9/9/20081 Imagine the Possibilities Prepared for Liquid CGI Creators of World-Class...

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Imagine the PossibilitiesImagine the Possibilities

Prepared for Liquid CGIPrepared for Liquid CGI

Creators of World-Class Creators of World-Class Computer-Generated ImageryComputer-Generated Imagery

Presented to Saatchi & SaatchiPresented to Saatchi & Saatchi

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Market AnalysisMarket Analysis

After researching the market, we identified a significant need After researching the market, we identified a significant need for CGI services in the NY-Metro area.for CGI services in the NY-Metro area.

Very few local shops offered CGI services, and the ones that Very few local shops offered CGI services, and the ones that did were actually middlemen brokering the work to outside did were actually middlemen brokering the work to outside vendors.vendors.

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About Liquid CGIAbout Liquid CGI

Liquid CGI was formed to offer world-class, color-managed CGI Liquid CGI was formed to offer world-class, color-managed CGI in-house, ensuring full control over quality and workflow. in-house, ensuring full control over quality and workflow.

We are an edgy boutique shop located in midtown Manhattan, We are an edgy boutique shop located in midtown Manhattan, led by experts in high-end retouching, photography, color led by experts in high-end retouching, photography, color management, printing and physics. management, printing and physics.

Our goal is to achieve brand-defining impact with intriguing Our goal is to achieve brand-defining impact with intriguing special special effects traditional photography cannot always capture.effects traditional photography cannot always capture.

Though smaller than overseas competitors, our full-service facility Though smaller than overseas competitors, our full-service facility

excels in creativity, quality and innovation.excels in creativity, quality and innovation.

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Key ContactsKey Contacts

Rob Bender, Partner & CTORob Bender, Partner & [email protected]@liquidcgi.com212.679.4334 x218 212.679.4334 x218

Jim Roggio, Partner & VP SalesJim Roggio, Partner & VP [email protected]@liquidcgi.com212.679.4334 x213 212.679.4334 x213

Raymond Ng, Partner & Creative Raymond Ng, Partner & Creative [email protected]@liquidcgi.com212.679.4334 x214212.679.4334 x214

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Our ServicesOur Services

Creative Advertising ImageryCreative Advertising Imagery

Product Photography Product Photography

Special Effect Simulation PhotographySpecial Effect Simulation Photography

Technical IllustrationsTechnical Illustrations

Virtual EnvironmentsVirtual Environments

High-End RetouchingHigh-End Retouching

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Industries ServedIndustries Served

AdvertisingAdvertising

Beauty & Fashion Beauty & Fashion

Consumer Goods Consumer Goods

Graphic Arts & PhotographyGraphic Arts & Photography

Healthcare & PharmaceuticalHealthcare & Pharmaceutical

Industrial DesignIndustrial Design

Publishing Publishing

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Agency ClienteleAgency Clientele

Berlin CameronBerlin Cameron

BBDOBBDO

Cline Davis & MannCline Davis & Mann

ConcentrixConcentrix

Draft FCBDraft FCB

Ogilvy & Mather WorldwideOgilvy & Mather Worldwide

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The Benefits of CGIThe Benefits of CGI

Create images and special effects not possible with any other Create images and special effects not possible with any other technology.technology.

Generate all the physical details and lighting precision of a live Generate all the physical details and lighting precision of a live photo, without the need for expensive sets or props. photo, without the need for expensive sets or props.

Conveniently access and modify common digital assets from Conveniently access and modify common digital assets from your own image library. your own image library.

Simulate high-speed liquid photography, weather systems, or Simulate high-speed liquid photography, weather systems, or any virtual background.any virtual background.

Freedom, flexibility and feasibility to create without bounds. Freedom, flexibility and feasibility to create without bounds.

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The Process: The Process: Wireframe ModelWireframe Model

A wireframe is a visual A wireframe is a visual presentation presentation of an object used in 3D computer of an object used in 3D computer graphics.graphics.

It allows us to see the underlying It allows us to see the underlying design structure of a 3D model. design structure of a 3D model.

Once created, wireframe models Once created, wireframe models can be manipulated to change can be manipulated to change shape, size, proportions and shape, size, proportions and surface textures. surface textures.

We can quickly review changes or We can quickly review changes or rotate the object to new desired rotate the object to new desired views.views.

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The Process: The Process: Texture-Mapping & Texture-Mapping & LightingLighting

Texture-mapping wraps texture Texture-mapping wraps texture around the wireframe to simulate around the wireframe to simulate the desired material and finish. the desired material and finish.

Lighting simulates illumination, Lighting simulates illumination, shading, translucency, reflection, shading, translucency, reflection, refraction and shadows to make refraction and shadows to make the model appear photorealistic.the model appear photorealistic.

Any desired lighting condition or Any desired lighting condition or specially lit environment may be specially lit environment may be created with CGI technology.created with CGI technology.

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The Process: The Process: Scene Layout & Scene Layout & RenderingRendering

Scene layout positions the Scene layout positions the object in relationship to the object in relationship to the point-of-view, similar to a point-of-view, similar to a photograph. photograph.

Simulations such as Simulations such as perspective distortion and perspective distortion and focal distance are controlled focal distance are controlled by the software.by the software.

Images can be rendered in Images can be rendered in low and high resolution, or as low and high resolution, or as a series of frames to create a series of frames to create an animated sequence.an animated sequence.

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PortfolioPortfolio

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Major League Baseball/Bank of America: Major League Baseball/Bank of America: BBDOBBDO

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Castrol: Ogilvy & Mather WorldwideCastrol: Ogilvy & Mather Worldwide

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Vitamin Water: Berlin CameronVitamin Water: Berlin Cameron

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Chromatography Machine: Cline Chromatography Machine: Cline Davis & MannDavis & Mann

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Self Promotion: Liquid CGISelf Promotion: Liquid CGI

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Contact UsContact Us

Liquid CGILiquid CGI1001 Avenue of the Americas1001 Avenue of the Americas

5th Floor5th FloorNew York, NY 10018New York, NY 10018

P: 212.679.3145P: 212.679.3145F: 212.679.6303F: 212.679.6303

[email protected] • [email protected] • www.liquidcgi.com

9/9/20081 Imagine the Possibilities Prepared for Liquid CGI Creators of World-Class...

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