Ateneo-regis Mba Program 2010updated

8/10/2019 Ateneo-regis Mba Program 2010updated

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Ateneo-Regis

MBA Program

Course Catalogue

2010 Edition

Ateneo Graduate School of Business

20 Rockwell Drive,Rockwell Center,

Makati City, Philippines


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Copyright 2010 Ateneo de Manila University,


The Ateneo-Regis MBA Program Course Catalogue is published

b te Ofce of te Restrar

Ateneo de Manila University


Telephone: 729-2000 to 2003 or 899-7691 to 95 local 2214 to 2217

Direct Line/Telefax: 899-5548

Address: #20 Rockwell Drive, Rockwell Center

Makati City

e-mail: [email protected]


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Contents

PART I GENERAL INFORMATION

A Brie f Histo ry

Aten e o d e M a n ila Un ive rsityAten e o G ra d ua te Sc ho o l o f Busine ss

Visio n a n d M issio n

Aten e o d e M a n ila Un ive rsityAten e o G ra d ua te Sc ho o l o f Busine ss

O ur Stud en ts a nd G ra d ua tesO u r C o m p e te n c e

PART II THE ATENEO-REGIS MBA PROGRAM

A . Dist in c t ive Fe a ture s

1. Pa rtne rsh ip b e tw e e n A ten e o d e M a n ila Un ive rsity a n d Re g is Un ive rsity 2 . Stud e nt-c e nte re d Le a rn ing 3. Fa c u lty A sse ssm e n t Pro c e ss 4. Ac c e le ra ted Asp ec t

B. The A te ne o -Re g is M BA Pro g ra m C urric u lum 1 . G e ne ra l De sc rip tio n

2. Pro g ra m De live ry: Fa c ilita t io n a n d Stud e n t Pa rtic ip a tio n

3. C o re C o u rse s4. Electives

5. In te g ra ting C o urse s C . A ten e o -Re g is M BA Pro g ra m C o urse Se q ue nc e

D. C o u rse De sc rip t io n s1. C o re C o u rse s2. Ele c tive s

3. In te g ra ting C o urse

PART III ADMISSION REQUIREMENTS

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Part III Admission Requirements

BRIEF HISTORY OF THE ATENEO DE MANILA UNIVERSITY

A BRIEF HISTORY OF THE ATENEO DE MANILA UNIVERSITY

The Ateneo de Manila University traces its roots in 1859, when the Cityof Manila entrusted to the Spanish Jesuit Fathers the administrationof the Escuela Municipal de Manila, located in the walled city of

Intramuros.

The Jesuits expanded the Escuela Municipals primary school

curriculum to include a ve-year program leading to a Bachelor of Artsdegree. In keeping with its new academic status, the school was renamedthe Ateneo Municipal de Manila. Among the rst graduates of the Bachelorof Arts program is the Philippines national hero, Dr. Jose Protacio Rizal

(A.B. 1877).

In 1901, when the City withdrew its subsidy to the school and

the Ateneo ofcially became a private institution, it changed its name toAteneo de Manila. In 1921, the American Jesuits of the Maryland-NewYork Province replaced the Spanish Jesuits as teachers and administrators

of the Ateneo.

The Intramuros re of 1932 completely destroyed the Ateneobuildings, forcing the school to move to a new location on Padre Faura

Street, Ermita. During the battle for the liberation of Manila, the Padre Faura

PA RT IGENERAL INFORMATION


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complex of buildings was razed. Temporary structures were quickly built,and in 1952, the Ateneo moved to its present spacious campus in Loyola

Heights, Quezon City. In 1958, the Society of Jesus in the Philippines wasraised to the status of a full Province. The administration of the Ateneo

passed from the New York Province to the Philippine Province of theSociety of Jesus and shortly after, its rst Filipino Rector/President was

named. With the growth of the Ateneo, the school obtained its charter asa university in 1959.

The spirit of excellence embodied by the Ateneos inspiring

namesake, the Athenaeum in ancient Rome, is reected in its growthinto an active, fully accredited, and much esteemed university with verystrong undergraduate and graduate programs in the arts and sciences, andprofessional programs in management, law, governance, and medicine and

public health.

Today, the Ateneo de Manila University comprises units of higher

education: the Loyola Schools located on Katipunan Avenue in LoyolaHeights, Quezon City, the Ateneo Professional Schools located in MakatiCity, and the Medical School at Ortigas Avenue, Pasig City. In addition ithas a high school, a middle school, and a grade school.

A BRIEF HISTORY OF THE

ATENEO GRADUATE SCHOOL OF BUSINESS

The Graduate School of the Ateneo de Manila University was set

up in 1948 at the Padre Faura campus. The initial offerings were the Masterof Arts programs in Education and English. Other elds of study wereeventually added, including Sociology, Economics, Speech and DramaticArts, Psychology and Guidance, History, Political Science, Philosophy,

and Business Administration. In 1960, the Graduate School was split intothe Graduate School of Arts and Sciences and the Graduate School of

Economics and Business Administration.


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The Graduate School of Economics and Business Administrationoffered two evening programs: the Master of Arts in Economics and the

Master in Business Administration. In 1964, the full-time day programfor the Master in Business Administration was introduced. In 1966, theMaster of Arts in Economics reverted to the Graduate School of Arts

and Sciences, and the School was reorganized into the present-day AteneoGraduate School of Business.

In 1968, the Ateneo de Manila University, together with the University

of the Philippines and De La Salle University, formed the consortium

that established the Asian Institute of Management. As a consequence ofthis collaborative effort, the full-time MBA program of the Ateneo wasdiscontinued. The agreement was that AIM was to concentrate on the full-time program.

In 1977, the AGSB moved to H.V. de la Costa Street in SalcedoVillage in Makati City to bring it closer to the clientele that is sought to

serve. The Ateneo Law School and the Ateneo Information TechnologyInstitute joined the AGSB, to become collectively known as the AteneoProfessional Schools (APS).

Between 1977 and 1983, various graduate programs were offered.Among these were the MBA Real Estate Management, the joint Masterin Business and Government Administration, and the MBA for MiddleManagers. In 1982, the non-degree program division was renamed theBusiness Leadership Program Division. This unit was the precursor of the

current AGSB Center for Continuing Education, which came into beingin 1996.

In 1993, Dr. Alfredo R.A. Bengzon, former Secretary of Health

of the Aquino administration was appointed Dean. His tenure started theimmense revitalization of the school into a highly innovative and vastlyimproved business school in the Philippines and the Asian region.

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In December 1998, the Ateneo Professional Schools moved to a

state-of-the-art campus at the Rockwell Center, Makati City, becomingthe primus inter pares in graduate management education, continuallyintroducing innovative programs to serve new markets and clients. Offsitecampuses are located in the Business Park in Santa Rosa, Laguna, the SubicFreeport in Olongapo City, Clark in Angeles City, Pampanga, the Cebu

Business Park in Cebu City, and the Fiesta World Building in Lipa City,Batangas.

The pioneering, innovative, and accelerated Ateneo-Regis MBA

program co-developed with Regis University, a Jesuit University in Denver,Colorado was launched and has since become one of the major MBAagships of the School.

The Master in Hospital Administration was revised into the Master

in Health Services Administration, opening the program to providingmanagement and leadership skills, not only to hospital administrators, but

also to health sector practitioners and professionals. In 2000, it became theMBA in Health Program.

In 2002, the Leaders for Health Program was launched in a tripartitecollaboration of the Department of Health, Pzer Philippines, and AGSB.

This innovative health management program provided management andleadership training to doctors who were assigned to the poorer provincesof the Philippines for two years, to alleviate health problems and concerns

in those areas. The actual engagement with local government units wasa major learning module designed to confer the degree of Master inCommunity Health Management by AGSB. More than a million peoplewere beneted by this program and in 2003, in recognition of its innovativesocial contributions to nation-building, the program received the People

Power People Award from the Benigno Aquino Foundation.

By virtue of the schools pacesetting programs in management andleadership development programs, the Commission on Higher Educationgranted full autonomy status to AGSB in 2003.


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In 2004, in the pursuit and operationalization of its Jesuit valuesof service and excellence for nation-building, the Mulat-Diwa programwas launched to implement the schools value proposition that business

is not only for prot but for nation-building. Toward this end, OurCountry is our Business has become the clarion call for the AGSB andits constituents to pursue activities that help build the nation and to help

achieve a just life.

Also in 2004, in recognition of its quality programimplementation, the Thomas R. Kennedy Award was given to AGSBby Regis University. Moreover, the Commission on Higher Educationalso publicly recognized AGSB as the number one business schoolamong 199 schools it had evaluated.

True to its tradition of magis and excellence and spurred by itspassionate desire to provide the best quality education to its students in

the service of the nation, AGSB continues to improve and innovate toraise the bar in the development and implementation of its various MBAprograms and activities. Online programs have been introduced to reachout to the practitioners who are unique in their educational and professionalcircumstances and styles.

Today, the APS consists of fours major school units: Ateneo

Graduate School of Business, Ateneo Law School, Ateneo School ofGovernment, and the Ateneo School of Medicine and Public Health.

The Ateneo Information Technology Institute has been absorbed bythe AGSB.

Vision and Mission of the Ateneo de Manila University

As a University, the Ateneo de Manila seeks to preserve, extend,

and communicate truth and apply it to human development and the

preservation of the environment.


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As a Filipino University, the Ateneo de Manila seeks to identify

and enrich Philippine culture and make it its own. Through the education

of the whole person and the formation of needed professionals and

through various corporate activities, the University aims to contribute tothe development goals of the nation.

As a Catholic University, the Ateneo de Manila seeks to form

persons who, following the teachings and example of Christ, willdevote their lives to the service of others and, through the promotion

of justice, serve especially those who are most in need of help, the

poor and the powerless. Loyal to the teachings of the Catholic Church,the University seeks to serve the Faith and to interpret its teachings tomodern Philippine society.

As a Jesuit University, the Ateneo de Manila seeks the goals ofJesuit liberal education through the harmonious development of moral and

intellectual virtues. Imbued with the Ignatian spirit, the University aims tolead its students to see God in all things and to strive for the greater glory

of God and the greater service of mankind.

The University seeks all these, as an academic community, throughthe exercise of the functions proper to a university, that is, through teaching,research, and service to the community.

Vision of the Ateneo Graduate School of Business

To be a leading management educational institution in the Asia-Pacic region for the business practitioner seeking to become a professionaland ethical business leader committed to nation-building.

Mission of the Ateneo Graduate School of Business

As a Jesuit institution whose identity and purpose is derived from

a tradition of service and a standard of academic excellence, we are

committed to:


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Developing and nurturing leaders and managers who are guidedby principles, imbued with a sense of service, and equipped with

effective management skills. We believe that expertise without

integrity is empty and integrity without expertise is ineffectual,while expertise and integrity without service is irrelevant.

Educating and forming leaders and managers using facilitativelearning methodologies that integrate technical, technological,political, and ethical dimensions, in both theory and practice.

We believe that intellectual rigor and strength of character form

the essential foundation for business professionals.

Enhancing the personal and professional growth of ourfaculty and staff. We believe that success in fulfilling ourmission is decided by the dedication of the members of

our organization.

Drawing on the expertise of our faculty, the different units of the

University, as well as strategic partners to address the challengesof technology, competition and being up-to-date in domesticand global settings. We believe that in harnessing the resourcesof our various stakeholders in an interactive and integratedmanner we remain effective and relevant in the changing times.

As we pursue these commitments, we will strive to bridge theexternal and internal gaps in our communities and in our country so that

our people may achieve a just and good life.

OUR STUDENTS AND GRADUATES

Our students are workplace-based and practitioner adult learnerswho are well on their way to managerial careers and wish to take upadvanced studies to equip them with the concepts, theoretical models,skills, principles, and values needed by todays managers and leaders.

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We seek to produce professionals, who can manage and lead ina changing environment, with fundamental skills steeped in unwavering

principles and values. We strive to produce graduates who are:

Equipped with fundamental skills.Our graduates shall possesbasic business skills that will make them technically competent to succeed

in todays business environment. These skills shall be a balance of analysis

and synthesis skills, of quantitative and qualitative methods

Even in a rapidly changing environment, certain basic skills remain

unchanged. The AGSB places a premium on such fundamentals as thefoundation of a sound management education, for without these basicskills, managers cannot cope with crises and rapid changes.

Strategic and critical thinkers.Our graduates shall appreciateand seek to create the bigger picture from the parts of a meaningful whole.

They shall have both a systems view and a long-term perspective.

Jesuit education insist on critical and creative thinking, an attitudethat is questioning rather than simply accepting, analyzing causes andeffect before formulating strategy. Established and accepted practicesare subjected to continual review and renement, making managementpractice a dynamic exercise.

Attuned to the changing environment.Critical creative thinking

fosters an adaptability that is attuned to the ever-changing environment.

Nothing is static in the management and managers must deal with constantand rapid changes.

Effecte Leaders wo stre for excellece.The magis, hasalways been a driving force in the Ateneo educational system, is the drivefor excellence for the greater glory of God; an inner compulsion todo ones best and to avoid complacency and mediocrity. This desire for

excellence spurns the Atenean into positions of leadership.

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The Ignatian value of magis and the Jesuit call to be men and

women for others animate the education and formation process of the

AGSB. We constantly challenge our students to show leadership, rather

than indifference; to excel, rather than wallowing in mediocrity.

Etcall-roded. In todays world, ethics is easily business and

rationalized on the power, money, and connections. The AGSB endeavorsto integrate, in all its courses and offerings, the ethical dimensions ofmanagement and leadership. Students learn to resolve ethical dilemmasin the workplace through a moral and ethical framework.

Maaers ad leaders for oters.Our graduates are rooted inan authentic Filipino, Catholic, and Jesuit education, reective of Ignatianvalues. They seek avenues of serving others in the careers they pursue,deeply aware that to whom much is given, much is expected in return.

To be men and women for others is an inspiration that animatesthe way things are done in the Ateneo. The education one receives here

is not only for ones self, but is to be used in the service of others.

Students imbibe the value of nationhood and nation-building and inwhatever they think, feel and do, the clarion call is always: Our country

is Our Business.

Thus, a graduates of the Ateneo Graduate School of Business, is aproduct of an Ateneo education technically competent, politically aware,

and socially committed.

OUR COMPETENCE

Faclt. Our faculty members are workplace-based andexperience-driven management practitioners occupying senior executivepositions in their respective organizations or entrepreneurs managing theirown businesses.

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Prorams ad Corse Offers.The AGSB addresses the needfor management and business education of individuals and institutional

clients, from both the private and public sectors. The AGSB assesses

and denes the training needs and designs the most appropriate programsand course offerings to meet these needs. The customizing of coursesprovides the strength and relevance of the programs and offerings ofthe AGSB.

Teac Metods ad Resorces. The teaching methods

employed in the courses, seminars, and workshops are imbued with the

following elements:

Bias for research and critical thinking Human resource focus and orientation

Information technology-driven

AGSB invests in teaching and learning resources, such as computersand Internet services, state-of-the-art audiovisual equipment, up-to-date

teaching materials, both local and foreign case materials, and particularlycases prepared and submitted by our faculty.

The AGSB uses the adult learner methodology of facilitativelearning wherein both students and faculty are simultaneously teachers

and students who leverage their practical experiences in an interactivemanner. Through this methodology, the theories and concepts learned

are immediately applied, validated, improved, and enhanced in the real

business setting and complementarily, practical insights and knowledge ofpractitioners are brought into the classroom for improved learning.

Worplace-based ad Experece-dre Pedao.Theory

and practice come together naturally at the AGSB. Theories and principlesare enlivened by being situated in the concrete management experiencesof the professors. At the same time, the work experience of the students

are better understood and made more meaningful when contextualized

within management theories and principles.

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Tecolo-dre.Todays society is essentially an information-driven society. The AGSB emphasizes both information as an asset andthe technology that is made available to access, process, and utilize

this information.


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PA RT IITHE ATENEO-REGIS MBA PROGRAM

A. Distinctive Features

1. Partnership between Ateneo de Manila University

and Regis University

Ateneo de Manila University and Regis University, arecognized Center for Adult Learning in Denver, Colorado, inthe United States, entered into a Program Development andLicense Agreement in October 1997. Under the agreement, the

two Jesuit institutions, through the Ateneo Graduate School ofBusiness and Regis Universitys International Studies Programand its Graduate School of Business, committed to develop an

MBA program designed specically for adult learners.

2. Student-Centered Learning

The program is student-centered rather than professor-dependent. Although the professor may still deliver lectures,his facilitation skills are essential to bring out the experiences

of his adult students. For this reason, individuals undergo afaculty assessment process to determine qualication to teachin the Regis program.


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B. The Ateneo-Regis MBA Program Curriculum

1. General Description

a. The Ateneo-Regis MBA Program is a non-thesis

program designed for senior managers and executives

whose corporate responsibilities limit their time for

pursuing graduate degrees and are thus compelled to

complete the program as quickly as possible through

accelerated methods. The program is also designed for

senior practitioners whose learning styles and outcomesare achieved through their own direct participation in

learning activities without too much classroom interface.

b. Each term of the Ateneo-Regis MBA Program lasts

for eight (8) weeks. Each course meets once a week for

four (4) hours from 6:00pm to 10:00pm. The maximum

number of students per class is twenty-ve (25).

c. The regular load is one (1) subject per term, but a

maximum of two (2) courses is allowed.

d. The program can be completed in two (2) years and

two (2) terms if one (1) course is taken per term. Iftwo (2) courses are taken per term, the program can be

completed in fourteen (14) months, or one (1) year and

one (1) term.

e. The Ateneo-Regis MBA Program consists of the

following courses:

Core Course 33 units

Electives 6 units

Integrating Course 3 units

Total 42 units


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f. Each course has a detailed learning guide (module) for

the entire course, as well as for every class meeting. The

module serves as the road map for both the students and

their professors. Each meeting has a well-dened goaland objective. The reading materials and cases for each

session are provided prior to the start of the classes.

Thus, on the rst day of the class, students are expected

to have read the reading assignments and to be ready for

discussion.

2. Proram Deler: Facltato ad StdetParticipation

The curriculum for the Ateneo-Regis MBA Programincludes analytical learning through time intensive coursesdesigned specically for working adults. The design of thecourses recognizes that adults learn most effectively and mostrapidly through a process of self-learning, bringing both lifeand work experiences that can be a learning resource for the

other students in the class.

Self-learning occurs before class so that each participantcan contribute in a meaningful way to group discussions and be

an effective resource in shared-learning. Shared-learning occursin the classroom, where each participant learns from the lifeand professional experiences of others.

Each adult learner must be a participant, with the secondary

responsibility for the learning of others through sharing. Theprincipal responsibility of the facilitator is to assist in the

learning process, not to teach the technical content of thecourse. The facilitator is a technical expert in the eld and willanswer questions beyond the competence of the participants,but the primary responsibility for learning belongs to the

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student. Ordinarily, the facilitator will not lecture for extended

periods of time.

At rst, students may feel they dont have much experiencethey can share in the curricular area. However, as the courseprogresses most students are delighted to discover that theyhave more relevant experiences than they rst thought.

The level of learning to meet the learning objectives of thecourses is quite high. Students will need to think at the creating

and evaluating levels. They operate at the evaluation level whenthey form judgments and assessments by combining their own

medley of experiences and learning with disparate conictingand complex facts. They operate at the creating level when theyoriginate, integrate, and combine ideas into a product plan, orproposal that is new. They will nd that all elements of thesecourses will focus on the learning outcome primarily at thecreating and evaluating level.

3. Core Courses

COURSE CODE UNITS

Management Dynamics TSMANDYN 3

Managerial Accounting TSMANACC 3

Quantitative Methodsfor Managers TSQUANTI 3

Leadership TSLEADER 3

Ethics TSETHICS 3

Management Concepts

for Information Technology TSINFOTE 3

Economics for Managers TSECOMAN 3

Human Resource Management TSHUMRES 3

Financial Management TSFINMAN 3Operations Management TSOPEMAN 3

Marketing Management TSMARKMA 3


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4. Electives

COURSE CODE UNITS

Business Improvement

Solutions TSBUSSOL 3Demand Management TSDEMMAN 3

Economic Development TSECODEV 3

Electronic Commerce TSE-COMM 3

Entrepreneurship TSENTREP 3

Financial Analysis

for Decision-Making TSFINDEM 3

Financial Engineering TSFINENG 3

Global Market Analysisand International Trade TSGLOBMA 3

High Performance Team TSHPTEAM 3

Investment Analysis

and Portfolio Management TSINVEMA 3

Law in the Business

Environment TSLAWBUS 3

Leading Organizational Change TSLEADOC 3

Marketing Communications TSMARCOM 3Power, Culture and Leadership TSPCLEAD 3

Project Management TSPROJMA 3

Lean Six Sigma TS6SIGMA 3

Quality Management Systems TSQUAMAN 3

Supply Chain Management TSSUPMAN 3

5. Integrating Course

COURSE CODE UNITS

Strategic Management TSSTRAMA 3


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C. The Ateneo-Regis MBA Program

D. Course Descriptions

1. Core Courses

MANAGEMENT DYNAMICS (TSMANDYN)

The course is an introduction to management in anorganization. It reviews the critical issues and concepts inthe management functions of planning, organizing, leadingand controlling. The role of organizations in relation to theirexternal environment including social responsibility and its role

in nation-building is discussed.

MANAGERIAL ACCOUNTING AND CONTROL

(TSMANACC)

The course explores the uses of accounting for effective

management and decision-making and discusses the basicconcepts of controllership as they relate to management


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information needs for planning and control. The topics includea review of nancial accounting processes and techniques,analysis of nancial statements, cost concepts, methods and

systems, the use and analysis of cost data for decision-making,evaluation of performance, responsibility accounting, short-and long-term managerial decisions, capital budgeting, andbasic concepts of controllership. Emphasis is given to decision-making, its ethical implications, and its impact on business andnational development.

QuAnTiTATivE METhODS FOR MAnAgERS(TSQUANTI)

The course is a study of quantitative methods used toenhance or improve the management of business and itsdecision-making processes. Topics include mathematicalmodeling, linear programming, probability, decision theory,

inventory management, queuing theory, monte-carlo simulationtechniques, PERT/CPM, and forecasting methods.

LEADERSHIP (TSLEADER)

The course is an introduction to the foundations of

leadership, i.e., identity and mission.

It draws from both the theory and practice of leadership,

as well as psychology and spirituality. The Jesuit tradition andIgnatian values in leadership shall be the guiding frameworkof the course. The course includes an exploration of key

leadership concepts with the student undergoing exercises onself-awareness, self-mastery, and discernment of mission.


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BUSINESS ETHICS (TSETHICS)

The course will discuss the foundations of ethics in generaland business ethics in particular. It will attempt to help students

critically examine moral values and principles. The course will

help students understand how moral character is developed.

It aims to improve their ethical decision-making by presenting

a model for ethical reasoning to analyze dilemmas involvingemployee relations, employee-organization relations andcorporation-employee, corporation-community relations.

MAnAgEMEnT COnCEPTS FOR inFORMATiOn

TEChnOLOgy (TSinFOTE)

The course presents management concepts that lead to anunderstanding of information technology and its role withinthe enterprise, as well as in building the nation. It includes

enhancing awareness of the digital and economic dividewithin a nation and how a business performs its economic

activities while at the same time investing in marginalizedsectors/ communities. Building consensus among businessand technology professionals using modern approaches tostrategic planning, business process re-engineering and systemsdevelopment are discussed, highlighting the ethical and legalprinciples that impact this environment.

ECOnOMiCS FOR MAnAgERS (TSECOMAn)

The course provides a working knowledge of Economics, the

social science that deals with the optimal use of scarce material

resources to maximize the satisfaction of human materialneeds and wants. It consists of two parts: Microeconomics,focusing on the use of the analytical tools and techniques toenable managers of an enterprise to make sound decisions


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that maximize the productivity of scarce organizationalresources and the attainment of organizational goals; and

Macroeconomics with a business perspective, focusing on basic

concepts and models concerning the nature and workings ofa modern free-enterprise, market-based economy, particularlythe key variables that affect the business environment, both

national and global.

HUMAN RESOURCES MANAGEMENT (TSHUMRES)

The course emphasizes the alignment of Human ResourceManagement practices and programs with the goals andstrategies and values of the organization. It presents tools foranalyzing strategic alignment and provides a fresh perspectiveon the role of HR and its function as change agent, and howin partnership with top management, one of the most critical

sources of sustainable competitive advantage - an organizationwhose design, culture, and people are aligned with strategy and

values - can be built.

FinAnCiAL MAnAgEMEnT (TSFinMAn)

The course deals with the application of contemporary

nance theory to the solution of management problems,focusing on policy formulation and decision-making underuncertainty. Critical evaluation of concepts is emphasized to

assess their usefulness in practical business situations. Problem-solving methodology is used to illustrate the theories and toolsin nancial decision-making, including the use of computersas an analysis tool. It tackles the ethical issues and dilemmas


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faced by the nance manager in his day-to-day work and howthese are resolved using an ethical decision analysis framework.The course discusses the implications of nancial management

decisions in the life of the enterprise and how such impact thenational economy.

OPERATIONS MANAGEMENT (TSOPEMAN)

The course is a study of specic Operations Management(OM) philosophies, concepts, trends, tools, and techniques

to highlight the importance of OM in a manufacturing andservice organization. It focuses on strategic and tactical issuescovering quality management, process management, and supplychain management, among others. While it provides studentswith technical and quantitative tools, it focuses more on the

managerial aspects of operations, as well as on the social andethical implications of OM decisions.

MARKETING MANAGEMENT (TSMARKMA)

The course provides training on the fundamental conceptsand practices of Marketing in the context of the new economy.It focuses on the formulation and implementation of marketing

strategies in the areas of research, products and services,pricing, distribution, advertising and promotion, marketanalysis, alternative approaches to competition, brand building,and revenue-generating activities. It provides an understandingof administrative processes in which Marketing plays a centralrole in demand creation and customer satisfaction.


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2. Electives

BUSINESS IMPROVEMENT SOLUTIONS (TSBUSSOL)

The course provides a comprehensive exposure to

various business improvement tools and methodologies, inboth the manufacturing and service sectors, to strengthen thestudents foundational understanding of business processes,particularly the value-adding aspects of operations. Thecourse provides an in-depth appreciation of emerging

applications, tools, and techniques used by successfulcompanies engaged in manufacturing and service operations,while emphasizing the ethical and social implications of all

business improvement solutions.

DEMAND MANAGEMENT (TSDEMMAN)

The course provides the knowledge and skills that willtranslate internal customer demand, or user demand, into

realistic and cost-effective product specications that will inturn facilitate the manufacture and purchase of the product.

The course introduces techniques, such as Value Engineering,Value Analysis, and Forecasting.

ELECTRONIC COMMERCE (TSE-COMM)

The course guides managers through the processes ofovercoming the fear of change and embracing the benetsof e-commerce for customers, employees, and shareholders.

It provides a complete introduction to the world of

electronic commerce, including technical and business topics.Implementation strategies are analyzed, using examples of bothsuccessful and unsuccessful implementations.


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ECONOMIC DEVELOPMENT (TSECODEV)

The course deals with the economics of long-term growth

and development. It focuses on areas and issues of policy-making that are likely to remain of primary concern in theefforts of underdeveloped and developing countries to achieveeconomic growth and development.

ENTREPRENEURSHIP (TSENTREP)

The course is designed to inspire and to encourageentrepreneurship, through the examination, discussion, andanalysis of contemporary entrepreneurs. It focuses on the

principles, concepts, and evaluation techniques used in assessingentrepreneurial capability, resource requirements, and risks for

increased likelihood of strategic success.

FinAnCiAL AnALySiS FOR DECiSiOn-MAking(TSFinDEM)

The course deals with the understanding and analysis ofnancial information for decision-making, with emphasison the critical analysis, diagnosis, and evaluation of nancial

information as applied in practical business situations. Problem-solving methodology is used to illustrate the theories and toolsin nancial decision-making, including the use of computers tohelp with the analysis.


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FinAnCiAL EnginEERing (TSFinEng)

The course deals with the basic concepts and the application

of the principles of nancial innovation, the process that seeksto adapt existing nancial instruments and processes or developnew ones to enable nancial market participants to cope moreeffectively with the nancial risks inherent in a changing world.It focuses on nancial engineering as a tool to interrelate theareas of planning, organization, administration and control

of company affairs; nancial instruments, institutions, and

techniques that have evolved over time; new developmentsand approaches to asset and liability management; andthe application of innovative tools in risk management inresponse to current issues and developments in Philippine and

international nancial markets.

GLOBAL MARKET ANALYSIS AND INTERNATIONAL

TRADE (TSGLOBMA)

The course presents the challenges of marketing goods andservices to foreign markets. The cultural, political, geographic,

technological, and economic inuences on internationalmarketing will be discussed. It will also cover international

market research and the application of the four Ps in aninternational setting.

high PERFORMAnCE AnD TEAM DEvELOPMEnT

(TSHPTEAM)

The course focuses on teams in the workplace. Major topics

include the appropriate use of teams, development stagesof high performance, membership diversity, relationships toorganizational culture and leadership, and managing differences.


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invESTMEnT AnALySiS AnD PORTFOLiO

MANAGEMENT (TSINVEMA)

The course deals with the application of the principles ofinvestment analysis and portfolio management of corporateand personal nances. The steps and procedures involved in the

investment process are discussed and simulated by the students

to provide them the skills of creating their own corporate orpersonal investment portfolios. Risk and return managementstrategies are discussed and analyzed as they apply, not only

to global investment setting, but also, to specic investmentsituations in the Philippines.

LAW in BuSinESS EnviROnMEnT (TSLAWBuS)

The course introduces the leaner to the various laws that

are relevant in the business environment. A wide range of law

subjects from Contracts. Credit Transactions to Corporate

Governance will be studied. The course is intended to equipthe student with an understanding of how business decisionsand operations are directly inuenced by law.

LEADING ORGANIZATIONAL CHANGE (TSLEADOC)

The course explores the dynamics of organizational change

as well as models of organizational development in the businessmanagement context. Various concepts will be learned includingthe forces and the conditions behind organizational change,the types and levels of change, the resistance to change and theconstructive strategies necessary to manage the uncertainties

of change in organizations. Emphasis is given on self-masteryand in developing traits of effective leadership.


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LEAN SIX SIGMA (TS6SIGMA)

The course focuses on the lean six sigma projects, and thespecic methodologies, tools, and techniques for their evaluation

and implementation in companies and organizations. It makesuse of a ten (10) step solution process in implementing projectsin both service and manufacturing organizations.

MARKETING COMMUNICATION (TSMARCOM)

The course provides a deeper analysis of the vital links of

the message chain - the Marketers (who sell the products orservices), the Providers (creative, service, and media rms), and

the Sellers (eld, retail, and ofce sales personnel). Studentswill be given the opportunity to take a direct hand in creatingvarious communication tasks that contribute toward the

successful implementation of the Promotion Program.

POWER. CuLTuRE AnD LEADERShiP (TSPCLEAD)

The course focuses on three areas of human behavior:

power, culture and leadership that are critical to effective

management in a global environment.

PROJECT MANAGEMENT (TSPROJMA)

The course provides the framework for managerial andleadership effectiveness leading to the acquisition of skills to

handle complex problems frequently encountered in projectmanagement. It involves the study and understanding of thecore processes for initiating, planning, executing, controlling,


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and closing projects under various circumstances. The courseincludes the human side of project leadership and its strategicperspectives as applied in various types of organizations.

QUALITY MANAGEMENT SYSTEMS (TSQUAMAN)

The course enables learners to analyze and apply variousquality management tools using the systems approach. Thecourse focuses on different quality management systems,from basic Total Quality Management to the more advancedEnvironmental Quality Management System, with emphasis

on structure, requirements, critical success factors, and itsimplementation procedures. Case studies highlight applicationsin different organizations involving quality and productivitymovements, their evolution, and implementation strategies.

SUPPLY CHAIN MANAGEMENT (TSSUPMAN)

The course covers the study of management philosophies,concepts, trends, tools, and techniques involved in the

integration of activities from the procurement of materialsand services to their transformation into intermediate goodsor nal products, and ultimately to their distribution anddelivery to customers. It deals with managerial processes

that span functional areas within individual rms and linkssuppliers, trading partners, distributors, and customers acrossorganizational boundaries. It considers logistics, technology,network design, and administration of supply chains from the

standpoint of business strategy and global competition.


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3. Integrating Course

STRATEGIC MANAGEMENT (TSSTRAMA)

The course is the capstone course for the MBA Program. Itinvolves the utilization of knowledge and skills acquired fromother MBA courses as well as their integration and applicationin the real world setting, following the strategic managementframework. The main areas covered include strategyformulation, strategy implementation, and strategy evaluation

and control. The framework is applicable to prot-orientedbusinesses, non-prot organizations, private enterprises, andgovernment entities.


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To qualify for the Ateneo-Regis MBA Program, a Filipino applicantmust have:1. A bachelors degree in any field from a recognized college

or university

2. An ofcial transcript of records from the college or university

3. A general undergraduate average of 85% or B or 2.0

4. Meaningful employment and work experience of at least ve

(5) years. Supervisory or managerial experience is required.Applicants without managerial experience but with more thanve (5) years of signicant work and professional experiencemay be admitted. Similarly, applicants with less than ve (5) yearswork experience, but who are currently occupying a managerial

position may also be admitted.

5. Satisfactory score in the entrance examination

6. Fully accomplished online application

PA RT IIIADMISSION REQUIREMENTS

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7. Three (3) recommendation

8. Interview as may be required by the Admission Committeefor Appeals.

To qualify for the Ateneo-Regis MBA Program, in addition to the

above-mentioned requirements, a foreign applicant must have:

1. Transcript of records or documents showing academicaccomplishments from the country of origin, translated into

English and authenticated by the Philippine Embassy or PhilippineConsular Ofce in the country of origin

2. Certicate of degree of equivalency from the education ministry

of the country of origin, where necessary and applicable

3. Working English prociency, both oral and written, and where

insufcient, be currently enrolled in an English prociency coursein the Philippines

4. Copy of passport

5. Approved student visa or if working in the Philippines, anemployment permit issued by the Philippine government

6. Police clearance from the country of origin or from the Philippinesif already having been in the country for at least sixty (60) days

7. Afdavit of support and nancial capacity

8. Alien Certicate of Registration

9. Certicate of Employment


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For any further inquiries, please contact

The RegistrarAteneo Graduate School of Business

Ateneo Professional Schools

#20 Rockwell Drive, Rockwell Center,

Makati City, 1220 Philippines

Trunk Line: 899-7691 to 95, local 2214 to 2217Direct Line/Telefax: 899-5548

E-mail: [email protected]

[email protected] [email protected]

[email protected] [email protected] [email protected]

Ateneo-regis Mba Program 2010updated

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