loudoun County Extension and

DED are currently planning an annual meeting, in January 2011 to include an education

component, to gather 2010 Season Grower Survey Data and share 2010 Marketing

Survey Data Results.

The annual meeting of the Cattlemen’s Association is planned for January 25, 2011.

Bill McKinnon, Executive Secretary Virginia Cattlemen’s Association, will be the speaker

at the annual meeting.

Rural Ombudsman – The ombudsman is a direct link between farmers and other rural businesses,

working to minimize regulatory delays, avoid imposition of urban/suburban interpretation of

standards, and expedite resolution of administrative issues with county or state government in the

planning, initiation, or conduct of their rural economic enterprise.

Provide Staff Support to Board Advisory Group – DED provides staff support to the Rural Economic

Development Council (REDC). The REDC is a Board-appointed group comprised of members of

Loudoun’s rural business community that provide advice and policy recommendations to the Board.

This public-private partnership offers opportunities for the rural community’s involvement in

creating long-term, sustainable economic development.

Accomplishments

The REDC has completed recommended changes to the current by-laws to be presented

to the BOS for approval.

The Council has been gathering information on the Chesapeake Bay Protection

Ordinance and is preparing a response to the BOS.

ATTACHMENT 1

A-17

Planned

The REDC is preparing to embark on the process of updating a strategic plan.

Expand the Rural Economy

In order to expand the rural economy, DED conducts education and outreach programs to introduce farmers to new, innovative practices. Initiatives focused on this goal include:

Forum for Rural Innovation - A regional, cooperative program, launched by DED, that annually

showcases replicable innovative ideas, projects and programs that enhance farm and rural business

profitability, conserve farm land and natural resources, or develop new approaches to rural

prosperity that are viable in an upscale community where farmland is at a premium.

Planned

The 2011 Forum for Rural Innovation is set for March 12 at the Best Western-Lee

Jackson in Winchester, VA. The 7th Annual Forum event will focus on development of a

regional food marketing and distribution system. Innovative examples of food

distribution, marketing, and production will highlight the program.

Twilight Tours – Tours designed for farmers and growers to learn innovative farming practices in use

at local rural enterprises. .

Accomplishments

The most recent twilight tour was held on July 14, 2010 at Clyde’s Willow Creek Farm in

Broadlands, VA. The program topic was “Developing a Profitable Wholesale Component

to your Farming Operation”. The event was at capacity.

U.S. Department of Agriculture Bus Tours – DED coordinates educational tours of the USDA’s

Beltsville Agricultural Research Center for local farmers.

Planned

A bus trip is being organized by DED for local livestock producers to attend the Virginia

Forage and Grasslands Winter Conference at Weyers Cave, VA. Dr. Temple Grandin will

be the featured speaker. Conference to be held January 20, 2011.

Regional/State Industry Associations – DED is actively involved in several organizations to increase

staff knowledge of innovative ideas in order to effectively engage in rural business development

locally, including the following:

o Virginia Agricultural Development Officers Association

o Virginia Farm Bureau

ATTACHMENT 1

A-18

o Loudoun County Farm Bureau

o Old Dominion Livestock Producers’ Association

o Virginia Forage and Grasslands Council

o Rural Regional Group

o Virginia Soil and Water Conservation Board

o Metropolitan Washington Council of Governments-Working Lands Group

o CASA-Future Harvest

o Pennsylvania Association for Sustainable Agriculture-PASA

ATTACHMENT 2

2010

A Publication of the Loudoun County Department of Economic Development October, 2010

State of the Towns

ATTACHMENT 2 State of the Towns 2010

A-20

State of the Towns 2010

Table of Contents

Introduction: ................................................................................................................................. 22

SECTION 1: An Economic Synopsis .............................................................................................. 23

Table 1: Amount and Percentage of Land the Towns Occupy in Loudoun .................................. 23

Table 2: Population by Number and Percentage of the County the Towns Represent ............... 24

Table 3: Taxable, Assessed Real Property Value and the Change from the Previous Year .......... 25

Table 4: Taxable and Exempt, Assessed Real Property Value and the Change from the Previous Year ............................................................................................................................................... 26

Table 5: Tax Year 2010 Tangible Revenue .................................................................................... 27

Table 6: Taxable Parcels ................................................................................................................ 28

Table 7: Taxable and Exempt Parcels............................................................................................ 28

Table 9: New Business Licenses Issued by Fiscal Year (July-June ’08-‘09 & ’09-‘10) .................... 30

Table 10: Square Footage of Existing Space ................................................................................. 31

Table 11: Square Footage of Space under Construction .............................................................. 32

Table 12: Square Footage of Space in the Pipeline ...................................................................... 32

Table 14: Utility Expenses of Towns ............................................................................................. 33

Table 13: Expenses by Town ......................................................................................................... 33

Table 15 Residential Development: Dwellings ............................................................................. 34

SECTION 2: An Overview of Assets .............................................................................................. 35

Hamilton........................................................................................................................................ 36

Hillsboro ........................................................................................................................................ 41

Leesburg ........................................................................................................................................ 43

Lovettsville .................................................................................................................................... 49

Middleburg .................................................................................................................................... 53

Purcellville ..................................................................................................................................... 57

Round Hill ...................................................................................................................................... 61

ATTACHMENT 2 State of the Towns 2010

A-21

Acknowledgements Any time a report such as this is brought together it can only be accomplished with the generous help of others. Particularly because this was the first time to create a report to summarize the economic role of the towns; it required a lot of help to gather the data. I would like to thank those that helped to provide data:

From the office of the Commissioner of the Revenue, Bob Wertz and Martha Parks

County Demographer, Jill Allmon

From the town of Leesburg, Research Manager Betsy Fields and Economic Development Manager Marantha Edwards

From the Mapping and GIS Department, Chris Thomas

From the Town of Hamilton’s Planning Commission, Bill Gallent

From the Town of Lovettsville, Town Manager Keith Markel

From the Town of Middleburg, Economic Development Coordinator Cindy Pearson

From the Town of Purcellville, Assistant Town Manager Patrick Childs and Director of Planning and Zoning Martha Semmes

From the Town of Round Hill, Town Administrator John Barkley

From the Town of Hillsboro, Mayor Vance

ATTACHMENT 2 State of the Towns 2010

A-22

Introduction: This documented was created for the purpose of gathering into one place economic data relating to the seven incorporated towns of Loudoun County to demonstrate their role in the overall economy of the county. The report will provide citizens and decision makers with information to help better understand the towns as they develop, plan for the future, and identify trends. Greater value will come in future years as we compare the information over time. The data has been collected from different sources and, in all cases, has been cited. There is always a level of error and all efforts have been made to present the most accurate data possible from the various sources listed in the Acknowledgements and cited beneath the tables. Loudoun County has seven incorporated towns. Only Accomack County on the Eastern Shore of the Delmarva Peninsula, with 14, has more incorporated towns in the state of Virginia. Rockingham County has seven incorporated towns as well, though the town of Grottoes is partially in Rockingham and Augusta Counties. The seven towns are often viewed individually and distinctly, but when the data is collated, a picture begins to emerge which shows the significant contributions the towns make to the county at large. While the towns only account for a little over three percent of the land area, the facts reveal the following noteworthy points. The towns account for:

Twelve percent of taxable and exempt property

Seventeen percent of the population

Nearly forty percent of new business licenses issued in the County last year

The total retail space in the towns is equivalent to double the square footage built at Dulles Town Center

The total office space is equivalent to Verizon Business corporate campus in Ashburn

The towns increased the percentage of taxable property that they represent in Loudoun by over three percent between 2009 and 2010

In the last year the towns increased their total tangible personal property tax while the county collections decreased

The towns clearly are hubs for economic activity, serve as great locations to start and grow a business, and offer quality of life amenities that people search out when choosing a location for their home or business. Any questions about the information in this document should be directed to the Loudoun County Department of Economic Development. It can be reached at 703-777-0426.

ATTACHMENT 2 State of the Towns 2010

A-23

SECTION 1: An Economic Synopsis

Table 1: Amount and Percentage of Land the Towns Occupy in Loudoun Towns Acres SQ Miles % of County

Hamilton 134 0.21 0.04%

Hillsboro 55 0.09 0.02%

Leesburg 7,983 12.47 2.40%

Lovettsville 528 0.82 0.16%

Middleburg 662 1.03 0.20%

Purcellville 2,030 3.17 0.61%

Round Hill 237 0.37 0.07%

Total of Towns 11,629 18.17 3.49%

County (minus towns) 321,947 503.04 96.74% Source: County Assessor's Office & County Demographer

The area the towns occupy does not typically change dramatically from year to year, however Middleburg did experience significant growth. With the annexation of land for the Salamander Resort, Middleburg grew in area from 393 acres to 662. The towns range in size from the smallest, Hillsboro, at less than one-tenth of a square mile, to Leesburg, at nearly 12.5 square miles. All together the towns account for 18 square miles of the county, representing about 3.5% of the total land area in the county.

ATTACHMENT 2 State of the Towns 2010

A-24

Table 2: Population by Number and Percentage of the County the Towns Represent

Towns Pop '09 Pop '10 Change % of County '09 % of County '10

Hamilton 542 551 9 0.19% 0.19%

Hillsboro 84 84 0 0.03% 0.03%

Leesburg 38,175 38,764 589 13.70% 13.38%

Lovettsville 1,554 1,750 196 0.56% 0.60%

Middleburg 726 758 32 0.26% 0.26%

Purcellville 6,884 6,982 98 2.47% 2.41%

Round Hill 588 595 7 0.21% 0.21%

Total of Towns 48,553 49,483 930 17.43% 17.08%

County (minus towns) 230,038 240,254 10,216 82.57% 82.92%

Total of County 278,591 289,737 11,146 100% 100% Source: County Assessor's Office & County Demographer

1,554

1,750

1,450

1,500

1,550

1,600

1,650

1,700

1,750

1,800

2009 2010

Lovettsville Population Change

11%%

Lovettsville experienced the greatest percentage increase of any town in population in the past year. Leesburg had the largest increase in real numbers at 589 though only a 2% increase.

The towns increased in population by 930 people in the past year, however they

account for a slightly less percentage of the County as a whole, falling from 17.43%

to 17.08% of the County.

ATTACHMENT 2 State of the Towns 2010

A-25

Table 3: Taxable, Assessed Real Property Value and the Change from the Previous Year

Towns Assessed Value '09 % of County

'09 Assessed Value '10

% of County

'10 $ Value Change ’09

to '10

% Change ’09 to

'10

Hamilton $67,022,400 0.12% $61,112,700 0.11% -$5,909,700 -0.01%

Hillsboro $15,674,300 0.03% $14,153,400 0.03% -$1,520,900 0.00%

Leesburg $5,628,792,118 10.07% $5,557,189,300 10.44% -$71,602,818 0.36%

Lovettsville $189,139,300 0.34% $185,319,100 0.35% -$3,820,200 0.01%

Middleburg $248,836,600 0.45% $237,659,000 0.45% -$11,177,600 0.00%

Purcellville $968,103,800 1.73% $954,470,700 1.79% -$13,633,100 0.06%

Round Hill $72,018,600 0.13% $63,808,300 0.12% -$8,210,300 -0.01%

Total of Towns $7,189,587,118 12.87% $7,073,712,500 13.29% -$115,874,618 0.42%

County (minus towns) $48,680,591,470 87.13% $46,159,433,500 86.71% -$2,521,157,970 -0.42%

Source: Loudoun County 2009/2010 Assessment Summary

Summary: The towns increased the percentage of taxable property that they represent in Loudoun from 12.87% to 13.29%. However, they still lost $115,874,618 in value, which suggests the rest of the County lost value at a faster rate than the towns. Annexation of additional parcels may also have contributed to the increase as a percentage of taxable property in the County that the towns represent. While the taxable and exempt parcels represent a total picture, an examination of the taxable parcels alone is useful to understand the impact the towns have on the current, taxable real property.

ATTACHMENT 2 State of the Towns 2010

A-26

Table 4: Taxable and Exempt, Assessed Real Property Value and the Change from the Previous Year

Towns Assessed Value

'09 % County

'09 Assessed Value

'10 %County

'10 $Change '10 %Change

'10

Hamilton $81,447,400 0.12% $73,573,500 0.11% -$7,873,900 -0.01%

Hillsboro $15,674,300 0.02% $14,153,400 0.02% -$1,520,900 0.00%

Leesburg $6,406,265,618 9.28% $6,282,421,800 9.50% -$123,843,818 0.23%

Lovettsville $207,214,500 0.30% $201,894,700 0.31% -$5,319,800 0.01%

Middleburg $281,502,200 0.41% $284,399,600 0.43% $2,897,400 0.02%

Purcellville $1,097,193,900 1.59% $1,107,378,900 1.68% $10,185,000 0.09%

Round Hill $78,551,800 0.11% $69,296,800 0.10% -$9,255,000 -0.01%

Total of Towns $8,167,849,718 11.83% $8,033,118,700 12.15% -$134,731,018 0.33%

County (minus towns) $60,886,161,388 88.17% $58,063,840,900 87.85% -$2,822,320,488 -0.33%

Source: Loudoun County 2009/2010 Assessment Summary

Summary: This information tells a similar story as the previous table; however it includes taxable and exempt property, thus reflecting a more complete picture of the property in the towns. The towns increased their percentage from 11.83% to 12.15% though still losing over $134 million in value.

This data suggests that the property in the towns held their value better than the

rest of the County.

ATTACHMENT 2 State of the Towns 2010

A-27

Summary: The information in this chart is fairly dramatic when compared with the previous year. This information shows the Tangible Revenue collected by the county from businesses located in the towns. In the last year the town increased their total percentage of Tangible Revenue from 3.88% to 5.03% which equaled an increase of $66,574. In the same period the County decreased their Tangible Revenue by almost $12.5 million. This illustrates that towns have an increased role as a location for business compared to the rest of the County.

Table 5: Tax Year 2010 Tangible Revenue

ATTACHMENT 2 State of the Towns 2010

A-28

Table 6: Taxable Parcels

Towns # of Parcels '09 % of County

'09 # of Parcels '10 % of County

'10 Change % Change

Hamilton 236 0.21% 236 0.18% 0 -0.03%

Hillsboro 54 0.05% 54 0.04% 0 -0.01%

Leesburg 13,996 12.42% 14,037 10.57% 41 -1.86%

Lovettsville 786 0.70% 785 0.59% -1 -0.11%

Middleburg 494 0.44% 496 0.37% 2 -0.07%

Purcellville 2,755 2.45% 2,756 2.07% 1 -0.37%

Round Hill 260 0.23% 259 0.19% -1 -0.04%

Total of Towns 18,581 16.49% 18,623 14.02% 42 -2.47%

County (minus towns) 94,090 83.51% 114,237 85.98% 20,147 2.47%

Source: Loudoun County 2009/2010 Assessment Summary

Table 7: Taxable and Exempt Parcels

Towns # of Parcels '09 % of County

'09 # of Parcels '10 % of County

'10 Change % Change

Hamilton 255 0.22% 255 0.19% 0 -0.03%

Hillsboro 54 0.05% 54 0.04% 0 -0.01%

Leesburg 14,185 12.47% 14,231 10.59% 46 -1.88%

Lovettsville 810 0.71% 809 0.60% -1 -0.11%

Middleburg 560 0.49% 564 0.42% 4 -0.07%

Purcellville 2,823 2.48% 2,828 2.10% 5 -0.38%

Round Hill 286 0.25% 286 0.21% 0 -0.04%

Total of Towns 18,973 16.67% 19,027 14.16% 54 -2.52%

County (minus towns) 94,811 83.33% 115,382 85.84% 20,571 2.52%

Source: Loudoun County 2009/2010 Assessment Summary

Summary: In 2010, the number of parcels in the seven towns was 19,027 which represents fourteen percent of the total parcels in the county. It is logical that there would be a higher percentage of parcels in the towns than the area they occupy (3.49%) because they have many, smaller parcels for homes and businesses. There are a total of 54 more Taxable and Exempt Parcels in the towns from the previous year.

ATTACHMENT 2 State of the Towns 2010

A-29

Table 8: Business Licenses Issued by Fiscal Year (July-June ‘08-‘09 & ‘09-‘10)

Town ‘09 Number ‘10 Number Change ‘09 % of County

’10 % of County

Hamilton

32

48

16 0.18% 0.26%

Hillsboro NA

10 NA NA 0.05%

Leesburg

2,112

2,158

46 11.92% 11.68%

Lovettsville

65

239

174 0.37% 1.29%

Middleburg

214

265

51 1.21% 1.43%

Purcellville

697

834

137 3.93% 4.51%

Round Hill

63

72

9 0.36% 0.39%

Total

3,183

3,626

443 17.96% 19.63%

County (Excluding Towns)

14,536

14,848

312 82.04% 80.37%

*Renewals are issued in March Source: Commissioner of the Revenue's Office for the County and each town provided their own data

To gain a better idea of the role that the towns’ businesses play in the county, an examination of the trending in number of business licenses issued reveal a substantial contribution.

Fact: The seven towns had a greater increase in

the number of business licenses issued than the entire rest of the County combined at 443 to 312. They also increased their share of overall business

licenses in the County from 17.96% to 19.3%, further demonstrating the towns to be hotspots

for entrepreneurship and business growth.

ATTACHMENT 2 State of the Towns 2010

A-30

Table 9: New Business Licenses Issued by Fiscal Year (July-June ’08-‘09 & ’09-‘10)

Town 09 Number 10 Number Change 09 % of County

’10 % of County

Hamilton

2

5

3 0.13% 0.38%

Hillsboro NA 0 NA NA 0.00%

Leesburg 288 299 11 18.15% 22.81%

Lovettsville 17 6 -11 1.07% 0.46%

Middleburg 11 21 10 0.69% 1.60%

Purcellville 95 177 82 5.99% 13.50%

Round Hill 0 9 9 0.00% 0.69%

Total 413 517 104 26.02% 39.44%

County (Excluding Towns) 1,174 794 -380 73.98% 60.56% *Renewals are issued in March Source: Commissioner of the Revenue's Office for the County and each town provided their own data

Summary: The towns account for a dramatically disproportionate percentage of new business licenses issued in the County. It rose from 26.02% to nearly 40% in the past year.

26.02%

39.44%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

2009 2010

Percentage of All New Business Licenses in Loudoun Issued by the

Towns

Nearly 4 of every 10 new business licenses issued in the past year were in one of the seven towns.

ATTACHMENT 2 State of the Towns 2010

A-31

Fact: When the square footage of retail space in the towns is combined, it is equivalent to double the square

footage built at Dulles Town Center, while the total office space is equivalent to Verizon Business corporate

campus in Ashburn.

Table 10:

*Note: The methodology and categories for calculating the square footage of existing space was changed from the previous year for accuracy and ease of replication in future years. Therefore, it is not possible to make a comparison to the previous year.

Table 10: Square Footage of Existing Space

ATTACHMENT 2 State of the Towns 2010

A-32

*Note: Space in the Pipeline is defined as anything with an active application.

Table 11: Square Footage of Space under Construction

Table 12: Square Footage of Space in the Pipeline

ATTACHMENT 2 State of the Towns 2010

A-33

Table

13:

Table 14: Utility Expenses of Towns

In many areas, the towns provide services to their residents, offloading the additional cost burden from the county. This includes, but is not limited to, separate police services in Leesburg, Middleburg and

Purcellville. The costs of these services by the towns can be viewed as savings to the county.

Table 13: Expenses by Town

ATTACHMENT 2 State of the Towns 2010

A-34

Table 15 Residential Development: Dwellings Towns Existing Under Construction In Pipeline Potential

Hamilton 219 2 0 12

Hillsboro 34 0 0 0

Leesburg 14,752 50 1,192 1,421

Lovettsville 636 9 182 55

Middleburg 428 0 0 0

Purcellville 2,527 6 104 50

Round Hill 210 1 31 34

Total 18,806 68 1,509 1,572

Change from '09 316 -262 277 -66

Summary: There has been a significant reduction in the number of dwellings under construction across the towns. Several of the towns have reached, or will soon reach, full build-out. For further growth, land within the town would have to be subdivided, rezoned, or additional land annexed In the past years, there has been a significant reduction in the number of residential units constructed in the towns, reflecting the impact of the recession and local housing bubble corrections.

ATTACHMENT 2 State of the Towns 2010

A-35

SECTION 2: An Overview of Assets

ATTACHMENT 2 State of the Towns 2010

A-36

Hamilton Town Office Location: 53 East Colonial Highway P.O. Box 130 Hamilton, Virginia 20158 (540) 338-2811 [email protected]

Hours: 8:30 - 4:30 Monday - Friday, excluding holidays Public Officials:

TOWN COUNCIL Term Expires 6/30/12 Term Expires 6/30/14 Term does not expire

Greg K. Wilmoth, Mayor Dimitri Kesari Mary Tussing, Recorder John Unger Michael Snyder

James Thomas Rollins, Jr. David R. Simpson Kenneth C. Wine

PLANNING COMMISSION Term expires July, 2011 Term expires July, 2012 Term expires July, 2014

Robert McCann, Chair William Gallant

Russell Beal

Leslie F. Carlson, Vice Chair Town Council Rep: Vacant

Vacant

BOARD OF ZONING APPEALS Term expires 11/19/10 Term expires 11/19/11 Term expires 11/19/12

Thomas Gatewood, Chair Winifred Reed

Kelly Gaitten, Vice Chair Vacant

Robert McCann

TOWN STAFF

Maureen K. Gilmore, Town Attorney

David Beniamino, Zoning Administrator

Lori Jones, Treasurer

The following tables show the number of acres and their zoning within the Town of Hamilton:

Existing Land Uses in the Town and JLMA1

Land Use Acres within Town Limits Acres in JLMA Agriculture/Open Land 11 (8%) 176 (30%) Low Density/Rural Residential 0 (0%) 101 (17%) Residential, Single Family Detached

97 (73%) 286 (49%)

Residential, Single Family Attached + Multi-Family

8 (6%) - (0%)

Commercial 6 (5%) 23 (4%) Public/Semi-Public Uses 10 (8%) 2 (<1%)

TOTAL ACRES 132 587

1 Town of Hamilton Comprehensive Plan 2003 Page 18 (To be updated in 2009 Plan; estimate Oct)

ATTACHMENT 2 State of the Towns 2010

A-37

Town Zoning Districts

District Approximate Access Total

R-1, Residential 2.1

R-2, Residential 104.8

R-3, Residential 4.3

R-6, Residential 4.0

C-1, Office 0

C-2, Retail 11.7

M-L, Light Industrial 0.4

Total Acres2 127.3 acres

Estimated Development Capacity in the Present Incorporated Town Town Zoning District

Acres Undeveloped

Potential Residential Development

Potential Commercial Development (w/o sewer expansion)

Potential Commercial Development (w/sewer expansion)

R-2 13 26 du N/A N/A

R-3 2 6 du N/A N/A

C-2 5.5 N/A * 50,000 sf

M-L * N/A - -

Totals 20.5 ac 32 du 15,000 sf 50,000 sf

* Only marginal amount unless sewer is added Community Assets:

Restaurants o Lowry’s Crab Shack o Beautiful South

Cool Shops o Natural Mercantile

Parks o Hamilton Park

Schools o Hamilton Elementary School o Catholic Distance University

Big Annual Events o Hamilton Days (last weekend in May)

Future Projects o New ball fields and Park & Ride East of town on Business Route 7 o Annexation on East and West ends of Town

2 Does not include 4.7 acres of public parkland.

ATTACHMENT 2 State of the Towns 2010

A-38

TOWN OF HAMILTON, VIRGINIA

BUSINESS, PROFESSIONAL AND OCCUPATIONAL LICENSE TAX

INSTRUCTIONS

Each section of this license application my not apply to your business. Please complete the pertinent

information for your business as thoroughly as possible.

Applications and payments must be submitted on or before March 1 of the license year. Failure to do so will

result in the assessment of a 10% late filing penalty.

Before opening a new business, an application must be filed with the Town Secretary/Treasurer.

FEES PAYABLE ACCORDING TO GROSS RECEIPTS

A business, profession, trade or occupation is subject to licensure under Section XIII (C) of the Town’s

Ordinance as follows:

Gross Receipts or Purchases Gross Receipts or Purchases License

Fee Payable:

(At Least) (Not More Than)

$ 0.00 $ 4,000.00 $ 0.00

$ 4,000.01 $ 200,000.00 $ 30.00

$ 200,000.01 $ 0.00

TAX SCHEDULE The following schedule is used to compute tax (license fee).

Please make checks payable to the Town of Hamilton

In addition to the fee specified in Section XIII (C), any person engaged in a business, profession, trade or

occupation with gross receipts of more than two hundred thousand dollars ($200,000.00) shall be assess and

required to pay annually a license tax on gross receipts or a flat tax at the rate established for the particular

enterprise as set forth below:

Ordinance Section Category Rate Per $100.00 of Gross Receipts

XIV (A) Amusements $0.21

XIV (C) (1) Aircraft Lease/Rental $0.15

XIV (C) (2) On-line Computer Information $0.15

XIV (C) (3) Global Satellite-Based Services $0.15

XIV (D) Coin Operated Machines $150.00 (less than ten machines)

$200.00 (ten or more machines)

XIV (E) Contractors and Contracting $0.09

XIV (G) Hotels and Motels $0.23

XIV (I) Money Lenders $0.16

XIV (J) Personal Services $0.23

XIV (K) Professional, Financial & Real Estate $0.33

XIV (M) Rental by Owners $0.16

XIV (N) Repair Business $0.16

ATTACHMENT 2 State of the Towns 2010

A-39

XIV (O) Short-Term Rental Business $0.20

XIV (P) Retail Merchants $0.17

XIV (Q) Wholesale Merchants $0.05

XIV (R) Other Business or Professions $0.33

ATTACHMENT 2 State of the Towns 2010

A-40

ATTACHMENT 2 State of the Towns 2010

A-41

Hillsboro Public Officials:

TOWN COUNCIL

Roger Vance, Mayor Steve Morgart John Dean Joe Gertig Amy Marasco Belle Ware

PLANNING COMMISSION

John Dean, Chairman Mike Oxman Meredith McMath Kim Strassel John Grigsby

TOWN STAFF

Hillsboro has no hired town staff.

Community Assets:

Schools o Hillsboro Elementary o Old Stone School/Community Center

Future Projects o Two roundabouts on the Main Street and Streetscape improvements

ATTACHMENT 2 State of the Towns 2010

A-42

ATTACHMENT 2 State of the Towns 2010

A-43

Leesburg Town Office Location: Town of Leesburg, Virginia 25 West Market St. P.O. Box 88 Leesburg, VA 20178 703-777-2420 Public Officials:

TOWN COUNCIL Term Expires 6/30/12 Term Expires 6/30/14

Kristen C. Umstattd, Mayor Katie Sheldon Hammler

David S. Butler Thomas S. Dunn, II

Kevin D. Wright, Vice Mayor Fernando “Marty” Martinez

Kenneth “Ken” Reid

ANNEXATION AREA DEVELOPMENT POLICIES (AADP) COMMITTEE

Katie Sheldon Hammler, Leesburg Town Council Kevin Wright, Leesburg Town Council

Kelly Burk, Loudoun County Board of Supervisors Sally Kurtz, Loudoun County Board of Supervisors

Earl Hoovler, Leesburg Planning Commission Doris Kidder, Leesburg Planning Commission

Erin Austin, Loudoun County Planning Commission Gigi Robinson, Loudoun County Planning Commission

AIRPORT COMMISSION

Dennis Boykin Stephen Axeman

Stanley F. Caulkins Robert “Bob” Hall, Jr.

Tom Toth

Thomas M. Dunlap Rich Vaaler

Paul Puckli, BOS Rep. Kevin Wright, Council Representative

BOARD OF ARCHITECTURAL REVIEW Term expires 2012 Term expires 2014 n/a

Dieter Meyer, Chair Tracy Coffing, Vice Chair

Richard Koochagian Jim Sisley, Parliamentarian

Ned Kiley Teresa Minchew

Paul Reimers

Doris Kidder, Planning Commission Representative

Marty Martinez, Council Representative

BOARD OF ZONING APPEALS Term expires 2011 Term expires 2012 Term expires 2014

Elizabeth Coomes Susan Moffett, Vice Chair

Peter Vanderloo

John Elgin

John Pumphrey

ECONOMIC DEVELOPMENT COMMISSION

Ara H. Bagdasarian, Chair

Scott Gustavson, Vice Chair

Eunggil Choi

Sandra Lee Kane

William Porter

Jim Sisley

Mary Harper, Planning Commission

Representative

Stanley Caulkins, Airport Commission

Representative

David S. Butler, Council Representative

Ken Werner

ATTACHMENT 2

ENVIRONMENTAL ADVISORY COMMISSION

Neely Law, Chair Dr. Mary Haberl, Vice Chair

Lyndsay Welsh Chamblin James Dorsey

Sue Huber Steve McCaslin Linda Shotten

Brett Burk, Planning Commission Representative

David S. Butler, Council Representative

TECHNOLOGY AND COMMUNICATIONS COMMISSION

J.B. Anderson, Chair Sandra Smallwood, Co-chair

Kevin Sheldon Rob Gilligan

Tom Coleman Oliver Peters

Michael Healy Katie Sheldon Hammler, Council

Representative

LEESBURG WATERSHED COMMITTEE

Neely Law, Chair Jay Banks

Bryant Bays Gem Bingol

Tom Brandon Brett Burk

Helen de Groot Rene Dennis Bruce Dewar Bill Ference

Bill Fissel Jay Frankenfield

Irish Grandfield Sandy Grossman Charlie Mumaw

Natalie Pien

PARKS AND RECREATION COMMISSION

Rob Fulcer, Chair Laurie Burke, Vice Chair

Jan Joseph Russ Shaw

Clint Walker Steve DeAngioletti

Marty Martinez, Council Representative

PLANNING COMMISSION Term expires 2012 Term expires 2014

Brett Burk, Chair Mary Harper, Vice Chair

Ad Barnes Betsy Mayr

Earl Hoovler, Parliamentarian Peggy Coleman

Doris Kidder

Kristen Umstattd, Council Representative

PUBLIC ART COMMISSION Term expires 2010 Term expires 2012 N/A

Bruce Gemmill Mollie S. Eaton

Maggie Steinhilper Pamela Butler

Judy Craun, Chair Marybeth Muir Lee McKinster

Kevin D. Wright, Council Representative

RESIDENTIAL TRAFFIC COMMITTEE Term expires 6/30/2010 N/A

Liz Whiting, Chair (At-large Member) Paul Corcoran (SW Quadrant) Donald Eaves (NE Quadrant)

Cristiane Vila Verde (At-large Member) Ned Kiley (NW Quadrant)

Frank Holtz (At-large Member)

Marty Martinez (Councilmember Representative)

Betsy Mayr (Planning Commission Representative)

Jimmy Csizmadia (Loudoun County Fire & Rescue Representative)

David Fuller (Leesburg Planning Department)

Calvin Grow (Leesburg Public Works Department)

Tom Mason (Alternative for Calvin Grow)

ATTACHMENT 2 State of the Towns 2010

A-45

Mark McCartney (Leesburg Police Department)

THOMAS BALCH LIBRARY COMMISSION Term expires 2010 Term expires 2012 Term Expires 2014 N/A

James H. Hershman, Jr. Martha Schonberger

James P. Roberts Joan Rokus

Francis R. Fera, Chair James A. Morgan, III

Lou Etta Watkins

Robert Hodge Kelly Burk, Board of Supervisors

Representative Katie Hammler, Town

Council Representative

TREE COMMISSION Term expires 2012 Term expires 2014 N/A

Bruce Dewar, Chair Tom Seeman, Vice Chair

Ed Fleming Earl Hower

David Drupa Davette Everly John Groothius

David S. Butler, Council Representative

Community Assets: Special Designations: Old and Historic District

Restaurants o For the best listing of restaurants in Leesburg go to: www.visitloudoun.org

Parks

1. Ida Lee Park: 60 Ida Lee Drive, NW 20176

2. Rotary Park: 22 North St., NE 20176

3. Brandon Park: 878 Harrison St., SE 20175

4. Raflo Park: 345 Harrison St., SE 20175

5. Foxridge Park: 525 Catoctin Circle, SW 20175

6. Georgetown Park: 221 S. King St., SW 20175

7. Catoctin Skatepark: 141 Catoctin Circle, SE 20175

8. Robinson Park: 345 Plaza St., NE 20176

9. Carrvale Park: 919 Marshall Dr., NE 20176

10. Greenway Park: 103 Shade Tree Way, SE 20175

11. Tuscarora Creek Park: 425 Solitude Court, SE 20175

12. Veterans Park at Balls Bluff: 42314 Balls Bluff Rd. 20176

13. Olde Izaak Walton Park: 850 Davis Court, SE 20175

14. Freedom Park: 101 Colonel Grenata Circle, SE 20175

15. Potomac Crossing Park: 508 Shanks Evans Rd., NE 20176

16. Edwards Landing Park: 901 Powhatan Court, NE 20176

Tourist attractions o Ball’s Bluff Regional Park & Cemetery o Dodona Manor o Loudoun Museum o Morven Park o Red Rocks Overlook o W&OD Trail o JR’s Festival Lakes

ATTACHMENT 2 State of the Towns 2010

A-46

o Visit Loudoun o County Court Complex o Smithsonian Naturalist Center o Leesburg Executive Airport

Schools o C.S. Monroe Technology High School o Heritage High School o Loudoun County High School o Tuscarora High School o JL Simpson Middle School o Harper Park Middle School o Smart’s Mill Middle School o Ball’s Bluff Elementary School o Catoctin Elementary School o Cool Spring Elementary School o Evergreen Mill Elementary School o Francis Hazel Reid Elementary School o John W Tolbert Elementary School o Leesburg Elementary School o Douglas Community Center o Dominion Academy o Leesburg Christian School

Retail Centers o Historic Downtown o Leesburg Corner Premium Outlets o Fort Evans Plaza I & II o Battlefield Shopping Centers o The Villages at Leesburg

Libraries o Thomas Balch History and Genealogy Library o Rust Library

Hospitals o INOVA Loudoun Hospital at Cornwall Campus

Farmers Markets o Day of week: Saturday

Time: 8 am until Noon Runs from May 2nd until Oct 31st Located at Virginia Village Shopping Center on Catoctin Circle, SE Market Manager is Chris Hatch, Mill Road Farm

o Leesburg Winter Market Day of week: Saturday Time: 9 am until Noon Runs from November 1 until April 25th Same Location

ATTACHMENT 2 State of the Towns 2010

A-47

Major Annual Events o First Friday o Flower and Garden Festival (Apr) o YMCA 10K/20K o Custom Car Show o Acoustic on the Green Summer Concert Series o Bluemont Concert Series o Independence Day o 4th of July Parade o Annual 911/ Ride for America o Halloween Parade o Holidays in Leesburg o First Night Leesburg

Business Associations o Leesburg Downtown Business Association o Downtown Improvement Association

Other o Mason Enterprise Center (business incubator)

Future Projects o Downtown Capital Improvements o Performing Arts Center o Crescent District

ATTACHMENT 2 State of the Towns 2010

A-48

ATTACHMENT 2 State of the Towns 2010

A-49

Lovettsville Town Office Location: Town of Lovettsville, Virginia 6 East Pennsylvania Avenue P.O. Box 209 Lovettsville, VA 20180 Phone: (540) 822-5788 Fax: (540) 822-5788 M-F 9:00am - 3:00pm Public Officials:

TOWN COUNCIL Term Expires 6/30/12 Term Expires 6/30/14 Term does not expire

Elaine Walker, Mayor Scott Dockum

Michael Senate Shaun Staley

Robert Zoldos II, Vice Mayor

Tiffany Carder Charlotte Coleman

PLANNING COMMISSION Term expires 6/30/11 Term expires 6/30/12 Term expires 6/30/13 Term Expires 6/30/14

Joseph Mueller Mari Bushway, Chair Aaron Kahn

Jack Burden, Vice Chair Elaine Fischer

Lorraine Bauer Rodney Gray

TOWN STAFF

Keith Markel, Town Manager

Stephen McGregor, Planner/Zoning Administrator

Judy Kromholz, Clerk Karin Fellers, Project

Manager

Lance Gladstone, Treasurer

Community Assets:

Restaurants o Lovettsville Pizza & Subs o Andy’s o Market Table Bistro

Parks o Town Square o Town Green o Lovettsville Community Park (under development)

Tourist attractions o Lovettsville Museum

Schools o Lovettsville Elementary School

Retail Centers o Town Center (under development)

Libraries o Lovettsville Community Library

ATTACHMENT 2 State of the Towns 2010

A-50

Major Annual Events o Independence Day Celebration o Oktoberfest

Business Associations o Lovettsville Business Association

Future Projects

SCHEDULE OF FEES – FY 2011

(ADOPTED JUNE 10, 2010) General Fund:

Real Estate Tax: $0.21 / $100 assessment

Elderly/Disabled Real Estate Tax discount is 100% for qualifying residents

Meals Tax: 3.0% on gross receipts

Cigarette Tax: $0.40 per pack

Transient Occupancy Tax: 5% of gross receipts

Vehicle License Tax: $25.00 per car/truck 16.00 per motorcycle (no change)

Business License: $0.17/$100 gross receipts, minimum fee: $34.00

Out-of-town contractors: No charge for work valued under $25,000.00 annually

Application

Fees: Type: Fee:

Zoning Permit - Minor $75*

Zoning Permit - Major $150*

Rezoning/Zoning Map Amend. $500* for first acre + $250 for

each additional acre

Home Occupation Permit $50*

Zoning Certificate (change of use) $50*

Sign Permit – Permanent $75* (up to three signs)

Sign Permit – Temporary $25* (per sign)

Preliminary Plat $300* + $15 per lot

Final Plat $500* + $25 per lot

Boundary Line Adjustment $150*

Minor Subdivision $300* + $15 per lot

Preliminary Site Plan $1,000* + $50 per acre

Final Site Plan $1,000* for first acre + $50 for

each additional acre

Preliminary/Final Site Plan $1,000* for first acre + $50 for

each additional acre

Construction Plan $1,000* for first acre + $25 for

each additional acre

Phasing Plan $300*

Conditional Use Permit $350*

Variation $100* per section varied

ATTACHMENT 2 State of the Towns 2010

A-51

Revisions to any of the above applications $50 + staff review time

Inspections $75* per visit

Bond Reduction $100 per reduction

Bond Release $150

Street Acceptance (VDOT Maintenance) $150

BZA Variance/Appeal $100*

*: Includes the first two hours of Zoning Administrator/Planner review time. If additional review time is

needed, the time is billed at the current reimbursable rate.

All civic, charitable, and religious organizations having non-profit status are exempt from the first $100 of

review fees for the fiscal year.

Utility Fund:

All rates reflect quarterly charges

Minimum Water/Sewer Bill: $91.50 for up to 6,000 gallons

Water User Rate: $6.10 per thousand gallons

Sewer User Rate: $9.15 per thousand gallons

Sewer Only Customers: Fixed Rate of $76.20

Out of Town Water/ Sewer Customers charged 250% the in-town rate.

Water Availability: $8,100 Water Connection: $1,000

Sewer Availability: $11,900 Sewer Connection: $1,000

These actions are authorized by the Code of Virginia Section 15.2-2111, 15.2-2143 (Water) and Sections

15.2-2111, 15.2-2119 (Sewer)

Charge for all returned checks: $25.00 plus $5.00 bank charge

ATTACHMENT 2 State of the Towns 2010

A-52

ATTACHMENT 2 State of the Towns 2010

A-53

Middleburg Town Office Location: 10 West Marshall Street P.O. Box 187 Middleburg, VA 20118 Town Office Hours: 8:30 am - 4:30 pm 540-687-5152 Public Officials:

TOWN COUNCIL Term Expires 6/30/12 Term Expires 6/30/14 Term does not expire

Betsy Davis, Mayor Kathy Jo Shea

Catherine “Bundles” Murdock Trowbridge Littleton

Darlene Kirk, Vice Mayor David B. Stewart

Kevin Hazard Mark T. Snyder

PLANNING COMMISSION Term expires 12/31/11 Term expires 12/31/12 Term expires 12/31/13

Stephen Plescow, Chair Timothy Clites

Donald Woodruff

Kathy Ribaudo, Vice Chair Lisa Patterson, Town Council

Rep.

Kevin Hazard

TOWN STAFF

Martha Semmes, Town Administrator

Rhonda S. North, Town Clerk Debbie J. Wheeler, Treasurer

David Beniamino, Town Planner/Zoning Administrator

Cindy Pearson, Economic Development Coordinator

Marvin Simms, Jr., Maintenance Supervisor

Steven L. Webber, Chief of Police Tim Tharpe, Officer Mike Prince, Officer Steven Wetzel, Officer Owen Heine, Officer Elizabeth D. Whiting, Town

Attorney Phil DeLeon, Town Engineer (Stantec Consutling Services)

Community Assets:

Restaurants o Annie’s o Back Street Café & Catering o Boxwood Winery o The Coach Stop Restaurant o Cuppa Giddyup o Dank’s Deli o The French Hound o Hidden Horse Tavern o Home Farm o Market Salamander o Mello-Out o Red Fox Inn and Tavern o The Red Horse Tavern o Scruffy’s Ice Cream Parlor

ATTACHMENT 2 State of the Towns 2010

A-54

o Teddy’s Pizza Subs o The Upper Crust

Parks o Mickey Gordon Park

Inns o Middleburg Country Inn o Red Fox Inn

Tourist attractions o Salamander Resort (Opening in 2012) o National Sporting Library o Boxwood Winery Tasting Room o Middleburg Community Center o Sharon Cemetery

Churches: o Middleburg Baptist Church o Emmanuel Episcopal Church o Middleburg United Methodist Church o Shiloh Baptist Church o St. Stephens the Martyr Church

Schools o Banneker Elementary School o Middleburg Elementary School o The Hill School o Notre Dame Academy o Foxcroft School

Libraries o Middleburg Library o National Sporting Library

Farmers Markets o Day of week: Saturday

Time: 8 am until Noon Runs from May 2nd until Oct 31st Market is located at between 200-408 Stonewall Avenue (behind the Community Center) Market Manager is Cindy Pearson, Town of Middleburg and Joseph Milihram

Major Annual Events o Middleburg Spring Races – Jump into Spring o Summer Sidewalk Sale o Celebrate the Harvest o Christmas in Middleburg

Business Associations o Middleburg Professional and Business Association

Future Projects

ATTACHMENT 2 State of the Towns 2010

A-55

o National Sporting Library Art Museum o Chinn’s Crossing – retail/office space

ATTACHMENT 2 State of the Towns 2010

A-56

ATTACHMENT 2 State of the Towns 2010

A-57

Purcellville Town Office Location: 130 E. Main Street Purcellville, VA 20132 540-338-7421 Fax: 540-338-6205 Public Officials:

TOWN COUNCIL Term Expires 6/30/12 Term Expires 6/30/14

Robert W. Lazaro, Jr., Mayor J. Keith Melton Joan Lehr Thomas A. Priscilla, Jr.

Gregory Wagner Dr. James O. Wiley Christopher J. Walker, III

PLANNING COMMISSION Term expires October 2010 Term expires August 2012

Dennis Beese, Chairman Michael Reles, Vice Chair

Orlo “Chip” Paciulli Cathy Bowman

Michael Ryan William Druhan

Tom Priscilla (Council rep.)

BOARD OF ZONING APPEALS

Betsy Self, Chairperson John L. Cooper, Vice Chairman Margaret Vaughn Orlo (Chip) Paciulli Mike Peery

BOARD OF ARCHITECTURAL REVIEW

Walter Voskian, Chairman Jim Gloeckner

Gary Lofdahl, Vice Chairman Daniel Piper

Pat Giglio

PARKS & RECREATION ADVISORY COMMITTEE

Larry Ferrigno, Chairman Ronnie Lickey Chris Bledsoe

Kevin Dehart William Druhan Robert Kellogg

Paul McCray Dr. James O. Wiley (Council Rep)

ECONOMIC DEVELOPMENT ADVISORY COMMITTEE

Aaron Heffron, Chairman Doug Harrison, Vice Chair Greg Wagner (Council Rep.)

John Holmes Ben Weber Rob Lauten

Warren Grossman Steve Varmecky (LVHS Rep)

Christie Morgan

TREE & BEAUTIFICATION COMMISSION

Bonnie Deahl (Chair) Laurie Jayne Geiger (Vice Chair) Carolyn Barnett

Craig M. Greco Diana Morris-Young Sue Russell

Jason Dengler Tom Priscilla (Council Liaison)

COMMITTEE ON THE ENVIRONMENT

Michael Purcell, Chairman Shaileen Backman

Laurie Jayne Geiger

Michael Reles Mary Voskian

Suzanne Carawan

Friends: Erin Goodlin Mike & Anne Alba

Chris Durbin Mayor Bob Lazaro (Council

Liaison)

Community Assets: Special Designations:

ATTACHMENT 2 State of the Towns 2010

A-58

Purcellville Historic District

Tree City U.S.A.

Restaurants o 25 existing, at least 3 in pipeline

Parks & Community Centers o Suzanne R. Kane Nature Park o Fireman’s Field o Village Case (undeveloped) o Loudoun Valley Community Center o Carver Senior Center o Upper Loudoun Youth Football Sports Complex (under development)

Tourist attractions o Magnolia’s at the Mill Restaurant o Skating Rink/Historic Tabernacle & Fireman’s Field o Train Station o Nichols’ Hardware o Purcellville Historic District o Washington & Old Dominion Trail

Schools o Patrick Henry College o Loudoun Valley High School o Woodgrove High School o Blue Ridge Middle School o Emerick Elementary School o Mountain View Elementary School

Retail Centers o Historic Downtown o Loudoun Valley Shopping Center o Main Street Station o Maple Avenue Shops o Purcellville Gateway (under development) o Purcellville Plaza o Purcellville Shopping Center

Libraries o Purcellville Library

Hospitals/Medical Facilities o INOVA Medical Office Building (& Urgent Care)

Farmers Markets o Day of week: Thursday

Time: 4 pm until 7 pm Runs from May 7th until Oct 29th Market is located at 21st Street, across from the train station Market Manager is Chris Lotze, Roxley Farms

ATTACHMENT 2 State of the Towns 2010

A-59

o Day of week: Saturday Time: 9 am to Noon Year-round market located at Town Hall, 130 E. Main Street Market Manager is Smart Markets

Major Annual Events o Arbor Day (April) o 4th of July Parade o Doc Wiley’s Golf Classic (September) o Townwide Tag Sale (October) o Turkey Trot 5K & Fun Run (November) o Christmas to Remember (December)

Business Association o Purcellville Business and Professional Association

Future Projects o Renovation of historic Baptist Church into new Town Hall o Completion of the Southern Collector Road o Phase 1 construction of Downtown Streetscape Improvement Project o Update of Economic Development Plan

ATTACHMENT 2 State of the Towns 2010

A-60

ATTACHMENT 2 State of the Towns 2010

A-61

Round Hill Town Office Location: 23 Main Street P.O. Box 36 Round Hill, VA 20142 540-338-7878 Public Officials:

TOWN COUNCIL Term Expires 6/30/12 Term Expires 6/30/14 Term does not expire

Scott T. Ramsey, Mayor Mary Anne Graham, Vice Mayor

R. Daniel Botsch Clarkson J. Klipple

Janet L. Heston Christopher J. Prack

Jennifer Grafton Theodore

PLANNING COMMISSION Term Expires 12/31/10 Term Expires 12/31/2011 Term Expires 12/31/2013

Craig Fredericks Sarah Etro, Chair Elizabeth Wolford

Vacant - Citizen Vacant, Council Liaison or Citizen

BOARD OF ZONING APPEALS Term expires 12/31/10 Term expires 4/01/11 Term expires 4/01/15

Craig Fredericks William Heston, Chair Jenny McMahon, Vice Chair Kathleen (Kate) Cherry

Robert (Bob) Field

TOWN STAFF

John Barkley, Town Administrator

Rob Kinsley Jr. AICP, Planner/Zoning Administrator

Betty Wolford, Treasurer

Debbie Krueger, Utility Billing Administrator

Alan Wolverton, Utility Superintendent

Marty Feltner, Assistant Utility Superintendent

Blane Plaugher, Utility Dept Dwight Sager, Utility Dept Katherine Morgan, Utility Dept Nathan Harbin, Utility Dept

Community Assets:

Acres by zoning:

Special Designations:

Round Hill Historic District

Category Acres

Single- Family Residential 91.21

Multi- Family Residential .91

Business 3.26

Light Industry .96

Public/ Semi- Public 4.82

Vacant 19.16

Roads 10.87

TOTAL: 131.19

ATTACHMENT 2 State of the Towns 2010

A-62

Restaurants o Savoir Fare Restaurant and Wine Bar o Tammy’s Diner

Parks o Round Hill Town Park

Tourist attractions o Round Hill Arts Center

Schools o Round Hill Elementary School

Big Annual Events o Round Hill Hometown Festival (Memorial Day Weekend) o Round Hill July 4th Parade

Other o Round Hill Community Center

Future Projects o Main Street Streetscape Enhancement o Franklin Park to Round Hill Trail

Town of Round Hill

Budget for Fiscal Year 2010

REVENUES EXPENDITURES

GENERAL FUND:

Property Taxes $ 156,000 Administrative Salaries & Benefits $

253,084

Other Local/State Taxes $ 91,900 Administrative Operating Expenses $

56,110

Licenses & Permits $ 22,160 Utilities & Building Expenses $

14,720

Fire Program Fund $ 8,000 Public Works Expenses $

53,015

Art Grant $ 5,000 Insurance $

12,363

Litter Grant $ 1,000 Park $

1,860

Intergovernmental $ 18,613 Grant Funding $

24,000

Use of Property $ 47,380 Miscellaneous $

4,050

Special Events $ 10,400 Special Events $

10,400

ATTACHMENT 2 State of the Towns 2010

A-63

Other $ 99,922 Other $

30,773

TOTAL REVENUES $ 460,375 TOTAL EXPENDITURES $

460,375

GENERAL FUND CAPITAL IMPROVEMENTS:

Reserve Funds $ 106,700 Franklin Park Trail System $

89,960

Escrow Funds $ 38,300 Sidewalk Replacement $

20,000

Transfer fr GF $ 28,773 Main St./New Cut Rd. Project $

241,147

T-21 Grant $ 194,120 Gateway Signs $

2,100

Transfer to Reserve CD $

10,686

TOTAL REVENUES $ 367,893 TOTAL EXPENDITURES $

367,893

UTILITY OPERATING FUND:

Water User Fees $ 593,300 Wastewater Salaries & Benefits $

372,504

Sewer User Fees $ 830,200 Wastewater O & M $

156,710

Miscellaneous $ 34,500 Water Salaries & Benefits $

228,493

Water O & M $

70,806

Water/Sewer Salary & Benefits $

191,186

Water/Sewer O & M $

112,600

Transfer to CIP $

323,201

__________ Other $

2,500

TOTAL REVENUES $1,458,000 TOTAL EXPENDITURES $

1,458,000

UTILITY FUND CAPITAL IMPROVEMENTS:

2003 VRA Loan $ 736,500 Stoneleigh Storage Tank $

561,000

Reserve Funds $ 114,000 Well Improvements $

155,500

Consent Decree Avail.Fees $ 319,904 Water Source Improvements $

20,000

ATTACHMENT 2 State of the Towns 2010

A-64

Transfer fr Ut Op Fund $ 323.201 2001 VRA Loan Payment $

468,978

Sale of Water Equipment $ 41,850 2003 VRA Loan Payment $

167,799

DEQ Grant $ 85,000 Wastewater Improvements $

60,000

Water Improvements $

2,500

Water/Sewer Improvements $

146,727

Transfer to Reserve CD $

34,103

TOTAL REVENUES $ 1,616,607 TOTAL EXPENDITURES $

1,616,607

RATE and FEE SCHEDULE

General Fund Utility Fund

Real Estate Tax (Section 58.1.3201) Water User Rate (Section 15.2-

2111) $0.20/$100 assessment ($0.04 increase) $ 6.95 per 1000 gallons (3%

increase)

Minimum Charge – $ 13.90 (2000

gals)

Personal Property Tax (Section 58.1-3500) Out of Town User Rate – 150% of

above rates

$1.15/$100 assessment (no change)

Sewer User Rate (Section 15.2-

2111)

Vehicle License (Section 46.2-752) $ 10.42 per 1000 gallons (3%

increase)

$25.00 each (no change) Minimum Charge - $ 20.84 (2000

gals)

Out of Town User Rate – 150% of

above rates

Motorcycle License (Section 46.2-752_ $15.00 each (no change) Water Availability Fee (Section

15.2-2111)

Rate based on different meter size

Business License (Section 58.1-3703) Minimum Size - ¾” = $ 4,530 (no

change)

ATTACHMENT 2 State of the Towns 2010

A-65

Rate based on type (no change) Out of Town Rate – 150% of above

rate

Zoning Fees (Section 15.2-2286) Sewer Availability Fee (Section

15.2-2111) Based on type of Application Rate based on water meter size

(no change) Minimum Size – ¾” = $ 10,400 (no

change)

Out of Town Rate – 150% of above

rates

Utility Tax (Section 58.1-3814) $0.80/$100 (no change) Consent Decree Total Availability

Fees $ 6,398.07 – 1% increase per

Consent

Decree, Paragraph 14