Atlantic Edge/Reef SportsAtlantic Edge/Reef Sports

Staff MeetingStaff Meeting

March 11, 2008March 11, 2008

AgendaAgenda

IntroductionsIntroductions

GreetingsGreetings

GEAR SALES GEAR SALES

A New PhilosophyA New Philosophy

An AppreciationAn Appreciation

MiscellaneousMiscellaneous

Good NewsGood News

IntroductionsIntroductions

StaffStaff

The New DIT ClassThe New DIT Class

ClaireClaire

GreetingsGreetings

A Phenomenal YearA Phenomenal Year

Team ApproachTeam Approach

A New PhilosophyA New Philosophy

GEAR SALESGEAR SALES

PhilosophyPhilosophy

The GearThe Gear

The Methods (Training)The Methods (Training)

The Methods (Pre and Post Class)The Methods (Pre and Post Class)

A New PhilosophyA New Philosophy

  For the past two years, we have been focused on For the past two years, we have been focused on growing our training presence; by all accounts, this has growing our training presence; by all accounts, this has been tremendously successfulbeen tremendously successfulIt was never the intention to grow this in the absence of It was never the intention to grow this in the absence of equipment sales – but it seemed like the natural place to equipment sales – but it seemed like the natural place to start – to create a foundation for a time in the future start – to create a foundation for a time in the future when we would put more energy back into equipment when we would put more energy back into equipment salessalesThat time is now – we will no longer only judge our That time is now – we will no longer only judge our success on training, but will begin focusing goals and success on training, but will begin focusing goals and realizing successes in equipment salesrealizing successes in equipment sales

Continued GrowthContinued Growth

  We have seen tremendous growth in our We have seen tremendous growth in our Training Department, which we plan on Training Department, which we plan on continuingcontinuing– More Aquarium datesMore Aquarium dates– Fort LauderdaleFort Lauderdale– PAPA– SalisburySalisbury

  In addition to this growth, the main focus of this In addition to this growth, the main focus of this year will be on growing our equipment sales year will be on growing our equipment sales presencepresence

  

BackgroundBackground

Our philosophy is that purchasing equipment is part of Our philosophy is that purchasing equipment is part of the learning process, not ancillary to itthe learning process, not ancillary to it

The ‘training' process begins the moment students sign The ‘training' process begins the moment students sign up, and ends when they are fully certified and have up, and ends when they are fully certified and have purchased their gear – our process needs to reflect thispurchased their gear – our process needs to reflect this

We are ALL a part of the training process – DITs, We are ALL a part of the training process – DITs, Divemasters, Instructors, Dive Consultants, Divemasters, Instructors, Dive Consultants, Management – and now that the training process also Management – and now that the training process also includes purchasing gear, we are ALL a part of that, tooincludes purchasing gear, we are ALL a part of that, too

The Measure of SuccessThe Measure of Success

We will measure our success as a teamWe will measure our success as a team– successfully training all of our students successfully training all of our students – providing an outstanding training productproviding an outstanding training product– educating students on the gear purchases educating students on the gear purchases

they need to make to ensure that they have a they need to make to ensure that they have a top quality dive experiencetop quality dive experience

GOALSGOALS

In 2007, the average In 2007, the average student gear sale student gear sale number was $150number was $150

In 2008, we are In 2008, we are looking for an looking for an average student gear average student gear sale number of $300. sale number of $300. 

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

'07 '08

MaskFins

BCD

Reg

Camera

GEAR SALESGEAR SALES

PhilosophyPhilosophy

The GearThe Gear

The Methods (Training)The Methods (Training)

The Methods (Pre and Post Class)The Methods (Pre and Post Class)

An AppreciationAn Appreciation

Staff effort will get us Staff effort will get us there!there!

Vigorous for allVigorous for all

Thank youThank you

MiscellaneousMiscellaneous

The DVD ExchangeThe DVD Exchange

SchedulingScheduling

Spring Training/CPRSpring Training/CPR

Shared FilesShared Files

Good News - AnnouncementsGood News - Announcements

NAIBNAIBFt. LauderdaleFt. LauderdaleNew TrucksNew TrucksScuba CampScuba CampSandy HillSandy HillAdventure Travel ExpoAdventure Travel ExpoThe Lake?The Lake?

This will be a busy season, there will be some mission This will be a busy season, there will be some mission critical weekends with all hands needed on deck.critical weekends with all hands needed on deck.

Questions?Questions?Any questions?Any questions?

Check the Staff Online Library (SOL)Check the Staff Online Library (SOL)

Use When2WorkUse When2Work

Check your email!!Check your email!!

Take me out to the Ballgame!Take me out to the Ballgame!

Join us!Join us!

April 25 @ 7:00pmApril 25 @ 7:00pm

Frederick Keys v Frederick Keys v PotomacPotomac

Let Jane know you Let Jane know you are comingare coming

Additional tickets Additional tickets availableavailable