Social Media MarketingStrategy Proposal

MSU New Media Driver’s License Fall 2010 Photo courtesy of: Cyber Theater

The Home Box Office An American premium cable television

network 18 Slogans later – We come full circle

◦ First Slogan 1972-1975: “This is HBO, the Home Box Office”

◦ Current Slogans 2009-present: “It’s More Than You Imagined.

It’s HBO” 2010-present: “This is HBO”

This is HBO

Great first page on Google◦ Includes main website,

Twitter, and YouTube

The Client - Pros

Photo courtesy of: Ashley Patterson (via HBO Google page

Low ratings◦ Current shows not

mentioned in Top 25◦ Niche-oriented market

The Client - Cons

Photo courtesy of: Ashley Patterson (via TV By The Numbers)

HBO’s current Twitter account has flaws

Promotions and Contests needed

Give Your Twitter Entourage Some True Blood

HBO does not currently have a blog site.

Followers can comment and create discussion

Allow employees to create posts

Show Some Big Love By Blogging

iTunes Application

Email Marketing

Don’t Get Hung Up On Social Networking Sites

Metrics of SuccessIncrease in

subscription purchases

Television rating increases

Increase in Twitter, Facebook,

and YouTube

Use of Google Analytics

Clickstream data Survey responses

Increase in subscription purchases

Television rating increases

Increase in Twitter, Facebook,

and YouTube

Use of Google Analytics

Clickstream data Survey responses

Budget

Revamping of iTunes application

Upkeep of social networking sites

Analytics

Burst in online marketing

Shows’ season premieres

Continuous updates

throughout season

Burst in online marketing

Shows’ season finale

Timeline

There is more to an online marketing campaign than just the essential Twitter and Facebook updates

Having a niche-oriented market is great, but it’s important to also get high rating numbers

It’s More Than You Imagined. It’s HBO.