Assessing Tourism and Assessing Tourism and Trade Development in Trade Development in BarbadosBarbadosLessons from the Travel & Tourism Lessons from the Travel & Tourism Competitiveness and the Global Competitiveness and the Global Enabling Trade ReportEnabling Trade Report

Margareta Drzeniek Hanouz Senior Economist and Director

Global Competitiveness Network

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Outline

The Global Competitiveness Network, the Travel & Tourism Competitiveness Report 2009 and the Enabling Trade Report 2009

The Travel &Tourism Competitiveness Index (TTCI) and the Enabling Trade Index (ENI)

Focus on Colombia: Colombia’s performance in tourism and trade as assessed by the two indexes and comparisons.

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The Global Competitiveness Network

Flagship product: The Global Competitiveness Report: launched in 1979 covering 16 countries; it has since expanded its coverage to 133 countries.

Editor: Professor Klaus Schwab.

Goal: to provide a benchmarking tool for policymakers and business leaders.

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The Global Competitiveness NetworkGeographical coverage

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Global Competitiveness NetworkOur Reports as a unique tool

Enabling public-private dialogue: The findings of our Reports provide a neutral base for public-private dialogue on how to improve a country’s performance and address shortcomings and weaknesses.

Prioritizing reforms: Identifying strengths and weaknesses in each country’s competitiveness (Travel &Tourism (T&T), trade among others) environment.

Monitoring: Help policy makers, businesses and other relevant stakeholders to monitor progress over time.

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Tourism and trade for developmentThe Forum’s T&T and Enabling Trade programs

The openness of nations is an important enabler of competitiveness and development. Particularly in developing countries, travel & tourism (T&T) and trade are important growth drivers. The logistics and travel & tourism sectors should work collaboratively with policy makers and other relevant stakeholders to remove barriers to the movement of people and goods, and encourage productive travel and trade.

The World Economic Forum’s Enabling Trade and T&T programs delve into the fundamental attributes that govern nations’ ability to benefit from trade and T&T. They provide a concrete basis for dialogue between different stakeholders on fostering trade openness and a welcoming and sustainable travel sector.

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The Forum’s T&T and Enabling Trade programsThe Travel & Tourism Competitiveness Report 2009

Aim: The analysis provides an opportunity for the T&T industry to highlight to national policymakers the obstacles to T&T competitiveness for policy attention.

Methodological Tool: The T&T Competitiveness Index (TTCI).

History: Developed and launched in 2007, initiated by the Forum’s Industry Partners in Logistics and Transportation.

Partners: The Forum’s T&T Industry Partners and data partners (UN-WTO, WTTC, IATA, IUCN, Booz Allen, and Deloitte).

Coverage: 133 economies, over 98% of global GDP.

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The Forum’s T&T and Enabling Trade programsThe Enabling Trade Report 2009

Aim: Raise awareness of the significance of international trade flows for economic development and the importance of reducing barriers to global trade, in particular those related to transport.

Methodological Tool: The Enabling Trade Index (ENI).

History: Developed and launched in 2008, initiated by the Forum’s Industry Partners in Logistics and Transportation.

Partners: The Forum’s Industry Partners and International Organizations active in the area of international trade.

Coverage: 121 economies, over 95% of global GDP.

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The Forum’s T&T and Enabling Trade programsThe Indexes: What do they measure?

The Enabling Trade Index

The institutions, policies and services facilitating the free flow of goods over national borders, and to destination

The T&T Competitiveness Index

The factors and policies that make it attractive to develop the T&T sector in a given country

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The T&T Competitiveness IndexStructure

1.Policy rules & regulations

T&T Regulatory Framework

T&T BusinessEnvironment &Infrastructure

T&T Human, Cultural &

Natural Resources

Travel & Tourism Competitiveness Index

6. Air transport Infrastructure11. Human resources

2. Environmentalsustainability

7. Ground transport infrastructure

12. Affinity for Travel & Tourism

3. Safety & security 8. Tourism infrastructure 13. Natural resources

4. Health & hygiene

5. Prioritization of T&T

9. ICT infrastructure

10. Price competitiveness in the T&T industry

14. Cultural resources

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The Enabling Trade IndexStructure

1. Domestic and foreign market access

Market AccessBorder

AdministrationBusiness

Environment

The Enabling Trade Index

2. Efficiency of customs administration 8. Regulatory environment

3. Efficiency of import-exportprocedures

9. Physical security

Transport & Coms Infrastructure

4. Transparency of borderadministration

5. Availability and qualitytransport infrastructure

6. Availability and qualitytransport services

7. Availability and quality ofICT

45 variables

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a) Executive Opinion Survey

It records the perspectives of business leaders around the world; Survey data is indispensable, particularly for variables where no reliable hard data sources exist.

Respondents compare their own operating environments with global standards on a wide range of dimensions.

b) Hard data available from international sources

TTCI: IATA, UNWTO, WTTC, IUCN, Word Bank among others.

EDI: Comtrade, TRAINS, Lega Carta databases, Global Express Association Reports, World Bank, UNCTAD, WTO among others.

The Forum’s T&T and Enabling Trade programs The Indexes: What data do we use?

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Global Enabling Trade Report 2010 Top 10 and Selected Economies (out of 125)

Rank Country/Economy Score Rank Country/Economy Score

1 Singapore 6.06 1 0 25 Japan 4.80 23 -2

2 Hong Kong SAR 5.70 2 0 27 Korea, Rep. 4.72 26 -1

3 Denmark 5.41 4 1 30 Malaysia 4.71 28 -2

4 Sweden 5.41 5 1 40 Saudi Arabia 4.54 42 2

5 Switzerland 5.37 3 -2 48 China 4.32 49 1

6 New Zealand 5.33 11 5 51 Italy 4.28 45 -6

7 Norway 5.32 7 0 60 Thailand 4.13 50 -10

8 Canada 5.29 6 -2 62 Turkey 4.07 48 -14

9 Luxembourg 5.28 13 4 64 Mexico 4.04 74 10

10 Netherlands 5.26 10 0 68 Indonesia 3.97 62 -6

11 Iceland 5.26 n/a n/a 71 Vietnam 3.96 89 18

13 Germany 5.20 12 -1 72 South Africa 3.95 61 -11

16 United Arab Emirates 5.12 18 2 81 Ukraine 3.84 71 -10

17 United Kingdom 5.06 20 3 84 India 3.81 76 -8

18 Chile 5.06 19 1 87 Brazil 3.76 87 0

19 United States 5.03 16 -3 114 Russian Federation 3.37 109 -5

20 France 5.02 17 -3 121 Venezuela 3.04 119 -2

ETI 2009 Delta

ETI 2010 ETI 2009 Delta

ETI 2010

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Travel and Tourism Competitiveness Report 2009 Top 10 and Latin America and the Caribbean (out of 133)

2008 2008rank score rank rank score rank

Switzerland 1 5.68 1 Panama 55 4.23 50Austria 2 5.46 2 Jamaica 60 4.13 57germany 3 5.41 3 Uruguay 63 4.09 61France 4 5.34 10 Dominican Republic 67 4.03 63Canada 5 5.32 9 Guatemala 70 3.9 68Spain 6 5.29 5 Colombia 72 3.89 71Sweden 7 5.28 8 Peru 74 3.88 70United States 8 5.28 7 Honduras 83 3.77 75Australia 9 5.24 4 El Salvador 94 3.63 97Singapore 10 5.24 16 Ecuador 96 3.62 86Barbados 30 4.77 29 Suriname 99 3.54 95Costa Rica 42 4.42 44 Guyana 102 3.5 109Brazil 45 4.35 49 Nicaragua 103 3.49 99Mexico 51 4.29 55 Venezuela 104 3.46 103Puerto Rico 53 4.27 46 Paraguay 122 3.16 115

2009 2009Travel and Tourism Competitiveness Index Travel and Tourism Competitiveness Index

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The T&T Competitiveness Index Ranking 2009Barbados : Overall performance and focus areas

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The Travel and Tourism Competitiveness Report 2009How to obtain more information

Visit our website for further information and to download the Reports :

www.weforum.org