ATEM Media Kit 2015
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Transcript of ATEM Media Kit 2015
2015 MEDIA KITPRINT AND ONLINE
WWW.MRO-NETWORK.COM
For more than two decades, Aircraft Technology, Engineering & Maintenance (ATE&M) magazine has been one of the most respected authorities on the latest maintenance trends and manufacturing advances in the commercial aviation sector.
www.mro-network.com 1
For more than two decades, Aircraft Technology, Engineering & Maintenance (ATE&M) has been one of the most respected authorities on the latest maintenance trends and manufacturing advances in the commercial aviation sector. Renowned for presenting complex technical information in a clear and easy-to-read format, the magazine is published six times per year and timed for release before major industry events and distributed at all MRO Network exhibitions and conferences.
In 2015, MRO Network will once again host our prestigious ATE&M Awards, held to coincide with MRO Network’s European aviation aftermarket procurement exhibition – ap&m Europe. Held on May 27, 2015 in London, the awards will celebrate excellence in commercial aviation MRO. In 2014, there were more than 1,600 entries and 4,000 votes and the final award winners were selected by a distinguished panel of global judges and presented in front of 200 industry peers. Entries for the 2015 awards open in November 2014 with the shortlist to be announced in March 2015. For more information visit www.atemawards.com
What subjects are covered by ATE&M?With a newly revamped editorial team, ATE&M has updated the broad range of subjects covered in each issue, ensuring we continue to examine the latest trends in the commercial aircraft manufacturing and MRO sectors. ATE&M also contains a full round-up of major news stories, contract agreements, new product launches and people moves. The magazine is divided up into the following sections:
In addition, ATE&M provides a wide selection of insightful articles on the latest developments in IT for the aviation sector. And in a new section for 2015 we will be providing a comprehensive roundup of engine values.
INDUSTRY FOCUS Providing unique executive opinion interviews from the influential players in the MRO sector plus company and regional profiles.
TECHNOLOGY & INNOVATION A unique insight into the latest advances in aircraft design and manufacturing
ENGINEERING & MAINTENANCE A review and roundup of the latest in the maintenance, repair and overhaul market
Who receives ATE&M?• Airline maintenance, quality,
purchasing, technical and materials management professionals
• Original equipment manufacturers – airframe, engine and component
• Component management and distribution companies
• Ground support equipment manufacturers
• Airframe and component MRO providers
• Freighter conversion specialists
• Engine MRO providers
• IT related companies
• Leasing companies
• Consultants
www.mro-network.com2
Why should I advertise in ATE&M?Because staying up to date with developments in MRO is our readers’ number one reason for subscribing to ATE&M.
63 per cent of respondents to our 2014 reader survey said “staying up to date” was the main reason for reading the magazine, closely followed by “gaining insight into industry leaders views, new markets, new technologies and new suppliers”.
In today’s highly competitive and volatile business climate, it is vital to know that your advertising budget provides a real return-on-investment. In a crowded market of aviation-related magazines you need to be sure that the publications you select are reaching key decision-makers.
More than 80 per cent of those who responded to our latest readership survey confirmed that they were managers and 45 per cent at the senior management level.
With emerging markets defining the future of the commercial aviation industry you also need to ensure your products and capabilities are being promoted in a publication with a truly international circulation.
Only ATE&M magazine has a balanced circulation split between the USA and Europe (mature markets) and the rest of the world including the emerging markets of Asia Pacific and Latin America. You can be rest assured that your advertising will be seen by a fully global audience in ATE&M.
3 ATE&M has a BPA-qualified circulation of 10,000 and we have worked hard during 2014 to ensure we reach the right decision makers in all key segments of the commercial aviation industry.
3 ATE&M is also produced in digital (e-book) format and made available to visitors to our website and via iOS/ Android apps.
3 ATE&M has a proven long shelf life with high retention and bonus circulation at all MRO Network conferences and exhibitions and other leading industry trade shows and air shows.
3 ATE&M is the official publication of MRO Network and one of the most widely respected publications in the industry.
More than 50 per cent of our
readership survey
respondents
confirmed that they
are direct budget holders; and of
those 80 per cent had more than £100K to spend.
3www.mro-network.com
ADVERTISING:
Dean O’Reilly:Tel: +44 (0) 207 975 1671email: [email protected]
TOTAL BPA QUALIFIED CIRCULATION OF
MANAGEMENT RANK
GEOGRAPHIC REGIONS
COMPANY TYPE
EDITORIAL:
Sarah-Jayne RussellTel: +44 (0) 207 975 1677email: [email protected]
PRODUCTION:
Phil Hine Tel: +44 (0) 207 975 1664email: [email protected]
What are the circulation demographics for ATE&M?
Who should I contact?
10,000
(Source figures: Edition 127 December 2013/January 2014 )
MRO’s & Overhaul Bases / plus those allied to the field: 47%
Manufacturers: 7%
Airlines and Aviation Services 46%
North America 44%
Europe 34%
Middle East 4%
Central Asia 9%
Africa 4%
South & Central America & Caribbean 3%
Asia Pacific 2%
Senior Management
44%
Middle Management
32%
Non-Management
24%
133
136 135
134 December 2014/January 2015
June/July 2015April/May 2015
February/March 2015
www.mro-network.com4
EDITORIAL CALENDARIn each issue we also provide a round-up of the latest news, contracts, new products and personnel moves. Details of other editorial features such as company profiles and executive opinion interviews are available by request, shortly after the previous issue is published.
Aero Engines Americas
FOCUS ON:
• Futureaircraftdevelopment
• Parting-outaircraft
• Technicaltraining
• Enginenacelles
• Batteriesandchargers
• MitsubishiMRJprogramme
• Componentpoolingarrangements
• Fueltanksafetysystems
• Landinggearrepairandoverhaul
• MROapps
Paris Air Show
FOCUS ON:
• COMAC–programmeupdate
• Bettertogether?OEMandMROpartnerships
• Strategicapproachestomaintenanceplanning
• Biofuelsinpractice
• A320neoprogrammeupdate
• Aircraftsafetysystemsandsurvivalequipment
• PWC100/150families
• Freighterconversions
• Buildingleanersupplychains
• Theinternetofthings
Airline Engineering & Maintenance: Middle East • Engine Leasing, Trading & Finance • ap&m Europe
FOCUS ON:
• GlobalMROoutlook
• TrackingaircraftpostMH370
• REACHregulation–whatdoesitmeanforMROs?
• Tomorrow’shangar
• Nextgenerationairtrafficsystems
• Whataremetamaterials?
• Embraermaintenance&support
• MROfortheTrent700
• ChoosingtherightMROpackage
• E-trainingtools
ap&m Asia • Airline Engineering & Maintenance: Asia Pacific • ISTAT Americas • MRO Americas
FOCUS ON:
• Regionalfocus:Africa
• Cargoaircraft–neworold?
• CombattingFOD
• SukhoiSuperjetprogramme
• Developmentsinnon-destructivetesting
• Environmentalinnovation–CleanSkyachievements
• 757&767maintenance
• Managingsubcontractedservices
• Maintainingairsystems
• Partslocatingsystems
Ad Copy deadline: Friday November 28, 2014Publishing: Friday December 12, 2014
Ad Copy deadline: Friday May 8, 2015Publishing: Monday June 1, 2015
Ad Copy deadline: Friday March 27, 2015Publishing: Friday April 17, 2015
Ad Copy deadline: Friday January 30, 2015Publishing: Friday February 20, 2015
137
139
138 August/September 2015
December 2015/January 2016
October/November 2015
www.mro-network.com 5
Please note: All features contained within this editorial programme are
subject to possible change or omission. No part of this media information
kit can be reproduced or copied in any form, by any means. Copyright
1999-2015, OAG Aviation Publications Limited. © All rights reserved.
Airline Engineering & Maintenance: China & East Asia • Airline Engineering & Maintenance: North America • ACPC • ISTAT Europe
FOCUS ON:
• Regionalfocus:EasternEurope
• Aircraftmaintenancecycles
• Parisairshowroundup
• Developmentsintyres,wheelsandbrakes
• Trent1000programmeupdate
• Nextgenerationregionalaircraft
• A320familymaintenance
• Managingcomplianceinthehangar
• Defuelingandrefueling
• Recorddocumentationtools
Aero Engines Americas
FOCUS ON:
• MROin2020
• M&AintheMROmarket
• Regionalfocus:Russia&CIS
• Recyclingaircraft
• 3Dprintingincabinrefits
• Windowlessaircraft
• A350:ayearinoperation
• Attractingandkeepingskilledengineers
• WhatittakestobeawardedanSTC
• Developmentsinelectronicflightbags
Aero Engines Europe • ALTA & MRO Network Latin America & Caribbean Engineering & MRO Summit • Airline Engineering & Maintenance: Central & Eastern Europe • MRO Asia • MRO Europe • Dubai Air Show
FOCUS ON:
• PMAandDERpartsmarket
• Endoflifeoptionsforengines
• Regulatoryupdate–FAA&EASA
• A330neoprogrammeupdate
• LEAPprogrammeupdate
• Advancesinwingdesign
• 737maintenance
• Repairingcomposites
• Lightingandemergencylightingsystems
• OptimisingaircrafthealthmonitoringAd Copy deadline: Friday July 17, 2015Publishing: Friday August 7, 2015
Ad Copy deadline: Friday November 13, 2015Publishing: Friday December 4, 2015
Ad Copy deadline: Friday September 11, 2015Publishing: Friday October 2, 2015
www.mro-network.com6
Launched in 2007, The MRO Yearbook is the ideal source of reference for airlines, OEMs and MROs, containing features examining every aspect of commercial aviation maintenance alongside MRO Network’s updated global airframe heavy maintenance directory.
Each issue contains articles providing forecasts on the MRO market; outlining the latest trends in airframe, engine and component maintenance; sharing best practice in supply chain management and the latest developments in IT.
The MRO Yearbook is distributed in print to more than 6,000 key decision makers, working within airline engineering and maintenance departments, airframe, engine and component MROs, spare parts distributors and OEMs. It is also available for viewing as a digital publication.
The next MRO Yearbook (2016 edition) will be published in September 2015 and benefits from bonus distribution at MRO Network events throughout 2016.
Ad Copy deadline: Friday August 7, 2015
Publishing: Friday September 4, 2015
As a special promotion we are currently offering 20 per cent discount off advertising rates
from the 2015 rate card for new advertisement bookings for either yearbook which are
confirmed to us prior to December 2014.
www.mro-network.com 7
Ad Copy deadline: Friday October 9, 2015
Publishing: Friday November 13, 2015
Launched in 1995, The Engine Yearbook is a unique publication for the global aero-engine community. It is the reference book of choice for airlines, engine OEMs and engine aftermarket companies.
The Engine Yearbook is distributed in print to more than 6,000 aero-engine professionals worldwide. It is also available as a digital publication.
The Engine Yearbook examines every aspect of engine development, overhaul, leasing and specialist repairs. Articles are accompanied by comprehensive directory listings of the world’s leading engine/APU overhaul shops and specialist engine repair companies. In addition, The Engine Yearbook includes listings of every commercial airframe/ engine combination, for both turbofans and turboprops. The 2016 edition of The Engine Yearbook will be published in November 2015 and benefits from bonus distribution at relevant MRO Network events throughout 2016.
Advertising in the yearbooksIf your company has a particular airframe or engine MRO capability and you would like to get involved in the next edition, you can take advantage of one of our special advertorial and/or advertising opportunities:
OPTION (A) Traditional advertising, for rates see our rate card on the following pages.
OPTION (B) Three pages of editorial on the MRO subject of your choice / or two-page company profile with one full page ad at: £7,400 GBP / or $11,500 USD.
OPTION (C) Two pages of editorial on the MRO subject of your choice / or one-page company profile with one full page ad at: £5,400 GBP / or $9,500 USD.
Yearbook enquiriesFor advertising/advertorial requirements in our 2016 Yearbooks, please contact:
Dean O’Reilly:Tel: +44 (0) 207 975 1671email: [email protected]
For editorial enquiries please contact:
Sarah-Jayne RussellTel: +44 (0) 207 975 1677email: [email protected]
www.mro-network.com8
2015 print and advertising ratesIncorporating The Engine Yearbook and The MRO Yearbook
SPECIAL POSITIONS PREMIUM: 20 per cent on the published rate card applies to inside front cover double page spreads
The magazine trim size is 278mm (10.95”) high x 210mm (8.27”) wide. The live area is 258mm (10.16”) high x 186mm (7.32”) wide.
Custom size advert specifications will be notified at time of quotation.
NB *The dimensions given for Bleed Ads are inclusive of 3mm bleed on each edge.
Double Page ‘Bleed’*426mm x 284mm
Double Page ‘Non-Bleed’396mm x 258mm
Full Page ‘Bleed’*216mm x 284mm
Full Page‘Non-Bleed’
186mm x 258mm
1/2 Page Island122mm x 180mm
1/3 Page Island122mm x 126mm
1/3 Page Horiz.186mm x 82mm
1/4 Page Island90mm x 126mm
1/4 Page Horiz.186mm x 60mm
1/2 Page Horiz.186mm x 126mm
£ GBP $ USD
Number of insertions 1 2-3 4+ 1 2-3 4+
Double page spread £12,495 £10,621 £8,747 $21,242 $18,056 $14,869
Cover position (IFC, IBC, OBC)
£7,720 £6,562 £5,404 $13,124 $10,305 $8,487
Full page £6,775 £5,759 £4,743 $11,517 $9,789 $8,062
1/2 Page £4,775 £4,059 £3,343 $8,117 $6,899 $5,862
1/3 Page £2,852 £2,424 £1,996 $4,848 $4,121 $3,394
1/4 Page £2,595 £2,206 £1,817 $4,412 $3,750 $3,088
www.mro-network.com 9
High impact opportunitiesTo make a greater impact on our readers, we have a number of bespoke advertising opportunities for you which will enhance your brand exposure in our publications. This includes:
BARNDOOR COVERGot too much to say on one page or want something more dramatic than a double page spread? Then a barndoor cover may be the right solution for you. Barndoors are a fantastic creative platform, however, in order to protect the integrity of our publications, the format is strictly reserved for brands with the right fit for ATE&M, the Engine Yearbook and the MRO Yearbook.
Barndoor Cover Standard Run Standard Run
£ GBP $ USD
£11,224 $19,081
Finish specification: 278mm x 210mm portrait on 4 pages in 4 colour on 250gsm
BELLYBAND/SPREADMARKER A bellyband is wrapped around the entire publication for every reader to look at, remember and remove prior to reading. A spreadmarker is a great way to enhance an existing advertisement within the publication, wrapping around the covers and taped to the advertisement page.
Bellyband Standard Run Standard Run
£ GBP $ USD
£8,869 $15,077
Spreadmarker Standard Run Standard Run
£ GBP $ USD
£9,704 $16,497
Finish specification: 100mm x 570mm landscape in 4 colour on 130gsm
BOUND INSERTA bound insert is perfect for a larger presence than is created by a bellyband or spreadmarker and ideal for positioning near specific content or enhancing an existing advertisement. Design your own insert that is bound into the stitching of the publication seamlessly between sections to form a unique presence and a permanent part of the publication.
Bound Insert Standard Run Standard Run
£ GBP $ USD
£4,520 $7,684
Finish specification: 278mm x 210mm portrait in 4 colour on 150gsm
Note: All above options are subject to suitable lead time and prices may vary subject to quantity and time of year.
www.mro-network.com10
Digital campaign advertising opportunitiesMRO Network has a number of digital promotional opportunities available via our website, social media accounts (twitter and LinkedIn), dedicated email blasts and the MRO Network app.
£ GBP $ USD
Number of insertions 1 2-3 4+ 1 2-3 4+
Dedicated email blast £4,500 $7,600
Website Top Banner £5,000 £4,000 £3,000 $8,500 $6,800 $5,100
Website MPU Banner 1 (600 x 100)
£4,500 £3,500 £2,000 $7,650 $5,950 $3,400
Website MPU Banner 2 (300 x 250)
£2,000 £1,750 £1,000 $3,400 $2,975 $1,700
MRO Network App MPU
£600 per month (6 months min) $1,020 per month (6 months min)
Social media - Twitter campaign (10 tweets)
£1,500 $2,550
Social media - LinkedIn (five forum discussions)
£2,000 $3,400
www.mro-network.com 11
Our MRO Network daily e-newsletter is the effective, low-cost way of reaching customers online. The e-newsletter is distributed to around 13,000 professionals every working day and is the ideal tool for promoting your organisation, either as a stand-alone advertisement or linked to a wider, integrated communications campaign.
We employ a specialist email system to distribute the e-newsletter, plus we use a professional monitoring company to track click-through rates and analyse key statistics such as open rates.
Dimensions (px) £ GBP $ USD
Position A 600X100 £5,105 $8,678
Position B 120X60 £1,630 $2,771
Position C 120X300 £1,860 $3,162
Position D 468X80 £1,860 $3,162
Position E 468X80 £1,860 $3,162
Position F 120X400 £2,495 $4,242
Position G 120X300 £1,860 $3,162
Position H 468X80 £1,860 $3,162
Position I 468X80 £1,860 $3,162
Specifications for advertsFormat for newsletter adverts: GIF (animated), jpg (static). Maximum file size: 40kb. Recommended maximum animation length: 15 seconds (includes multiple loops).
Linked URLS• Mustlinktoactivewebpage(notavideo,document,
or other file).• Advertlinksmustlinktoapagewithcontent
relevant to advert.• Landingpagemustnotgeneratepop-uporpop-
under windows.• Pleasenotewecannotrunthird-partyJavascript-
based tracking systems.
Please include the active url to which the banner is directed to with all copy.Send banner artwork copy to: [email protected]
A
D
H
B
C
F
G
E
IAdvertising rates start from as little as £1,860 GBP / $3,162 USD per month for a mini skyscraper banner advertisement. We can also offer mid-editorial horizontal banner ads at only £1,860 GBP / $3,162 USD per month. If you already do print advertising with us, talk to us about integrating online advertising into your overall media campaign for maximum effect.
For sales and campaign planning enquiries, please contact:
Dean O’ReillyT: +44 (0) 207 975 1671E: [email protected]
ADVERTISING:
Dean O’Reilly:Tel: +44 (0) 207 975 1671email: [email protected]
EDITORIAL:
Sarah-Jayne RussellTel: +44 (0) 207 975 1677email: [email protected]
PRODUCTION:
Phil Hine Tel: +44 (0) 207 975 1664email: [email protected]
Contact us
WWW.MRO-NETWORK.COM