Ashleigh Blakes Spring 2015 presentation
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Transcript of Ashleigh Blakes Spring 2015 presentation
THE AAFES EXCHANGE INTERNSHIP
ASHLEIGH BLAKESProduct Development Intern
MAY 6, 2015
SPRING 2015
ASHLEIGH BLAKES MAJOR (S):MERCHANDISING & DIGITAL RETAIL MINOR: MARKETING RETAILING CERTIFICATE SCHOOL: UNIVERSITY OF NORTH TEXAS
2
ABOUT MESPRING INTERNSHIP
MY PROJECTS ECOMMERCE EXPERIENCE: PROM
CAMPAIGN MERCHANDISING EXPERIENCE: TREND
ANALYSIS WHAT I HAVE LEARNED
2
OVERVIEWSPRING INTERNSHIP
1 2 3
ECOMMERCE EXPERIENCEPROM 2015
EVALUATE Understand the objective
RESEARCH Research
PROCESS PROCEDURES Create a template and mock up
ORGANIZE Compile the finished product
3
BRAINSTORMECOMMERCE EXPERIENCE
THE PROCESS
PROM RESEARCH
EVALUATE
ECOMMERCE EXPERIENCE
OBJECTIVE EXCHANGE prom
shop online UNDERSTOOD
COMPETITORS
PROM COMPETITION
COMPETITORS PROM CONCEPTS
RESEARCH
ECOMMERCE EXPERIENCE
LOOKBOOK TEMPLATES
PROCEDURES
CREATED A LOOKBOOK TEMPLATES
REVIEWED WITH GLORIA & KELLI
ECOMMERCE EXPERIENCE
LOOKBOOK RESULTSECOMMERCE EXPERIENCE
ORGANIZE
before after
PROM SHOP LANDINGECOMMERCE EXPERIENCE
BEFOREAFTER “The Selfie”
LIFESTYLE IMAGE WITH ADDED BALLOON BACKGROUND
SLIDESHOW PLUGIN
LEFT SIDE GRAPHIC NAVIGATION
GRAPHICSUB CATEGORIES ARE LINKED (CALL TO ACTIONS)
SUGGESTED AAFES VISION FOR PROM LANDING PAGE
BANNERSECOMMERCE EXPERIENCE
CALL TO ACTION BANNER LINKED ON OTHER PAGES THROUGHOUT THE SITE
LINKED BANNERS
EXCHANGE HOME PAGEECOMMERCE EXPERIENCE
PROM SHOP LANDING PAGEECOMMERCE EXPERIENCE
SOCIAL MEDIA IMAGESECOMMERCE EXPERIENCE
BESTSELLERSECOMMERCE EXPERIENCE
ESTIMATED BESTSELLERS SALES RESULTS
MERCHANDISING EXPERIENCE:
TREND ANALYSIS
TREND REPORT/RESEARCH
EVALUATE INDUSTRY FORECAST SITES
MERCHANDISING EXPERIENCE
SPRING 2015 TRENDS & BRANDS MERCHANDISING EXPERIENCE
80’S TREND
RESEARCH
COLOR OF THE YEAR
HANDBAGS
TREND ANALYSIS
CREATED TEMPLATE : Industry forecasts &
trendsAAFES products
MERCHANDISING EXPERIENCE
PROCEDURES
SPRING 2015 TRENDS & BRANDS MERCHANDISING EXPERIENCE
COLOR OF THE YEAR: MARSALA
HOUNDSTOOTH
BACKPACK
BOWLING
CLUTCH
BUCKET
80’S CHAINS
80’S CHAINS
ORGANIZE
WHAT I LEARNED
ECOMMERCE EXPERIENCEWHAT I LEARNED
PROM SHOP
PROCESS OF ECOMMERCE MERCHANDISING
EXTERNAL FACTORS
MERCHANDISE EXPERIENCEWHAT I LEARNED
TREND ANALYSIS
BRANDS TARGET CUSTOMER IN LADIESWEAR EXCHANGE MERCHANDISING
STANDARDS
TOUR OF NAS JRB
THE EXCHANGE RETAIL OPERATIONS IN STORE MERCHANDISING
WHAT I LEARNED
SOFTLINES
TOUR OF NAS JRB
BX EXPRESS SHOP MILITARY CLOTHING
STORE THE EXCHANGE
WHAT I LEARNED
TOUR
LIGHTS PROM PHOTOSHOOT 2015
BEHIND THE SCENES
CAMERAACTION
Thank You!
Questions?