Armour station TV - Your National Railway Station Channel
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Introduction – Armo Station TV
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Introduction to Armour Station TV with research supporting the same
Transcript of Armour station TV - Your National Railway Station Channel
Introduction – Armour Station TV
Is Your TVC missing 53 Million
Captive Train TravelersEvery Month???
Make a long lasting IMPACT in minds of the Indian Train Traveler with
What is Armour Station TV??
Integrated channel with railways on a PPP model on LCD/LED Screens +Amplified high quality outdoor audio system
Why are we Important for your TVC
8 Busiest Stations
•Chennai Central•Chennai Egmore•Bangalore•Mumbai CST•Mumbai Central•Pune•Ahmedabad•Hazrat Nizamuddin
Passenger Demographics
DEMOGRAPHIC PROFILING OF PASSENGERS (in %)
AGE Group (in yrs)
01 - 14 21
15 - 44 46
45 + 33
GenderMale 66
Female 34
SEC
A+ & Above 17
A 37
B+ 27
B 16
C 3
Source: CRIS Data (Avg of Bookings + Track of All 8 Stations)
Widespread Reach
Region Station
TRAIN & PASSENGER TRAFFIC COUNTS
Daily Trains (Average)
Passengers / Day (Average of Ticket
Sales as per CRIS) in Lakhs
Platform Tickets Sold / Day
(Average as per CRIS) in Lakhs
Monthly Traffic
(in Lakhs)
SOUTHChennai Central 126 2.25 0.72 89.1
Chennai Egmore 76 1.17 0.49 49.8Bangalore 136 2.13 0.58 81.3
WEST
Mumbai CST 100 1.95 0.54 74.7Mumbai Central 54 0.89 0.48 41.1
Pune 162 1.60 0.55 64.5Ahmedabad 112 1.49 0.55 61.2
NORTH Nizamuddin 86 1.64 0.72 70.8
TOTAL 852 11.45 4.86 533
Source: Traffic is calculated as per CRIS data of Train & Platform Ticket Sales
Technical Specification
Region Station
SCREEN DETAILSAUDIO
SPEAKERSPLASMA LCD/LED
103” 50"/ 42" / 32" /29"
SOUTH
Chennai Central 1 39 300
Chennai Egmore - 55 100
Bangalore - 150 160
WEST
Mumbai CST - 60 200
Mumbai Central - 55 100
Pune - 55 100
Ahmedabad - 65 150
NORTH Nizamuddin - 65 100
Totals 1 544 1210
High OTS
OTS CALCULATION
StationsAvg. Waiting Time at Stations Avg. OTS @15% of Waiting Time
(in Minutes) (in Minutes)
Chennai Central 60 9Chennai Egmore 45 7
Bangalore City 60 9Mumbai CST 60 9
Mumbai Central 30 5Pune 30 5
Delhi -Nizamuddin 60 9Ahmedabad 45 7
Source: CRIS Data (Track of All 8 Stations)
Brand Recall
Source: Research done by HUL in MUMBAI CST
Base:200 Respondents
Source: Research done by HUL in MUMBAI CST
Base:200 Respondents
Brand Recall
Source: Research done by NSE & ITC in MUMBAI CST
Base:909 Respondents
Brand Recall
Visual Tour
Station Concourse Area
Station Waiting Room
Visual Tour
Approach to Platform
Visual Tour
Station Platform
Visual Tour
Dropbox Link to See & Download the Video:
https://www.dropbox.com/s/iydnnuwan3z5fhq/Armour_Revised.mp4?dl=0
VideoTour
Thank You
