SHOCK NEW RELEASESAPRIL 15tH 2011MEDIA UPDAtES

My Friend the Chocolate Cake. An intensely colourful and ruthlessly honest musical mirror to Australia’s complex national character, the band with the strings, the piano, the big tunes and the plainly daft name is unique among its peers.It’s also the only one releasing a new album this year. FIASCO, which has a choice of short or extended title, is the unmistakable sound of My Friend the Chocolate Cake turning 21. Singer/songwriter and pianist David Bridie, never a man to gild the lily, reckons it’s a ‘Classic Cake Mix’ with its distinctive brand of pop noir chock full of Australian characters, their community and politics with a darker, more brooding clutch of songs reflecting a rich filmic gravitas, haunting and beautiful with an elegance of lyrics for which Bridie is lauded, which comprise their best album yet: darker tales of urban angstthe glorious strings of Helen Mountfort’ cello and Hope Csutoros’ violin are high in the curious collision of elements that have made MFCC a failsafe concert draw, three x ARIA Awardees’ and a recurring presence on countless film and tV soundtrack these last two decades.their six-album history is a multi-dimensional mural of modern Australia that illustrates its geography, its political mores and its predominantly suburban identity — all by the kind of stealth that makes the most haunting, exhilarating and enduring pop music

KEY SELLING POINTS:

• Popular musical identity: My Friend the Chocolate Cake Description: national treasure Newsworthy development: turns 21 Product: ‘Stopping All Stations tour’ launching FIASCO; somewhere between the sacred and the bleeding ordinary.

• Comprehensive album service to all relavent music media. Key targets includes all ABC adult stations & Community Radio. Press focus on music glossies plus National dailies and street press publications; Music based websites.

• Music Australia Guide & Rhythms Magazine advertising

• National Street press around the Fiasco tour & Community radio advertising on 3RRR/FBI/ZZZ/RtR. tour ad’s in Sydney Morning Herald & the Age.

• National café poster run.

• Facebook campaign already running and will also be doing an ad package on Faster Louder. CAT: MFTCC20

APN: 5021456180370PPD: $ 15.98RELEASE: APR 22, 2011

SHOCK PRIORItIES SHOCK NEW RELEASESAPRIL 15tH 2011

WRECKtROSPECtIVE VARIOUS ARtIStS CD3: FAt700-2 / PPD: $22.56 PUNK / FAt WRECK CHORDStHURSDAY NO DEVOLUCION CD: E87121-2 / PPD: $15.32 // 2LP: E87121-1/ PPD: 15.98 PUNK/ EPItAPH

• New Jersey’s passionate rock band thursday returns on April 15 with their most dynamic album to date, No Devolución. On their sixth studio album, thursday explores elements of post-rock, indie, art and experimental styles, blending it all with their post-hardcore roots for a beautifully cathartic experience unlike anything they’ve done before.

• thursday’s catalogue has sold over 1.1 million records to date worldwide.• Produced by Dave Fridman (Flaming Lips, MGMt, Modest Mouse, and Mogwai).• Feature stories already confirmed with Blunt mag and Australian Hysteria mag.• Interviews lined up with triple J’s Short Fast Loud, Bombshellzine and street press

nationally.• National advertising in Blunt mag and Australian Hysteria mag• Ads in street press week of release• Banner ad on Bombshellzine (including newsletters) week prior to release for 4

weeks• Facebook campaign to run from street date (4 weeks)

DUFF MCKAGAN’S LOADED tHE tAKING CD:CtX618CD/ PPD: $13.99 R OCK/ EAGLE

• tasty rockin’! ‘the taking’ is the brand new studio album from Duff McKagan’s Loaded,

their third overall and first to feature new drummer Isaac Carpenter.

• Duff is best known for his 13 years in Guns’n’Roses, as well as being a member of

supergroup Velvet Revolver, and briefly as a member of Jane’s Addiction, and is a

bona-fide legend in hard rock circles.

• Producer by terry Date (Slipknot, Limp Bizkit, Pantera etc), the result is Loaded’s most

accomplished and most hard hitting album to date.

• Ads in glossy national music press, street press, online banner ads and social network

activity, features with band, full service to Australian media. Flowthrough from o’seas

and online PR and marketing.

SHOCK PRIORItIES SHOCK NEW RELEASESAPRIL 15tH 2011

RORY GALLAGHER IRISH tOUR ‘74 DVD : KAL2193/ PPD: $13.02 // BLU: EVBRD33375-9 / PPD: 19.84 MUSIC/ EAGLE

• In 1974, award winning film maker tony Palmer followed Rory Gallagher and his band on their tour of Ireland. the subsequent movie was released in cinemas to great critical acclaim and has gone on to be accepted as one of the great rock films.

• Now for the first time the film has been lovingly restored and remastered from the original footage and is being reissued on DVD.

• there is a massive improvement in both sound and picture quality over the original DVD release and finally Gallagher fans can get to see the film as it was meant to be, capturing Rory, his music, the period and the place to perfection.

• Bonus Features: New RtE Music Maker documentary / Audio commentary / Japanese tour 1974 Home Movie Footage.

YOUNG WIDOWS IN AND OUt OF YOUtH AND LIGHtNESS CD:CtX613CD/ PPD: $15.98 ALtERNAtIVE / INtER

• Five years and three albums later, In and Out of Youth and Lightness finds the band digging

much deeper and further back for inspiration. With their sprawling post-punk blasts shining

cracks of lights through pitch black neo-noir fever dreams, Young Widows have clearly

become a more sinister and thought-provoking beast.

• WIth a depth and ambition well beyond their years, Young Widows have stepped out of

the shadows of their influences to become one of America’s more interesting and spirited

underground rock bands.

• In and Out of Youth and Lightness is an unquestionable breakthrough for the band and an

inspiring force in the canon of heavy music.

BIZZY BONE CROSSROADS:2010 CD: SUMCD028 / PPD: $15.98 HIPHOP/RAP / SUMERIAN

• the new studio album from a hip-hop artist best known as a member of groundbreaking

Cleveland, OH hip hop act Bone thugs N Harmony, Bizzy Bone being the joint vocal leader of

the group with Krayzie Bone.

• ‘Crossroads 2010’ is a fresh fusion of hip-hop and rock and features music written by Javier

Reyes of Animals As Leaders with guest vocal appearances by Danny Worsnop of Asking

Alexandria, Jonny Craig of Emarosa, Devin Oliver of I See Stars and many more surprises.

• Appeal not only to hip-hop fans, but to a wider audience, given the guests on the album.

Promo to Australian media.

LEtLIVE FAKE HIStORY CD: E87139-2/ PPD: $13.99 PUNK/ EPItAPH

• Letlive. mix elements of hardcore punk, metalcore, and even jazz in their sound, a melting pot of influences that reflects the melting-pot Los Angeles neighborhoods in which the band came together, for their Epitaph debut, Fake History.

• Letlive’s Epitaph debut adds three new tracks to the limited-release original version of Fake History, including “this Mime [A Sex Symbol]” produced by Bad Religion’s Brett Gurewitz

• For fans of Glassjaw, Refused, Deftones• Interviews/stories confirmed with Blunt, Australian Hysteria, triple J’s Short Fast Loud,

Bombshellzine and more.• National advertising in Blunt magazine and Australian Hysteria magazine.• Ads in street press week of release.• Banner ad on Bombshellzine (including newsletters) week prior to release for 4 weeks• Kerrang - “KKKKK - Believe the Hype!”

SHOCK PRIORItIES SHOCK NEW RELEASESIN StORES APRIL 29tH

AN HORSE WALLS CD: CtX614CD / PPD: $15.98 ALtERNAtIVE / INtER

• Australian indie-rock duo, An horse, who went from rehearsing after hours in a Brisbane

record store to playing “Camp Out,” the single from their 2009 debut, Rearrange Beds, on

Late Show With David Letterman return with their second album, ‘Walls.’

• Walls has plenty of the whip-smart, energetic rock that propelled An Horse half-way across

the world. the album’s opening track, “Dressed Sharply,” is as fizzy and explosive as a shook-

up bottle of champagne, spraying the listener with showers of melody and noise.

• An Horse have created a record that sounds big and powerful, but not so big and crazy that

it doesn’t sound like two people.

CAt’S EYES CAt’S EYES CD: VVR767566 / PPD: $15.98 ALtERNAtIVE / V2

• Cat’s Eyes are a duo formed by Rachel Zeffira, a Canadian opera soprano and classical multi-

instrumentalist based in London, and Faris Badwan, the singer from British psychedelic-

rockers the Horrors. Cat’s Eyes eponymous debut album is a romantic pop masterpiece fit to

dine at the same table as mid-’60s productions by Phil Spector, Joe Meek or Shadow Morton,

but with a fiercely modern, experimental premise.

• “One of the first landmark releases of 2011” **** Mojo

• “Ravishing….. a miniature jewel of an album” **** Q

• “Genuinely moving and haunting” **** the Guardian

• 10/10 Best Album Of the Month Vice

StEVE EARLE I’LL NEVER GEt OUt OF tHIS WORLD ALIVE CD: NW6195-2/ PPD: $15.98 // 2CD: NW6200-2 / PPD: 18.63

• Steve Earle is set to release I’ll Never Get Out Of this World Alive on April 29th via Shock Records. the album is the anticipated follow up to the Grammy Award winning 2009 release townes.

• Writing for I’ll Never Get Out Of this World Alive began three years ago, the longest span of any song cycle in Steve Earle’s career.

• the album includes the celebrated song “this City,” written for the HBO Original Series, treme, which Earle also appeared in as an actor.

• I’ll Never Get Out Of this World Alive will be available as a single compact disc and a deluxe CD/DVD set.

LOU REED A NIGHt WItH LOU REED DVD : KAL2191/ PPD: $6.43 MUSIC/EAGLE

• A local reissue through Shock for this out of print title - this 1983 concert film was shot during Lou

Reed’s legendary stand at the Bottom Line in New York City. Reed got his start in Greenwich Village,

and indeed this show has a strong air of a hero’s return.

• An amazing track selection, with the band including Robert Quine on guitar, Fred Maher on drums,

and Fernando Saunders on bass.

• tracklist: Sweet Jane, I’m Waiting For the Man, Martial Law, Don’t talk to Me About Work, Women,

Waves of Fear, Walk on the Wild Side, turn Out the Lights, New Age, Kill Your Sons, Satellite of Love,

White Light / White Heat, Rock And Roll.

FURtHER NEW RELEASES SHOCK NEW RELEASESAPRIL 15tH 2011

• Scale the Summit have seemingly snuck in the back door. While fans of heavy music stockpile a list of those highly anticipated,

eagerly awaited releases of 2011, these texas metal upstarts have dropped an album worthy of similar praise and after an initial

listen arguably greater acclaim.

• think Between the Buried And Me meets Dream theater. this third studio release takes everything achieved on predecessor

‘Carving Desert Canyons’ and expands upon it.

• Articulate, intelligent and profound, ‘the Collective’ is a beautifully composed, fifty-minute example of how to tackle music in a

clear and precise manner. A mix of short and prolonged tracks create the atmosphere and mood, while the delivery leaves the

lasting interest. Absolutely brilliant!

SCALE tHE SUMMIt tHE COLLECtIVE CD: 10090-2 / PPD: $15.98 MEtAL/ PROStHEtIC

• Since 2005, Maine’s Last Chance to Reason has been an ever-evolving force with one goal - to make challenging progressive

metal of the highest order.

• teaming up with producer jamie King (Between the Buried And Me, the Human Abstract), the band has composed a modern

take on the classic prog concept album, drawing influence from the likes of King Crimson and Yes, Opeth and Dream theater.

• the album’s concept revolves around the relationship between man and technology.

LASt CHANCE tO REASON LEVEL 2 CD: 10089-2/ PPD: $15.98 MEtAL/ PROStHEtIC

• After touring with such metal giants as Cannibal Corpse, Dying Fetus, Necrophagist, Despised Icon, and the Faceless, Montreal-

based death metallers NEURAXIS will release their sixth album ‘Asylon’, and second for Prosthetic Records.

• ‘Asylon’ was recorded at Wildsound Studio with producer Chris Donaldson (CRYPtOPSY, tHE LASt FELONY, tHE AGONISt).

NEURAXIS ASYLON CD: 10104-2 / PPD: $15.98 MEtAL/ PROStHEtIC

• Pendragon formed in 1978 and over the past 30 years have built up a fanatical fanbase around the world, releasing eight albums

along with countless EPs, live and mini-albums, most of which have been available via their own toff Records label.

• their 2008 studio album ‘Pure’ was named Album of the Year by Classic Rock Society and described by Classic Rock magazine as

‘Pendragon’s finest hour so far without a doubt’.

• Also in limited edition 2 disc DIGIBOOK set, feat the standard CD + a DVD ‘progumentary on the making of the album.

PENDRAGON PASSION CD: SMACD971 / PPD: $17.31 PASSION (LtD) 2CD: SMACD970 / PPD: $19.30 ROCK/ SNAPPER

FURtHER NEW RELEASES SHOCK NEW RELEASESAPRIL 15tH 2011

• the first 7” from the upcoming album ‘Shed’ by Kingston, PA hardcore band tItLE FIGHt that will be locally released by

SideOneDummy/ Shock on May 13, 2011. And it is an amazing album!

• ‘Shed’ was produced by Walter Schreifels (Quicksand, Rival Schools, Gorilla Biscuits.) the B side of this 7” is an acoustic version of

the same track. the release also comes with a digital download coupon.

tItLE FIGHt FLOOD OF ‘72 7”: SD1444/ PPD: $6.03 PUNK/ SIDE ONE DUMMY

• SideOneDummy Records owner and Complete Control Radio host, Joe Sib is proud to announce the first in a series of Compete

Control Recording Sessions.

• Recorded in December 2010 at Swing House Studios in Los Angeles, the Bouncing Souls jammed out a live set of six songs,

including a Misfits cover, for their session. the Misfits song features a guest vocal appearance from long time friend and Alkaline

trio frontman, Matt Skiba. the session was then shipped off to the Blasting Room and mixed by Bill Stevenson.

• Sib and company were there to capture the magic and hang out with the band. Joe also had a chance to sit down with the band

for a great interview that is included as part of the digital download card included with the vinyl version of this release.

tHE BOUNCING SOULS COMPLEtE CONtROL SESSIONS LP: SD1443 / PPD: $12.66 PUNK/ SIDE ONE DUMMY

• A three song 7”, Mutilate Me features two freshly penned tBR songs as well as a rousing version of the Bad Religion classic

‘Henchman’.

• In the wake of all their recent touring, and with more tours on the horizon (US with Against Me! and Dropkick Murphys, Europe

with NOFX) tEENAGE BOttLEROCKEt opted to use what little time they had off to satiate the bevy of fans pining for new

material by recording ‘Mutilate Me’.

tEENAGE BOttLEROCKEtMUtILAtE ME 7”: FAt248-7/ PPD: $6.03 PUNK/ FAtWRECK

StORE NAME: ACCOUNt CODE: ORDER NUMBER:

TOUR DATES:FRANK TURNERAPRIL 13 ARThOUSE MELbOURNE (SOLD OUT!!!)APRIL 14 ENIGMA bAR ADELAIDEAPRIL 15 ANNANDALE hOTEL SYDNEYAPRIL 16 ROSIE’S LIvE bRISbANEAPRIL 17 AMPLIFIER PERTh

ThE AGGROLITESAPRIL 21 bRISbANE, STEP INNAPRIL 22 bYRON bAY bLUESFEST bYRON bAYAPRIL 23 MELbOURNE, CORNER hOTELAPRIL 24 bARWON hEADS, ThE bARWON hEADS hOTELAPRIL 25 SYDNEY, GAELIC CLUb

ThE AGGROLITESThE AGGROLITES IvCAT: E80505-2 APN: 0045778050529PPD: $12.66

ThE AGGROLITESThE AGGROLITESCAT: E80484-2 APN: 0045778048427PPD: $12.66

ThE AGGROLITESREGGAE hIT L.ACAT: E80497-2 APN: 0045778049721PPD:$12.66

FRANK TURNERPOETRY OF ThE DEEDCAT : E87039-2APN: 5021456168293PPD: $9.34

FRANK TURNERLOvE IRE SONGCAT: E87037-2APN: 5021456167081PPD: $9.34

hORRORPOPShELL YEAhCAT: E80463-2 APN: 0045778046324PPD: $9.34

hORRORPOPSKISS KISS KILL KILLCAT: E80498-2 APN: 5021456153404 PPD: $9.34

hORRORPOPSbRING IT ONCAT: E80473-2 APN: 5021456136285PPD: $9.34

hORRORPOPS APRIL 21 CAPITOL, PERTh APRIL 23 hIFI, bRISbANE APRIL 24 FACTORY ThEATRE, SYDNEY APRIL 25 ThE CORNER, MELbOURNE

ARTISTS WITh UPCOMING TOURS

QTY: QTY: QTY: QTY:

QTY:QTY:QTY:QTY:

ESCAPE ThE FATEAPRIL 24 PERTh, ASTOR ThEATRE – LIC A/AAPRIL 26 ADELAIDE, hQ – LIC A/AAPRIL 27 MELbOURNE, bILLbOARD – 18+APRIL 28 MELbOURNE, bILLbOARD – UNDER 18APRIL 30 SYDNEY, UNSW ROUNDhOUSE – LIC A/AMAY 1 bRISbANE, ThE TIvOLI – ALL AGES

MAvIS STAPLESAPRIL 15 ThE GOvERNOR, ADELAIDEAPRIL 17 WEST COAST bLUESFEST, FREMANTLEAPRIL 20 PALAIS ThEATRE, MELbOURNE APRIL 23 EAST COAST bLUESFEST, bYRON bAY APRIL 24 EAST COAST bLUESFEST, bYRON bAY APRIL 25 SYDNEY OPERA hOUSE, SYDNEYAPRIL 26 SYDNEY OPERA hOUSE, SYDNEY

OFF WITh ThEIR hEADSMAY 5 hI FI, bRISbANEMAY 6 ANU bAR, CANbERRAMAY 7 METRO ThEATRE, SYDNEYMAY 8 CAMbRIDGE hOTEL, NEWCASTLEMAY 11 ROSEMOUNT, PERThMAY 12 UNI bAR, ADELAIDE LIC / AAMAY 13 hI FI, MELbOURNE

StORE NAME: ACCOUNt CODE: ORDER NUMBER:

TOUR DATES:

ARTISTS WITh UPCOMING TOURS

QTY: QTY: QTY:

QTY:QTY:QTY:

MAvIS STAPLESWE’LL NEvER TURN bACKCAT: E86830-2 APN: 5021456147991PPD: $13.99

OFF WITh ThEIR hEADSIN DESOLATIONCAT: E87093-2 APN: 5021456174928PPD: $9.34

MAvIS STAPLESYOU ARE NOT ALONECAT: E87076-2 APN: 5021456176977PPD: $13.99

ESCAPE ThE FATEDYING IS YOUR LATEST FAShIONCAT: E86832-2 APN: 5021456144341PPD: $ 9.34

ESCAPE ThE FATEThIS WAR IS OURS DELUxECAT: E87069-2 APN: 5021456174164 PPD: $ 15.98

ESCAPE ThE FATEThIS WAR IS OURSCAT: E86926-2 APN: 5021456158485PPD: $ 9.34

tOURING FOR SHOCK...

StORE NAME: ACCOUNt CODE: ORDER NUMBER:

APRIL 24 PERTh, ASTOR ThEATRE APRIL 26 ADELAIDE, hQAPRIL 27 MELbOURNE, bILLbOARD

ESCAPE ThE FATEThIS WAR IS OURSCD: E86926-2 / PPD: $ 9.34

MAY 5 hI FI, bRISbANEMAY 6 ANU bAR, CANbERRAMAY 7 METRO ThEATRE, SYDNEY

APRIL 24 ASTOR ThEATRE PERThAPRIL 26 hQ ADELAIDEAPRIL 27 bILLbOARD MELbOURNEAPRIL 28 bILLbOARD MELbOURNE

PIERCE ThE vEILSELFISh MAChINESCD: CTx588CD / PPD: $ 13.99

APRIL 21 CAPITOL PERThAPRIL 23 hIFI bRISbANEAPRIL 24 FACTORY ThEATRE SYDNEYAPRIL 25 ThE CORNER MELbOURNE

hORRORPOPSKISS KISS KILL KILL CD: E80498-2 / PPD: $9.34

APRIL 29 CORNER hOTEL MELbOURNEAPRIL 30 GROOvIN’ ThE MOO bENDIGOMAY 1 GROOvIN’ ThE MOO TOWNSvILLEMAY 4 ThE hIFI bRISbANE

ThE DRUMSThE DRUMSCD: vvR740130 / PPD: $15.98

APRIL 15 ANNANDALE hOTEL SYDNEYAPRIL 16 ROSIE’S LIvE bRISbANEAPRIL 17 AMPLIFIER PERTh

FRANK TURNERLOvE IRE SONGCD: E87037-2 / PPD: $9.34

APRIL 21 bRISbANE STEP INNAPRIL 22 bYRON bAY bLUESFEST bYRON bAYAPRIL 23 MELbOURNE CORNER hOTEL

ThE AGGROLITESThE AGGROLITES IvCD: E80505-2 / PPD: $12.66

APRIL 15 ThE GOv ADELAIDEAPRIL 17 WEST COAST bLUES & ROOTSAPRIL 20 ThE PALAIS ThEATRE MELbOURNEAPRIL 23 bLUESFEST bYRON bAY

MAvIS STAPLESYOU ARE NOT ALONECD: E87076-2 / PPD: $15.98

JUNE 2 ThE ZOO bRISbANEJUNE 3 ANNANDALE hOTEL SYDNEYJUNE 4 NORThCOTE SOCIAL CLUb MEL

AN hORSEWALLS CD: CTx614CD / PPD: $15.98

MAY 7 ThE STREET ThEATRE CANbERRAMAY 14 MOORILLA WINER hObARTMAY 15 EARL ST ThEATRE LAUNCESTON

MY FRIEND ThE ChOCOLATE CAKE FIASCO CD: MFTCC20 / PPD: $15.98

OFF WITh ThEIR hEADSIN DESOLATIONCAT: E87093-2 / PPD: $9.34

ORDER FORM SHOCK NEW RELEASESAPRIL 15tH 2011

ARtISt tItLE CAtNUM BARCODE Ft SOR PPD QtY

PRIORItY RELEASES

tHURSDAY NO DEVOLUCION E87121-2 5021456179787 CD Y 15.32

tHURSDAY NO DEVOLUCION E87121-1 0045778712113 2LP Y 15.98

DUFF MCKAGAN'S LOADED tHE tAKING CtX618CD 5021456180271 CD Y 13.99

FURtHER NEW RELEASES APRIL 15tH

GALLAGHER,RORY IRISH tOUR '74 KAL2193 5021456180080 DVD Y 13.02

GALLAGHER,RORY IRISH tOUR '74 EVBRD33375-9 0801213337590 BLU Y 19.84

LEtLIVE FAKE HIStORY E87139-2 5021456179800 CD Y 13.99

YOUNG WIDOWS IN AND OUt OF YOUtH AND LIGHtNESS CtX613CD 5021456179855 CD Y 15.98

BONE,BIZZY CROSSROADS:2010 SUMCD028 0894587001280 CD Y 15.98

PRIORItY RELEASES IN StORES APRIL 29ND

EARLE,StEVE I'LL NEVER GEt OUt OF tHIS WORLD ALIVE NW6195-2 0607396619528 CD Y 15.98

EARLE,StEVE I'LL NEVER GEt OUt OF tHIS WORLD ALIVE NW6200-2 0607396620029 2CD Y 18.63

AN HORSE WALLS CtX614CD 5021456179862 CD Y 15.98

CAt'S EYES CAt'S EYES VVR767566 5021456180691 CD Y 15.98

REED,LOU A NIGHt WItH LOU REED KAL2191 5021456180066 DVD Y 6.43

FURtHER NEW RELEASES APRIL 15tH

SCALE tHE SUMMIt tHE COLLECtIVE 10090-2 0656191009027 CD Y 15.98

LASt CHANCE tO REASON LEVEL 2 10089-2 0656191008921 CD Y 15.98

NEURAXIS ASYLON 10104-2 0656191010429 CD Y 15.98

PENDRAGON PASSION SMACD971 0636551597128 CD Y 17.31

PENDRAGON PASSION (LtD) SMACD970 0636551597029 2CD Y 19.30

tItLE FIGHt FLOOD OF '72 SD1444 0603967144673 "7"" N 6.03

BOUNCING SOULS,tHE COMPLEtE CONtROL SESSIONS SD1443 0603967144314 LP N 12.66

tEENAGE BOttLEROCKEt MUtILAtE ME FAt248-7 0751097024874 "7"" N 6.03