Europe & Asia Event Forum 2014
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Transcript of Europe & Asia Event Forum 2014
Challenges and opportunities
of Gdansk Convention Bureau
as an example of a regional Bureau.
Gdansk Convention Bureau as an effective tool to promote the region.
EFEA Europe + Asia Event Forum 2014, January 22-24, St. Petersburg
Anna Górska, Gdansk Convention Bureau/Gdansk Tourist Organisation CEO
GDANSK & REGION
OVER 1 000 000
DELEGATES 2010 - 2012
OVER 13 000 BUSINESS MEETINGS 2010 - 2012
3. CONFERENCE
DESTINATION IN POLAND
Gdansk Convention Bureau Tourist Information
Promotion Department
Gdańsk Convention Bureau was founded in 2005 as part of Gdansk Tourist Organisation. In 2007 we became ICCA member.
As a congress bureau GCB represents tourism service providers with special interest in business tourism: hotels, travel agencies, restaurants, providers of conference technical support, transportation companies, interpreters and translators from Gdansk & Region.
GDANSK TOURIST ORGANISATION
Our main goal is to promote Gdansk & Region as an attractive conference destination among both national and internetional meetings planners, corporates and associations.
We cooperate with:
Gdansk Convention Bureau is the only organisation in Pomorskie Region responsible for promoting Gdansk & Region as a congress destination.
WHAT WE DO - OUR MAIN ACTIVITIES
Ambassadors from Gdansk & Region
Tricity Academy for Business Tourism Professionals
Statistics surveys Polish Congress Ambassadors Programme
international business tourism fairs EIBTM Barcelona IMEX Frankfurt
CONVENE Vilnius
road shows Stockholm
Amsterdam Paris
Vienna Barcelona
cooperation with international associations like ICCA and MPI
ICCA Congress, Shanghai ICCA CEC Summer Meeting, St. Petersburg
ICCA RSMP, Amsterdam MPI Meeting, San Antonio
www.gdanskconvention.pl with almost 70 000 views in 2013
venue finder with over 140 venues
current flight connections from Gdansk
Over 50 service providers (Carriers,
catering, guides) including 8
Recommended PCO
Information about current GCB activities
promotional materials avalaible in online and printed version also in English and Polish language
Welcome Letters for events delegates
Tourist Information Point at Gdansk Airport
Tourist Information Point in venue
Sponsored by Gdansk Convention Bureau
Available for those who want to organize their event in Gdansk & Region
Works on iOS, Android, BlackBerry and Windows Phone
How we overcome the obstacles we meet?
statistics surveys business tourism fairs and other activities
key word:
There are over 140 conference venues in Gdansk & Region. Every year only 50-60 of them provide us statistics datas. Why?
lack of time lack of team often venues managemnet do not understand how
important statistics surveys are
What we do to convince venues to engage in statistics surveys project?
individual meetings with venue management
calls and mails with reminder about statistics
promotional film showing how statistics are important
Business tourism fair like EIBTM (Barcelona), IMEX (Frankfurt), CONVENE (Vilnius), MIBEXPO (Moscow) and road shows are great opportunity to promote products and services among
selected groups of hosted buyers.
convention bureau + venue
+ PCO/DMC =
success
What we do to convince venues, PC/DMC to participate in business tourism fair, road shows and others meetings?
in the begging of every year we
local tourist industry event calendar
when we organize road shows we try to cover most of the costs –
our Partners are expect only to cover fligh tickets and accomodation if it necessery
and ….
MEETINGS INDUSTRY PLAYS AN IMPORTANT ROLE IN METROPOLIS DEVELOPMENT
decision-makers and
local industry like
hotels, conferences venues,
PCO/DMC, airport and others
need to cooperate
THANK YOU Anna Górska, Gdansk Convnetion Bureau/Gdansk Tourist organisation CEO