Assessment Unit 1 Outcome 2
2
NAME: DESCRIPTORS: UNIT 1 Outcome 2 – design elements and design principles Criteria Very Low Low Medium High Very High Creative exploration of design elements (point, line, shape, tone, texture, form, colour, letterform) and ALL design principles (figure- ground, balance, contrast, cropping, scale, hierarchy, proportion, pattern Design tasks show very little understanding of application of elements to create and enhance particular design principles. Design tasks display little consideration of composition and little understanding of design elements and principles. Difficulties distinguishing which design elements / principles have been focussed upon. Design tasks demonstrate some thought regarding composition and effective use of some elements and principles. Imaginative design tasks demonstrate thoughtful decisions about compositional relationships and the use of all elements and principles in a considered manner. Highly imaginative and expressive design tasks demonstrate thoughtful decisions about compositional relationships and use of all elements and principles in a clever and considered manner. Skill in use of Adobe Illustrator Illustrator skills require additional practise. Use tutorials from internet and Help section. Some difficulty in using Illustrator. Further practise required to increase skill level. Use tutorials from internet and Help section. Illustrator handled reasonably well. Competent use of Illustrator displaying high level of technical expertise. Highly competent use of Illustrator displaying very high level of technical expertise. Analysis and evaluation of design elements and principles Very limited analysis and evaluation of how, design elements and principles are applied to convey information in existing visual communications Limited analysis and evaluation of how, design elements and principles are applied to convey information in existing visual communications. Adequate analysis and evaluation of design elements and principles are applied to convey information in existing visual communications. Clear analysis and evaluation of how design elements and principles are applied to convey information in existing visual communications. Insightful analysis and evaluation of design elements and principles are applied to convey information in existing visual communications. Use of terminology Very limited use of terminology. Limited use of terminology. Appropriate use of terminology. Effective use of terminology Effective use of terminology. Business card (final presentation) ability to create an effective composition. Very limited evidence of compositional relationships is established between images and text to produce an effective business card Limited evidence of compositional relationships is established between images and text to produce an effective business card Some evidence of compositional relationships is established between images and text to produce an effective business card Effective compositional relationships are established between images and text to produce an effective business card Highly effective compositional relationships are established between Images and text to produce highly effective business card MARKS 1 – 14 marks 15 -22 marks 23 -30 marks 31 -38 marks 39 – 50 marks Grades UG E E+ D D+ C C+ B B+ A A+ 0 -6 7 -10 11-14 15 -18 19 – 22 23 -26 27 -30 31 -34 35 -38 39 -42 43 – 50
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Transcript of Assessment Unit 1 Outcome 2
NAME: DESCRIPTORS: UNIT 1 Outcome 2 – design elements and design principles Criteria Very Low Low Medium High Very High
Creative exploration of design elements (point, line, shape, tone, texture, form, colour, letterform) and ALL design principles (figure-ground, balance, contrast, cropping, scale, hierarchy, proportion, pattern
Design tasks show very little understanding of application of elements to create and enhance particular design principles.
Design tasks display little consideration of composition and little understanding of design elements and principles. Difficulties distinguishing which design elements / principles have been focussed upon.
Design tasks demonstrate some thought regarding composition and effective use of some elements and principles.
Imaginative design tasks demonstrate thoughtful decisions about compositional relationships and the use of all elements and principles in a considered manner.
Highly imaginative and expressive design tasks demonstrate thoughtful decisions about compositional relationships and use of all elements and principles in a clever and considered manner.
Skill in use of Adobe Illustrator
Illustrator skills require additional practise. Use tutorials from internet and Help section.
Some difficulty in using Illustrator. Further practise required to increase skill level. Use tutorials from internet and Help section.
Illustrator handled reasonably well.
Competent use of Illustrator displaying high level of technical expertise.
Highly competent use of Illustrator displaying very high level of technical expertise.
Analysis and evaluation of design elements and principles
Very limited analysis and evaluation of how, design elements and principles are applied to convey information in existing visual communications
Limited analysis and evaluation of how, design elements and principles are applied to convey information in existing visual communications.
Adequate analysis and evaluation of design elements and principles are applied to convey information in existing visual communications.
Clear analysis and evaluation of how design elements and principles are applied to convey information in existing visual communications.
Insightful analysis and evaluation of design elements and principles are applied to convey information in existing visual communications.
Use of terminology Very limited use of terminology.
Limited use of terminology.
Appropriate use of terminology.
Effective use of terminology
Effective use of terminology.
Business card (final presentation) ability to create an effective composition.
Very limited
evidence of
compositional
relationships is
established between
images and text to
produce an effective
business card
Limited evidence
of compositional
relationships is
established between images
and text to
produce an
effective business
card
Some evidence of
compositional
relationships is
established between
images and text to
produce an
effective business
card
Effective
compositional
relationships are
established between
images and text to
produce an effective
business card
Highly effective
compositional
relationships are
established between
Images and text to
produce highly
effective business
card
MARKS
1 – 14 marks 15 -22 marks 23 -30 marks 31 -38 marks 39 – 50 marks
Grades
UG E E+ D D+ C C+ B B+ A A+
0 -6 7 -10 11-14 15 -18 19 – 22 23 -26 27 -30 31 -34 35 -38 39 -42 43 – 50
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