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Official Vehicles of the Jacksonville Jaguars

Only Game In Town• Only Major Professional Sports Team Within 140 Miles • Fan Base and Media Reach Extends to Orlando, Daytona, Tallahassee and South Georgia

• New Owner + New Head Coach = New Energy• Community “All In” in Support of New Era

Growth Opportunity for Chrysler• Dodge (9.2%) and Chrysler (4.6%) market share in Jacksonville • Over 20 dealerships in Jaguars footprint

Why Jacksonville?

Partnership Concepts

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Official Vehicles of the Jacksonville Jaguars

Partnership Concepts

Partnership Concepts

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Official Vehicles of the Jacksonville Jaguars

South Endzone, EverBank Field

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Partnership Concepts

Official Vehicles of the Jacksonville Jaguars

Jeep Sky Patio

Two Jeeps could sit high atop EverBank Field on the Jeep Sky Patio. Visible during TV broadcasts and throughout the stadium, Jeeps could be perched upon tough, outdoor elements.

Partnership Concepts

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Official Vehicles of the Jacksonville Jaguars

Trail Rated Climb

Jeep could be placed on two major tarps atop EverBank Field.

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Official Vehicles of the Jacksonville Jaguars

Player Vehicles

Jaguars players love their Chrysler vehicles. Challengers, Chargers and Rams are scattered throughout the players parking lot daily. On game day, players’ vehicles could be parked prominently within a special designated area in player parking visible to fans.

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Official Vehicles of the Jacksonville Jaguars

Chalk Talk with Head Coach

Jaguars Head Coach Mike Mularkey (proud Dodge Ram owner) could host a private Chalk Talk for dealers and their select customers.

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Official Vehicles of the Jacksonville Jaguars

Ram Jag Track

Fans line up to take a lap on the Ram Jag Track. Hills, mud, dirt and mounds are all part this game day experience that attract both participants and spectators.

NORTH ENDZONEACCESSIBLE ENTRANCE

GATE GATE

GATEGATE

5

TEST DRIVE AREA

1 4

32

SECURITY FENCE

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Official Vehicles of the Jacksonville Jaguars

Ram Toughest Fan

Jaguars season ticket owners could brave the elements for a chance to win a vehicle. Ideas range from the last man standing with his/her hand on a vehicle, to an endurance race in connection with the Boselli Foundation Mud Run (Tony Boselli, Jaguars most famous alumni). The event could be promoted by the Jaguars through social media, in-game video, and radio spots.

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Official Vehicles of the Jacksonville Jaguars

Chrysler Premium Experience

Chrysler Touchdown Clubs – 13,000+ of the best seats at EverBank Field. Chrysler could be the title sponsor of both the East and West Touchdown Clubs.

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Official Vehicles of the Jacksonville Jaguars

Chrysler Premium Experience

Three levels of Luxury Suites, each branded with a Chrysler make or model.

Custom vinyl wall wraps for each of the three Suite Levels.

81:00 P.M.

TITANS

SECTION ROW SEAT GATE

SUNDAY, NOVEMBER 25, 2012

JAGUARS

DODGE SUITE LEVEL 3

TICKET NOT VALID WITHOUT

THIS STUB

1234567

231 AA 12 1

Partnership Concepts

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Official Vehicles of the Jacksonville Jaguars

Chrysler Luxury Chair

The Chrysler Luxury Suites experience is enhanced when you sit in select Chrysler chairs located in each suite.

Partnership Concepts

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Official Vehicles of the Jacksonville Jaguars

Dealership Promotion

Purchase a Chrysler Group vehicle during the month of May, receive two Jaguars season tickets at no cost.

81:00 P.M.

TITANS

SECTION ROW SEAT GATE

SUNDAY, NOVEMBER 25, 2012

JAGUARS

DODGE SUITE LEVEL 3

TICKET NOT VALID WITHOUT

THIS STUB

1234567

231 AA 12 1

81:00 P.M.

TITANS

SECTION ROW SEAT GATE

SUNDAY, NOVEMBER 25, 2012

JAGUARS

DODGE SUITE LEVEL 3TICKET

NOT VALID WITHOUT

THIS STUB1234567

231 AA 12 1

Partnership Concepts

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Official Vehicles of the Jacksonville Jaguars

London

• Four Dedicated games 2013 – 2016• Chrysler UK currently official car of NFL International Series (through 2012)

Partnership Concepts

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Official Vehicles of the Jacksonville Jaguars

Thank you.