ARTS Railway Station Television

A light to reach right destination & better platform

Brief about ARTS Railway Station TV

ARTS Railway Station TV is a mode of communication for your product campaign. This media convey your product massage to a group of targeted customer travel every day by using the most crowded hub of national railway network. As you know, Dhaka (Kamlapur), Chittagong, Dhaka Bimanbandar, Sylhet, Rajshahi and Khulna railway stations are the place of huge traffic every day.

A Display unit at Dhaka (Kamolapur) Railway Station

Waiting Passengers are watching video content at Dhaka Station

Passing waiting time with full entertainment

At the time of feeling dull for passing waiting time, ARTS Railway Station TV presents fresh entertainment and keeps the travelers more cheerful. Passengers spend their waiting time with happiness. This is one of the project’s goal comparing with other advertising media.  

Distinguish Features

i) Color,ii) Resolution & picture quality, andiii) Sound etc

These features create this media more attractive than others. Its audio system also covers the area where the passenger are waiting.

Comparative Advantages

a) There is a chance of compulsory watching, because waiting passenger bound to spend their waiting time at platform, so a crowed will be appeared always before the display unit.

b) No chance to switch from program to program or channel to channel avoiding advertising.

c) The passengers very often rush to the display unit to enquire their expected train information viz.

Always a big traffic at Bimanbander Station

Bimanbander station Every day, 51 up and 51 down total 102 trains are taking a stoppage at

Bimanbander station. Around 1.5 lac a big traffic is appeared at Bimanbander station every day.

Chittagong Station Chittagong station is also destination of 27 and 27 trains starting point.

Around a traffic of 70,000 people is appeared at this station

ARTS services to BR and passengers as well, at its bottom line advertisement can be scrolled

Viewers and Costing of different TV Channels

Each daySL No TV Channels Reach to viewers Viewer base as

per competitive sharing ratio

Attain with Channels

10% chance to watch TVC

All private satalite TV Channels 60,000,000.00 100%

Foreign Channals 33,000,000.00 55%Local Channels, 23 TV Channels 27,000,000.00 45%

1Best, 4 TV Channels 2,100,000.00 3.50% 1,050,000.00 105,000.00

2Bellow best, 5 TV Channels 1,500,000.00 2.50% 750,000.00 75,000.00

3Moderate, 5 TV Channels 1,200,000.00 2.00% 600,000.00 60,000.00

4Bellow moderate, 3 TV Channels 900,000.00 1.50% 450,000.00 45,000.00

5Good, 3 TV Channels 600,000.00 1.00% 300,000.00 30,000.00

6Bellow good, 3 TV Channels 180,000.00 0.30% 90,000.00 9,000.00

Viewers and Comparative Cost analysis of ARTS Railway Station TV

Each day

SL No TV Channels Reach to viewers in 3

Stations

10% chance to watch TVC Asking Rate Per Minute

TV Channels ARTS Railway Station TVMinimum Maximum

01. ARTS Railway Station TV

370,000.00 37,000.00 10,000 90,000 1,100

In Festival time (Eid-Ul-Fetar & Eid-Ul-Azha)