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Aryzta:

Excellence in frozen specialty bakery

Serving major brands of Food Service in Brazil, the company is a market leader Written by: Flávia Brancato | Produced by: Taybele Piven

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Aryzta:

Excellence in frozen specialty bakery

Serving major brands of Food Service in Brazil, the company is a market leader Written by: Flávia Brancato | Produced by: Taybele Piven

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ARYZTA

A s a global leader in bakery and frozen confections, Aryzta is among the world’s three largest baking companies, earing 4.8 billion euros in profit last year. With 60 plants located in 25 different countries, it

is headquartered in Zurich, Switzerland.The company started its journey in Brazil 30 years ago, providing

hamburger buns and pies for McDonalds. After a merge in 2008 between IAWS Group PLC and Hiestand Holding AG, the company changed its name to Aryzta and has been part of Aryzta group since 2010.

Maintaining its values, Aryzta possesses a differentiated quality concept based on maximum food safety, as well as full compliance with the customers’ expectations.

“As the absolute leader in the food service sector in Brazil, the company is responsible for serving 80 percent of the national market,” said the president of Aryzta in Brazil, Claudio Gekker.

Bread factory in Food Town - Osasco

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Flour silos

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The industrial structure of the company includes a specialized plant in Santo Amaro, São Paulo state, two bread factories in Osasco and Jaguariúna, also located São Paulo state, and another in Juiz de Fora, in Minas Gerais state. In addition to hamburger buns, artisan soft breads, artisan crusty breads, cakes, croissants, and more, the company has also been investing in new lines of products and packaging, including a specific line for retail. Future plans include partnerships with major supermarket chains.

“As the absolute leader in the food service sector in Brazil, the company is responsible for serving 80 percent of the national market”

– Claudio Gekker, president of Aryzta in Brazil

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Management strategiesSince the company’s arrival in Brazil, the process management system has been based on TPM, which evolved into LEAN Manufacturing. “Aryzta RISE is the result of continuous improvement process that supports our entire operation using Lean tools and techniques,” said Gekker.

Investment strategies for training are decided through performance assessment and talent scouting. An internal recruitment program makes all open positions available within the company first. “We promote around 6,000 hours year for internal training, specific bakery training, and allocate about 1% of our net sales,” added the president.

To further increase the engagement level, the company holds a monthly meeting, which celebrates the birthdays within the month, and serves as a chance for team members to interact with each other and new products.

Gekker highlighted the importance of these meetings. “We have meetings where I talk to groups of employees from all of our factories and offices to understand where we have more opportunities, and so that we have the cooperation and participation from everyone in our business.”

“We have meetings where I even talk to groups of employees from all of our factories and offices to understand where we have more opportunities”

– Claudio Gekker, president of Aryzta in Brazil

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ARYZTA

As a global benchmark in the food industry, Aryzta’s policies for food safety as well as the safety and health of its employees are based on stricter standards than GFSI and its various certifiers. “We are in the British Retail Consortium (BRC) certification implementation phase. Our Quality Management System and Food Safety is recognized and approved by our clients through annual audits by independent international bodies such as SGS / Intertek / Global Sai,” he said.

Environmental responsibilityAlways concerned with the environment, Aryzta adopts conscious practices to promote employee participation and share the responsibility of improving processes in factories.

In 2013, the global Aryzta sustainability board launched a major challenge

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“Similarly, foods products that for some reason have not been approved for sale are donated to Mesa Brasil, Food Bank and many other institutions”

– Claudio Gekker, president of Aryzta in Brazil

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ARYZTA

Company Information

N A M E

Aryzta

I N D U S T RY

Food/Baking

E M P L O Y E E S

Around 550

E S TA B L I S H E D

1937

H E A D Q U A RT E R S

Brazil - São Paulo, SP

Global - Zurich, Switzerland

P R O D U C T S /

S E R V I C E S

Hamburger buns, Par-baked artesian breads, buns, rolls, muffins, frozen cookie dough, laminated dough, donuts, continental pastries, sweet and savory reception goods and a variety of savory pizzas and tarts

M A N A G E M E N T

President: Claudio Gekker CFO: Regis Santos

to all plants: reduce 20 percent consumption of electricity, water and LPG / NG and reduce landfill waste by 50 percent, all by 2020.

Recycling companies collect materials such as cardboard, plastic, metal and burning lamps used in manufacturing areas and offices. On average, more than 12 tons of recyclable material are processed per plant, per year.

“Similarly, foods products that for some reason have not been approved for sale are donated to Mesa Brasil, Food Bank and many other institutions,” said the president. Every year, each Aryzta factory donates 12-20 tons of food.

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Avenida Brigadeiro Faria Lima, 1336, 3º E 4º Andar Jardim Paulistano - São Paulo/ Sp - Brasil

Tel: (11) 4377-9600 | Fax: (11) 3674-7831

gabrielle.rodrigues@aryzta.com.br www.aryzta.com

ARYZTA