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#ATOMICCHAT

November 17, 2014

What your business copy says about you

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How do you use language to appeal to different demographics? What should you consider?

How many descriptive words are too many?

How can you keep the copy tight and concise?

What are crutch words and why are they bad?

What crutch words should we avoid?

@cvasilevski@Atomic_reachspecial guest:Hosted By:

hristina Vasilevski @cvasilevskiYou shld consider yr target audience & standards of industry. Eg: Don’t sound like a medical text if your site is for teens #atomicchat

Christina Vasilevski @cvasilevskiHard to answer. You may need adjectives/adverbs for the right message. REAL question: do your modifiers add value or not? #atomicchat

Christina Vasilevski @cvasilevskiI keep copy tight by rereading, and more importantly, reading ALOUD. You catch SO MANY ERRORS when reading aloud. #AtomicChat

Christina Vasilevski @cvasilevskiCrutch words are the words you overuse to fill up space when you’re trying to figure out what to say. #atomicchat

Christina Vasilevski @cvasilevski Big crutch word culprits include: really, very, extremely, actually, focus/focus on, quite, technically, absolutely #atomicchat

Rachel Miller @rachelloumillerReading level, industry buzzwords, general understanding/brand awareness of the product/service. #AtomicChat

Joe Gullo @joegullo Consider your audience in terms of jargon. Try explaining complex ideas. Shows industry knowledge and easy read for others. #atomicchat

Matt LaCasse @MattLaCasse Put your piece on a diet. Where’s the fat? What can you cut w/o diluting the message? #AtomicChat

Matt LaCasse @MattLaCasseCrutch words are words you lean on. They infect your writing like a virus. Once you notice them, impossible to ignore them. #AtomicChat

Matt LaCasse @MattLaCasseLiterally. Like. So. #TheseAreAFewOfMyLeastFavoriteThings #AtomicChat

Wakefly @wakeflyDifferent audiences need varying degrees of technicality in writing. Some can handle industry lingo, others need an intro #atomicchat

The Gary J. Nix® @Mr_McFlyWhen descriptive words overshadow or overtake your idea/story, you’ve jumped the proverbial shark. #AtomicChat

Victor Garcia @EducationNews1Crutch words are those you use to save time but do not add value. #AtomicChat

Wakefly @wakeflyReally, extremely, proven. Anything that exaggerates or excessively emphasizes #AtomicChat

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