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POWERPOINT PRESENTATIONSFOR INVESTORS

RANDY HARMONPrepared for the Venture Association of New Jersey’s Maximum

Impact Workshop

 April 20, 2004

This presentation was delivered to empower entrepreneurs toprepare presentations to prospective investors. The slides can be

used as a template by entrepreneurs in preparing their ownpresentation. In addition to this free template, those whopurchase our preparation service will receive an instructionalarticle to guide them in preparing their draft presentation

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POWERPOINT SLIDES ARE LIKEBUILDING BLOCKS

-You build the investor’s understanding of the

BUSINESS OPPORTUNITY block by block

-The blocks should be arranged so as to tell aCOMPELLING story

-The presentation must flow smoothly from slideto slide

-There is no one correct format-Make sure you have a near complete set beforeyou begin “pitching” 

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WHAT BUSINESS ARE YOU IN?

-What the company does

-What industry you are in

-Customers and markets

MISSION STATEMENT

-What the company aspires to become

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WHERE’S THE BEEF? 

WHAT’S COMPELLING? 

-What unmet need does this fill?

-Why is this important?

-Why will customers care?

-Why should investors care?

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MILESTONES

-Significant achievements to date

-You want to be able todemonstrate that a momentum isbuilding

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WHAT THE COMPANY IS

LOOKING FOR

-USE OF FUNDS

-Can they be staged?

-Tie stages to milestones

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COMPANY BACKGROUND

-Founding

-Structure

-Stage of development

-Compelling points regarding origins of company

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MANAGEMENT TEAM

-The less complete your team, the moredifficult it will be to raise financing

-Relevant, industry experience

-A sales and marketing professional is usuallya must

-Identify business and scientific advisoryboards and marquee advisors

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MARKET

-Identify and describe

-Trends and growth

-Demonstrate understanding

Note: Investors expect you to

understand your targeted marketsand customers at least as well as

anyone else

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NICHES/SEGMENTS SERVED -Focus

-Rifle versus shotgun

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PRODUCT AND ATTRIBUTES

-Don’t overemphasize the technology at the

expense of the business opportunity

-No more than two or three slides max

-Layman’s language

-Status of intellectual property

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MARKET VALIDATION

-Sales

-Beta testing

-Business Partnerships-Testimonies from prospectivecustomers

-Market research

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COMPETITORS

-EVERY PRODUCT HAS

COMPETITION

-List individually or by category

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COMPETITIVE MATRIX

Criteria 1 Criteria 2 Criteria 3

Price Speed Useful life

Competitor 1 $ 28,000 8 units/hr 7 years

Competitor 2 $ 37,000 10 units/hr 10 years

Competitor 3 $ 31,000 10 units/hr 8 years

You Inc. $ 33,000 12 units/hr 10 years

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COMPETITIVE ADVANTAGE

-How you differentiate yourself from your 

competitors in a manner that is compelling toyour prospective customers

-Unfair advantage

-Sustainability of advantage

-Barriers to entry

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SALES AND DISTRIBUTION

-How will you open the doors to your customers and get your product to them?

-Should be well thought out and demonstrateyour knowledge of the industry

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FINANCIAL MODEL/HOW YOU WILL MAKE MONEY

-Revenue streams

-Margins higher than industry norms

-Hockey stick growth curve

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FINANCIAL PROJECTIONS

-Revenue and EBIT for 3 years

-Identify key financial assumptions

-Investors want “bottom up” sales projections

beginning with your first sale

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EXIT STRATEGY

-How are we going to cash in and get rich?

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CLOSING SUMMARY

-WHY YOU KNOW THAT YOU AREGOING TO BE SUCCESSFUL

-Repetition of most compelling points

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 ARE YOU READY?

ENTREPRENEURS APPROACHINVESTORS TOO EARLY

-Unmet need-Milestones-Sufficiently large market, niches-Management team

-Marketing/sales plan-Market validation-Competitive advantage/barriers to entry-Bottom up financial projections