Presentation of

ATL& BTL marketing promotion

HelloEveryone

Welcome To

My Presentation

Name: MD. Zahirul IslamRoll:333

Batch:12th World University Of Bangladesh

Dept. Of Pharmacy

Presentation of

ATL& BTL marketing promotion

Line Marketing are two types

1.Above the Line Marketing2. Below the line marketing

Types of line marketing

Above the line advertising

Medium ATL Activities

Electronic: It include Tv Adds and Radio Non electronic: Print media it include banners news

papers etc.

Billboards

Media Of A.T.L Promotion

Wide Covarage Control the massege Repetation Used to build brand loyality

Advantage of ATL

Expensive Impersonal One way communication Lacks flexibility Limited capacity

Disadvantage of ATL

A style of promotional activity that focuses attention on Communication to consumers via different means

Line Marketing

 Below-the-Line Marketing means - highly targeted direct marketing focused on conversions

Below-the-Line Marketing(BTL)

Uses form other than advertising includes

Direct mail Exhibition Sales promotion Branding Merchandising Packaging sponsorship

BTL advertising includes

Price promotion Coupons Gift with purchase Money refunds Loyalty incentive Point of sale display

Types of BTL sales promortion

Higher customer attention Message is customised Interactivity Potential to develop a relationship adaptable

Advantage of BTL

High cost Labour intensive Expensive Can only reach a limited number of customers

Disadvanatages of BTL