At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
29
ADVANCING NEW MEDIA ADVANCING NEW MEDIA
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Transcript of At Play, Advancing New Media, Allan Kent, Saatchi and Saatchi
ADVANCING NEW MEDIAADVANCING NEW MEDIA
The remix is the very nature of the digital
William Gibson
Wired Magazine
July 2005
The days of making funny things that may or may not have an effect on the client's business are ending.
Jeff BenjaminInteractive Creative Director
Crispin Porter + BoguskyMarch 2008
Solve something
Involve people
Enable people
Allow people to participate
Deliver value
THANK YOU!THANK YOU!