ASTD Presentation Cegos May11

8/6/2019 ASTD Presentation Cegos May11

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An Analysis of L&D trends from Europe

What are the Learner and Non-Learner populationstelling us about how they wish to be trained and

developed?And how that compares to the perception of learning professionals

Document: Cegos, 2011

Presented by:Jeremy BLAINDirector, Cegos Grouphttp://uk.linkedin.com/in/je

remyblain

M110
http://uk.linkedin.com/in/jeremyblainhttp://uk.linkedin.com/in/jeremyblainhttp://uk.linkedin.com/in/jeremyblainhttp://uk.linkedin.com/in/jeremyblain


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Cegos Group

Initial thoughts

Cegos 2011 European survey: Training Today, Training TomorrowLive polling and discussion to compare learner / non learner surveyoutputs with learning professionals.

Conclusions

For our presentation today


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3CEGOS GROUP

200 000 people trained each year

1200+ employees

More than 80 years of experience with HR, L&D and learners everywhereOver $240 Million USD in 2010

Catalogue of all the Must Have

professional development topics

$28M+ R&D over the past 4 years

28 offices, 50 countries, over 14 languages
http://www.cegos.com/en-us/Pages/CegosHome.aspxhttp://www.elearning-cegos.com/


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A hangover from the economic crisis.

but there are green shoots of recovery..

2010 saw an increase in perhead training spend of 2%

(US) still well behind 2007levels

Blended learning initiativesand coaching are main

beneficiaries of training spend(2010 and into 2011)

Sources: Bersin industry report 2010, Cegos management report 2010, Cegos learning survey 2011

Technology enabled L&D continuesto increase, but uptake is notconsistent across companies,geographies or generations

10% increase in spend onlearning tools and

technologies in US (Bersin,2010 review)

Increase in sourcing of fullservice provision LearningPlatforms / Learning Centers

+ content

1 in 4 UK companies areallocating 30% or more of their

available training budget tolearning technologies compared

to one in 10 in 2008.


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Generations impacted by increased levels of Globalisation,Mobilisation & Technology a changing workforce implies aneed for changing solutions

Traditionalists

1925-1945

Value logic anddiscipline, stability,want a legacy

Baby Boomers

1946-1963

Idealistic,competitive,questions authority,

dislikes change,recognition, stellar

career

Generation X

1964-1980

Work/life balance,career portability,flexible, someanxiety, dislike

micromanagement

Generation Y /Millenials

1980-2000s

Value diversity,technologically

superior, change,want meaningful

work

50% of

workforcein


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What is happening now in the Learnercommunity itself?

Researching employees / managers who have received training anddevelopment, and those who have received none within last 3 years


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30%

20%

15%

10%

5%

0%

25%

50%

40%

30%

20%

10%

0%

Survey sample

Age category

17% 17%

14%

26%25%

lessthan25

25-34years

35-44years

45-54years

Morethan55

48%

Professional category

EmployedWorker

Respondent Characteristics

The Cegos Observatory carried out this major European survey during January/February 20112,542 employees were surveyed in UK, France, Italy, Spain, Germany (around 500 peopleper country) representing a cross section of generational learners and non learners

45 key questions aimed at the learner / non-learner population ONLY

This presentation concentrates on 11 important questions / outputs*

ExecutiveWorkers

52%

*The white paper is in depth covering all major points


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Part 1:Todays training

practices (trained

employees)


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10Amount of training the average trainedemployee received last year

9h

13h

7h6h

10h

Question asked only of employees trained

Shows impact of budgets, legislationand preferred training methods

12.8h

Source:Bersin

Source: Cegos


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11Domain focus for training courses inEurope


2010 figures in brackets

Source: Cegos, 2011


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TOP 3 des domaines de formation par pays (pour les forms) :

28% Techniques mtier

15% Techniques produits, services de l'entreprise

13% Efficacit professionnelle, Communication, Langues


16% Efficacit professionnelle, Communication, Langues12% Techniques produits, services de l'entreprise



14% RH, Management, Leadership, mgt de projet



14% Gestion, finances, achats, logistique, qse



Domain focus for training courses inEurope

Top 3 training areas by country:

Job related technical skills





Company products & services

Company products & services

Professional efficiency, communication, languages





HR, leadership, project management

Management, finances, purchasing, logistics, QSE


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TOP3

36% : HR Director/Training Manager18%: Staff representatives

47% 55% 42%

Manager

Colleagues Corporateintranet


The most popular sources of informationemployees use to find out aboutprofessional training

Source: Cegos, 2011


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14Sources of information abouttraining...

TOP 3 des sources d'information par pays (pour les forms) :

67% Votre manager

53% Vos collgues

48% L'intranet de l'entreprise

55% Votre manager

49% Vos collgues40% La DRH ou le RF

56% Votre manager

48% Vos collgues


45% Votre manager41% Vos collgues


54% Votre manager

45% Vos collgues


Chiffres 2011

Les rsultats sont les plus levs des 5

pays

C'est le seul pays avec la DRH/RF fait

partie du top 3

Chiffre trs fort sur les organismes

(explication : agence pour l'emploi)

Les syndicats sont plus prsents que

ds les autres pays (explication :

systme de collecte des fonds)

Dans la moyenne des 5 pays

interrogs

Top 3 sources of information about training by country:

Corporate intranet

Corporate intranet

Manager

Corporate intranet

Corporate intranet

Colleagues

Colleagues

Colleagues

Manager

Colleagues

Manager

HR Director/Training ManagerColleagues

Manager

Manager


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0% 20% 40% 60% 80% 100%

Mixed/blended training including face-to-faceand long distance learning

Classroom training

Coaching/mentoring

On line long distance training(e-Learning, video training, virtual)

91%(92%)

44%(42%)

43%(35%)

37%(31%)

Modes of learning used by employees inEurope


2010 figures in brackets

Source: Cegos, 2011


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Mixed/blended

Classroom

Coaching/mentoring

E-learning

60%40%30%20%10%0% 50% 100%90%80%70%

47%

94%

49%

51%

46%

94%

48%

53%

33%

82%

35%

54%

36%

92%

57%

36%

23%

96%

28%

24%


Modes of learning used by employees inEurope

Source: Cegos, 2011


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18Different forms of learning are being embracedthroughout this surveyed learning population

New generation of learners (Gen Y) demand moreface-to-face development than their counterparts

E-learning use decreases with age

Blended learning is equally well received among all learnersregardless of age it is a personalised blend that is the mostimportant need

Majority of the surveyed population were infavour of and enjoyed on-the-job coaching

Employees and staff have a lower expectation of e-learningthan supervisor and management levels


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19Modes of distance learning Europeanemployees are using

46%e-learning modules

33%Virtual Classes / Webbased training

24%Serious games

21%Mobile learning

Younger employees and supervisor / management levels have the most access tothese methods.

It is themedium sizedEuropean organisations driving the use of these tools

Question asked only of employees trained Source: Cegos, 2011


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20Collaborative tools used by employees inthe last three years

33% C

22% Wiki

21% Blog

20% Forum

14% Podcast

Yes59%


Videoconference

Source: Cegos, 2011


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21Preferred durations for the different trainingmodes

1 day2 days

3 days4 days5 days or more

27%

15 min30 min

45 min1 hourMore than 1 hour

28%

30 min1 hour

1h300.5 daysMore than 0.5 days

37%

27%

2 days1 day2/3 days2/3 days1/3 days

30min/1h30min/1h30min/1h15/30min/1h30min

1h1h30min/1h30min/1h30min/1h

Face-to-face E-learning Video / web conference

Source: Cegos, 2011


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Part 3:

What about the

untrainedemployees?


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23Is there apathy towards trainingamongst the untrained?

of untrained employees do not know why they

have not had training in the last 3 years

of untrained employees have not asked for training inthe last 3 years

24%

89%

Source: Cegos, 2011

Trained employees are more committed to


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Trained employees are more committed totraining outside working hours and are morewilling to part fund it than untrained staff

Beneficiary Non-Beneficiary

Train outside working hours

Average : 79%Average : 63%

79%

73%

82%

75%

83%

63%

80%

54%

69%

57%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

IT SP GE U.K. FR

71%

35%

63%

40%

67%

30%

56%

28%

45%

19%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

IT SP GE U.K. FR

Beneficiary Non-Beneficiary

Contribute financially

Average : 61% Average : 31%Source: Cegos, 2011


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Part 4:What are theexpectations for this

year and beyond?


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NOW is the time for Learning Professionals to


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NOW is the time for Learning Professionals tocollaborate, advise and manage the mostappropriate mix for their LearningPopulations.

Employees turn to their manager for information about training but to expertcoaches/tutors for the training itself

Do managers need more training? Is L&D being bypassed? What can L&D doto gain greater visibility?

There are key differences in attitudes towards training between the trainedand the untrained and the different generations in the workforce

Collaborate across generations, cultures, borders > personalise with controls

Become more inclusive post economic crisis > seize the potential

The future is becoming clearer....and simpler in some ways.....

Rapid uptake of smart-phone and tablet computing is driving mobile learningand serious games which are set to have a major impact in the short term (seeCegos White Paper)

Not a fad, not a replacement, but contributors to a complete learning provision

portfolio in line with the needs and wants of the Learning population


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31Thank you for your participation andcontributions

Presented by Cegos for the ASTD learning community

Connect with me and download the detailed expert paper based on thispresentation: www.cegos.com & http://uk.linkedin.com/in/jeremyblain

Follow me: http://twitter.com/learntheplanet

Download additional research data from Europe: www.cegos.com
http://www.cegos.com/http://uk.linkedin.com/in/jeremyblainhttp://twitter.com/learntheplanethttp://www.cegos.com/http://www.cegos.com/http://twitter.com/learntheplanethttp://uk.linkedin.com/in/jeremyblainhttp://www.cegos.com/

ASTD Presentation Cegos May11

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