Atlantic Conversations 4
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Transcript of Atlantic Conversations 4
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social media Atlantic Conversations 4
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intelligence &
analyticssoftware | research
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about usSince 2008, MediaBadger has been providing clients around the world with actionable intelligence. We bring together our advanced search & analytics software with a collection of brilliant minds. The firm operates two consulting & research divisions; 1) Public Sector and 2) Business Sector.
Some of our clients include;
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methodology(extremely boring)
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MS360 OSSIPSearch Database
Ontologydatabase
Lexicondatabase
AI Engine(Sentiment/Demographics)
Verification(geo-location, influence
authority, analytics)
Backup Data
Analyst Team
Report CompilationPackaging
Report Delivered to Client
Social MediaNewsgroupsForumsSocial NetworksBlogsMicroblogs
News MediaLocalGlobalRegional
Consumer SearchEngines
MS360 OSSIP Search Engine
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digital data sources
๏ Blogs
๏ Newsgroups & Forums
๏ Social Networks (Facebook, FormSpring, LinkedIn, MySpace)
๏ Microblogs (Twitter, Plurk, Identi.ca)
๏ Online news media (Herald, CBC, Gleaner, Globe & Mail)
๏ Video & Image sites (YouTube, Break.com, Flickr, Picasa)
๏ Geo-Location Services (e.g. FourSquare, Yelp, GenieKnows)
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a word on privacy & ethics
๏ PIPEDA is our guide (Personal Information Protection & Electronic Documentation Act)
๏ We do NOT collect personal information. Ever.
๏ We do NOT resell to third parties. Ever.
๏ We don’t really care about individuals (Yeah, you’re boring. Me too.)
๏ We DO look at Authority & Influence of people
๏ If you make it public, anyone can see it
๏ You should be aware of your privacy settings
๏ We do NOT work with political parties or activists
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our vision
“through understanding society & human relationships online, we can help ensure dialogue between citizens,
business and government.
improved dialogue through deeper understanding means less conflict.”
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the stats
1 2 3 4
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average time online2010: 15.52011: 17.5
84%watch TV & online
87%have 2 PC’s in home
& high-speed web
590,000Atlantic Canadians
watched YouTube last month
48,000Atlantic Canadians
use LinkedIn
650,000+Use Facebook
we’re digital consumers
Sources: Zanthus, Ipsos-Reid, StatsCan
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stop thinking kids only!!
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silver surfers
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multiculturalism is alive and well in Atlantic Canada!
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% of people with active profiles on platforms
67% 73%21% 14%
80% 75%
32% 21%
41% 76%
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social media channels by age group | Atlantic Canada
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overall social media use by province
n = 2,000 as representative sample
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Smartphoneengagement
by age group
18-2931%
30-3941%
40-4919%
50-597%
60+3%
n= 2,500 | % of Atlantic Canadians engaging in social media through smartphones in 2011
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they are the 2%
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news media preferences (Halifax) | ranked
n=3,500 (mean average over 12 months)
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seasonal social media engagement
when Atlantic Canadians engage with social media
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marketers and government...are you paying attention yet?
topics that got us talking
17%
20%17%
11%
12%
5%7% 11%
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inter-province engagement
based on volume of conversation | Nova Scotia to Other Provinces
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friends & family(70%)
community(25%)
brands(5%)
what interested us most in 2011?
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how we love to rate stuff...
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business and social media
blogging
engagement compared
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government engagement
provincial governments municipal governments
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what content do we share?
videophotos
blog posts
audio
tweets
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top online activities | Atlantic Canada
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channels trends | ranked
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civil society issues | nova scotia | ranked
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federal political orientation | Atlantic Canada
n = 7,000 (weighted by per capita)
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other data๏ Average age of Facebook user decreased from 47 to 44 (53-47 in ’09)
๏ Twitter median age stays steady at 42 (from 38 in ’09)
๏ New Brunswick continues to see largest provincial increase in social media use...we see this into 2012
๏ Political and societal discussion increased 54% over 2010 and CAGR 8% over 2011
๏ 72% of online commenters have an under graduate degree in 2010 and +4% in 2011 - people are smart!
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what are we looking for in 2012?
authenticity civil society
getting hyper-local
brand value
creativity
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emerging platforms for 2012-13
Mostly femaleimages
Mostly 14-25video/imagesmostly female
low education
Mostly malesocial currency
Mostly maletechnology
Mostly 24-45all content
mostly malehigher education
mobile&
tablets
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trends 2012
music
video
Hyper-Local NicheNetworks
activismin-network
apps
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