ARTSCORPS REBRANDRYAN DUNNDESIGN 386

ARTSCORPS DESIGN 368RYAN DUNN

Hi. We’reArtscorps

WHAT WE DOINTRO

ARTSCORPS DESIGN 368RYAN DUNN

Artscorps is a Seattle-based non-profit group that works to bring arts education to youth in underserved communities.

WHAT WE DOINTRO

ARTSCORPS DESIGN 368RYAN DUNN

WHAT WE DOINTRO

Artscorps provides in-school art classes, and instruction in everything from traditional art to slam poetry and breakdancing. But our impact goes far beyond the classroom.

ARTSCORPS DESIGN 368RYAN DUNN

Artscorps teaches students to think critically, and to find creative solutions to problems. Our students learn to collaborate with others, and to respect themselves and their peers

WHAT WE DOINTRO

ARTSCORPS DESIGN 368RYAN DUNN

Artscorps believes that every childdeserves a chance at a future, and that a well-rounded arts education is the best pathway to that future.

WHAT WE DOINTRO

ARTSCORPS DESIGN 368RYAN DUNN

Artscorps empowers students by giving them the tools to improve their lives and have a positive impact on our community.

WHAT WE DOINTRO

ARTSCORPS DESIGN 368RYAN DUNN

Arts Corps’ programs are the only educational creative opportunities catered to the underserved, low-income youth of Seattle at no cost. Through arts education and community collaboration, we empower the innovators of the future.

WHO WE AREPLATFORM

ARTSCORPS DESIGN 368RYAN DUNN

ARTScORPS IS:

Inspiring: creative, innovative, imaginative, transformative

Ambitious: bold, passionate, committed, persistent, disciplined, and aggressive

Authentic: genuine, sincere, legitimate, and worthy of belief and trust

Collaborative: friendly, patient, welcoming, inclusive, open minded

Fun: engaging, interesting, active, entertaining

WHO WE AREPERSONALITY

ARTSCORPS DESIGN 368RYAN DUNN

WHO WE AREOLD LOGO

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED ANIMATION

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED NEW LOGO

The new logo is a standardized test bubble marked with a paint splatter, to match Artscorps’ rebellious, expressive take on traditional education.

ARTSCORPS DESIGN 368RYAN DUNN

IcONS + GRAPHIc LANGUAGETo make Artscorps stand out from the sterile world of non-profit branding, the new Artscorps uses icons, graphic symbols and typography to tell its story and convey information whenever possible.

WHERE WE’RE HEADED GRAPHIc ELEMENTS

ARTSCORPS DESIGN 368RYAN DUNN

THE PAINT SPLATTERBold and expressive, these graphic paint splatters show Artscorps’ commitment to breaking boundries and thinking differently. They can be used within the container of the test bubble or to highlight text and add punch to other graphic elements

PRIMARY SECONDARY

This splatter is used with the test bubble container to make the Artscorps logo. It’s dynamic, but compact enough to re-duce well. Use it only with the primary brand colors (blue and yellow).

These splatters are used outside of the logo to accent and high-light other content. They can appear behind the tagline, bleed into the edge of pages, or punch out text and icons. They should appear in the secondary colors to avoid conflicing with the logo.

WHERE WE’RE HEADED GRAPHIc ELEMENTS

ARTSCORPS DESIGN 368RYAN DUNN

THE TEST BUBBLEThe oval shape shows Artscorps’ link to education, and acts as a barrier than can be shown visually to be broken. It works best as a container for other content, and can appear in any of the primary brand colors, or black or white.

WHERE WE’RE HEADED GRAPHIc ELEMENTS

ARTSCORPS DESIGN 368RYAN DUNN

Artscorps uses symbols based on the Bariol icon series for use in things like infographics, headings, and ilustrations. These icons are round, warm, friendly, and inviting. They work well integrated with type lockups or standing alone as section heads.

IcONS

WHERE WE’RE HEADED GRAPHIc ELEMENTS

ARTSCORPS DESIGN 368RYAN DUNN

NationalABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghhijklmnopqrstuvwxyz

PRIMARY

National is a gentle giant. It’s bold and powerful to match Artscorps’ ambitious spirit, but curvy and geometric enough to be expressive. We use it for headlines, headings, and display purposes. It works in caps, but we prefer to use it in sentence case to match our friendly attitude.

MercuryABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghhijklmnopqrstuvwxyz

SECONDARY

Mercury is a sturdy, versatile serif family that works well for every-thing from headlines to body copy, but we use it at medium sizes for things like subheads. It has beautiful italics.

Calluna SansABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghhijklmnopqrstuvwxyz

BODY COPY

Calluna sans is our workhorse body copy typeface. We chose a sans for text to avoid stuffiness and formality, but picked one that’s highly readable and very versatile. However, to avoid competing with National, our other sans, it’s best to leave this one set at small text sizes.

WHERE WE’RE HEADED TYPOGRAPHY

ARTSCORPS DESIGN 368RYAN DUNN

Artscorps is friendly, straightforward, and approachable. We speak casually and try to make other people comfortable.

Hi. We’re Artscorps

This is what we do

We want to work with you

We believe in art

We’re an arts education nonprofit

WHERE WE’RE HEADED VOIcE

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED TYPE LOcKUPS

Because voice and personality is so central to the Artscorps brand, stylized type lockups can be used as central graphic elements.

ARTSCORPS DESIGN 368RYAN DUNN

Artscorps uses bright colors to capture the playful and carefree spirit of childhood, and the expressive nature of creativity.

WHERE WE’RE HEADED VOIcE

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED WEBSITE

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED MOBILE

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED APP

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED ANNUAL REPORT

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED ANNUAL REPORT

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED ANNUAL REPORT

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED BUSINESS cARDS

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED ENVELOPE

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED ADVERTISING

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED ADVERTISING

ARTSCORPS DESIGN 368RYAN DUNN

WHERE WE’RE HEADED PROMO OBJEcTS