AS Coursework Evaluation Guide: Part One
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Transcript of AS Coursework Evaluation Guide: Part One
AS Media Studies at AquinasYour coursework brief:
OCR G321: Foundation Portfolio
Create the front cover, contents and double page spread for a
new music magazine
The evaluation• There are SEVEN questions that relate to the
planning and production of your music magazine
• You must find interesting and VISUAL ways to interest the moderator in your work.
• Use plenty of images, thumbnails, links etc
• Use colour codes, highlighting and keys for important information
• Use lots of space, don’t cram slides with information
You will be expected to submit at least FIVE slides per question but this can vary if you have a hyperlink on a single slide.
You are asked to demonstrate good communication skills.
Lots of negative space
Statistics aredisplayedinterestingly
All information is clearly visible and easy to read
Your first slide should look like this...
AS Media StudiesOCR G321: Foundation Portfolio
Brief from OCR syllabus
Name:Candidate number :Centre: 33435 Aquinas College
The following slides are only a rough guide to what you should include in your evaluation for the
first two questions.
Q1.Who would be the audience for your media
product?
• You should include results of an audience questionnaire here that:
– Proves there is a need for your product– Defines the age, gender and lifestyle of your
primary audience– Shows what media your primary audience
currently consume
Q1. Who would be the audience for your media product?
I aimed my magazine at..
16-24 year olds
Women
EducatedWho like to shop at..
Who spend money on..
Who go to gigs..
Who know what music they like..
Live in the city
Q1. Who would be the audience for your media product?
Influenced by..
I feel that my magazine would be similar to NME and the audience that buys that, however would be slightly more mainstream. I also felt very strongly from personal experience that there was a gap in the market for an indie music magazine aimed at young women. This would be my unique selling point.
Q1. Who would be the audience for your media product?
Sub- genres and hybrid publications
Based on my audience research, I have found that
there is a gap inthe market for a niche
magazine that combines indie music with high- street
fashion aimed at a primary audience of middle class,
teenage females.
NOTE: You should aim to add a couple of slides showing why current audiences enjoy using these publications and how you will combine them to create a
new product.
Q1. Who would be the audience for your media product?
This issue of NME uses more feminine colours that would attract women. It also appeals to the same genre of music lovers as my magazine would.
Q2 : How does your media product represent particular social groups?
Q2. How does your media product represent particular social groups?
MODE OF ADDRESS:The use of intertexuality within my features creates a code that the audience of my publication would understand.
IDEAL READER:My star represents the ideal reader, with the use of mise en scene. Her costume and performance connote a rebellious side, straying away from conventions. Therefore my target audience would ASPIRE to be like her.
Q2. How does your media product represent particular social groups?
•To appeal to the correct TARGET AUDIENCE, my star would have to represent an idealised version of the reader. In order to appeal to as many consumers as possible, the star must appear mainstream and non- threatening.
•On the following slides I will demonstrate how Taylor Momsen, one of the celebrities my chosen audience is interested in, filters her appearance and performance depending on her audience
Q2. How does your star represent particular social groups?
Taylor Momsen: mainstream representation
Direct eye contact with audienceNeutral/positive facial expression Delicate heels are
feminine and youthful
Neat blonde hair makes her look like the “girl next- door”
“Barely there” make up Demure body
language- she is posing for the cameraBut black bracelets
and thumb ring show that she has a subversive side
She is trying to appeal to a young, female audience as a positive role model
Taylor Momsen: niche representation
Sunglasses create an enigma and keep the audience at arm’s lengthNot smiling, so not welcoming the audience
Long hair is un-brushed
Stockings and visible suspenders are overtly sexualStuds on tight-fitting basque are aggressive
Crucifix connotes “good girl gone bad”
Multiple leather bracelets make her seem tough
Perspex platform heels are worn to encourage the male gaze
COSTUME: Both outfits represent different images. The yellow dress connotes innocence, whereas the high heels and suspenders connote a more rebellious teenager. Both these would appeal to different AUDIENCES.
Momsen would not wear this outfit while fronting her band, as it does not represent the image that she promotes.
Likewise, this outfit would not be appropriate for her appearance on Gossip Girl, as it would not appeal to the audience.
Q2. How does your media product represent particular social groups?
Q2. How does your media product represent particular social groups?
COVER STAR: In all the photographs of my star, I tried to make sure she would be APSIRATIONAL for the readers. She is the same age and gender as my IDEAL READER, therefore would attract the TARGET AUDIENCE. The mise en scene of the star represents a slightly rebellious young woman, and the use of glasses connote a sense of confrontation.