Asia Europe Workshop - Introduction to Public Diplomacy presentation
-
Upload
diplofoundation -
Category
Government & Nonprofit
-
view
68 -
download
4
description
Transcript of Asia Europe Workshop - Introduction to Public Diplomacy presentation
PUBLIC DIPLOMACY
IN ASIA-EUROPE RELATIONS
Geneva 2 July 2014
DiploFoundation
• (McDowell)
Traditional vs Public Diplomacy
state people powercoercion attractionimposing convincingideologies preferences secrecy transparencypower-play mutual benefitmistrust credibilityself-serving partnerships/networksdirecting facilitatingwin/lose wars for land win/win for values
‘…efforts by the government of one nation to influence public or elite opinion in a second nation for the purpose of turning the foreign policy of the target nation to advantage’.
Wilton Park, 2006
PD DEFINITION
• (McDowell)
CONCEPTS
• PROPAGANDA/SPIN
• SOFT POWER
• PUBLIC RELATIONS
• NATION BRANDING
• STRATEGIC COMMUNICATIONS
ACADEMIA / THINK TANKS
SOFT POWER
Culture
TOP TEN BRANDS 2013 (Interbrand)
Soft power is the ability to get what you want through
attraction
Joseph Nye
PROPAGANDA OR PD?
•
PSYOPS
NATION BRANDING
Nothing is more important than
reputation in the modern world
In truth, nation branding is the problem, not the solution
Simon Anholt
Networks are the new
communities
Revolution going viral’ - Seib
ANONYMOUS
OCCUPY
‘Networks disrupt the exercise of power’ Alec Ross
• (McDowell)
The new public diplomacy is no longer confined to messaging... It is also about building relationships…and… facilitating networks at home and abroad. Jan Melissen
• (McDowell)
TWO-WAY DIALOGUE
Having public diplomacy is like playing a football match. Playing a game is good even when you don't care about winning or losing. One gets the chance to present his side and allow others to feel his existence. But one will definitely lose if he doesn't play at all.
Fu Ying, Chinese Vice FM, 2010
PERCEPTIONS AND MISPERCEPTIONS
CULTURAL DIMENSION AND VALUES
CONNOTATIONS
rebellion : civil warterrorist : freedom fighteryoung people : youthsillegal alien : undocumented person
apartheid wall : security fencejargon : precisiondifficulty : challenge
November 2011
UKRAINE 2012
TYPECASTING AND OTHERING
2012
2014
PARODY
“BORAT: Cultural Learnings of America for Make Benefit Nation of Kazakhstan”
.To be persuasive we must be believable; To be believable we must be credible; To be credible we must be truthful. It’s as simple as that.
Murrow 1963
Truth is the best propaganda and lies are the worst
Edward Murrow