MOVING TOWARDSA BOUNDARYLESS ASIA

CONCLAVE

ASIAN BUSINESS LEADERS

MOVING TOWARDS A BOUNDARYLESS ASIAThe Asian Business Leaders Conclave in its launch edition has clearly established itself as the most important economic platform for candid discussions between leading business personalities, government leaders and policy makers. With tremendous support from the Malaysian Government, the conclave covered important aspects of India-Malaysia ties, the changing equation and dynamics of ASEAN, digitization and its impact on Asian business and the case for Asian corporates to come together to work towards establishing Asia as the silver lining in the changing world economic dynamics.

The 2nd edition of the Asian Business Leaders Conclave, to be held under the patronage of the Honorable Malaysian Prime Minister will see greater involvement of regional governments, who are looking to come together to deliberate on the future course that Asia will take as a unit to achieve development goals and move towards not just complete economic independence, but also greater dominance in the new world order.

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CHIEF GUESTDATO' SRI MOHD NAJIB BIN TUN HAJI ABDUL RAZAK

THE HON. PRIME MINISTER OF MALAYSIA

CHIEF GUESTSHRI NARENDRA MODI

THE HON. PRIME MINISTER OF INDIA

GUEST OF HONOUR DATO’ SRI MUSTAPA MOHAMED

THE HON. MINISTER OF INTERNATIONAL TRADE AND INDUSTRY, MALAYSIA

GLIMPSES FROM 1ST EDITION

The conclave had the rare distinction of being addressed by The Honorable Prime

Minister of Malaysia, Dato’ Sri Haji Mohammad Najib bin Tun Haji Abdul Razak, who was joined live over a video conference by The Honorable Prime Minister of India, Shri Narendra Modi. The Malaysian Prime Minister spoke about the flourishing Indian diaspora in Malaysia and their continued contribution in building the Malaysia of today and the future. “As Prime Minister of India Shri Narendra Modi, remarked in his 2015 visit to Malaysia, “India is not confined to its territory. India also exists in every Indian in every part of the world.” This has been strongly demonstrated by the Indian community in Malaysia, in letter and in spirit, towards the advancement of ties between our two nations. The Indian and Malaysian business communities have been the backbone of this trade and cooperation between our two nations”, said the Malaysian Prime Minister. In a very interesting interaction between the two Prime Ministers, the Malaysian PM congratulated his Indian counterpart for being a bold reformist and wished him luck as India moves towards taking more concrete steps in reforming its economy.

THE INTERACTION BETWEEN TWO PRIME MINISTERS

ANNASWAMY VAIDHEESH

VP, South Asia & Managing Director, India

Glaxo Smith Kline, India

SPEAKERS

AMIT MIDHAPresidentAPJ Commercial, Dell EMC

ANSON CHAN

Chairman & CEO

Bonds Group of Companies

DATO’ JOHAN IDRIS

CEOKPMG, Malaysia

BALA POMALEH

Chief Executive Officer

IPG Mediabrands Malaysia

Y.BHG. DATUK DR. JEYAINDRAN TAN SRI SINNADURAI

Deputy Director-General of HealthMalaysia

K. GURU GOWRAPPAN

Global Managing DirectorAlibaba Group

AMINATH SHAAYAN SHAHID

Deputy Managing Director

PSM Media

DATO’ MANIKANDAMURTHY VELAYOUDAM

Managing Director

Sky Blue Media Sdn Bhd, Malaysia

H.E. AMBASSADOR ONG KENG YONG

Former Secretary-General

ASEAN & Executive Deputy Chairman,

S Rajaratnam School of International

Studies (RSIS)

NEERAJ BANSAL

Partner, Head ASEAN Corridor; Building,

Construction and Real Estate SectorKPMG in India

SPEAKERS

DATUK P RAVINDRAN

Senior Director (Retd.)

MITI ASEAN Economic Cooperation Division

DATO’ RAMESH KODAMMAL

Chairman

Goldtex Group of Companies & Chiarman

ASEAN Indian Business Council

RAVINDRAN DEVAGUNAM

DirectorPerformance Management & Delivery Unit (PEMANDU)

YBHG.TAN SRI DATUK DR REBECCA FATIMA STA MARIA

Senior Policy FellowThe Economic Research Institute for ASEAN and East Asia (ERIA) & Former

Secretary General, Ministry of Interna-

tional Trade and Industry Malaysia

SALEH AL TURKI

President and Chairman

Nesma Holding, Saudi Arabia

YBHG. DATO’ STEVEN WONG

Deputy Chief Executive

Institute of Strategic & International

Studies, Malaysia

SRIKANTH RAMACHANDRAN

Founder and Executive Director

Moving Walls

SUBHASH CHAND AGGARWAL

Chairman and Managing Director

SMC Group

TAN SRI DATO’ SERI VINCENT TAN CHEE YIOUN

Founder & Advisor

Berjaya Corporation, Malaysia

V. VAIDYANATHAN Founder & ChairmanCapital First

VIJAY KARIA

Chairman & Managing DirectorRavin Group of Companies, India

PROMOTION - DIGITAL

PROMOTION - PRINT

THE STAR, MALAYSIA

THE ECONIMIC TIMES, INDIA

PROMOTION - OUTDOOR

KUALA LUMPUR, MALAYSIA

POST EVENT FEATURE PAGE

THE STAR,MALAYSIA

You have a consistenttrack record of exploringthe unknown and tastingsuccess with differentiat-ed content. What wouldyou put this down to?

The fear of the unknownreally eggs me on, to ex-plore new directions andbasically enter uncharteredterritory as much as possi-ble. For me, in the content business, itboils down to breaking new ground,new ideas, thoughts, new directions;which helps me cover a lot of distancebecause in today's age it's all about con-tent that catches attention.

We at Endemol Shine India, were thefirst ones to bring blockbuster hits likeBigg Brother in India 10 years ago andit instantly caught on with the Indian au-dience. Fear Factor: Khatron Ke Khiladitoo was the first Indian dare reality gameshow on Indian television: we have alsorecently reinvented the music space bybringing in global hits like The VoiceIndia and The Voice India Kids. This yearwe also the saw the launch ofMasterChef India in a brand new avatar.

We are constantly delving into some-thing big and innovative with all ourshows be it reality TV, Fiction or on thedigital front. Even with films, we first pro-duced Warriors, which was a mixed mar-tial arts film in the sports entertainmentgenre which was then customised into abig Bollywood blockbuster Brothers. Wehave also produced the critically ac-claimed Teen which was adapted fromthe Korean film Montage. We have alsoreached various regional markets acrossIndia with many of our shows and todayit is one of the biggest revenue marketsfor us. We took this leap of faith almostfive years before the market was ready;whereas our competitors are only ex-ploring these market now.

We have also produced Big BrotherChina in India using our existing facilitieswhich recognises our ability to produceworld class content within limited budg-ets. We aim to promote India as aProduction Hub for Asian countries andthus encourage the "Make In India" con-cept.

Endemol Shine boasts an impressivearray of content, including Bigg

Boss, MasterChef India,The Voice and muchmore. What are the keyattributes that you lookfor when evaluating anygiven content?

Endemol Shine India is acontent driven companyand we believe in cateringto audiences across all agegroups. The first and the

most important thing we look for whenwe are evaluating any content is anemotional connect with our audience.We are the only producers with the sizescale and bandwidth to operate across7 different markets in India. We haveproduced international formats like'Deal or No Deal', 'Minute to Win It','Million Pound Drop' and 'Big Brother'successfully in multiple languages andmarkets.

The second attribute being that theformat or concept of the show cannotbe easily replicated in the Indian con-text by any of our competitors.

Endemol India has emerged as oneof India's largest TV production com-panies in a relatively short span oftime. What would you put thisgrowth story down to?

Constant innovation, a focus on cre-ating differentiated and disruptive pro-gramming, a great team who can adaptinternational blockbusters to the Indiacontext and a fantastic international cat-alogue of over 600 revenue generatingformats is why Endemol Shine India to-day is one of the biggest players in thecontent production space and hassteadily emerged as a market leader.

Endemol Shine India are the pioneersin bringing differentiated content toIndia. We have also ventured in to cre-ating content for Digital with shows like'It's My City' with Priyanka Chopra' andwe are currently developing a new showwith Nimrit Kaur. We are the one of theonly producers that are creating contentfor all screens including the Film, TV andMobile. We have produced over 6,000hours of content in 7 languages in aspan of 10 years i.e. Non-Scripted -~4,030 hours of content in Hindi,Bengali, Malayalam, Tamil, Telugu andKannada and Scripted - ~2,050 hoursof content in Hindi and Marathi.

�ne of the most important eco-nomic phenomena that our gen-eration has been witnessing is the

emergence of Asia as an economic forceon the global arena. Over the pastdecade,Asia has been home to some ofthe world's fastest-growing economiesand can now boast of major contribu-tions to global growth. This clearly estab-lishes the region as a predominant play-er of the world economy,with China flexing its eco-nomic might and otherAsian countries such asIndia, UAE, Singapore andSaudi Arabia also demonstrating stronggrowth. As such, the region's ascendancyin the global economy is likely to contin-

ue with regional businessesmaking their impact feltworldwide.

With regional co-opera-tion getting further established, TheEconomic Times brought together icon-ic and upcoming leaders of Asia Inc.under

one roof at the inaugural edition of TheEconomic Times Asian Business LeadersConclave, which saw theheadsof themost successful corporations in the re-gion deliberate the course businessesneed to take as they seek to make Asiathe business hub of the world.

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From a merchandise tradingcompany to a leading groupwith diversified interests, theBEXIMCO Group has come along way. Tell us a bit about thecompany's evolution andgrowth.

The BEXIMCO Group recog-nized the impending advantagesof a populace economy with ahighly motivated, trainable lowcost labor force. We made in-vestments to serve Bangladesh'sgreatest resource, its people, insuch industries as pharmaceuti-cals, ceramics, textiles/garments,banking and engineering andconstruction. As Bangladesh hasdeveloped and matured, so have

we, keeping pace withits needs and to meetthe demands of itsgrowing economy.Indeed, we have usedour expertise in export-ing world-class gar-ments to create Yellow- a retail apparel brandcoveted by the country'smiddle class. We have diversi-fied into media and communica-tions (satellite subscriber televi-sion and Independent TV andnewspaper). And we are now fo-cused on energy (LPG and powergeneration) to ensure that thecountry continues its prolificgrowth.

The Group's mantra isto take Bangladesh tothe world, and theGroup has a strongoverseas presence.What was the drivingforce and rationalebehind the Group'sconcerted strategy totap global markets?

As the world became "flat", theBEXIMCO Group was poised totake advantage of the globalizationof the world economy. We knewthat for us to succeed, we had toinvest both in our human re-sources and industries to createworld-class companies that wouldbe able to compete. Our facilities

produce ceramics for Royal Daltonand Wedgewood and clothes forPVH and Zara - indeed our inno-vative textile apparel industrial parkwith its design center is a leadingexample of name brand clothierscoming to us for one stop shop-ping. And recently BeximcoPharmaceuticals obtained ap-proval from the US Food and DrugAdministration and is now manu-facturing drugs for sale in theUnited States market. We areproud to say that we are "TakingBangladesh to the World."

In your own words, how wouldyou say the BEXIMCO Groupimpacts and contributes to thewider development ofBangladesh?

BEXIMCO and Bangladesh

were born around the same timeand have grown up together.Bangladesh is an economic tiger,one of the 3 fastest growingeconomies in the world with 6%real GDP growth. While we can-not take credit for Bangladesh'ssuccess (that belongs to its peo-ple), we believe we have con-tributed to its success by invest-ing in the people. The BEXIMCOGroup employs over 60,000 peo-ple and as exemplified above, has

made investments in sectors (financial and industrial) to en-sure that our greatest resource,our people continue to be gain-fully employed with better train-ing, superior management andbetter skills. We are now em-barking in new sectors such as re-newable and thermal energy andLPG, all of which will require agreater level of expertise for ourpeople, something that we will beproud to deliver.

This is a time for integrationRead through some excerpts from the Hon.Prime Minister of India, Shri Narendra Modi'sinaugural speech at the The Economic TimesAsian Business Leaders Conclave

�he leaders of ASEANcountries have led ef-forts for better integra-

tion among the countries ofthe region.This initiative tobring the business leaders ofAsia together is thereforevery timely.I have said onmany occasions that the21stcentury is the century ofAsia.Asia where there arehands to work, homes toconsume and heads havethe humility to learn. Despiteunfavourable and uncertainglobal economic environ-ment, the growth prospectsof the Asian region havebeen a ray of hope.

India is currently witness-ing an economic transfor-mation.It is not only one ofthe fastest growing largeeconomies in the world. It isalso marked by initiativescentered aroundease of do-ing business, making gover-nance transparent and effi-cient and reducingregulatory overburden. Theoutcomes of our efforts are

visible from India's globalrankings on various indica-tors.

This is a time for integra-tion, and integration cannothappen without openness.India has always been openat the heart.Now, at the levelof economy also, we areamong the most open andintegrated economies.Wewelcome those who are notthere in India so far.I person-ally assure you that I shall bethere when you needme.India is not only a gooddestination; it is always agood decision to be in India.

An empire built on differentiation

�his landmark Conclavebrought togethermany of Asia's fore-

most business leaders todiscuss ways to ensure thatthe region remains themost thriving centre fortrade in the world.

I am glad that it is takingplace here. For by choosingMalaysia as the venue, thisConference is recognisingthat from manufacturing, todistribution, to technical ex-pertise in the services sec-tor, this country offers op-portunities and capabilitiesacross the value chain.Whether investors wantMalaysia to be their targetmarket, or to set up here totake advantage of our beinga regional gateway, compa-nies and individuals will findso many opportunitiesupon their arrival here.

It has often been said thatthe 21st century is set to bethe Asian Century. That is as

it should be. The centre ofgravity of power, populationand prosperity has longbeen shifting eastwards,and it is right that we shouldtake responsibility for, andcontrol of, our own des-tinies. We need to take thenext steps. To forge strongerinter-Asian ties. To capitaliseon what we have in com-mon. To learn from eachother, to share best prac-tices and seek new ways ofcollaborating to the benefitof all.

Taking Bangladesh to the worldShayan Rahman (Director, BEXIMCO Group) talks of how the Group made giant strides on the global stage

From left to right: From left to right: Datuk Johan Idris (Managing Partner, KPMG in Malaysia);Saleh Ali Al-Turki (President and Chairman, Nesma Holding Company); Guru Gowrappan (Global

MD, Ali Baba, China); Tan Sri Dato' Seri Vincent Tan Chee Yioun (Founder & Advisor, BerjayaCorporation, Malaysia) and Anson Chan (Chairman and CEO, Bonds Group of companies)

Deepak Dhar (MD and CEO, Endemol Shine India)speaks with us about his unorthodox route to success

Read through excerpts from the Hon. PrimeMinister of Malaysia, YAB Dato' Sri Mohd.Najib Bin Tun Haji Abdul Razak, inauguralspeech at the The Economic Times AsianBusiness Leaders Conclave

The 21st century is set to bethe Asian Century

The Asian market is growing exponentially,and skillful, collaborative management is need-ed to ensure that Asia enhances its competi-tiveness on the world stage. Now more thanever, it is critical for captains of government andindustry to collaborate and work towards astronger and economically independent, butnot isolated Asia, and The Economic Times

Asian Business Leaders Conclave fills this modern-day need.

����������������������� ����, PRESIDENT, TIMES STRATEGIC SOLUTIONS LTD.

THEECONIMICTIMES, INDIA

As one of India's fastestgrowing business groups,what is Ravin's USP that helpsit stand out in the globalarena?

In the commercial world, theconsumer and supplier is slowlybut surely turning towards"Transactional accounts" ratherthan "relationship accounts".

However, in the area of industri-al products that we are in, whereproducts are to be precisely de-signed/engineered and then man-ufactured, tested and approved,our USP is "relationship accounts".It takes a long time to make an ac-count, and if that is not nurtured, itcan break easily. Hence the foun-dation for such relationships has tobe very strong and have the abilityto stand the test of time. We have aset of solid customers who are withus for more than 30-40 years. This

kind of longevity comes from hon-esty, transparency, high levels ofcustomer centricity and higheststandards of product quality andservice.

Moreover, we understand thedynamics of the market, and thetechnological changes that are oc-curring across the world. And weare at the forefront of spurring thesechanges, which means that we areassuming a leadership position inmost of the spheres in the Electricalworld.

We are seeing Energy being re-placed with Electricity, mobility be-ing replaced with Electro mobility,Thermal and Fossil being replacedwith Renewable, and have thusstructured ourselves from a singlevertical about a decade ago, to 5verticals, viz Electrical cables,Renewable Energy EPC serviceswith specialization in tracker sys-

tems for solar plants, Extra HighVoltage EPC Projects and special-ized services, Specialized PowerEquipments like online moistureremoval systems for transformers,and retail electrical products. Thuswe are present across the entirespectrum and this helps us gain fur-ther traction with customers.

We try and focus on Technologyfirst, and then follow the triple A sys-tem, i.e. Affordability, Availabilityand Accessibility.

We understand that India andnow the global arena is focused onPrice, and we have to bring in thebest products with most effectiveprices. The industry operates onwafer thin margins, and so we haveto use our 7 decades of expertiseon the technology front to bring insome new and sustainable prod-ucts all the time. We are proud ofthis.

In today's globally connectedeconomy, how does a platformsuch as this help deepen eco-nomic and national ties?

Globally connected economymeans one where there is a con-nection, and such platforms helpcreate and nurture that connection.

You put a face to the business, andthis helps in growing the business.This is a platform where the mostinfluential and important businessleaders who have been the changeleaders and solution providers intheir respective fields share their vi-sion of not only a resurgent Asia,but the entire globe, and their ideason how to drive the growth in theworld economy.

As this platform involves closeddoor discussions amongst leadersfrom various industries across Asia,solutions for immediate businesschallenges can be sought after ona real time basis. There is a potentialto ramp up cooperation in tradeand investment. We have seen thisin the Conclave.

Further, the growth prospects ofthe ASEAN region discussed will actas a ray of hope despite the uncer-tain and volatile economic envi-ronment. Such platforms when or-ganized at a time when the worldeconomy has been impacted byseveral global events such as theBrexit and US presidential polls, ithas the potential to gather andbring about solutions to world chal-

lenges. A resilience to recover froma precarious global economic situ-ation is the mood we could sense.

From the perspective of benefit-ing India, it can be added that at atime when India is on the path totransformation by stepping up onthe ease of doing of business, isworking hard on making the gov-ernance practices more transpar-ent and reducing regulatory restric-tions, such a platform helps Indiabroadcast its changes to a receptiveand captive international audienceon various aspects.

This unique gathering saw thewho's who behind some of themost successful businesses inthe region come together. AsPower Partner of the event,could you tell us about yourthoughts on the inaugural edi-tion of The Economic TimesAsian Business LeadersConclave?

First of all, the event was PowerPacked, with Prime Ministers ofIndia and Malaysia addressing theConclave, and exchangingthoughts on how to proceed. As we

start talking ideas, issues start dis-appearing. This was the maidenevent of Economic Times outsideof India, and was not only very wellorganized and attended butthoughts were also frankly ex-changed.

As Hon Prime Minister Modirightly mentioned in his special ad-dress, India's relationship withASEAN is a key pillar of our foreignpolicy and business relations. As weseek to make Asia the business hubof the world, this conclave has actedas a gateway for many prospectivebusiness collaborations that notonly India as an economy, but theentire ASEAN would benefit from.

Openness for integration waswitnessed, and as India is becom-ing one of the most transparent butliberalized and fastest growingeconomies across the globe, thediscussions held and the outcomesperceived has been very encourag-ing for our country. This will furtherstrengthen FDI inflows and moreimportantly technology inflows inIndia. This also creates a platformfor industry to find new partnersacross the globe.

AN ET EDGE INITIATIVE

ALL EYES ON ASCENDANT ASIA

Could you shed some light for usabout the beginnings of GTL, and howit began as a company, the outlookand how it's come to this point?

GTL began almost about 35-36 yearsago when I was hardly 16 and traveled toSingapore. I went to meet a friend of myfather because I needed some pocketmoney when I went there so he gave mesome 100 odd dollars and I saw him senda fax message from one end to another.And that fascinated me, it was magical tome.

We created an Internet data backbonenetwork before it was even normal to doso. We were the first ones to provide e-mail and Internet connectivity in thecountry way back in 1996. We had a com-pany called Global e-Commerce that al-lowed internet connectivity to corporatesand banks. 17 years ago, we monetizedthat business for the value of $1.2 billionand when we did that we recognized andrealized that the whole evolution that'shappening in cellular is actually going togo places provided the access to Internetand mobile phone is made easy and theonly way that could happen was a prolif-eration of fiber and towers throughoutthe country.

So we started building the towers andmanaging the towers and maintaining thetowers. That's how we started the busi-ness initially but over the years we recog-nized that owning these towers as a neu-tral and independent player could meanthat other people who received licensescould end up using it and sharing it.

Throughout this entire journey ofmore than 3 decades, is there oneparticular moment that you mightlook back at as a pivotal moment?

Looking back, recognizing the needfor data explosion going back all the wayto 1994 really fueled our success. As I toldyou, we monetized this business way,way later. And the money that we raisedout of that monetization is what we de-ployed in building towers and otherthings.

This revolution in India has seen manyentrepreneurs and many successful com-panies emerge in the last thirty years. Andthis change has impacted everybody's life.An ordinary person who doesn't under-stand anything about technology is fullybenefited from using these innovations.Today, a farmer sitting in his village cansee the crop rates in Mumbai. That is afundamental change that's come about.That is the achievement for entrepreneurslike us.

In your opinion, what has driven thesuccess of GTL as a group?

The key to GTL's success, and I takegreat pride in saying this, is that as a com-pany we have always been hugely cus-tomer focused and always worked in amost competitive arena.

From 30 years ago to now providing in-frastructure to a Vodafone, or a BhartiAirtel or an Idea or an R-Com or an R-Jio,

we have been at the forefront of thewhole change. So adopting to thesechanges and remaining hugely focusedon the periphery has helped us. Today,you have a lot of electronics or what wecall access or last minute connectivity atyour disposal thanks to companies likeGTL. I'm not saying that we're the onlyone. I'm saying that there are many otherplayers, but I believe that we have playeda very important role in that revolutionover the last 3 decades.

You've charted an entrepreneurialjourney for more than three decadesnow. From then to now, how has yourleadership style evolved?

Over the years what I have learnt isbeing a leader is about actually feedinginto other people's aspirations.Somebody like me who operates in atechnologically fierce and competitivearena depends on the people in our com-pany. My people are the ones who pos-sess the knowledge. My job is to harnesstheir knowledge, my job is to bring themtogether, my job is to get them attractedto a common goal or an objective. And atthe same time, feed into their aspirations.And those aspirations are not just finan-cial, at times they are also emotional.

Everything about leadership is not justabout money, or benefits or this and that.There's a lot more that people expect. Ithink one of my biggest learnings in thatrespect has to be that as I make that jour-ney, I am also dealing with thousands ofpeople's aspirations, their emotional andfinancial expectations. Living up to that isthe major challenge that I face. I thinkthat's what gets me going really passion-ately.

To round things off, we'd like yourtake on how you view success.

To me, the measure of success is notjust economical. You really have to beopen to understanding, you have to befocused on creativity, innovation and risk-taking and above all, as you do this jour-ney, to enjoy yourself.

Powering through to new heights talks to us about the

evolution of the Ravin Group and his plans to fuel the next wave of the nation's growth

You have a consistent track record ofexploring the unknown and tastingsuccess with differentiated content.What would you put this down to?

The fear of the unknown really eggsme on, to explore new directions and ba-sically enter unchartered territory asmuch as possible. For me, in the contentbusiness, it boils down to breaking newground, new ideas, thoughts, new direc-tions; which helps me cover a lot of dis-tance because in today's age it's all aboutcontent that catches attention.

We at Endemol Shine India, were thefirst ones to bring blockbuster hits likeBigg Brother in India 10 years ago and itinstantly caught on with the Indian audi-ence. Fear Factor: Khatron Ke Khiladi toowas the first Indian dare reality gameshow on Indian television: we have alsorecently reinvented the music space bybringing in global hits like The Voice Indiaand The Voice India Kids. This year wealso the saw the launch of MasterChefIndia in a brand new avatar.

We are constantly delving into some-thing big and innovative with all ourshows be it reality TV, Fiction or on thedigital front. Even with films, we first pro-duced Warriors, which was a mixed mar-tial arts film in the sports entertainmentgenre which was then customised into abig Bollywood blockbuster Brothers. Wehave also produced the critically ac-claimed Teen which was adapted fromthe Korean film Montage. We have alsoreached various regional markets acrossIndia with many of our shows and todayit is one of the biggest revenue marketsfor us. We took this leap of faith almostfive years before the market was ready;

whereas our competitors are only ex-ploring these market now.

We have also produced Big BrotherChina in India using our existing facilitieswhich recognises our ability to produceworld class content within limited budg-ets. We aim to promote India as aProduction Hub for Asian countries andthus encourage the "Make In India" con-cept.

Endemol Shine boasts an impressivearray of content, including Bigg Boss,

MasterChef India, The Voice and muchmore. What are the key attributes thatyou look for when evaluating any giv-en content?

Endemol Shine India is a content driv-en company and we believe in cateringto audiences across all age groups. Thefirst and the most important thing welook for when we are evaluating any con-tent is an emotional connect with our au-dience. We are the only producers withthe size scale and bandwidth to operateacross 7 different markets in India. Wehave produced international formats like'Deal or No Deal', 'Minute to Win It','Million Pound Drop' and 'Big Brother'successfully in multiple languages andmarkets.

The second attribute being that the for-mat or concept of the show cannot beeasily replicated in the Indian context byany of our competitors.

Endemol India has emerged as one ofIndia's largest TV production compa-nies in a relatively short span of time.What would you put this growth sto-ry down to?

Constant innovation, a focus on cre-ating differentiated and disruptive pro-gramming, a great team who can adaptinternational blockbusters to the Indiacontext and a fantastic international cat-alogue of over 600 revenue generatingformats is why Endemol Shine India to-day is one of the biggest players in thecontent production space and has steadi-ly emerged as a market leader.

Endemol Shine India are the pioneersin bringing differentiated content to India.We have also ventured in to creating con-tent for Digital with shows like 'It's My City'with Priyanka Chopra' and we are cur-rently developing a new show with NimritKaur. We are the one of the only produc-ers that are creating content for allscreens including the Film, TV and Mobile.We have produced over 6,000 hours ofcontent in 7 languages in a span of 10years i.e. Non-Scripted - ~4,030 hours ofcontent in Hindi, Bengali, Malayalam,Tamil, Telugu and Kannada and Scripted- ~2,050 hours of content in Hindi andMarathi.

Towering above all We engage Manoj Tirodkar (Chairman, GTL Infrastructure) in a candidconversation as he talks us through a 3 decade journey that sees himat the vanguard of the telecom revoltion

>> The Asian market is growing exponentially, and skillful, collaborative manage-ment is needed to ensure that Asia enhances its competitiveness on the worldstage. Now more than ever, it is critical for captains of government and industry tocollaborate and work towards a stronger and economically independent, but notisolated Asia, and The Economic Times Asian Business Leaders Conclave fills thismodern-day need.

, PRESIDENT, TIMES STRATEGIC SOLUTIONS LTD.

As written by Karan Karayi Letters may be addressed to Karan.Karayi@timesgroup.com

An empire built on differentiation Deepak Dhar (MD and CEO, Endemol Shine India) speaks with us abouthis unorthodox route to success

Endemol Shine India is a contentdriven company and we believein catering to audiences acrossall age groups. The first and themost important thing we lookfor when we are evaluating anycontent is an emotional connectwith our audience.

We created an Internet databackbone network before itwas even normal to do so. Wewere the first ones to providee-mail and Internetconnectivity in the country wayback in 1996.

ver the past decade, Asia has been home to some of the world’s fastest-growing econo-

mies and can now boast of major contributions to global growth. Indeed, the region’s ascendancy in the global economy is likely to continue with regional businesses making their impact felt world-wide.

In an effort to foster regional bonhomie, The Economic Times brought together iconic and upcom-ing leaders of Asia Inc. under one roof in Malaysia as the heads of some of the most successful corporations in the region convened to chalk out the broad roadmap for progress for the Asian region. As a nod to the significance of the occasion, the Prime Minister of Malaysia, Dato’ Sri

Najib Razak, inaugurated The Economic Times Asian Business Leaders Conclave and the Prime Minister of India, Narendra Modi, delivered an address via videoconferencing to give the Conclave a rousing start.

The landmark two day event saw the inaugural of a coffee table book, The Economic Times Most Promising Business Leaders of Asia,

which was unveiled by Y.B. Dato' Sri Mustapa Bin Mohamed, Minister of Interna-

tional Trade and Industry, Malaysia. This book that celebrated the achievements of some of the most mercurial entrepreneurs spread through-out the Asian region, all of whom have broadened the horizons of their respective industries.

Some of the business leaders whose achievements were immortalized in the book included Albert Yeung (Emperor Group, Hong-Kong), Amit Midha (Dell EMC, Singapore), Anson Chan (Bonds Group of Companies, Hong Kong), Arvind Vohra (Gionee, India), Balaji Rao (Venky's, India), Chander Agarwal (TCI Express, India), Deepak Dhar (Endemol, India), Dr. Alok Roy (Medica Hospitals, India), Dr. S Vasudevan (Ozone Group, India), Gaurav Dalmia (Dalmia Group, India), Goh Siang (Karex Berhad, Malay-sia), Karan Adani (Adani Port & SEZ, India), Kong Chong Soon (United Overseas, Malaysia), Manish Doshi (Envision Scientific, India), Manoj Tirodkar (GTL, India), Mostafa Kamal (Meghna Group of Industries, Bangladesh), Nawab Shahji Ul Mulk (Mulk

Holdings, UAE), Nitin Khanna (MergerTech), PNC Menon (Sobha Developers, UAE), Primus Cheng (Prima Food, Singapore), Rajiv Kumar (DS Group, India), Rajiv Luthra (Luthra & Luthra Group, India), Rakshit Desai (Flight Centre Travel Group Australia, India), Rupak Barua (Amri Hospitals, India), Shayan F Rahman (BEXIMCO Group, Bangla-desh), Subhash C. Aggarwal (SMC Group, India), Suneeta Reddy (Apollo Hospitals Group, India), Tang Hsiang-chien (Dalian Wanda Group,

Hong-Kong), V Vaidyanathan (Capital First, India), Vijay Karia (Ravin Group, India), Vijay Shekhar Sharma (PayTm, India), Vishwamani Tiwari (Prabhat Telecom, India) and Y Rajeev Reddy (Country Club, India).

The Economic Times Asian Business Leaders Conclave created a differentiated platform for leaders to come together and discuss the most pertinent issues that Asia faces today, leaving no stone unturned to keep Asia in the ascendancy.

> Tan Sri Dato' Seri Vincent Tan Chee Yioun (Founder & Advisor, Berjaya Corporation, Malaysia), Deepak Lamba (President, Times Strategic Solutions), YAB Dato’ Sri Mohd. Najib Bin Tun Haji Abdul Razak (Hon’ble Prime Minister of Malaysia), T.S. Tirumurti (High Commissioner, High Commission of India, Malasyia) and Vijay Karia (Chairman & Managing Director, Ravin Group)

“We all know technology is changing society, be it education, business, healthcare or beyond. Today, we have 8 billion connected devices. By 2030, this will be 200 billion. As the devices we use become more powerful, it is fueling the changes we experience and creating a new type of society.”-Amit Midha, President, APJ Commercial, Dell EMC, Singapore

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New Straits Times 15 Dec. 2016

The Sun 15 Dec. 2016

Malay Mail | 15 Dec. 2016

POST EVENT COVERAGE

New Straits Times 15 Dec. 2016

POST EVENT COVERAGE

Malay Mail | 15 Dec. 2016

The Malaysian Reserve | 15 Dec. 2016

The Star | 15 Dec. 2016

The Sun | 15 Dec. 2016

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