Nevada Cattlemen’s AssociationP.O. Box 310Elko, Nevada 89803-0310

1st Class

US Postage Paid

Carson City, NV

Permit #20

Association News

Volume XXXVI, #4 | February 2013 Published monthly for the NCA Membership

The Voice of the Nevada Livestock Industry

By Desiree Seal, Executive Diretor

As many of you were ringing in the New Year, my phone was ringing off the hook as Congress met throughout the last few days before the start of the New Year for a compromise on a Farm Bill. By now, most of you are aware that with the passage of the American Tax Payer Relief Bill by both Senate and the House, an extension of the 2008 Farm Bill was passed. Two main parts of the Bill that are pertinent to Nevada ranchers are the death tax and disaster assistance programs. The death tax has been made permanent at exemptions set at $5 million/ person and $10 million/ couple with an increased tax rate to 40% from 35%. Disaster assistance programs were authorized for FY 2012 and 2013 at the rates described below. Congress only authorized the funding for these programs and they will still need to be appropriated money from the Appropriation Committees. Dates to keep in mind: American Tax

Payer Relief Bill was approved through March 2013 and the extension of Farm Bill 2008 through September 30, 2013. 113th Congress was sworn in with the start of the New Year and we will continue to work towards a new Farm Bill.

Disaster Assistance Programs amounts authorized:• $80 million for livestock indemnity payments• $400 million for the livestock forage disaster program• $50 million for emergency assistance for livestock

January also brought the notice for the final rule for Traceability. USDA is aware implementation of the rule will vary from state to state and is expecting 6 to 12 months before enforcement will occur. As reviewed by NCBA’s Chief Veterinarian Dr. Kathy Simmons, below are some major provisions of the rule. Please stay tuned for review of the rule by NCA’s Animal Health and Livestock Issues Committee as it pertains more specifically to Nevada.

• Brands, tattoos and breed registration are accepted as official identification when accepted by shipping and receiving States or Tribes.

• The phase-out period for manufacturer-coded animal identification numbers (AINs) is extended from 12 months to 24 months from rule implementation to make the transition less burdensome for producers (phase out by March 11, 2015).

• The requirement for the maintenance of interstate movement records on or after March 11, 2013 for poultry and swine is 2 years and for cattle and bison, sheep and goats, cervids and equines is 5 years.

• Movement documentation, other than an Interstate Certificate of Veterinary Inspection (ICVI), is accepted for all ages and classes of cattle when accepted by the shipping and receiving States or Tribes.

• The final rule creates a new section of the Code of Federal Regulations (CFR) with species specific identification requirements. The other sections of the CFR related to disease program requirements were revised as necessary to be consistent with the final traceability rule. While this final rule establishes minimum traceability requirements, the disease program regulations may contain additional, or more specific, requirements necessary to control or eliminate livestock disease. The disease program requirements supersede the minimum requirements of the final rule on traceability.

Other Association news this month includes updates to public lands issues. The end of summer brought very devastating fires to much of the northern part of the State. As a result, many permittees have received livestock closure decisions that will destroy the sustainability of an operation. Not to mention, the added stress of won-dering how a drought EA will be implemented and effect operations. And finally, as we knew this would come, grazing permits are beginning to be reduced in the name of sage grouse conservation. But, with the help of private range consultants, profes-sionals from UNCE and their colleagues, we have been able to begin the process of protesting and appealing these decisions. Even better, in protesting these decisions, we have seen many friends and members of the industry come forward in this battle including Counties, Grazing Boards, Nevada Farm Bureau, and Public Lands Council.

Lastly, for Association news, next month brings our annual Fallon All Breeds Bull Sale and February Board of Directors meeting. Last year, we had one of the best bull sales in the State and with over 140 bulls consigned, we are confident we have some great stock that could be added to your operation. The Fallon All Breeds Bull Sale will be held Saturday, February 16 at the Fallon Livestock Exchange. The evening before will be the Churchill County Cowbelles Dinner and Dance and presentation of awards at the Fallon Convention Center. Come join us and enjoy a weekend away from the ranch!

American AgCredit Joins Farm Credit Team to Protect Grazing Permits

Throughout Western States SANTA ROSA, CA (January 2013) – In a successful ruling that will allow continued

livestock grazing in the Western Region of the U.S. through 2017, Federal District Court Judge Lynn Winmill sided and agreed with the Farm Credit System’s brief in favor of protecting federal lands allocated to farmers and ranchers for livestock graz-ing purposes.

The September 26, 2012, decision by Judge Winmill will allow livestock grazing to continue while the court reviews of procedural and other violations by the Bureau of Land Management (BLM) in automatically renewing the grazing permits. Judge Winmill stated in his decision, “To vacate the grazing decisions and enjoin grazing for the next 5 years while this [BLM] review is completed would be a substantial hardship on the permit holders.”

The ruling is the first in a series of planned “staggered” lawsuits to be filed by

Continued on page 3

Nevada CattlemeN’s assoCiatioN2 • February 2013 SAGE SIGNALS

• Randy Wallstrum• 6D Land & Cattle; Dennis Lee• 96 Ranch; Fred Stewart• 96 Ranch; Marie Stewart• AC Ranch; Thomas Armstrong• Adobe Insurance Group• Albaugh Ranch; Ronald & LaVern Albaugh• Alder Creek Denio Ranch LLC ; Kent &

Barbara Pascoe• Amador Angus; Ed or Joshua Amador• American AgCredit FLCA; David

Armstrong• American AgCredit, ACA; Ray Connelly• Angel Creek Ranch; Steve Safford• Bar S E Ranch; Jim & Susy Estill• Bar T Bar Ranch• Bartell Ranch LLC• Battle Creek Ranch; Greg & Mary Ann

Foster• Bear Engineering Inc.; John Langford• Bell Ranch; Woodie & Lilla Bell• Bently Agrowdynamics• Big R Stores• Black Elk Ranch; Stephanie Tompkins• Boss Tanks• Broken Circle Cattle Co.; Travis Myers• Broken F Ranch; Kenneth Flippin• Buster Wines Ranch; Buster &

GwenWines• C Ranches Inc.; Billie Filippini• Carter Cattle Co.; Steve Carter• Chabot Angus; Tim Chabot• Copper Hills Ranch; Donna Stillfield• Country Financial; Barbara Maple• D. Bottari Ranch; Duilio & Ella May Bottari• Dalton Livestock LLC; Brad & Dani Dalton• Dalton Livestock LLC; Vernon & Joanne

Dalton• Dalton Livestock LLC; Jay Dalton• Dalton Livestock LLC; Cameron Dalton• Delamar Valley Cattle Co.; John Sanders• DeLong Ranches; John & Will DeLong• Depaoli O Lazy L Trust; Ed Depaoli• Dodge Bros.• Ebert, Fiddes, & Dorsa; Tom Ebert• Edward Jones; Shawn Bledsoe• El Tejon Sheep Co.• Elko Federal Credit Union; Kelly Buckner• Elko Land & Livestock/TS Ranch/

Horseshoe Ranch; Dan Gralian• Ellison Ranching Company; Directors/Hall• Estill Ranches LLC; John Estill• Eureka Vet Services; J.J. & Sally

Goicoechea• Falen Livestock; Hank & Judy Kershner• Fallon Livestock Exchange Inc.; Monte

Bruck-Manager• First National Bank of Ely; John Gianoli• Flying M Cattle Company; Ernest Paine• Flying M Ranch; Tim & Margarita DeLong• Flying T Ranch; Tom & Volina Connolly• Flynn Ranch; George Flynn III MD• G J Livestock LLC; Fred Wilkinson

• G J Livestock LLC; Nick Wilkinson• Gallagher Ford Lincoln Mercury; Mike &

Tana Gallagher• Glaser Land & Livestock• Gottschalk Ranch; Michael Gottschalk• Great Basin Ranch; Zane Marshall• Great Basin Ranch; Bernard;Petersen• Gund Ranch LLC; Tom Miller, Manager• Hapgood Ranch; Norma Hapgood• Hodges Transportation Inc.• Holland Ranch; Mitch Goicoechea• Home Ranch; L. Domingo Uhart• Hone Ranch; Chuck Hone• Hussman Ranch; David Hussman• Hutchens Herefords; Lee Hutchens• Integrated Biological Systems, Inc.; Marvin

Miller• Intermountain Beef; Cevin Jones• Intermountain Cattle Co.; Robert Marshall• J A L Cattle Company; Denny & Doreen

Larsen• James J. Wright Ranch, Inc.; James J.

Wright• James J. Wright Ranch, Inc.; J.J. & Glynnis

Wright• Joe Saval Company LLC• Kafoury Armstrong & Co.• Kamtec Inc.; Matt Torley• Keystone Ranch Inc.; Rolfe Schwartz DVM• Lattin Livestock; Pamela Lattin• Lee B. Smith & Associates; Lee Smith MAI

ARA• Lida Ranch; Lanny Love• List Cattle Company; Alan & Nancy List• Loomix ADM Alliance Nutrition; Steve

Foust• Mack Land & Cattle; Brian Parks• Maddi’s Friesian Ranch LLC; Gregory

Walsh• Maggie Creek Ranch LP; Jon Griggs• Marys River Ranch; Preston, John, Bill

Wright• Maverick Ranch; Jack & Maria Martin• McMullen McPhee & Co. LLC; Mark Paris• Merkley Ranches Inc.; Kenny Merkley• Mike Marvel Ranching; Mike Marvel• Mori Ranches; Nelo & Ida May Mori• Mori Ranches; Sam, Pete, Michael, Quinn,

Anthony Mori• Multimin USA; Al Burtis• Nevada Agricultural Foundation; Joe Guild,

President• Nevada Agricultural Foundation; Sue

Hoffman, Ex. Director• Nevada Farm Bureau Field Representative;

Stephanie Licht• NFC Land & Cattle LLC• Nine S Brangus; Connie Simkins• O. Kent Maher, Attorney at Law• Open Box Arrow Ranch; Joe Durant• Palisade Ranch; Rita Stitzel• Parker Family Ranch LLC; Bart Parker• Pattani Auto Body Inc.; Alvin Pattani• Peavey & Hoots; Marti & Dan Hoots

• Pescio Bros.; Joe Pescio• Phil Allen & Son; Phil & Shannon Allen• Pine Forest Land & Stock Co.; Mike

Montero• Pinenut Livestock Supply, Inc.; John

Keithley• Piquet Ranches Inc.; David Piquet• Pole Creek Ranch; Lyman Youngberg• Quality Tile & Marble Co., Inc.; Wes &

Linda Tews• Quinn River Crossing Ranch; Wallace

Slough• R & L Land & Cattle; Ron Agnew• R.D.D. Inc.• R.N. Fulstone Company; Steven Fulstone• Rabbit Creek Ranch LLC; Joe Key• Rabbit Creek Ranch LLC; John Key• Rambling River Ranches; Norman Frey• Rangen Inc.; Joy Kinyon• Read & Powell CPA’s• Rebel Creek Ranch LLC; Ron & Denise

Cerri• Rebel Creek Ranch LLC; Jeff Cerri• Rebel Creek Ranch LLC; Stacy & Dusty

Edwards• Red Lion Hotel & Casino; David Zornes

CEO• Rex Daniels Polled Herefords; Rex Daniels• Ridley Block Operations; Chris Benevedes• Riordan Ranch; Mike & Claudia Riordan• River Ranch; Grace McErquiaga• Sadler Ranch LLC; Doug Frazer• Sawtooth Gelbvieh; Dick or Jean Williams• Schafer Ranch; Greg & Louise Schafer• Scossa Ranch LLC; Russell Scossa• Scott Livestock• Scott’s Shady Court Motel; Joe Scott• Sharp Ranch; Lanny & Pamela Morrison• Sharp Ranch; Alan Sharp• Silver Creek Ranch Inc.• Silver State Beefmasters; Dalton Lowery• Smoky’s Angus Ranch; Ron Berg• Snyder Livestock Co., Inc.; Lucy Rechel• South Fork Ranch; Chris & Valree

Hellwinkel• Sperry Ranch; Duane Boggio• Star Hotel; Scott Ygoa• Starr View Ranch; Carol & Dick Wachtel• Steve Neff Company; Steve & Sandy Neff• Stonehouse Ranch; Thomas & Patsy

Tomera• Superior Livestock Auction; Allie Bear• T I Ranches LLC; Marlow & Stephanie Dahl• T I Ranches LLC; Kenneth Jones• Torell Livestock; Rodney Torell• Tri-State Livestock Credit Corp.; Robert

Bergsten, President• Twin Falls Livestock Commission Co.;

Bruce Billington• Upper Hot Creek Ranch; Swainia &

Gilbert Cochran• UX Livestock Co.; Eloise McQueary• W. H. Gibbs Company; William H. Gibbs,

President

• W. L. Livestock; William Gibbs, Jr.• Washoe Ranch; Brett Reed• Western Nevada Cattle Feeders L.L.C.• Western Range Service; Al Steninger• Western Stockmen’s/Simplot Cattle

Feeding; Ramona Ridley• Western Video Market; Brad Peek• Wiley Ranch; Mike Powell• Wilkinson Ranch; George Wilkinson• Winecup L Cattle Company; Bill & Laura

Lickley• Wines Ranching; Steve & Val Wines• Winnemucca Convention Vis. Authority;

Kim Petersen• Winnemucca New Holland Inc.; Buddy

Howard• Wright Veterinary Services; William B.

Wright DVM• Yelland Ranch; Art & Rae Andrae• Wilfred Bailey• Frank Bengoa• Bruce Branscomb• Harry Brown• Chris Collis• Christopher G. Collis• Robert Compston• James E. & Janice Connelley• Woodrow & Linda Cunrod• Buster Dufurrena• Bige Duncan• Peter Ellison• Cheryl Fogarty & Ben Fairless• Mark A. Fowler• Jamie Frayne• Jennifer Garrett• David Goicoechea• Don Hanks D.V.M.• Dale Johnson• Dr. Bill Kvasnicka• Mickey Laca• Kenneth Lee• James Linebaugh• Matt Marvel• Russell & Anne McMullen• Cyd McMullen & Alan Glaser• Sam E. Monteleone• Bob Oakden• Rick & Maggie Orr• Pete & Rama Paris• Dean Rhoads• Dave & Jane Secrist• LeRoy Sestanovich• Julian Smith• Craig Spratling• Ron Squires• Merilyn Sustacha• Jess Sustacha, Jr.• Eddie Venturacci• Wes Viera• Karl Weishaupt• Maureen Weishaupt• Daniel Wolf• Betty Wright

We would like to thank the following people for joining or renewing their membership with Nevada Cattlemen’s Association between December 21, 2012 and January 23, 2013. (New members are in bold.)

MeMbership Update

www.nevadacattlemen.org SAGE SIGNALS February 2013 • 3

Official Publication of the

Nevada Cattlemen’s Association

P.O. Box 310, Elko, NV 89803-310 • 775-738-9214wwnevadacattlemen.org • nca@nevadabeef.org

J.J. Goicoechea, President Ron Torell, President-Elect

Jon Griggs, 1st Vice Pres. Sam Mori, 2nd Vice Pres.

indUstry news

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the Western Watersheds Project (WWP), an environmental group adamantly op-posed to continued multiple use federal land grazing. WWP’s goal is to challenge the BLM regarding the authorization of all 10‐year grazing permit renewals — which authorize livestock grazing, sage-brush removal, energy development and other related agricultural actions across public lands. The contention is that such grazing and other use within the habitat of the Great Basin core population of the greater sage‐grouse is in violation of NEPA, FLPMA, and its implementing regulations, and the Clean Water Act. WWP further alleges that these grazing decisions were made without issuing any public notice, proposed or final grazing decisions or environmental analysis, and that each grazing decision failed to pro-tect the sage grouse, a BLM designated sensitive species.

According to American AgCredit CEO Ron Carli, the WWP’s attempt to shut down grazing throughout the Western U.S. is based on a misrepresentation of the value of agricultural usage. “Farm Credit understands more than anybody the value of grazing on federal land, and the tremendous benefit that it provides to both the environment and affected wildlife. We are confident that once all the facts are presented, the necessity of ranchers to having access BLM lands to maintain a viable ranching operation will be upheld.”

Status of the litigationWWP initially filed a multi‐state suit in

October 2008 challenging some 600 sep-arate BLM grazing allotments impacting approximately 40 million acres spread out over two states — in Idaho’s Owyhee, Burley and Bruneau BLM Field Offices, and in the State of Nevada’s, Elko, Ely, Battle Mountain and Winnemucca BLM Field offices.

BLM in turn filed a motion to dismiss WWP’s litigation, after which a compro-mise was agreed by all parties to use a “staggered” approach to summary judg-

ment. WWP and BLM agreed to litigate five (5) test allotments in southwestern Idaho as the “first set” of BLM decisions subject to summary judgment briefing in this matter. After receiving a decision on those, the parties would start a second round by challenging another set of deci-sions, yet to be selected.

In response to the litigation filed, nine (9) members of the Farm Credit System — American AgCredit ACA, Farm Credit Services of the Mountain Plains ACA, Western AgCredit ACA, Idaho ACA, Farm Credit Services Southwest ACA, Farm Credit Services of Northern California ACA, Farm Credit Services of America ACA, Northwest Farm Credit Services, ACA, and U.S. AgBank, FCB (now Co-Bank, ACB) – retained attorney William G. Myers III, of Holland & Hart LLP, and in March 2010 filed a motion on behalf of the Farm Credit System to participate in the litigation. A brief on the remedies issue was ultimately accepted and consid-ered by the Court.

After more than 40 months of litiga-tion, in February 2012, Judge Winmill found that the BLM’s grazing decisions on all five (5) test allotments violated NEPA, FLPMA, and the FRH regulations. The Court then had to determine the appropriate remedy for the violations found. This is when the Farm Credit organizations’ Brief on Remedies was reviewed by the Court.

The eventual ruling and finding by Judge Winmill is a positive determina-tion for the ranchers and permittees and bodes well for the eventual outcome in this case given that the Judge had previ-ously found multiple violations of the law by the BLM.

Effects on agriculture and Farm CreditOverall, the involved Farm Credit or-

ganizations serve approximately 27,700 borrowers in the Intermountain West, and have outstanding loans in excess of $15.3 billion. Of those borrowers financed with these Farm Credit organi-zations, approximately 980 are depen-

dent upon Federal land grazing permits administered by BLM and the U.S. Forest Service and would be directly affected by the management plan revisions — with outstanding loans totaling more than $313.4 million.

Cattle and sheep producers who are reliant on public lands to graze their live-stock would have a much more difficult time renewing their grazing permits, which could then result in those impact-ed ranchers losing their livelihoods alto-gether. In Nevada alone, it was estimated there were 300 grazing permittees that could be impacted by this litigation.

Additionally, if WWP were successful in this litigation, then the collateral and security interests that the Farm Credit organizations held on grazing permits in the various states would most certainly be negatively impacted.

“Grazing restrictions not only impact the rancher’s financial position, but also affects cash flow and repayment ability,” Carli added. “Permits and values that we count as collateral in securing agricultur-al loans would be greatly reduced or com-pletely eliminated. This potentially puts the health of the livestock loans — and the health of the Farm Credit organiza-tions as a whole – at risk.”

About American AgCreditFounded in 1916, American AgCredit

is part of the nationwide Farm Credit System, and is the nation’s 6th largest Farm Credit cooperative. American Ag-Credit specializes in providing financial services to agricultural and rural cus-tomers throughout California, Nevada, Central Kansas, Northern Oklahoma, Western Colorado, and Northern New Mexico – as well as to capital markets customers in 30 states across the nation.

About the Farm Credit SystemCongress created the Farm Credit

System in 1916 to provide American agriculture with a dependable source of credit. Funds for lending operations are raised principally through public sale of system‐wide bonds and notes in capital markets. The Farm Credit institutions – lending associations and System banks — provide both long‐term and short‐ and intermediate‐term loans secured by first mortgages on farm and rural real estate and other security arrangements.

Farm Credit System Joins Lawsuit to protect continued Federal Land Grazing in Arizona, California, Idaho, Nevada, Montana, Utah, Washington and Wyoming.

Continued from page 1

Nevada CattlemeN’s assoCiatioN4 • February 2013 SAGE SIGNALS

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Nevada CattlemeN’s assoCiatioN6 • February 2013 SAGE SIGNALS

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edUcation

REQUIREMENTS

This is a $1,000 scholarship offered by Nevada Cattlemen’s Association to all Nevada high school graduating seniors. The deadline for scholarship applica-tions is March 30, 2013.

Eligibility requirements for the scholarship are as follows:

• Student must be a senior graduating from a high school in Nevada

• Student must plan to attend a junior college or a four-year university

• Student must be seeking a degree in an agricultural related field.

• Student must have at least a 2.5 GPA

Please submit the following information:

• Nevada Cattlemen’s Asso-ciation Scholarship form (electronic application can be downloaded at www.nevadacattlemen.org)

• An essay on any current issue involving the beef industry. The essay must be 1000-1500 words, typed and include refer-ences cited

• Official copy of transcripts

• Three letters of reference from teachers

Please send all required infor-mation to:

Nevada Cattlemen’s Association

Attn: Research and Education Committee

PO Box 310

Elko NV 89803

775-738-9214

NEVADA CATTLEMEN’S ASSOCIATION SCHOLARSHIP APPLICATION Deadline for all applications: March 30, 2013 NAME: ______________________________________________________________________________ ADDRESS: ____________________________________________________________________________ PHONE: ________________________________ 1. Please list the extra-curricular activities, clubs and affiliations you are involved in and how long

you’ve been involved in each one. ___________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ 2. What leadership roles have you held? ________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ 3. What are some of your hobbies/interests? _____________________________________________ ____________________________________________________________________________________ _____________________________________________________________________________________ 4. What is your current GPA? ___________ (Enclose Official Transcripts) 5. Will you be working while attending college? If so, where? _______________________________ 6. What are your future goals? ________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________

Nevada Cattlemen’s Association Scholarship

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Nevada CattlemeN’s assoCiatioN10 • February 2013 SAGE SIGNALS

Livestock Grazing, Sage Grouse Habitat, and the Sage Grouse InitiativeSam Sanders, Range and Wildlife Conservationist Pheasants Forever

As livestock and agricultural production are practiced across sage grouse range, these industries are partly responsible in sage grouse habitat management. Many folks agree that well managed livestock grazing (among other practices) can main-tain or improve sage grouse habitat. The Natural Resource Conservation Service (NRCS), Sage Grouse Initiative (SGI) recognizes this and supports a new approach in conservation based on wildlife conservation through sustainable agriculture.

Historically, livestock grazing has essentially been the conversion of grasses and forage into meat, fiber, and other agricultural products. Over the past several thou-sand years livestock grazing has provided needed products for societies and helped form cultures the world over. Here in the Western United States, livestock grazing has been used to make products (meat, wool, leather) from our natural resources, our rangelands. To maintain most ranches in Nevada, well managed livestock grazing has played the most important role. Today this is still true, and now livestock grazing plays a positive role in wildlife and natural resource conservation. Under the Sage Grouse Initiative, well managed “prescribed [livestock] grazing” is one of the biggest tools we can use to conserve or improve sage grouse habitat.

The Natural Resource Conservation Service, formerly the Soil Conservation Ser-vice, came about as a result of the Dust Bowl. Since then, NRCS has evolved to include a broader scope to help assist natural resource conservation across the nation. This

new development to conservation is represented by the SGI. It is a voluntary and incentive based program with a premise of “what’s good for [sustainable] ranching is good for sage grouse”. The goals of the Sage Grouse Initiative include; keeping ranch-ers ranching, and keeping the sage grouse off the Endangered Species List.

So what makes the Sage Grouse Initiative a good opportunity? Among other things, think of livestock grazing in the name of conservation. Other major aspects in no particular order include; it’s voluntary, it’s designed to assist and encourage (not regulate), it’s science based and supports agriculture (particularly ranching and farming) as well as wildlife, it’s local as well as national, and it is arguably the larg-est proactive effort to keep the sage grouse off of the Endangered Species List. The SGI recognizes the costs associated with ranching and conservation practices and is designed to help keep them economically viable. The SGI supports 40 practices that help both wildlife and livestock, including but not limited to; prescribed grazing, firebreaks, weed control, spring developments, fence designs, watering facilities (troughs), and even irrigation systems. For those ranchers and farmers wishing to improve sage grouse habitat, technical services and funding opportunities are also available through the SGI.

The fact that the practices under the SGI are science based gives the Initiative a great amount of credibility. SGI will show, through science, the benefits to sage grouse habitat that have been and will continue to be implemented by ranchers involved with the SGI. In 2015, when U.S. Fish and Wildlife Service (USFWS) does a “data call” to look at the sage grouse habitat conservation that benefits sage grouse the SGI will have strength.

Many ranchers and farmers are managing in ways that benefit sage grouse. How-ever, their good management may go unnoticed. The SGI has the infrastructure to show the scientifically sound ranch management practices that support not listing the sage grouse. Ranchers and farmers are encouraged to join this effort. The stron-ger the SGI is, the less likely it will be that the Greater Sage Grouse get listed. The only way I know to strengthen the SGI, is to become involved and show the USFWS all the good management that benefits Sage Grouse habitat before 2015. One of the easiest and most effective ways to become involved may be to show through science that your responsible grazing management benefits sage grouse habitat.

You can find out more at www.sagegrouseinitiative.com (I would recommend read-ing the Sage Grouse Conference Report found there). I am also willing to discuss the Sage Grouse Initiative (and practices there in). I can be contacted by phone at (775) 738-8431 ext. 119 or at my office 555 W. Silver St., Suite 101 in Elko, NV. I am also available to come out and visit.

JASON B. LANDFinancial Advisor - AAMS

L.F. “SONNY” DAVIDSONFinancial Advisor - AAMS

2213 North Fifth Street, Suite A

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775-738-8811 or 800-343-0077

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at Reasonable Prices

sage hen, sagebrUsh and stewardship

The power of conservation and ranching on: SAGE HEN, SAGEBRUSH AND STEWARDSHIPNote from the Director: As we approach the deadline of 2015 for USFWS’ decision to list or not to list greater sage grouse, we hope to keep you well informed. Each decade brings on

different issues for public lands ranchers, and this decade seems to be the possible listing of greater sage grouse. There is an abundance of information available about sage grouse; we have decided it is best to educate our members about the facts. What is going on with sage grouse in the State and across the west? What opportunities are available to ranchers to en-courage stewardship of the range and sage grouse habitat? This column will serve as an area to keep you informed on the progress of the Sagebrush Ecosystem Council, provide you with information to support a sustainable ranch operation while conserving sage grouse habitat, and anything else you may have questions on. Enjoy!

www.nevadacattlemen.org SAGE SIGNALS February 2013 • 11

Nevada CattlemeN’s assoCiatioN12 • February 2013 SAGE SIGNALS

Attention Ranchers: The high fire danger the past several years has many producers inquiring about the availability of a livestock policy that would cover livestock on the open range.

Livestock Fire Policy

We are pleased to offer such a policy for the year 2013Endorsed by: The Nevada Cattlemen’s Association and only Available to its members.

Coverages are as follows:

Perils Include:Fire; lightning; drowning; electrocution by artificial means; attack by wild dogs or wild animals; hail; windstorm or tornado; collapse of bridges, building or culverts; vandalism or malicious mischief; animal collision; theft (excluding: mysterious disappearance) and smothering directly caused by snowstorm or blizzard.

Conditions:All losses have to be certified by a veterinarian except for fire claims-where photos are required to verify the loss.

Coverage is available for:

Valuation:Current Market Value with a maximum of $1,500 per head.

Available in:Nevada, Oregon, California and Idaho

Type of Policy Rate

May 1st through September 30th Summer Policy $1.80 per head with a $1,000.00 deductible

Annual Policy $6.60 per head with a $1,000.00 deductible

Minimum Policy Premium $300.00

For more information contact:Tom Armstrong, Stockmen’s lnsurance, Inc.

Phone: (800) 523-6675, Email: stockmens@gbis.com

www.nevadacattlemen.org SAGE SIGNALS February 2013 • 13

WinnemuccaRanch Hand Rodeo

WeekendReal Cowboys ~ Real Excitement ~ Real Life

Ranch Hand Rodeo Horse Sale, Bull Sale,

Dog Sale & More

Ranch, Rope & Performance Horse Sale Showcasing the best Ranch, Rope & Performance horses in the West.

Featuring 1999 World Champion Auctioneer Rick Machado

Winnemucca Invitational Bull Sale**This Year on Friday Afternoon, March 1st**

Stock Horse Challenge ~ Cow Dog Trial & Sale Western Trade Show ~ Kids Events

for more information on participationvending or consignment:

1-800-962-2638 or 775-623-5071ext 101

www.RanchRodeoNV.com

24th

nnuaA

l

2012 Ranch Hand Rodeo Winning Team

Jim Ranch, Owyhee, NV

Mark your calendars for our 24th annual event on

February 27 - March 3, 2013

Join us at the Winnemucca Events Complex to experience Nevada’s largest & most exciting

Ranch Hand Rodeo and Horse Sale! Over 30 teams compete for prizes and bragging rights!

Nevada CattlemeN’s assoCiatioN14 • February 2013 SAGE SIGNALS

Superior Livestock AuctionRegion 1-ID, OR, CA, NV

January 11, 2013Website-www.superiorlivestock.com

Cattle Type Weight Range Price

Steers 410-425 $210.50-$226.00

500-525 $168.00-$188.00

550-575 $158.00-$165.50

610-625 $166.00-$170.50

650-685 $145.00-$169.00

725-730 $146.00-$149.50

800-840 $134.50-$147.00

875-875 $140.00-$140.00

900-925 $136.00-$136.50

Heifers 380-380 $196.00-$196.00

420-420 $186.00-$186.00

460-460 $161.00-$187.00

500-540 $154.00-$174.00

575-585 $148.50-$155.00

600-615 $142.00-$162.00

650-665 $144.00-$160.00

700-725 $132.00-$142.00

810-825 $133.50-$138.50

Western Video MarketPrice Report – January 4, 2013

Consignor Head Count Wt Price

JOHN & MARTIN BUNYARD 100 Weaned Heifers 485 $156.50

R.N. FULSTONE CO. 55/30 Weaned Steers/W 605/560 $160.50 $150.50

DREYER RANCHES 60/20 Weaned Heifers/W 650/650 $141.00 $151.00

SCIARANI RANCH 60/15 Heifers/Steers 670/660 $138.00 $146.00

WILL & DEBRA COCKRELL 228 Weaned Steers 645 $161.25

R.N. FULSTONE CO. 75 Weaned Steers 675 $156.50

R.N. FULSTONE CO. 130 Weaned Steers 760 $143.00

R.N. FULSTONE CO. 142 Weaned Heifers 680 $139.00

DREYER RANCHES 80 Steers 715 $144.00

BIG MEADOW RANCH 40/27 Weaned Steers/W 720/705 $139.00 $133.00

WILL & DEBRA COCKRELL 63 Weaned Steers 775 $142.50

Market reports

Shasta Livestock(530) 347-3793 • January 18, 2013

Kevin Devine E-mail-wvm@wvmcattle.com • Website-www.wvmcattle.com

SLAUGHTER COWS: High Dress Low Dress

Breakers: 65.00-70.00 71.00-81.50

Boneing: 60.00-64.00

Cutters: 45.00-59.00

BULLS 1 & 2: 65.00-81.50

FEEDER STEERS: 300-400 170 to 203

400-450 165 to 186

450-500 160 to 195

500-550 149 to 165

550-600 141 to 163.5

600-650 137 to 154.75

650-700 135 to 153

700-750 127 to 140 (few)

750-800 128 to 131.25 (few)

800-900 xxxx to xxxx

FEEDER HEIFERS: 300-400 140 to 169

400-450 135 to 164

450-500 132 to 162

500-550 132 to 158

550-600 130 to 144.75

600-650 127 to 136

650-700 123 to 129

700-750 120 to 124 (few)

750-800 xxxx to xxxx

800-900 116 to 122 (few)

PAIRS: $1360-$1725

CALVY COWS: Broken-mouth bred cows $700-$910

R E C O V E R YREDUCES SODIUM IN SOIL!

NEVADA RESULTSJune 2009 April 2011 Difference

Field 1: 1,208 lbs sodium 472 lbs sodium 61% lower!

Field 2: 1,452 lbs sodium 758 lbs sodium 52% lower!

Field 3: 2,884 lbs sodium 1,106 lbs sodium 62% lower!

Field 4: 814 lbs sodium 338 lbs sodium 59% lower!

Recovery soil treatment used at½ gallon per acre for 2 years in a row at a cost of

$34.00/acre each treatment. Injected through pivots.

Integrated Biological Systems Incorporated

P.O. Box 554, Nampa, Idaho 83653-0554

Nevada State Manager – Dave Holton, 208-941-280125 yearsin businessCell phone:

Marvin Miller (208) 250-6318

Website:intbiosysinc.com

www.nevadacattlemen.org SAGE SIGNALS February 2013 • 15

Nevada Livestock MarketingJanuary 16 & 17, 2013 Regular Butcher Cow, Bull and Feeder Sale

Seller #Head Type Weight Price CWT

Cave Valley Horse & Cattle 3 Bred Cow 987 $1,190.00/h

Tommy & Barbara Moore 54 STR 314 $229.50

Tommy & Barbara Moore 86 STR 371 $226.00

Robert Parlaska 37 STR 381 $229.00

Robert Parlaska 40 STR 449 $202.50

Lamar Roche 13 STR 415 $213.00

Lamar Roche 38 STR 507 $174.50

Truckee River Ranch 5 STR 361 $212.00

Robert Steele 18 STR 358 $211.00

Robert Steele 26 STR 489 $173.50

Varlin Higbee 7 STR 381 $211.00

Varlin Higbee 4 STR 544 $179.50

Young Bros 16 STR 431 $207.00

Shane Mathews 27 STR 403 $200.00

Mike Morrison 3 STR 387 $199.00

Gandolfo Ranch 21 STR 408 $196.00

Greg Titus 2 STR 380 $195.00

Greg Titus 4 STR 543 $170.00

Cave Valley Horse & Cattle 5 STR 456 $194.50

Douglas Quintero 10 STR 321 $191.00

Jerry Johnston 3 STR 370 $190.00

Jerry Johnston 5 STR 629 $148.00

Michael & Claudia Casey 24 STR 426 $190.00

Michael & Claudia Casey 11 STR 378 $181.00

Blaise Berg 1 STR 295 $187.50

Elko Land & Livestock 6 STR 459 $187.00

Elko Land & Livestock 43 STR 526 $168.00

Jeremy Block 7 STR 492 $186.00

Jeremy Block 9 STR 638 $143.50

Wild Horse Cattle Co 8 STR 444 $185.50

Margie Burbank 7 STR 478 $185.00

Nelo Mori 40 STR 488 $183.00

Nelo Mori 3 STR 600 $147.00

Daniel Berg 1 STR 390 $180.00

Janet Lind 2 STR 463 $177.00

Sterling Lambert 6 STR 482 $177.00

Henry Trujillo 2 STR 405 $174.00

Robert Parlaska 63 STR 542 $166.50

Bruce Estes 1 STR 522 $155.00

Russell Berg Sr. 1 STR 523 $155.00

David & Corine Buckingham 13 STR 566 $150.00

Ray Schmutz 5 STR 616 $149.50

Ray Schmutz 6 STR 721 $134.75

G W Gillemot 51 STR 666 $146.50

Karl & Dana Weishaupt 10 STR 672 $138.50

Kenneth Buckingham 2 STR 645 $138.00

Domingo Segura 16 STR 651 $137.50

Domingo Segura 5 STR 653 $134.50

Art Villalobos 15 STR 738 $135.75

Market reports

Nevada Livestock MarketingJanuary 16 & 17, 2013 Regular Butcher Cow, Bull and Feeder Sale

Seller #Head Type Weight Price CWT

Tom Weddell 4 STR 701 $134.00

Lester DeBraga 4 STR 765 $130.00

Naggin' Woman Ranch 9 STR 776 $125.00

Shawn & Mindy Goemmer 4 STR 674 $123.50

Shawn & Mindy Goemmer 7 STR 778 $118.00

Tommy & Barbara Moore 77 HFR 307 $213.00

Tommy & Barbara Moore 34 HFR 333 $194.00

Young Bros 15 HFR 422 $191.00

Mike Morrison 5 HFR 365 $188.00

Gandolfo Ranch 36 HFR 374 $186.00

Robert Parlaska 57 HFR 426 $179.50

Craig & Margie Burbank 78 HFR 424 $175.50

Shane Mathews 18 HFR 423 $173.50

Wild Horse Cattle Co 6 HFR 459 $159.00

Sterling Lambert 5 HFR 625 $147.50

Tom Weddell 11 HFR 528 $143.50

Karl & Dana Weishaupt 20 HFR 578 $137.00

Karl Baker 10 HFR 600 $135.50

G W Gillemot 26 HFR 683 $134.50

Biddinger Ranch 5 HFR 710 $132.00

Calvin Sample 28 HFR 640 $131.75

Cave Valley Horse & Cattle 12 HFR 722 $131.00

Lester DeBraga 11 HFR 623 $130.00

Harriman & Son 14 HFR 693 $129.50

Naggin' Woman Ranch 3 HFR 740 $126.00

Sheryl Lynn Hicks 3 HFR 685 $114.00

Rod Ferguson 1 HFRTT 1325 $89.00

Jessie & Rebecca Nuttall 6 COW 1298 $75.00

Jessie & Rebecca Nuttall 2 COW 1333 $71.50

Fallon Livestock Exchange, Inc. (775) 867-2020 • January 12 & 15, 2013

Sale Every Tuesday 11:00 am

Weight/Type Steer/Bull Price Heifer/Cow Price

300-400 194.00-227.00 139.00-172.00

400-500 187.00-204.00 145.00-170.00

500-600 163.00-188.00 138.00-155.50

600-700 145.00-162.00 132.00-138.50

700-800 134.00-139.50 121.60-126.00

800-900 121.50-134.00

Breaker Cows - Fat 65.00-70.00

Boner Cows - Medium 70.00-82.00

Cutter Cows - Lean 55.00-63.00

Feeder Cows 60.00-65.00

Butcher Bulls 65.00-77.50

Cutting Bulls 80.00-95.00

Nevada CattlemeN’s assoCiatioN16 • February 2013 SAGE SIGNALS

Shaw Cattle Co. Production Sale

February 20, 2013 - 12 p.m. (MST)

First Season Breeding Guarantee• All cattle PI tested negative for BVD•

SIGHT UNSEEN PURCHASES FULLY • GUARANTEED

Ultrasound and RFI/Feed Efficiency • data available

Greg: (208) 459-3029Sam: (208) 453-9790

Tucker: (208) 455-1678

Shaw Cattle Co.22993 Howe Rd. Caldwell, ID 83607

www.shawcattle.com greg@shawcattle.com The Bull Business Brand

sm

Angus Hereford Red Angus

Bulls sell at 12 p.m. with females immediately following

Family Owned and Operated for over • 65 years

500 Angus, Hereford & Red Angus Bulls and Heifers

All bulls are born and raised on our • ranch. No Cooperators.

S

SITZ DIMENSION 8607 CONNEALY FINAL PRODUCT

Hereford genetics sired by Rancher, On Target, Thor, 175, Abe & 3027.

UPS DOMINO 3027

42 Sons Sell 53 Sons SellOther AI sires include Impression, Rito Revenue, Stimulus & Substance.

THR THOR 402918 Sons Sell

21 Sons & Grandsons Sell

www.nevadacattlemen.org SAGE SIGNALS February 2013 • 17

Est. 1992

~ Multi-Trait Genetic Excellence ~

FEED COST TOO HIGH? COW LONGEVITY TOO SHORT?

Take a Step Back and Look at Proven Genetics that Last • Easy Fleshing• Good Udder Quality• Very Fertile Females• Proven Performance

With our ongoing commitment to excellence we have accomplished the proven increase in longevity and phenotype with our genetics.

Jon and Amanda Swaner 25560 Clark Ave. Orland, Ca. 95963 Jon 530-624-4511

Amanda 530-330-0848

Progressive ~ Practical ~ Proven ~ Profitable

Nevada CattlemeN’s assoCiatioN18 • February 2013 SAGE SIGNALS

www.nevadacattlemen.org SAGE SIGNALS February 2013 • 19

243 total acres of which 160 acres haveunderground water rights out of 2 irrigation wells.

Farm has been irrigated with wheel-lines in the past and a pivot would fi t it well. Large manufactured home; 5 car detached garage, 5000 sq. ft. metal building with

concrete fl oor; 4000 sq. ft metal building with gravel fl oor, new greenhouse. Priced to sell for only $500,000.

Bottari & Associates RealtyPaul Bottari, Broker 775-752-3040

South Clover Valley Farm

The BRAND of “REAL WoRLD” excellence in Hereford Genetics.Proven for 36 years on the High Deserts of Nevada, Idaho, Oregon and California foothills.

www.bellranchherefords.com

Watch for our PoWERFuL consignments in 2013:Fallon All Breeds Bull Sale — February 16

Winnemucca Ranch Hand Rodeo Invitational Bull Sale — March 1

and 10 Yearlings for Snyder’s “Bulls for the 21st Century Sale” — March 10

Lilla and Woodie BellDan Bell P.O. Box 48, Paradise Valley, NV 89426(775) 578-3536e-mail: bellranches@gmail.com

AnswersAcross2. breed3. pasture5. cud8. weanling11. leather13. calve15. heifer

Down1. gestation4. ruminant6. steer7. calf9. Elko10. china12. yearling14. chute

1

2

3

4

5 6 7

8

9 10

11

12

13

14

15

ACRoSS

2. a group of animals that, through selection and breeding, have come to resemble one another and pass those traits uniformly to their offspring (selection can occur either naturally or by man)

3. land where animals may graze and forage plants

5. the portion of food that returns from the first compartment of the stomach to be chewed more thoroughly

8. a calf that has been weaned from nursing, usually around four to six months old

11. by-product of cattle hides

13. to have a baby calf

15. female before having a calf

DoWN

1. period length of pregnancy, approx. nine months and one week

4. a type of animal with four compartments to their stomachs, enabling them to eat large amounts of grasses

6. male, neutered

7. baby cow

9. County in Nevada that is the third largest cow-calf producing county in the nation

10. by-product of cattle hooves or bones

12. a calf that is one year old

14. a stand to hold the animal

FEBRuARy 4, 201377th Regular Session of the Nevada Legislature begins

FEBRuARy 5-9, 2013NCBA Convention and Trade Show

Tampa Bay, FL

FEBRuARy 15, 2013NCA Board of Directors Meeting

Fallon, NV

FEBRuARy 16, 2012NCA Fallon All Breeds Bull Sale

Fallon, NV

FEBRuARy 21-23, 2013Nevada Small Farms Conference

Sparks, NV

MARCH 7, 2013NCA Legislative Breakfast

(NNDA and DOA Ag Day to follow Breakfast)

MARCH 7-9, 2013Nevada

Young Cattlemen’s Conference

MARCH 26, 2013Nevada Board of Agriculture

Meeting in Reno, NV

APRIL 15-18, 2013PLC/NCBA Legislative Conference

MAy 30-JuNE 6, 2013NCBA Young Cattlemen’s

Conference

AuGuST 7-10, 2013NCBA Summer Conference

Denver, CO

NovEMBER 14-16, 2013NCA/CCA Convention

and Trade ShowSparks, NV

Cattle vocabulary

kids corner calendarACROSS: 3. pasture; 5. cud; 8. weanling; 11. leather; 13. calve; 15. heifer; DOWN 1. gestation; 4. ruminant; 6. steer; 7. calf; 9. Elko; 10. china; 12. yearling; 14. chute;

ANSWERS:

Nevada CattlemeN’s assoCiatioN20 • February 2013 SAGE SIGNALS

Top 3 in the Early Fall TestThe fi rst gaining 5.6 pounds a day with

4.6 pounds less feed giving him a -4.6 RFI

MORE POUNDS, LESS FEED = MORE PROFIT

ERRL YOGI 78 YCED BW WW YW MA CEM SC STAY DOC CW REA YG MARB9 -1.3 52 103 29 4 0.6 N/A 25 29.7 -0.15 0.41 0.33

ERRL YUKON 70 YCED BW WW YW MA CEM SC STAY DOC CW REA YG MARB12 0.2 51 91 23 5 0.1 N/A N/A 27.2 0.62 -0.07 0.02

ERRL YANKEE 72YCED BW WW YW MA CEM SC STAY DOC CW REA YG MARB10 -2.4 42 92 38 2 N/A N/A N/A 17 -0.30 0.33 0.27

3 Bulls sell at Bulls for the 21st Century Sale— 1 Limousin / 2 Lim-Flex —

www.nevadacattlemen.org SAGE SIGNALS February 2013 • 21

Nevada CattlemeN’s assoCiatioN22 • February 2013 SAGE SIGNALS

KCC Lunch Box 9740BW -2.3 • WW 71 • YW 118 • Milk 34 • MB .59 • RE .22 • $B 59.54

Sitz Upward 10409BW 1.9 • WW 58 • YW 113 • Milk 33 • MB .24 • RE .34 • $B 62.27

KCC Rita 740,Dam of KCC Lunch Box 9740

SAV Final Answer 0035BW -1.1 • WW 60 • YW 104 • Milk 25 • MB .52 • RE .42 • $B 59.89

20 sons sell 16 sons sell

The Proof is in the Progeny

KELLER CATTLE CORP.

BULL AND FEMALE SALERancher to Rancher

March 2nd, 2013 • Smithfield, UtahSmithfield Livestock Auction • 12 noon MST

Request your catalog today:(435) 512-4226 • (435) 757-9875 • KellerCattle.com

Lunch Box 9740 Progeny Ratios: 60 @ 98 BW • 60 @ 102 WW • 22 @ 102 YWDam of Lunch Box 9740 Progeny Ratios: 3 @ 102 BW • 3 @ 120 WW • 2 @ 119 YW

Granddam of Lunch Box 9740 Progeny Ratios: 5 @ 94 BW • 5 @ 112 WW • 4 @ 107 YWGreat Granddam of Lunch Box 9740 Progeny Ratios: 7 @ 98 BW • 7 @ 106 WW • 4 @ 105 YW

30+ Two-year olds & Long yearlings • 80+ Mature yearlings • 20 Open heifers & Bred cows

SAV Bismarck 5682—13 sons sellGDAR Game Day 449—12 sons sell

Fancy Yearling Heifers

HF Prowler 43U—Herd sire prospects sellOCC Missing Link 830M—Twos and Long-yearlings sell

Proven Bred Cows

Featuring 17fantastic sons

Low BW Upward son from elite pathfinder dam

www.nevadacattlemen.org SAGE SIGNALS February 2013 • 23

Have you checked us out online?The Nevada Beef Council (NBC) is on Facebook and Twitter! Stay up-to-

date with industry news, food trends and other happenings. Like us on Face-book and Follow us on Twitter for the latest in producer news and consumer outreach. Have some historical facts or interesting stories about the beef industry in Nevada? We’d love to hear from you and put your story online! Email your thoughts, comments, images and suggestions to Annette Kassis, Manager of Consumer Communications, at iheartbeef@nevadabeef.org.

Welcome on board, Hannah Peirano!The NBC has a new Educational Activities Coordinator for 2013. Peirano

has a degree in Agricultural Studies from California State University, Stan-islaus and a depth of experience at a number of cattle operations and vet-erinary clinics in California. While attending CSU-Stanislaus she received the San Joaquin/Stanislaus Cattlemen’s Association Scholarship and served as an Agricultural Ambassador for the University. As Educational Activities Coordinator, Peirano will attend K-12 agriculture day activities throughout Nevada, using fun, engaging activities to teach kids about cattle ranching, beef production and the connection between agriculture and their daily lives. Peirano and her husband live in Round Mountain and are expecting their first child in February.

The Nevada Beef Council Goes Red for WomenThe NBC is proud to be a sponsor of Reno’s American Heart Association

Go Red for Women luncheon March 1 at the Atlantis Casino Resort. In addi-tion to a booth at the Expo where we’ll engage one-on-one with luncheon attendees, the NBC is donating five copies of The Healthy Beef Cookbook and a beef-themed gift basket for the silent auction. The American Heart Association’s Go Red for Women movement is a call to action for women to take charge of their heart health. It focuses on empowering women with information to live stronger, longer lives while also raising funds to support vital research specifically targeting women and cardiovascular diseases. With so much positive information about lean beef’s important role in a heart-healthy diet, this is a perfect event for the NBC!

Jack in the BoxThe NBC partnered with Jack in the Box’s 20 Northern Nevada locations to

help launch their new Sourdough Cheesesteak Melt. The Sourdough Chees-esteak Melt features thinly sliced steak, fire-roasted red and green peppers, grilled onions, Swiss-style cheese and mayo onion sauce on sourdough bread. The new beef sandwich rolled-out on their menu in September and was anticipated to be on the menu for a couple months; however, the success

of the sandwich led an extended promotion through the beginning of 2013. Due to its success, the sandwich is now a permanent menu item.

New menu board elements, external signs and window signage promot-ed the new sandwich and featured the beef checkoff’s “Beef. It’s What’s for Dinner.” logo. In addition, a free-standing-insert (FSI) that also included the beef checkoff logo was distributed in major newspapers for two weeks in October offering coupons for the sandwich. Jack in the Box also funded broadcast television, radio, digital media, social media, e-blasts and more to promote the new sandwich, spending nearly 15 million dollars on the promotion.

The promotion resulted in more than 12,400 pounds of the thinly sliced steak on the sandwiches being sold in the 20 Northern Nevada locations. Their Southern Nevada locations participated in a test of the Sourdough Cheesesteak Melt prior to this promotion and were not included. Jack in the Box operates 2,000 quick-service restaurants in 19 states and moved nearly 1.1 million pounds of thinly sliced steak on the Sourdough Cheesesteak Melt across all units.

Food4Less Upcoming March PromotionVisit your local Food4Less/FoodsCo store during the month of March

for great beef savings! Southern Nevada’s 15 Food4Less stores will feature beef all four weeks during the month of March in their weekly ad circulars. The NBC has partnered with Guerrero Tortillas to provide shoppers with a consumer sweepstakes being promoted throughout the month through in-store point-of-sale and broadcast media, featuring the beef checkoff. The NBC will also sponsor in-store beef demos during the first two weeks of the month and $1.00-off beef coupons will be available on select packages of Guerrero Tortillas during the last two weeks of March. To find a Food4Less store near you to see your beef checkoff in-action, visit www.Food4Less.com online.

Responding with FactsBy regularly adding content to FactsAboutBeef.com, the checkoff contin-

ues to serve as a resource for questions and information related to raising beef, issues response, and industry engagement. A recent example takes us back to early December 2012, when the Kansas City Star published a three-part series about the beef industry. In preparation for publication of the series, the checkoff loaded new science-based content about antibiotics and growth promotants, beef quality, meat consumption and so-called “big beef” to the site to help address, debunk and balance inaccurate claims throughout the series. During the week of Dec. 10, FactsAboutBeef was viewed more than 2,000 times; videos on the site drew more than 200 views; 322 @BeefFacts Twitter mentions drew about 1.6 million impressions; and the number of followers to the @BeefFacts handle doubled to more than 400.

News From the Nevada Beef CouncilChecking-In On Your Beef Checkoff

NEVADA BEEF COUNCILP.O. Box 340310, Sacramento, CA 95834-0310 • www.nevadabeef.org • 877-554-BEEF (2333) • askus@nevadabeef.org

Nevada CattlemeN’s assoCiatioN24 • February 2013 SAGE SIGNALS

Fallon All Breeds

13-25 monthRange-Ready Bulls

Sale StartS at 11:30 a.m.Fallon Livestock Exchange

Fallon, Nevada

For more information or a sale catalog, call the sale office:

775-738-9214P.O. Box 310

Elko, NV 89803Email

nca@nevadabeef.org

February 16, 2013Sifting: February 15, 2013

Angus Limousin

Murray Grey

Red Angus

Hereford Balancer