Assignment 5c
Transcript of Assignment 5c
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FA102a, Research and Brand Development
Augmented Reality in the Workplace Clint Quappe
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Assignment One, Research
“3D augmented reality holograms are
finally here (almost)”http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Augmented Reality in the Workplace Clint Quappe
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Assignment One, Research
Creates a non-invasive visual interface
that is friendly for the brain and avoids
cognitive overload.http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Augmented Reality in the Workplace Clint Quappe
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“The Meta is a natural machine, which
uses the things that have evolved to
manipulate our environment, namely, our
hands. You reach out and you manipulate
holograms…”http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost
Assignment One, Research
Augmented Reality in the Workplace Clint Quappe
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“It can show instructions and other
digital elements superimposed against
real-world equipment and objects without
having to be manually operated.”http://www.engadget.com/2014/09/07/android-hard-hat-augmented-reality/
Assignment One, Research
Augmented Reality in the Workplace Clint Quappe
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Augmented Reality in the Workplace
Augmented Reality in the Workplace Clint Quappe
Assignment One, Description of Future Product or Service
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Assignment Two, Naming Process
Selected words from the original post:Virtual, Holographic, Glasses, Machine
Generated name possibilities:HoloMachine (Created by combining Holographic and Machine)
VirtuGlass (Created by combining Virtual and Glasses)
Selected Name:VirtuGlass
Justification:Suggests to consumer that it is a pair of glasses that can augment into a virtual world
Augmented Reality in the Workplace Clint Quappe
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Assignment Two, Brand Character Diagram
Augmented Reality in the Workplace Clint Quappe
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Augmented Reality in the Workplace Clint Quappe
Assignment Three, Logotype Research, Word from Diagram
Futuristic
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Augmented Reality in the Workplace Clint Quappe
Assignment Three, Logotype Research
http://www.aura-astronomy.org/
http://www.citroen.com/
http://www.nvidia.com/content/global/global.php
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Augmented Reality in the Workplace Clint Quappe
Assignment Three, Finished Logotype
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Dell: https://www.facebook.com/Dell
Xbox: https://www.facebook.com/xbox
Oakley: https://www.facebook.com/Oakley
Augmented Reality in the Workplace Clint Quappe
Assignment Four, Social Media Branding, Research
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• Word of mouth
• Self promotion
• Telling friends
Augmented Reality in the Workplace Clint Quappe
Assignment Four, Social Media Branding, Creating Community
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Assignment Four, Social Media Branding, Facebook Pages
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Augmented Reality in the Workplace Clint Quappe
Assignment Four, Social Media Branding, Facebook Pages
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Augmented Reality in the Workplace Clint Quappe
Assignment Four, Social Media Branding, Facebook Pages
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Augmented Reality in the Workplace Clint Quappe
Assignment Five, Webpage Layout Research For Wireframes
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Augmented Reality in the Workplace Clint Quappe
Assignment Five, Webpage Layout Research For Wireframes
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Augmented Reality in the Workplace Clint Quappe
Assignment Five, Wireframe
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• Betcha Can't Eat Just One - Lays
• Got Milk? – CMPB
• Ask about it at work – Aflac
• Melts in your mouth, not in your hands –M&M’s
Assignment Five, TagLine Research
Augmented Reality in the Workplace Clint Quappe
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Assignment Five, Homepage Visual Design In Browser
Augmented Reality in the Workplace Clint Quappe
http://invis.io/3W1TUZMF4
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Augmented Reality in the Workplace Clint Quappe
Assignment Five, Lower Level Visual Design In Browser
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https://projects.invisionapp.com/d/main#/console/2250508/
52089407/preview
Augmented Reality in the Workplace Clint Quappe
Assignment Five, Linked Prototype URL